Bertelsmann’s customer service venture to enter Egypt through JV with Morocco’s Saham

German publisher Bertelsmann create a 50-50 joint venture with Moroccan partner Saham that will extend its customer service business to Egypt, Saudi Arabia and Qatar, the company said yesterday, according to Reuters. The EUR 17 bn company will merge its customer service business, Arvato CRM, with that of Saham’s to create a EUR 1.2 bn business with reach across 25 countries.