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Zoho’s GCC playbook

1

WHAT WE’RE TRACKING TODAY

India plans to extend export tax refund scheme as war disruptions linger

Good morning, friends, and happy FRIDAY. It’s been an eventful week, capped off with an Iranian attack on the UAE this morning — the second this week — and American strikes on Iranian targets.

In our big story today: Indian software major Zoho is expanding its local-first approach across the Gulf, rolling out its first UAE data center regions in Dubai and Abu Dhabi to meet growing demands for data sovereignty from public sector and regulated enterprise clients.

Plus: Importers are facing a nearly 40% price spike for phosphate fertilizers in a recent tender as the war drives up input costs globally. Also, GCC-based Indians are increasingly rebalancing their portfolios away from real estate and toward Indian equities amid geopolitical uncertainty.


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POLICY — The government of India is planning higher allocation and longer run time for a scheme, which refunds local taxes paid by exporters in a bid to shield business impacted by disruption to trade flows to the Middle East, Reuters reports, citing unnamed sources. The USD 1 bn scheme is close to its end date of 30 September.

What we know: The support program covers over 10k products from agriculture to engineering goods, offering rebates on tax and other levies up to 4% of the product's value. While the government was gradually rolling back the scheme before the war—slashing incentives by 50% in the national budget for the current fiscal year—a heavy drop in exports has prompted the finance and commerce ministries to evaluate increase to incentive rates, an expansion of overall funding, and a five-year extension to the scheme's run time.

Why it matters: The move follows mounting stress on exporters facing elevated logistics costs and disruptions to Gulf shipping routes. India’s merchandise exports fell 7.4% y-o-y in March, with shipments to key markets such as the UAE and Saudi Arabia declining sharply amid the conflict. The proposed extension aligns with broader measures, including export ins. support and emergency credit guarantees announced by the authorities to support business facing the brunt of the war.


FERTILIZER — Traders are offering phosphate fertilizer to India at a price exceeding USD 900 per tonne — nearly 40% higher compared to pre-war prices — in a recent tender issued by state-run Indian Potash Limited, Bloomberg reports. Some 18 companies offered the fertilizer at prices ranging between USD 930 and USD 1.1k per tonne, compared to USD 670 per tonne in February as input costs continue to surge globally.

Why it matters:Inflated prices are primarily driven by surging costs for sulfur, a critical input for phosphate production. India imported USD 420 mn worth of sulfur from the Middle East in 2025, accounting for nearly 66% of its total volume. With half of global sulfur supply originating in the Gulf, India's dependency here is highly concentrated. Benchmark sulfur prices are now at decade-highs, further squeezing downstream fertilizer margins.

Enough suppliers, elevated pricing: The companies offered nearly 2.3 mn tonnes—double the required volume—indicating supplies are adequate. India imports nearly 60% of its phosphate needs and already expects its fertilizer subsidy bill to jump by around 20% this fiscal year. This pressure is compounded with urea prices doubling, suggesting a challenging summer sowing season ahead, particularly for crops like rice, corn, and soybeans.

IN CONTEXT- We previously detailed India’s bundled dependence on the Gulf for its fertilizer imports. Although Moroccan phosphates and Oman’s urea are available, high prices are forcing multiple importers to compete for the limited supply outside disrupted routes by the Iran war.


DIPLOMACY — India’s Foreign Secretary Vikram Misri met UAE Minister of State for International Cooperation Reem Al Hashimy in Abu Dhabi to review the bilateral partnership, discussing trade, investment, technology, and shared concerns over regional stability and the evolving security situation in the Middle East, according to an External Affairs Ministry press release.

During the visit, Misri also met Khaldoon Al Mubarak, MD and CEO of Mubadala Investment Company to explore avenues for collaboration in investment, technology and emerging sectors, in light of the UAE’s expansive role as a key capital partner for India.

Amid turbulence: The visit takes place following Iran’s attack on the UAE’s critical energy and maritime hub, Fujairah, which injured three Indian nationals. Indian Prime Minister Narendra Modi condemned the attack, reiterating support for the UAE, urging restraint, and calling for safe navigation through key corridors like the Strait of Hormuz.

The big story abroad

The exchange of fire between the US and Iran is dominating front pages, as everyone monitors what this means for an already fragile ceasefire and ongoing negotiations. Iran accused the US of targeting two ships in the strait of Hormuz and attacking civilian areas, while the US said it targeted sites responsible for attacking three US warships.

US President Donald Trump said the ceasefire is still in place and brushed off the strike as a “love tap.” The skirmish came only a few hours after Pakistan said it the countries were close to an agreement that could potentially be reached this weekend, and follows another blip in the ceasefire that saw Iran strike the Fujairah Oil Industry Zone earlier this week.

Also getting plenty of ink: An outbreak of hantavirus on a cruise ship has triggered a rapid search of infected individuals who left the ship, which saw three people die after contracting the virus. The World Health Organization looked to calm nerves quickly by saying the threat of the virus spreading is much lower than covid-19.

And in business news: Wall Street bankers are poised to get even larger bonuses this year, according to Johnson Associates report which estimates a bump of 20% or more depending on the role of the bankers in transactions.

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2

THE BIG STORY TODAY

Zoho takes control of its Gulf cloud stack with new UAE data centers

Indian software major Zoho has launched its first UAE data center regions in Dubai and Abu Dhabi, as part of an AED 100 mn (USD 27.2 mn) investment plan to expand cloud infrastructure in the country. The move follows the company’s 2024 data center launch in Saudi Arabia and underscores a growing shift toward data localization in the Gulf, Hyther Nizam, Zoho’s CEO for Middle East and Africa, tells EnterpriseAM.

A natural progression: “Zoho’s investment in UAE and KSA infrastructure should be seen as both a strategic and regulatory move—but fundamentally driven by long-term positioning rather than compliance alone,” Nizam tells us. As more government entities and organizations in critical sectors like healthcare and finance adopt Zoho for enterprise modernization, data localization has become essential to deliver high standards of privacy and security.

Data localization

The expansion is part of Zoho’s local-first approach across the Gulf, linked to its broader transnational localism strategy. “As the company has expanded its enterprise footprint, it has prioritised being closer to customers, both geographically and in terms of compliance, cultural alignment, and operational trust,” Nizam notes.

Why it matters: Government and semi-government clients in the Gulf are placing stricter requirements on data protection, sovereignty and regulatory compliance, especially for sensitive data. “This makes data localisation essential for us as we continue delivering the highest standards of privacy and security,” Nizam said.

Data residency is becoming a dealbreaker for organizations handling sensitive information, particularly as AI integrates further into daily workflows. There is a clear expectation that data in industries like banking, healthcare, and financial services must remain within national borders and be handled in accordance with local laws. Government procurement processes are also mandating strict data protection requirements, driving demand for tech providers that can guarantee in-country data storage, Nizam tells us.

What is driving demand?

In the UAE, public sector demand is shaping the market for locally hosted cloud services, while regulated industries and private companies are also moving toward similar standards as they work with government entities. “Demand for locally hosted cloud services in the UAE is being driven primarily by the government [public sector], which is perhaps the most influential force shaping demand,” Nizam noted.

The shift is also affecting private companies that want to work with government entities. “The private sector will naturally have to do so in its pursuit of public-private collaborations and contracts with government organisations,” Nizam says.

Indian SaaS pivot

Moving beyond export-led models: Zoho’s Gulf infrastructure push points to a broader shift among Indian SaaS companies which are moving beyond export-led software sales toward local infrastructure, local hiring and on-ground presence. “Indian SaaS companies have traditionally built for global scale, but market dynamics are clearly shifting toward localisation,” Nizam explains.

Requirements differ across Gulf markets: In Saudi Arabia, Nizam said national workforce policies such as Saudization require companies to prioritize local hiring, while in the UAE, local data center infrastructure is often necessary for serving enterprise and government clients with data sovereignty requirements.

Colocation model

Taking control of the stack: Unlike many competitors relying on global hyperscalers, Zoho owns and operates its data center stack through colocation partnerships. Managing its own infrastructure end-to-end across over 20 global data centers allows the company to optimize costs at scale and pass those efficiencies on to customers. “By avoiding dependency on third-party hyperscalers, Zoho retains full oversight of its infrastructure costs, mitigating the risk of sudden price increases from external providers,” Nizam tells us. This independence protects customers from pricing volatility, ensuring long-term stability and trust.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

3

INVESTMENT WATCH

Indian diaspora in GCC shift portfolios from property to financial assets

GCC-based Indians are moving away from traditional real estate investments towards financial assets, particularly Indian equities, Business Standard reports picking up data from an Equirus Wealth survey of 8.3k. respondents. The shift comes on the heels of changing risk perceptions and a more disciplined approach to wealth creation amid geopolitical uncertainty in the region.

Indian equities and mutual funds have become the preferred asset class, with 73% of respondents increasing exposure and 42% willing to deploy fresh capital. Equities now account for 42% of future allocation, followed by fixed income at 23%, while real estate has dropped sharply to just 2%, in a clear repricing of long-term return expectations. Net portfolio flows show equities and funds gaining 54% while real estate saw a contraction of 27%.

Why it matters: Up to 40% of respondents are actively reducing exposure to Indian property, marking a sustained exit from what was once a dominant investment avenue. Historically, Indian diaspora based in the GCC were the bedrock of the Indian luxury and secondary residential markets. That capital is now being redirected into financial assets that offer easier exits and higher transparency.

Remittances turn investment-driven: Remittance behaviour is also evolving, with investment and retirement planning now accounting for 49% of flows, overtaking traditional family support. Despite geopolitical concerns, 86% of the diaspora remain financially confident, opting for measured, long-term portfolios rather than reactive decisions.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

4

STARTUP WATCH

Pronto raises USD 20 mn as instant services demand surges

Bengaluru-based on-demand home services startup Pronto has raised USD 20 mn, doubling its valuation to USD 200 mn within two months, Reuters reports. The platform’s daily bookings have risen sharply from 3k in December to over 26k currently, making a rapid dent in urban markets.

What we know: The fresh funding comes from venture capitalist Lachy Groom, who has previously invested in quick-commerce startup Zepto. It takes Pronto’s total Series B raise to USD 45 mn, following an earlier USD 25 mn tranche led by General Catalyst, Epiq Capital and Bain Capital Ventures. The company plans to deploy the fresh capital to expand its workforce and address supply constraints as demand surges.

India’s instant service economy: Pronto offers cleaning, laundry and kitchen prep in the quick home services segment, competing with Urban Company’s Insta Help and Lightspeed-backed Snabbit, offering services starting at INR 125 (USD 1.3) with fulfillment times as low as 15 minutes.

The unit economics: While discounting remains central to customer acquisition, the company has reduced burn per booking by 55% and remains adequately capitalized for near-term growth. “We're in a business where to build habit, and also because ⁠of competition, there will be a lot of discounting for a long time,” Pronto’s CEO Anjali Sardana told the newswire.

What’s next: As the platform expands into car washing, gardening and home cooking, maintaining rapid service levels while controlling costs is likely to strain Pronto’s gig labour model and test operational sustainability.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

5

PLANET FINANCE

Hybrid bond rush

Companies are selling hybrid bonds at a record pace this year, with Bloomberg data showing that firms have sold USD 65 bn worth of the debt instrument YTD, continuing on from a wave of issuances that followed a move from Moody’s to raise the equity credit in hybrid bonds back in 2024.

Why hybrid bonds, and why now? Hybrid bonds allow issuers to strengthen their balance sheet given that their debt-equity mix doesn’t only add leverage like traditional bonds. For buyers, the subordinated debt comes with a higher coupon in comparison to senior notes. Right now, that additional cost is near record lows, with spreads reaching an all-time low of 58 bps in March.

There’s also “massive demand” for the instrument from investors willing to take on extra risk, analysts said. Orders in Europe are currently surpassing issuance sizes by 4.5x.

Europe is the primary issuance hub for the moment, with the likes of Carlsberg issuing hybrid notes to shore up its balance sheet after an acquisition play. The Gulf is also starting to warm up to the concept, with Abu Dhabi developer Aldar Properties raising not one, but two hybrid issuances this year.

A wider debt rush is happening over in Asia, as well, with hopes of an end to the war also triggering record lows in credit spreads and leading issuers to race to secure cheap financing, Bloomberg reported elsewhere. Westpac Banking issued a USD 4 bn offering, while HSBC is also preparing a USD-denominated issuance.

Credit spreads tightened by 13 bps in 1Q in Asia, outperforming global averages of 5 bps, Bloomberg data showed. The findings indicate a vote of confidence in the fundamentals of the energy import-reliant region, amid reports of a possible ceasefire.

The outlook: For hybrid notes, the more selective, the better, one analyst says, pointing to issuances with shorter waiting periods before the first call. For now, the flurry of activity in Europe is particularly precarious, given its exposure to energy distribution linked to the war.

MARKETS THIS MORNING-

Asian markets were mostly in the red this morning as escalations between the US and Iran raised concerns over the fate of ongoing negotiations and the current ceasefire. South Korea’s Kospi and Hong Kong’s Hang Seng fell more than 1%, while Japan’s Nikkei was 0.8% lower. Over on Wall Street, futures are also slipping after the S&P 500 and Nasdaq retreated from recent all-time highs yesterday.

Sensex

77,237

-0.7% (YTD: -9.3%)

NIFTY 50

24,158

-0.6% (YTD: -7.5%)

ADX

9,838

-0.3% (YTD: -1.5%)

DFM

5,902

-0.4% (YTD: -2.3%)

Tadawul

11,031

+0.7% (YTD: 5.1%)

EGX30

53,605

+2% (YTD: +28.2%)

Boursa Kuwait

8,613

+0.1% (YTD: 3.7%)

QSE

10,714

+0.6% (YTD: -0.4%)

S&P 500

7,337

-0.3% (YTD: 7.1%)

FTSE 100

10,215

-0.6% (YTD: 2.8%)

Euro Stoxx 50

5,915

-0.9% (YTD: +2.1%)

Brent crude

USD 100.1

+0.07%

Natural gas (Nymex)

USD 2.8

+1.2%

Gold

USD 4,716

+0.3%

BTC

USD 79,988

- 1.1%

The values in the table above are listed according to the market position as of 3:30pm IST / 2pm GST.

6

DIPLOMACY

India-Vietnam eye USD 25 bn trade target by 2030

India and Vietnam are eyeing to scale bilateral trade to USD 25 bn by 2030, following talks between Prime Minister Narendra Modi and Vietnamese President To Lam in New Delhi, as per an External Affair Ministry press release.

Focus areas: Trade between the two countries crossed USD 16 bn in FY 2026, lending a base for expansion as both countries look to diversify supply chains amid global disruptions. A set of 13 agreements were inked by the two countries spanning digital payments, healthcare, education and tourism with a nod towards deeper collaboration in rare earth metals and clean energy.

Why it matters: Vietnam holds the world’s second-largest rare earth reserves, and India’s push for economic security through this partnership suggests a move to secure the raw materials necessary for its domestic EV and semiconductor ambitions without relying on Beijing. Vietnam will also join the Indo-Pacific Oceans Initiative as New Delhi seeks to expand trade linkages in Asia and reduce concentration risks in an increasingly volatile global environment.

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