STARTUP WATCH- Cairo-based tuk-tuk and motorcycle ride-hailing startup Halan has launched Halan Ads, allowing companies to advertise on its fleet, according to Menabytes. Adverts will be displayed on wraps attached to tuk-tuks and small billboards will be mounted to motorcycles. “We feel that mobile advertisements are very underdeveloped in Egypt and can be more effective than traditional outdoor billboards,” said co-founder and CCO Mohamed Aboulnaga. At least three companies have already expressed their intention to advertise with Halan, which reached the 10 mn ride and delivery milestone in April. “We are looking at developing a 360-degree channel of advertising, branding, and engagement for brands and consumers,” Aboulnaga added.

Tags: