Vodafone Egypt launched an app on Friday to help blind people get around with their smart phones. The app uses mobile phone cameras and microphones to help identify and read out numbers and colors. The app also can read taxi meters, Vodafone scratch cards and slew of other items. The app is getting widespread attention on social media and in the local press. The accompanying ad (watch, runtime: 1:32) is also pretty neat, showing a seemingly average woman going about her day, followed by the big reveal of her blindness. Props Vodafone.

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