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A US-Iran pact could mean a lot for Tadawul

1

WHAT WE’RE TRACKING TODAY

OPEC+ increases production quotas…again

Good morning, all. We have a brisk issue for you this morning, led by one expert’s take on what a permanent ceasefire agreement between the US and Iran could mean for Saudi equities. We also dive into a recent KPMG report that looks at the Kingdom’s digital transformation and how it measures up against global competition.

Another hike from Opec+

Opec+ opted to increase production quotas by 188k bbl / d in July, even if many of those barrels can’t physically reach the market. Saudi Arabia and Russia accounted for nearly two-thirds of the increase, with each receiving a 62k bbl / d quota boost, with the Kingdom — the largest swing supplier — targeting 10.4 mn bbl / d next month.

IN CONTEXT- The move marks the fourth consecutive quota increase and the latest step in Opec+’s gradual unwinding of the group’s voluntary production cuts. After putting production hikes on ice till March, Opec agreed to increase production by 206k bbl / d in both April and May, before cooling to 188k bbl / d in June.

A rise on paper: “The group will continue to unwind the voluntary cuts, but only on paper, because there will be no real increase under the current situation in Hormuz,” Kpler’s head of Middle East Energy Analysis Amena Bakr said. Producers with limited optionality — such as Iraq and Kuwait — remain unable to bring additional barrels to the market even if higher output targets are approved.

An empty seat: The meeting is the second gathering since the UAE’s exit, raising questions over how production quotas will eventually be redistributed among the remaining members.

A post-crisis plan is in place: Once shipping through Hormuz resumes, Iraq and Kuwait are expected to ramp up production to recover revenues lost during the disruption, unlike Saudi Arabia, which retains export routes that bypass the strait.

Europe’s turn to probe Paramount

Paramount’s proposed Gulf-backed takeover of Warner Bros. Discovery is running into a new obstacle in Europe, where regulators are examining whether the agreement’s state-linked financing could distort competition — and may push the company to sell off parts of its children’s TV portfolio to get the merger over the line, Bloomberg reports.

What’s happening: The USD 110 bn Paramount-Warner Bros. Discovery takeover is being reviewed under the EU’s Foreign Subsidies Regulation, which gives Brussels the power to investigate whether foreign state support gives companies an unfair advantage in the bloc. According to Bloomberg, officials are weighing whether remedies could include divestments tied to children’s network assets as a condition for approval.

Why it matters: Any forced sale would add pressure on Paramount to line up buyers for those assets on a tight timetable, potentially weakening its negotiating position and complicating the path to closing one of the year’s biggest media tie-ups.

REMEMBER- The agreement is backed by roughly USD 24 bn from the Public Investment Fund, Abu Dhabi’s L’Imad, and the Qatar Investment Authority. That financing has already drawn political attention in Washington, with democratic senators previously calling for a “rigorous and thorough review” of the foreign investment involved, while FCC commissioner Anna Gomez separately raised concerns about foreign ownership of broadcasting assets.

What's next: Paramount faces an initial EU deadline of 7 July. Regulators can clear the move, accept remedies, or open a deeper probe that could delay one of the year's biggest media mergers by several months.

Qemah considers Nomu listing

Car auction platform Qemah is considering an IPO of 30% of its shares on Nomu within the next two years, CEO Abdullah bin Sammar told the Arabic press. The platform expects its valuation to reach around SAR 2 bn at the offering — potentially placing it among the largest firms listed on the Tadawul parallel market, which has a total market cap of around SAR 40 bn.

About Qemah: The platform offers services such as vehicle inspections, accident-history reports, repairs, ins., financing, and new-car listings. The app surpassed 1 mn downloads in its first year, with the total value of auctions conducted through it exceeding SAR 3 bn.

REMEMBER- Nomu’s been seeing strong momentum this year, with MSGA Investment poised to float 11.1 mn shares on the parallel market next week — equivalent to 10% of its IPO capital of 111.1 mn shares. Mayar Holding subsidiary Ziorak also plans to submit an application to the Capital Markets Authority to list 30% of its shares, while KDL Logistics listed on Nomu earlier this year.

Saudi slashes crude prices for Asian buyers

Aramco has reduced the price of its flagship Arab Light crude for Asian buyers by USD 6 per barrel for July, setting the new cost at a USD 9.50 premium above local benchmarks, according to a price list seen by Bloomberg. This marks the second straight month that the oil giant has slashed prices for Asian buyers, following a widely expected cut for June.

The price cut may be associated with Saudi oil refineries making less money, as consumers recoil amid high prices stemming from the Hormuz debacle.

Data point

1.7 mn – that’s the number of pilgrims who took part in this year’s Hajj, 34k more than last year, according to data (pdf) from the General Authority for Statistics. Around 1.55 mn were foreign pilgrims, while 160.6k were citizens and residents. Some 1.49 mn (95.1%) entered the Kingdom through airports, while 54.4k arrived by land and 6.5k by sea.


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In Issue 3 of EnterpriseAM Money Matters, we cover the decisions that matter most when you’re at the stage where capital preservation is just as important as capital growth — and where getting it wrong is no longer something you can simply recover from.

Tap or click here to subscribe to the Egypt edition, delivered to your inbox on Wednesday, 10 June.

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***

The big story abroad

Iran's first strike on Israel since the April ceasefire and Israel’s retaliatory salvo are leading today’s news cycle. The Israeli military claims to have intercepted all the missiles and no casualties have been reported. The Islamic Revolutionary Guards Corps called the barrage retaliation for Tel Aviv’s strikes on Lebanon, claiming the Israeli attacks violated ceasefire terms, and vowed to continue strikes if hostilities resume. Israel fired back by targeting western and central Iran.

Israel must accept a truce, Trump says: US President Donald Trump said that Israeli Prime Minister Benjamin Netanyahu “won’t have any choice” but to accept any resolution Washington closes with Tehran. In a phone call with Netanyahu, Trump pressed the Israeli leader not to retaliate. “Israel had its strike, and Iran had its strike. We don't need another one,” Trump was quoted as saying.

Speaking of which: Trump has publicly urged Federal Reserve Chair Kevin Warsh to cut interest rates, escalating tensions just before Warsh’s inaugural policy meeting. Trump’s demands run counter to current market expectations, which are inclined toward higher borrowing costs following a surge in US employment numbers.

A new and improved ChatGPT: OpenAI’s biggest revamp since its launch of ChatGPT will involve repositioning the chatbot into a “superapp,” which will merge coding tools and AI agents. The changes come as part of a broader evolution at the AI startup, whereby it will shift resources to secure lucrative customers and compete more aggressively with rival Anthropic.

Meanwhile, a high stakes battle unfolds in Italy’s banking sector: Italian banking giants Intesa Sanpaolo and BPER Banca teamed up to structure a joint counter-proposal to take over Monte dei Paschi di Siena (MPS) — considered to be the world’s oldest bank. The move came hours after Banco BPM floated an EUR 50 bn tie-up with MPS.

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2

FIVE QUESTIONS

Franklin Templeton’s Salah Shamma on what a US-Iran pact would mean for Tadawul

What happens to Saudi equities the day a lasting peace pact is signed? The question has moved to the forefront of investors’ minds as the diplomatic track lurches between collapse and revival. While a fragile, Pakistan-mediated ceasefire has held in fits and starts since April, the Islamabad talks ultimately broke down over the two most contentious points: the reopening of the Strait of Hormuz and the status of Iran's nuclear program. A US naval blockade has kept the waterway throttled since.

BACKGROUND- Tehran suspended back-channel contact again at the start of this month, sending crude sharply higher, even as US President Donald Trump insists an agreement to reopen Hormuz and extend the ceasefire is reachable within weeks.

The upshot? A fear premium remains baked into Gulf valuations, and the upside if it unwinds is, for now, a hypothetical that investors are only beginning to price.

We put five questions to Salah Shamma, head of MENA equities at Franklin Templeton, on how Tadawul re-rates if that premium clears and whether Saudi or the UAE captures the rebound. Edited excerpts from our conversation:

EnterpriseAM: If a pact lands and the risk premium unwinds, what re-rates first on Tadawul: the large-cap, PIF-adjacent names or the small- and mid-caps?

Salah Shamma: We expect the big names to recover first. Foreign money tends to go into the largest, easiest-to-trade stocks before anything else, such as the banks and the big consumer companies. The smaller companies sit out the first move, then catch up quickly once local confidence returns.

E: You’ve said crises create opportunity and that you expect a decisive policy response that accelerates the transformation. What pays off on a pact?

SS: It’s a confidence story and a spending story. Peace strips the fear premium out of the market and makes money cheaper, which lifts valuations across the board, with banks gaining most as the government leans on them to fund the investment plans, channeling capital through the sector to carry the next leg of spending.

That same shift runs deeper. The war showed how exposed the region is, and when one waterway can choke off a fifth of the world's oil, the lesson is to build backups. A pact pulls forward years of resilience spending into a short window — think new pipelines and routes that bypass chokepoints like Hormuz, alternative ports and overland links, and a step-up in tech and cybersecurity to protect critical systems.

For investors, that money lands in clear places: oil infrastructure, logistics and ports, and telecom and IT. The appeal is that it’s government-led and defensive. It keeps flowing regardless of what oil does, which makes it steadier than a straight wager on crude. And it’s regional, not just Saudi — the rest of the GCC faces the same push to turn resilience from a slogan into a budget line.

E: A pact could bring Iranian supply back and pressure oil. Does cheaper oil undercut the Saudi equity case?

SS: Cheaper oil is less of a threat than it sounds. Even with a pact, oil is expected to trade higher than earlier forecasts going into 2026. That’s the sweet spot: Saudi Arabia ships full volumes again as the strait reopens, but prices stay firm, so you get the best of both. The budget only becomes a real problem if oil falls hard and stays below roughly USD 60, which isn’t, in our view, the likely path over the medium term. Even after a record quarterly deficit, healthy prices close that gap fast.

E: Does peace revive the “seller's market” in primary issuance?

SS: The conflict froze new listings and government stake sales. What brings them back isn’t just a ceasefire but the reform process and investment plans staying on track. As those continue, investors find their way back and appetite improves, which in turn allows issuance to resume, deepening and broadening the market over time. The only catch for existing holders is a lot of new shares to absorb at once.

E: Where do foreign inflows go first if the all-clear sounds — Saudi, or do you expect the UAE to capture the rebound, given how investors behaved through the conflict?

SS: The striking feature of this period was the divergence in capital flows: money moved into Saudi Arabia while exiting the UAE. Foreign investors bought nearly USD 1 bn of Saudi equities in April, while the UAE recorded outflows.

That helps explain why the rebound may initially favor the UAE. Having fallen further, it has a greater scope for a sharper recovery. Whether that recovery evolves into sustained growth, however, will depend on the scale and execution of Abu Dhabi's new investment plans, as well as the strength of Dubai's tourism revival.

Saudi Arabia, meanwhile, continues to attract patient, long-term capital. With the market now fully accessible to foreign investors and further liberalization of foreign ownership limits expected, the Kingdom remains a compelling destination for structural investment flows.

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Tech

Outpacing global peers

Saudi Arabia’s digital transformation is taking hold, with a KPMG report (pdf) surveying technology leaders across 70 local firms finding that nearly half (46%) are already deploying artificial intelligence at scale, while the vast majority (99%) are actively investing in agentic AI.

Tech investments are paying off: Saudi firms report the highest average financial value realization from technology investments, sitting at around USD 200 mn. Appetite and confidence are strong, with 39% of firms investing between USD 100-249.9 mn annually in technology, and 76% expecting AI to generate meaningful ROI within the next 12 months.

Where is this value coming from? The largest share of realized value (41%) flows from foundational technologies such as cloud, ERP, and CRM systems, followed by AI (34%) and emerging technologies (25%).

What makes it work

Most local players favor a fast-follower approach — scaling existing, proven technologies over experimenting with new ones — with 71% identifying as fast followers and only 23% as innovators or early-stage adopters. This shows up in spending priorities, with budgets skewed toward growth (38%) and transformation (33%) initiatives over maintenance (28%).

Centralized governance + robust security: Saudi firms report far more centralized decision-making compared to global peers, especially when it comes to selecting new technologies and suppliers (93%), executing talent strategies (87%), and prioritizing investments (84%). This model “limits fragmentation across business units, enabling faster rollout of standardized platforms and large-scale transformation initiatives,” the report notes. Security is equally strong, with 69% reporting optimized cybersecurity maturity and 83% classifying their firm as highly resilient.

The challenges

Geopolitical tensions emerged as the top collaboration barrier for Saudi organizations, cited by 39% of respondents versus 27% globally. Internal governance gaps were also flagged by 37% of firms, pointing to ongoing efforts to strengthen accountability structures, decision rights, and operating models.

Short-term, resource scarcity is the most pressing AI risk in the Kingdom, with 33% of respondents citing concerns around talent, infrastructure, energy requirements, and data readiness compared to 21% globally. Looking out over the next two years, data bias (26%) and broader governance vulnerabilities are expected to become the dominant areas of risk management.

While Saudi organizations lead global peers on core tech maturity — cybersecurity (69% vs. 51%), network and cloud infrastructure (64% vs. 47%), and enterprise data management (54% vs. 42%) — those strong foundations haven’t yet fully translated into deployment readiness. Saudi firms trail peers in AI and automation (37% vs. 53%), data and analytics (50% vs. 57%), and cybersecurity readiness (46% vs. 56%). KPMG notes that this heightened risk awareness is not slowing down ambition — it’s instead pushing organizations toward more disciplined oversight and growth.

What’s next?

Technology alignment is a near-universal top priority for Saudi firms, with 96% maintaining a long-term, technology-focused strategy. Over half of Saudi firms (54%) will step up data infrastructure investments over the coming year, while 47% will recruit more tech talent and 57% will tighten data sovereignty audits. Local players remain highly focused on innovation and efficiency, with 41% prioritizing accelerated innovation (vs. 28% globally) and 44% focusing on productivity improvements (vs. 37%).

Workforces will lean more heavily into automation over the next couple of years, depending more on AI agents and automation tools and less on external contractors. The majority of firms (94%) believe that managing AI agents will become a critical skill within five years. Case in point: only 7% of surveyed firms said management discourages employees from using AI in daily tasks. However, top players are expected to retain a strong human core — “about half of their tech teams” — to manage AI systems, former go-to-market head at OpenAI Zack Kass notes.

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EARNINGS WATCH

Aldawaa’s bottom line slumps

A combination of long-term investments and significant non-recurring expenses weighed on Aldawaa Medical Services’ 1Q financial results. The pharma giant posted a 78.8% y-o-y drop in net income to SAR 22.3 mn during the quarter, while revenue fell 7.2% y-o-y to SAR 1.5 bn, according to a Tadawul filing.

Behind the numbers: A 5.8% y-o-y uptick in selling and distribution expenses weighed on the firm’s bottom line as it expanded its branch network and rolled out a new digital platform. This was compounded by SAR 27 mn in government fees to renew residency and work permits for most of the firm’s non-Saudi workforce, alongside a non-recurring SAR 5 mn impairment provision on customer accounts. Meanwhile, the firm attributes the revenue drop to volatile market conditions and shifting consumer patterns, adding that strong results from its wholesale and logistics verticals helped offset the decline.

REMEMBER- Aldawaa previously announced it will liquidate its overseas subsidiaries, a move aimed at consolidating and expanding its operations within the Kingdom. This includes Hollinz GmbH and Ronzak GmbH in Germany, as well as Glanzzen Freezone and Aldawaa Medical Services Freezone in Dubai.

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ALSO ON OUR RADAR

Egypt’s TMG deepens Saudi ties

Egypt’s TMG lands another tie-up with PIF

PIF + TMG: The Public Investment Fund (PIF) signed an MoU with Egypt’s Talaat Moustafa Group (TMG) yesterday to explore mixed-use real estate projects across the fund’s developments in the Kingdom. The non-binding agreement covers residential, commercial, hospitality, retail, and integrated urban developments at sites owned by the PIF and its portfolio companies.

The pitch: The PIF wants to pair its scale and capital with TMG’s record of building integrated communities, accelerating delivery while opening the door to co-investors. The framework is designed to let additional investors join future project phases and to widen the private sector’s role as partners and suppliers.

TMG has been sharpening its Saudi ties for a while now. The giant Egyptian developer is building Banan, a 10 mn sqm mixed-use city in Al Fursan suburb in partnership with the National Housing Company. The project marks TMG’s first development outside its home market. A separate tie-up also saw PIF’s Sela and TMG agree to build out an events-and-entertainment business in Egypt.

Miahona to snap up Sha’s Water

Miahona is set to take full control of Sha’s Water Services after signing a sale and purchase agreement to acquire a 100% stake from Al Manhal Water Factory Company, according to a Tadawul filing. The transaction is valued at a base of SAR 95 mn, which could scale up to a maximum of SAR 102.7 mn contingent upon Sha’s hitting specific targets in its 2025 financial results.

About Sha's: Sha's Water Services is a long-established Riyadh-based water-distribution business that sat inside Nestlé Waters' Saudi orbit. The seller is Al Manhal Water Factory Company, the Nestlé Waters affiliate behind the Al Manhal bottled-water brand. Sha’s owns and operates water facilities in the capital and supplies potable, low and medium-salinity water to commercial, residential, and industrial customers through a mix of fixed network infrastructure and mobile tankers.

Riyadh Air is ahead of schedule

Riyadh Air has launched public ticket sales for five new destinations, expanding its network to Jeddah, Dubai, Cairo, Madrid, and Manchester, the Arabic press reports. The carrier has also advanced its official rollout to Wednesday, 10 June from 1 July thanks to an accelerated pace of aircraft deliveries.

The airline also received its third Dreamliner yesterday, after obtaining its first two aircraft of the kind last week. Riyadh Air appears on track to stay true to its plan to integrate one Boeing Dreamliner into its fleet each month and launch two new destinations every two months, reaching 100 cities by 2030.

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PLANET FINANCE

Digital gold loses its shine

BTC’s digital-gold moment never arrived. BTC briefly fell below USD 60k this week for the first time since October 2024, extending a selloff that has now erased more than half its value from the USD 126k peak reached last year, CNBC and Bloomberg report. ETH sank to its lowest level since last April, while other major tokens including XRP, SOL, and Dogecoin also fell sharply, Bloomberg separately reports.

The awkward part: This should have been BTC’s moment. Geopolitical tensions remain elevated, inflation concerns are resurfacing, and investors are once again debating whether interest rates will stay higher for longer. Yet gold has attracted more defensive flows while BTC has struggled, prompting investors to question both its “digital gold” credentials and its reputation as a high-beta tech trade.

What’s driving the rout? A record streak of ETF outflows, concerns about future demand after Strategy (the world’s largest BTC treasury company) disclosed a rare BTC sale, and a growing sense that crypto is losing its place at the center of the speculative universe. Net assets across BTC ETFs have fallen to USD 80.4 bn from USD 107.8 bn in mid-May, according to CNBC.

Crypto’s bigger problem may be that it is no longer the market’s favorite wager. AI has largely replaced digital assets as the dominant growth trade, while investors now have an expanding menu of alternatives ranging from leveraged ETFs and prediction markets, to stablecoins and perpetual futures.

And there’s another contender waiting in the wings: SpaceX. The potentially record-breaking IPO is shaping up as one of the clearest tests yet of where speculative capital flows next, Bloomberg reports. The listing is banking on the firm’s retail following, allocating 30% of listed shares to retail investors.

The result is a growing fight for retail capital. More than 600 ETFs have launched in the US over the past six months alone, while more than 20 SpaceX-linked ETFs have already been filed ahead of the listing. The takeaway? Investors are still chasing the next big story; BTC just isn’t the only one anymore.

MARKETS THIS MORNING-

Asia-Pacific markets are starting the week in the red as the AI rally seen over the past few weeks reverses course and oil prices surge after Iran attacked Israel. South Korea’s Kospi is down 7.3%, while Japan’s Nikkei is down 4.4%. “The move looks more like a positioning and momentum unwind than ⁠a reassessment of the long-term AI story,” Lucerne Asset Management’s Marc Velan said.

TASI

10,929

-0.6% (YTD: +4.2%)

MSCI Tadawul 30

1,453

-0.7% (YTD: +4.8%)

NomuC

22,990

-0.4% (YTD: -1.3%)

USD : SAR (SAMA)

USD 3.75 Sell

USD 3.75 Buy

Interest rates

4.25% repo

3.75% reverse repo

EGX30

52,165

-0.9% (YTD: +24.7%)

ADX

9,614

+0.3% (YTD: -3.8%)

DFM

5,768

+0.9% (YTD: -4.6%)

S&P 500

7,384

-2.6% (YTD: +7.9%)

FTSE 100

10,368

+0.1% (YTD: +4.4%)

Euro Stoxx 50

6,062

-0.7% (YTD: +4.6%)

Brent crude

USD 96.35

+3.5%

Natural gas (Nymex)

USD 3.23

-3.2%

Gold

USD 4,365

-3.1%

BTC

USD 61,670

+1.5% (YTD: -29.6%)

Sukuk/bond market index

911.32

-1.0% (YTD: -0.9%)

S&P MENA Bond & Sukuk

151.48

-0.3% (YTD: -0.3%)

VIX (Volatility Index)

21.51

+39.7% (YTD: +43.9%)

THE CLOSING BELL: TADAWUL-

The TASI fell 0.6% on Sunday on turnover of SAR 3.5 bn. The index is up 4.2% YTD.

In the green: Build Station (+7.5%), Saudi Cable (+5.6%), and Amana Ins. (+5.4%).

In the red: Jarir Marketing (-4.0%), Saudi Manpower Solutions (-3.6%), and Arabian Mills (-3.5%).

THE CLOSING BELL: NOMU-

The NomuC fell 0.4% on Sunday on turnover of SAR 10.0 mn. The index is down 1.3% YTD.

In the green: Paper Home (+8.6%), Hedab Alkhaleej Trading (+7.2%), and Apico (+5.4%).

In the red: Foods Gate (-7.4%), Quara Finance (-6.8%), and Mufeed (-6.3%).


JUNE

11 June (Thursday): The Effie Awards Saudi Arabia, Riyadh

21-24 June (Sunday-Wednesday): Saudi Food Exhibition and Conference, Riyadh Front Expo.

21-24 June (Sunday-Wednesday): Saudi Print & Pack, Riyadh International Convention & Exhibition Center.

21-24 June (Sunday-Wednesday): Riyadh International Industry Week, Riyadh International Convention & Exhibition Center.

21-24 June (Sunday-Wednesday): Saudi Plastics & Petrochem, Riyadh International Convention & Exhibition Center.

21-24 June (Sunday-Wednesday): Saudi Smart Logistics, Riyadh International Convention & Exhibition Center.

22-24 June (Monday-Wednesday): The Future Hospitality Summit, Mandarin Oriental Al Faisaliah Hotel, Riyadh.

AUGUST

30 August-1 September (Sunday-Tuesday): The Saudi Entertainment and Amusement Expo, Riyadh Front Exhibition and Conference Center.

31 August-3 September (Monday-Thursday): Leap Tech Conference, Riyadh Exhibition & Convention Center - Malham.

SEPTEMBER

8-10 September (Tuesday-Thursday): The WTM Spotlight Riyadh, Riyadh Front Exhibition & Conference Center (RFECC), Riyadh

15-17 September (Tuesday-Thursday) The Global AI Summit, King Abdulaziz International Convention Center, Riyadh.

23 September (Wednesday): Saudi National Day.

28 September-1 October (Monday-Thursday): The International Conference on Theory and Practice of Electronic Governance (ICEGOV), Prince Sultan University, Riyadh.

OCTOBER

12-15 October (Monday-Thursday): World Energy Congress, Riyadh.

26-28 October (Monday-Wednesday): ACHEMA Middle East, Riyadh International Convention & Exhibition Center.

28-29 October (Wednesday-Thursday): Procurement and Supply Chain Futures Forum, Mandarin Oriental Al Faisaliah Hotel, Riyadh.

28-29 October (Wednesday-Thursday): Real Estate Supply Chain Forum, Mandarin Oriental Al Faisaliah Hotel, Riyadh.

NOVEMBER

11-12 November (Wednesday-Thursday): Aluminum Arabia, The Arena, Riyadh.

16-19 November (Monday-Thursday): Cityscape Global, Riyadh Exhibition and Convention Centre (Malham), Riyadh.

25-29 November (Wednesday-Sunday): Aero Middle East and Sand & Fun, Thumamah Airport, Riyadh.

Signposted to happen sometime in 2026:

Signposted to happen sometime in 2027:

  • The World Water Forum takes place in Riyadh;
  • The Ocean Race finishes in Amaala on the Red Sea;
  • Riyadh-Kudmi transmission line to be completed;
  • Capital Markets Forum takes place in March in Riyadh.

Signposted to happen sometime in 2Q 2027:

  • The Hail Region Water Networks Project is expected to be completed.

2027

FEBRUARY

1-3 February (Monday-Wednesday): Energy Regulators Regional Association annual conference, Riyadh.

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