The Investment and International Cooperation Ministry will launch a promotionalcampaign for the new Investment Act once the executive regulations governing it have been approved, ministry officials tell AMAY. The campaign will introduce the law to citizens and investors through a series of television and radio ads designed to build domestic support for the act and its measures. Tarek Nour Communications will produce the spots, the story suggests. Also look for an international investment promotion campaign to kick off in the last quarter of this year, possibly accompanied by a major investor conference, the story suggests. The Ismail government has a three-month window — that opened on 7 May — to deliver the regulations, but business and industry associations said they were expecting them within weeks.

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