Investment Ministry launches global FDI promotion campaign starring business leaders

The Investment Ministry has launched a global campaign to attract foreign direct investment, and it stars business leaders. The campaign includes reassuring messages to overseas investors from leading business figures including L’Oreal Egypt’s Managing Director Benoit Julia (watch, runtime 0:45) and TCI Sanmar Chemicals Chairman P S Jayaraman (watch, runtime 0:45). OTMT Chairman Naguib Sawiris had also released a video last week. The videos will air on international news networks and major satellite channels, such as Fox News and CNN, according to Youm7.