Online transactions in the Middle East rose by 22% y-o-y in 2016, according to a survey conducted by Amazon-owned Payfort. The increase in Egypt was 22% and, overall, events and entertainment was the fastest growing segment at 33% y-o-y. Egyptians carried out USD 6.2 bn in online transactions during the year, or about 20% of the region’s USD 30.4 bn. “The biggest concern of online consumers remained security, with more than 50 per cent of cash-on-delivery customers polled saying that they would switch to online payments if they deemed it secure enough, according to the survey. The highest levels of cash-on-delivery payments were registered in Egypt, accounting for about 70 per cent of all transactions, followed by Lebanon where it was 60 per cent,” The National says. The Saudi Gazette also has the story. Or tap here to go play with the full survey yourself, including a tool that lets you build your own custom report based on your data preferences.
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