Most watched shows in Ramadan 2024

Fasting isn’t the only shared experience we look forward to during Ramadan. Beyond the spiritual reflection lies another staple of the holy month: Entertainment. Publicist Inc., a comms and publicity agency based in Egypt, compiled data (pdf) from 24 sources and 34 reports to analyze entertainment habits in the MENA region, giving us insight into an season-specific industry that costs USD bns annually.

What have we been watching? Five shows streaming on Shahid dominated the small screens in the UAE this year, led by the Kuwaiti Zawga Wahida La Takfi. Egyptian TV shows Neama El Avocato, El Atawla, and Ramez Gab Mil Akhir also made the cut, as did the Syrian Wlad Badeea.