Algebra Ventures, Ezdehar Management partner to invest in Dsquares

INVESTMENT WATCH- Our friends at Algebra Ventures and Ezdehar Management have invested in loyalty solutions provider Dsquares, according to an emailed statement (pdf). The investment comes as Dsquares gears up to launch a new B2C consumer-tech product. With the launch of the app an a “strategic partnership with Algebra Ventures, we are very optimistic about the future of Dsquares. Such a tactical investment will pave the way for Dsquares to maximize exposure and leverage innovation and technology to continue serving brands and consumers all over Africa and the Middle East,” a Dsquares spokesperson said. Ezdehar had taken a stake in Dsquares last year. Sources close to the transaction told us at the time the investment gave Ezdehar “a significant minority stake.”