The UAE’s 50 most valuable brands saw their value grow 17% y-o-y

The UAE’s top 50 most valuable brands have seen their value grow 17% y-o-y to USD 104.5 bn this year, according to a report from London-based valuation consultancy Brand Finance. Adnoc retained its position as the country’s most valuable brand for the eighth consecutive year, with a value of USD 21.2 bn, up 11% y-o-y, while e& followed closely in second place, with value up 7% y-o-y to USD 16.4 bn.

Emirates (USD 10.6 bn, up 27% y-o-y), Emirates NBD (USD 6.1 bn), and First Abu Dhabi Bank (USD 5.5 bn) round out the top five, while our friends at Mashreq have made it to the top 10 list for the first time since 2020, with a value up 26% y-o-y to USD 2.4 bn. Abu Dhabi Commercial Bank took DP World’s position in seventh place, supported by 33% growth in its value to USD 4.4 bn, while DP World slipped to eighth. The consultancy firm notes this is due to strong growth among peers rather than a weakening value for the port operator.