Lenovo names Tareq Alangari as SVP and president of Middle East, Turkey, and Africa operations

Lenovo appointed Tareq Alangari (LinkedIn) as senior vice president and president of its Middle East, Turkey, and Africa business, it said in a press release. Alangari will lead the wider regional portfolio from Lenovo’s new headquarters in Riyadh’s Al Majdoul Tower, established last August.

Why this matters: The move comes exactly a year after Public Investment Fund’s Alat closed a USD 2 bn strategic investment in the PC and server maker, giving Alat a 12% stake. The investment is predicated on deep localization, where Lenovo is bringing a clean energy-powered manufacturing hub — set to go online this year — to produce Saudi-made PCs and servers.

The bench: Alangari joins a C-suite bench steering Lenovo’s localized strategy in the Kingdom, including Lawrence Yu (head of RHQ), Giovanni Di Filippo (VP for Saudi Arabia), and Zoran Radumilo (CTO for Saudi Arabia).

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