Edita launches mini-muffins as first new product of 2018

Mmmm… Muffins: Leading snack food producer Edita has launched the Todo Mini Muffins, their first new product in 2018, according to a company statement (pdf). Todo Mini Muffins will be priced under EGP 5 and are part of Edita’s cake segment, a key contributor to revenues in 2017.