Has the war against corporate BS been lost?

Has the war against corporate BS been lost? The FT’s inimitable Lucy Kellaway thinks so, writing that “Over the past two decades …business B.S. [she writes it out in full] has got a man per cent more B.S.y. Not only has production risen in aggregate, the worst individual offenders have gone on surpassing themselves… Howard Schultz is a champion in the B.S. Space. The Starbucks executive chairman has provided me with more material for columns than any other executive living or dead. Yet he is still at it. Earlier this year, he announced that the new Starbucks Roasteries were “delivering an immersive, ultra-premium, coffee-forward experience.” In this ultra-premium, jargon-forward twaddle, the only acceptable word is “an”. Read the full column at the Financial Times (paywall).