Enhancing financial inclusion and reducing the usage of cash are movingforward in Egypt, Doaa Farid writes in Wamda. There is still a wide gap between the needs of the population and the services provided, she says. Khaled Eid, marketing manager at the local electronic payment solutions Bee, believes the sector is currently witnessing a boom. e-commerce activity increased by 16% y-o-y in 2016, said Fawry’s CTO Mostafa El Nahhas. There is still room for growth, but more “flexible tools and regulations are needed to revamp the sector and the Egyptian culture needs to change,” Ahmed Al Salahy, Payfort regional manager in Egypt and North Africa, says. El Nahhas agrees, saying “these market conditions represent good opportunities to fintech entrepreneurs.” Entrepreneurs say the major obstacle standing now is the absence of clear regulations on electronic payments.