Would you go for a Netflix rival if it only cost you EGP 1? Netflix rival Iflix has launched an exclusive partnership with Vodafone Egypt to offer Vodafone users unlimited access to a vast library of TV shows and movies for just EGP 1 per day, the firm said in a press release.

The company opened a new regional HQ in Cairo to focus on its top priority MENA markets of Egypt, Morocco, and Saudi Arabia. “We are thrilled to set up our new regional head office here and partner with Vodafone Egypt, [...] to make our service available to tens of mns of customers across the country,” said MENA CEO John Saad. The video streaming website is available to over 1 bn consumers across Asia, the Middle East, and Africa.

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