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THE WEEK IN REVIEW

The world celebrates a fragile ceasefire agreement between Israel and Hamas

Good morning folks, and happy Friday. Read on for this week’s highlight reel, as well as all the recommendations you need to start your weekend off with a bang.

Giving up on your new year’s resolution already? Not on our watch. This week’s guide is a showcase of all the gyms that can help you reach your goals, and nearby sportswear brands you can do that in.

Enterprise Weekend comes out each Friday at 9am CLT. We’ll be back on Sunday at 6am with EnterpriseAM Egypt. Until then: Enjoy the weekend.

LAST WEEK IN 3 MINS-

ECONOMY-

Gov’t readies new social protection package: The Madbouly government’s new social protection package that Prime Minister Moustafa Madbouly teased at last week’s presser will contain increases in the minimum wage, tax thresholds, social protection coverage, and pensions, two government sources told EnterpriseAM. The package is expected to be approved by March or after receiving directives from the presidency, our sources said. The minimum wage hike has not yet been decided on, with our sources anticipating the government to raise the minimum wage by EGP 1k to EGP 7k, with adjustments for other income brackets. The Finance Ministry is looking into raising the personal income tax exemption threshold to EGP 65k — up from EGP 60k previously — while keeping other income brackets unchanged, our sources said.

INVESTMENT-

#1- Organi Group is eyeing USD 1 bn in automotive and tourism investments over the next five years, CEO Essam Organi said on Wednesday, with the big-ticket investment figure to be split evenly between the two sectors. The tourism sector’s allotted USD 500 mn will go towards adding 20k rooms to the group’s hotel portfolio, which currently stands at 4k rooms across 11 hotels in Egypt.

Organi’s comments came during the inauguration Auto Mobility’s new USD 100 mnassemblyplant for Chinese automaker Geely-branded vehicles, which was attended by much of the cabinet economic team.

#2- Spain’s Konecta announced USD 100 mn worth of Egypt expansion plans: Madrid-based business process outsourcing (BPO) firm Konecta announced this week that it would set up a regional HQ and invest USD 100 mn in Egypt over the coming three years under an MoU inked with the Information Technology Industry Development Agency (ITIDA).

M&A-

#1- Arla Foods’ deadline for submitting a purchase offer for Domty was extended by 60working days starting 9 January, after the Financial Regulatory Authority greenlit Arla’s request. Denmark-based Arla said last October that it wants to acquire up to 100% of local cheesemaker Domty’s shares for an estimated EGP 8.9 bn, with plans to delist the company from the EGX post-acquisition.

#2- Raseedi acquired Kashat: Fintech startup Raseedi acquired nano-credit outfit Kashat — as well as its subsidiary, nano-financial services provider Pharos Microfinance — for an undisclosed sum, in what the firm described as “an equity deal to broaden its product offerings and introduce instant loans” to its portfolio.

LEGISLATION-

#1- The House greenlit the government’s cash-based subsidy law: The House of Representatives gave the final sign-off to a government-drafted law that directs cash-5 based subsidies to citizens who fall below the poverty line and lack access to social ins. initiatives. The law stipulates forming the Takaful and Karama fund to distribute these payments.

MPs also approved a government-drafted bill to delay the tax on agricultural land by a year, effective 31 July 2024. The postponement aims to ease financial pressures on farmers and boost production.

#2- GAFI to draft a new Companies Act in line with changing investment climate: The General Authority for Investment and Freezones (GAFI) announced that it plans to prepare a revamped companies law to replace the Companies Act as part of efforts to keep up with developments in the investment arena and to provide a legislative framework that aligns with the increasing reliance on electronic documents. The authority is expected to put the draft legislation up for public consultation after Ramadan.

DEBT-

MAFI secured USD 180 mn for its agri-food industrial complex in Sadat City. The agro-industrial firm will receive USD 108 mn in long-term financing from a syndicate of local banks led by state-owned Banque Misr and including Suez Canal Bank and Al Baraka Bank, and USD 72 mn bridged by equity investments from regional investors. Beltone Investment Banking is MAFI’s sole financial advisor and lead financial coordinator for the agreement.

MOVES-

Hazem Helal (LinkedIn) was appointed CEO of O West, Makadi Heights, and Byoum by Orascom Development, the company announced in a statement on Wednesday. Helal steps into the role after serving as vice chairman of Al Ahly Sports Facilities Company, where he led the development of a new stadium and sports city.

AROUND THE WORLD IN SEVEN DAYS-

The biggest news by far this week was the long-awaited and much-welcome announcement that a ceasefire between Hamas and Israel had been reached. After 15 months of a brutal war and tens of thousands of Palestinians killed by Israel’s brutal assault on the enclave, Israel and Hamas agreed to an Egyptian, Qatari, and US mediated ceasefire on Wednesday, with the agreement set to come into effect on Sunday, 19 January.

According to the plan, the ceasefire will begin with a six-week first phase that will include a gradual Israeli troop withdrawal from central Gaza, allowing displaced Palestinians to return to northern areas. Hamas will release hostages over the course of the phase, with at least three released each week and all living hostages freed before the return of remains. Next, the two parties will move on to the yet-to-be-finalized second and third phases of the agreement, which will focus on securing a permanent truce and full Israeli withdrawal in the second phase and facilitating Gaza’s reconstruction in the third phase.

However, questions about whether the ceasefire would actually take effect began to crop up Thursday, as Israeli strikes continued to pound Gaza into the afternoon. Israeli PM Benjamin Netanyahu, who has long played the role of spoiler in ceasefire negotiations, began the day claiming that Hamas had gone back on several key tenets of the agreement, with the PM threatening to put off convening Israel’s cabinet until Hamas had “accepted all elements of the agreement.”. Netenyahu’s office later announced that the cabinet will meet today to give final approval to the ceasefire and hostages release agreement. Netanyahu remains under pressure from two of his coalition parties to scuttle the agreement, with several lawmakers threatening to resign if the ceasefire goes through.

Elsewhere in the world, South Korean president Yoon Suk Yeol was arrested by security forces after over a month of tense political uncertainty in the nation following Yoon’s brief declaration of martial law in early December. US president Joe Biden, meanwhile, bid farewell to the White House in an Oval Office speech Wednesday, where he warned of an emerging tech-industrial complex that has brought an “avalanche of misinformation and disinformation, enabling the abuse of power.”

☀️ THE WEATHER THIS WEEKEND-

Expect a high of 21°C and low of 12°C in the capital today, and similar temperatures tomorrow with a high of 22°C and low of 11°C, according to our favorite weather app.

HAPPENING THIS WEEKEND-

Treat your ears to some Egyptian folk music: Sohba Semsemia brings you a vibrant singing and dancing show featuring traditional simsimiyya and tanbura music. Catch their performances at Rawabet Art Space until Saturday, 1 February. Tickets are available on Ticketsmarche.

Tour the land of the stars with Qahraweya. Join their Cosmos Cinema tour on today where you’ll tour the world of Egyptian cinema through the ages to get a glimpse behind the curtain at the magic and mastery of filmmaking in Egypt’s golden age and beyond. Details on how to reserve your spot can be found on their Facebook page.

..Or join the Nouma x Lamba Art tour by Qahraweya. Tomorrow, the tour will take you on a journey through the contemporary art scene of El Mounira and Garden City. To reserve your spot, message their page.

HAPPENING NEXT WEEKEND-

It’s time for the country’s largest book fair. The Cairo International Book Fair is back for its 56th edition starting Thursday, 23 January and continuing till Wednesday, 5 February. The event will take place at the Egypt International Exhibition and Convention Center in New Cairo, and will host guests of honor that include the Sultanate of Oman, scientists and artist Ahmed Mostageer, and author Fatma Elmadoul.

This one is for the curious: Don’t miss out on Dangerous Experiment at Teatro Al Assema, an eye-opening, hour-long lecture by Dr. Khaled Ghattass where he delves into topics like relationships, life choices, and societal challenges — with a 20-minute Q&A session at the end. The lecture will take place on Friday, 24 January. Get your tickets on Ticketsmarche.

Your guide to Cairo’s best gyms and gear

New Year, new you? Like every other year — for the past who knows — the most common and consistent new year resolution is getting fit, or even just joining a gym. But most people abandon their resolutions by the second Friday of the month. Here are some of the top gyms in the major areas of Cairo, and the gymwear brands that will keep you looking and feeling great — so there’s no excuse to ditch your goals.

(Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

GYMS

Aside from the classics which we all know and love — BeFit360, LA7, Golds Gym, Ignite and Move — we’re going to share the less frequented powerhouses that equally will get your muscles flexing.

EAST CAIRO:

#1- REVOLT FITNESS: Revolt is a well-rounded gym where you can experience the energy of dance with classes from Central Studio, unleash your inner fighter with Muay Thai, or build strength and flexibility through gymnastics and boxing.

WHERE: The gym has only one branch in Mar.V mall .

PRICES: A full year is EGP 22.5k, six months cost EGP 15k, three months costs EGP 10k, and a single month will set you back for EGP 5k. If you’re just testing the waters, a day pass is 500. But each membership package comes with tons of benefit that are too many to list.

#2- F45: This gym creates dynamic, team-based group workouts that combine functional training, strength, and cardio, and new weekly workouts designed to keep members motivated and challenged. You’ll never have two of the same thing.

HIGHLIGHTS: It’s less gym, more functional training — improving strength, mobility, and coordination with exercises that are similar to everyday movements.

WHERE: F45 has three branches across Cairo: O1 Mall, Westown Hub, and Golf Central Mall.

PRICES:You have two options: Pay for credits, or opt for a membership. Credits start at EGP 550 per class, or lower for each credit when you buy in bulk — 120 credits cost EGP 19.2k.

You can choose between two membership types: A standard prepaid membership, starting from EGP 5k for 1 month to EGP 33.6k for 12 months, or a lifestyle membership, which offers unlimited classes on a monthly basis for EGP 4k month by month, or EGP 21k for a six-month membership.

#3- THE MIND SPACE: This space emphasizes the importance of connection between the mind and body in a variety of mediums. They offer functional training, yoga, Pilates, martial arts, and mindfulness practices like meditation, breathwork, and nutrition guidance, all designed to help you achieve your fitness and self-development goals.

WHERE: Located in the heart of New Cairo.

PRICES: You can choose between walk-ins or membership packages. A walk-in costs EGP 350, while memberships offer better value: 1 month for EGP 2.6k with a 1 week freeze, 3 months for EGP 6.5k with a 2 week freeze, 6 months for EGP 11.5k with a 3 week freeze, or 1 year for EGP 19.8k with a 6 week freeze. For Functional Training, 10 classes are EGP 2.75k, 20 classes for EGP 5k, 30 classes for EGP 6.75k, and 50 classes for EGP 10k.

#4- SUKUN: If you’re aiming for a gentle flow, this is a wellness sanctuary that is designed to nurture both the body and mind. They offer a range of services from yoga, pilates, full body mat workouts and meditation sessions, to specialized breathwork and sound healing therapies.

WHERE: They are located inside Sun City Gardens in New Cairo, but they have also recently opened a new branch in October.

PRICES:You can choose between walk-ins or class packages. A walk-in costs EGP 400, while packages offer better value: 5 classes for EGP 1.75k valid for 1.5 months with 1 invitation, 10 classes for EGP 3.15k valid for 3 months with 2 invitations, or 20 classes for EGP 5.8k valid for 5 months with 3 invitations — these packages are for classes only.

WEST CAIRO:

#1- CORE: This gym has a midas touch, and is categorised as an ultra-luxury fitness and wellness destination. Alongside a fully equipped gym, they also provide specialized MMA training, yoga, and meditation sessions. If that doesn’t float your boat, they provide VIP training rooms for more personalized workouts and wellness-focused programs.

HIGHLIGHTS: One of their unique facilities includes Dark-Room Fitness, which holds high-intensity workout sessions.

WHERE: They were originally located in WOC, but have recently opened a newer location in New Cairo.

PRICES: The gym’s membership prices are on the heftier side with 12 months for EGP 35k, 6 months for EGP 20k, or 3 months for EGP 13k — there are no walk-ins.

#2- 3SIXTY PILATES: This studio provides a premium environment for those looking to enhance their physical strength and flexibility. Specializing in Pilates, the studio also offers yoga and dance classes.

WHERE: You can find 3SIXTY PILATES in Sheikh Zayed.

PRICES: First trial ranges from EGP 350-700 depending on the class, and walk-ins range from EGP 400-900.

As for packages: Package prices for sessions that require equipment range from EGP 2.3k for 4 sessions up to EGP 9k for 20 sessions. Sessions without equipment start from EGP 1.5k for 4 sessions and can go up to EGP 5.5k for 20 sessions. You can also book private sessions starting from EGP 3.5k for 4 sessions to EGP 8.75k for 12 sessions.

#3- EDGE FIT: A gym where they put you first — the goal is to help you reach your best potential through personalized training or classes that give you what you want. They offer a variety of classes and programs year-round, as well as detailed descriptions for each class — allowing you to know exactly what you’re signing up for and making sure you’re fully prepared for your workout experience.

WHERE: They’re located in Sheikh Zayed and Zamalek.

PRICES: Membership options include an annual membership for EGP 18.2k, offering 3 personal training sessions, 12 InBody scans, 1 nutrition session, 8 weeks freeze, and unlimited access to the gym, pool, spa, and classes. The six month package comes in at EGP 12k while the three-month membership is EGP 8.5k. You can pay through installments via valU, Sympl, CIB, QNB, and NBE.

#4- SAMIA ALLOUBA: An oldie but a goodie in the Cairo fitness scene, and while it has years of experience under its belt, it still pushes to modernize itself to cater to all fitness journeys.

HIGHLIGHTS: One of their gyms is Ladies only, giving the option of privacy if preferred.

WHERE: Samia Allouba has three branches — two in Maadi and one in Zayed.

PRICES: Memberships here are flexible and packed with perks. The annual plan costs EGP 13.5k and includes personal trainer sessions, a fitness assessment, a nutrition session, 15 invitations, and family days every Saturday. For six months is EGP 7.8k, while for three months is EGP 5.5k. For shorter commitments, the one month is EGP 2.8k and comes with fitness classes included. Access to all their branches will set you back an extra EGP 2.8k.

GYMWEAR:

The top three keywords in shopping for active wear are fit, comfort, and functionality. Work up a sweat with these local and regional brands.

#1- KAF WEAR: This brand blends modern style and functionality, perfect for both workouts and daily wear. Prices begin at EGP 220 Hi-Dri Sports Tank Top up to EGP 1.39k Speed Hi-Dri Sports Pants. You can shop through their website or either go to one of their branches in: Heliopolis and Dokki, to view their range.

#2- THE ELEMNTS: If you want an alternative to leggings? The Elemnts give you flared leggings – ideal for yoga and Pilates. Prices start at EGP 300 for a Quarter Sleeve top to EGP 1.1k for Criss Cross Flared Leggings. They’re available online through their website.

#3- INFUSE: The brand’s sportswear is budget-friendly while remaining functional and high quality. Prince can range from EGP 120 for Sleeve Extensions up to EGP 360 for Seamless Leggings. They’re available online through their website.

#4- UNLEASH: This brand doesn’t chase trends, their pieces are made with premium materials and check the right boxes. Prices start from EGP 300 for Slim T-Shirt up to EGP 720 Unisex Oversized Tee. You can find them online through their website.

#5- MAGMA: If it’s versatility you’re after, look no further. Their products range from EGP 69 for Inversion Socks up to EGP 1.2k FrostGuard Jacket. You can shop their products through their website or visit Interspot in City Centre Almaza to browse their products.

Saving Rambo

📽 Oh Rambo, what have you done to us? In his debut, writer and director Khaled Mansour really outdid himself. Finding an Exit for Mr. Rambo — referred to simply as Rambo — is his first ever feature film, and it was quite captivating.

Good dog: Hassan (Essam Omar) is a calm, hardworking, security guard who lives in a working-class neighborhood with his mother Altaf (Samaa Ibrahem), and his dog Rambo. Their simple life becomes complicated after a dispute erupts over their house and their neighbor, Karem (Ahmed Bahaa from Sharmoofers) tries to push them to vacate their home to expand his workshop. The events escalate and Karem starts a fight with Hassan, which results in Rambo attacking him to protect his owner.

This is where Hassan’s journey to find a safe place for Rambo away from Karem’s potential retaliation begins. This becomes a journey of self-discovery where he meets his ex-partner Asmaa (Rakeen Saad) — who is now engaged to another man — and his uncle Fathi (Hassan El Adl) — who reminds him of his absent father — reinforcing a recurring feeling of everything being stolen from him.

What makes this film brilliant is its attention to detail. Although the story is dark and depicts an oppressed protagonist, there are also glimmers of positivity that the director captures using the performances. The use of colors, imagery, music, and locations fit perfectly with the characters’ emotional state. There are also some political, social and philosophical easter eggs for the viewers to notice, punctuated by a Mohamed Mounir song about generations and their share of defeats.

WHERE TO WATCH- You can find the movie at VOX Cinemas at City Center Almaza and Mall of Egypt, Cima Arkan, Cairo Festival City, Citystars cinemas, Zawya, and Point90. You can also watch on YouTube (runtime: 1:48)

Keanu Reeves’ latest project grapples with immortality

📚 From Hollywood charisma to penning stories, Keanu Reeves can do it all. His latest project, The Book of Elsewhere — written alongside author China Miéville — offers another welcome addition to the celebrated actor’s oeuvre. This novel pairs the action-driven roots of Reeves’ BRZKR comic series with Miéville’s distinctive storytelling — generating an engaging narrative that mixes existential dread with a search for meaning.

At the heart of the plot is Unute, a man who has been alive for 80k years. Born from lightning and prayers, Unute saw civilizations rise and fall, dying multiple times only to be reborn again. While he’s been both loved as a god and feared as a demon, Unute himself doesn’t buy into either designation. Fast forward to the 21st century, and he’s stuck working for the US Army Special Forces, who see his violent episodes as a tactical advantage.

The story kicks into gear with a series of strange moments: The brief reanimation of a soldier, the appearance of an immortal Indonesian deer-pig, and the rise of a mysterious self-help group. As Unute and his military handlers investigate these bizarre events, the lines between ally and enemy blur, leaving him to wrestle with his immortality.

The book leans into familiar tropes but is itself a rare hybrid: Blending ancient warriors, ultraviolence, and moral ambiguity, the novel offers those who want a deep exploration of immortality and meaning a welcome treat.

You can find it at Cherry Blossom Books.

Spice, zest, and all things Thai

🍴 If you’re craving authentic Thai flavors, you’re in for a treat at Tom Yam. This spot in Heliopolis pays homage to Thailand’s vibrant cuisine, offering a menu that showcases the bold, balanced flavors that define the country’s culinary tradition — from the zesty kick of lemongrass to the comforting heat of chili peppers.

We kicked off our meal with the Tom Yum soup. Even though Cairo’s sweltering summer heat might make you second-guess ordering a soup, the Tom Yum here is worth every spoonful. We had it with shrimp, and it was the perfect blend of sour, spicy, and savory, with a subtle tang of lemongrass and a spicy kick. It wasn’t overpowering — just enough to warm our bellies and leave us reaching for more.

If you’re a fan of fried goodness, you’ll love the fried shrimp cakes. These little guys were a crispy delight, with a perfect golden crust and a tender, flavorful filling.

The dim sum shrimp came next, and they were just as impressive.The dumplings were plump and generously filled with tender shrimp, wrapped in a delicate, slightly chewy dough. The dipping sauce provided a great balance, adding a hint of saltiness that enhanced the natural sweetness of the shrimp.

But the star of the evening was the Pad Thai. This classic dish was executed flawlessly – the noodles were perfectly chewy, and the shrimp were cooked just right. Tossed in a umami-rich sauce with a hint of sweetness, it was everything you’d want in a Pad Thai.

We were just scratching the surface of the menu; Tom Yam also offers a variety of sushi, stir-fries, fried rice, and more Thai specialties that are worth exploring.

They do deliver, but only to New Cairo and areas around Heliopolis. You can call their number on their Instagram page to order or reach them through Talabat.

💵 Per person: EGP 800-1k

🪑 Outdoor seating: Yes

🍺 Alcohol: No

🦽 Accessibility friendly: Yes

A Severance-esque corporate nightmare in 1986

🎮 Time to clock in. Things Too Ugly is an atmospheric narrative puzzle game set in 1986, placing you in the role of a Risk Assessment Data Processor at the mysterious TEREBRO INC. As a night shift worker armed with period-appropriate technology, your task is to dig through corporate archives while uncovering what appears to be an increasingly unsettling company history. The perfect lead-up to the second season of Severance, don’t you think?

The core gameplay revolves around document analysis and puzzle-solving, featuring a variety of challenges that include mathematical problems, logic puzzles, and language-based mysteries. Players can interact with their environment primarily through an antiquated computer terminal and a radio system used to communicate with their supervisor. The inclusion of tools like GPS and an encoder device suggests that the players will need to employ multiple vintage technologies to piece together a full narrative.

While not explicitly marketed as a horror game, Things Too Ugly seems designed to create a growing sense of unease as players delve deeper into TEREBRO’s archives, enhanced by fully voiced characters and what promises to be a branching narrative where player choices may ultimately determine the fate of the company’s reputation. We don’t want to jump the shark, but so far, it seems to be a promising title for players who enjoy investigative gameplay, narrative-driven experiences, and puzzle-solving in an atmospheric retro-corporate setting.

👾 Platforms: Steam for PC, Playstation, Nintendo Switch, and Xbox

💵 Price: USD 7.99 on Switch

A refreshing break from the chaos of traditional media

👂 Normal people, normal takes, real conversations. Hosted by Mary Katharine Ham and Karol Markowicz, two veterans of political commentary, this show focuses on issues that truly matter — giving you a refreshing break from the chaos of traditional media.

From Zuckerberg to free speech: In a recent episode titled Has Mark Zuckerberg Seen the Light?, the hosts go on to discuss Zuckerberg’s announcement about Facebook’s shift on censorship policies. They discussed the impact on free speech, questioned Zuckerberg’s motives, and compared his move to platforms like X and Rumble. But it doesn’t stop at tech talk. In the same episode, they also covered the California wildfires, pointing out system failures and the human toll of the crisis.

It’s for everyone tired of media bias and political fighting. It’s a refreshing alternative for people who value substance over spin, delivered with wit and heart.

WHERE TO LISTEN- You can find the podcast on Apple Podcasts, Spotify, and iHeart Podcasts.

THE ENTERPRISE ENTERTAINMENT CALENDAR

JANUARY

8 January-1 February (Wednesday-Saturday): Aywa Aywa La2 La2 at Rawabet Art Space.

8 January-1 February (Wednesday-Saturday): Sohba Semsemia at Rawabet Art Space.

17 January (Friday): Cosmos Cinema tour by Qahraweya.

17 January (Friday): Ahmed Khairy at El Rihany Theatre.

17-18 January (Friday-Saturday): Mohamed Helmy Globally Local at Theatro Arkan.

18 January (Saturday): Nouma x Lamba Art tour by Qahraweya.

18 January (Saturday): Founders Live Cairo at Creativa Innovation Hub.

20 January – 24 January (Monday-Friday): World Economic Forum Annual Meeting in Davos, Switzerland.

21 January (Tuesday): Shawshy Time at Rawabet Art Space.

22 January (Wednesday): Out of Eight at Rawabet Art Space.

23 January – 5 February (Thursday-Wednesday): Cairo International Book Fair at the Egypt IECC in New Cairo.

24 January (Friday): Dr. Khaled Ghattass at Teatro Al Assema.

24 January (Friday): MM events at Ain El Hayah resort.

29 January (Wednesday): Storyteller Series Vol.1: Dina El Wedidi at Boom Room.

29-31 January (Wednesday-Friday): Fire of Anatolia at Cairo Opera House.

7 December-31 January (Saturday-Friday): Cairo Art Fair at TAM Gallery.

30 January-1 February (Thursday-Saturday): Gamergy Egyptat Al Burouj Cultural Hub.

31 January (Friday): Adventure Zipline & High Ropes – Launching Event at Adrenalin Park.

FEBRUARY

1 February (Saturday): Saleh El Nawawy’s debut at Theatro Arkan.

7 February (Friday): DHB at Giza Pyramids

7-8 February (Friday-Saturday): The Art of Public Speaking Workshop at AUC Tahrir.

7-8 February (Friday-Saturday): Football Access Summit at Zed Park.

14 February (Friday): Heliopolis Marathon with Cairo Runners.

21 February (Friday): Egycon 12 at Family Park, New Cairo.

23 February (Sunday): Umm Kulthoum Tribute Concert at The Grand Egyptian Museum.

23-25 February (Sunday-Tuesday): Sports Expo 2025 at Egypt International Exhibition Center.

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The world celebrates a fragile ceasefire agreement between Israel and Hamas

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