Edita installs Freska EGP 14 mn new production line in 6 October factory

Edita has installed a new Freska wafer production line at a cost of some EGP 14 mn inits E08 factory in the Polaris Al Zamil district in 6 October, the country’s largest snack food maker said in a press release (pdf). This came with the launch of Freska Pops, a new rolled cocoa wafer product retailing for EGP 3. The move is part of the company’s strategy to grow its market share in the segment. “Edita is taking full advantage of the solid fundamentals of the fast-growing wafer segment, where we plan to funnel investment in adding new capacities and new products,” Edita boss Hani Berzi said.