JWT to launch tourism campaign in Gulf countries during Ramadan

Advertising agency JWT is planning to launch a tourism promotion campaign in Saudi Arabia, UAE, Kuwait, and Bahrain during Ramadan, Egypt CEO Hany Shoukry said, Al Shorouk reports. JWT is also set to launch a separate digital media campaign in Lebanon and Morocco “within weeks,” after finding success in a similar campaign in China and India. Shoukry had previously said that launching new campaigns would not be financially feasible for JWT due to the Tourism Development Authority’s debts to the ad agency.