South Africa’s Tiger Brands eyes Egypt in North African expansion strategy

INVESTMENT WATCH- South Africa’s Tiger Brands is eyeing Egypt as one of several potential North African expansion markets, according to Bloomberg. The packaged-goods producer “makes products from energy drinks to peanut butter and porridge oats to shampoo” and is eyeing markets that have “have comparatively larger middle classes and more developed retail sectors than African nations below the Sahara,” says CEO Lawrence Mac Dougall. The products will initially be shipped over from South Africa, but could see the company move further up into the value chain into manufacturing as it follows an “on-the-ground, bottom-up” approach to expansion.