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It’s the visual issue

1

The Beginning

Your Wealth is a custom Enterprise briefing for people just like you: Executives, entrepreneurs and builders who know that time isn’t money, but that time and money are feedstock for the one thing that matters most in life: Your family, however you define it.

Once a month, in partnership with our friends at CIB Wealth, we’ll bring you a hand-picked selection of ideas, tips and inspirational stories that will help you make the most of your time, enhance our wealth, and build a better life with the people you love.

As always, we love hearing from readers. Send us story ideas, hints, tips or interview suggestions to editorial@enterprise.press.

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IMAGES AND WHAT THEY MEAN TO US

Why are images important to humans?

Images and other forms of visual stimulation are everywhere. But just why are they important and how is image-based communication different from other forms of communication?

Being responsive to images is in our DNA: Human visual processing centers are highly sensitive to stimuli, according to BioMed Central, meaning we process images at an alarming speed. Dubious? Just think of all the images you’ve encountered so far today, scrolling through Instagram, looking out your car window, or just making breakfast this morning. Each one will have had some sort of impact, at a conscious or subconscious level. They’re used to tell stories, educate, facilitate interaction, or make a statement. Images shape our personalities and serve as a repository for our memories.

You are what you look at: There’s strong evidence that what you see and post on social media makes you judge yourself relative to other people and the lives they’re posting about, according to imonomy. This can affect many things ― ranging from what you eat and how you dress to the memories you create. Images, including photographs, provoke emotions as part of an unconscious reaction, as we relate what we see to our own experiences, according to True Center Publishing.

And images were among our very first means of communication: Long before the invention of written languages, images allowed humans to share and preserve ideas. At its most basic level, this method is still in use today in symbols on bathroom doors, elevator directions, and road signs. The images transcend spoken language and create a globally-understood means of communication. Yukio Ota, the maker of the exit symbol, is now trying to create a new language made up of only symbols and visuals, according to Medium.

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IMAGES THAT HAVE STOOD THE TEST OF TIME

Famous first photos

Some images are so iconic they are burned into our collective psyche: Often, these are photographs that captured a particular historical moment or helped fuel a social movement. Or they might have allowed ordinary people to witness miracles of science, human endeavor or exploration that are usually only visible to specialists. This includes the image of a fetus entitled “How Life Begins,” one of the first pictures to be taken with an endoscope, in 1965.

The first ever selfie was taken in 1839 (well, sort of): Following what’s believed to be the world’s first ever photo — or at least the oldest surviving photo — in 1826 or 1827, photography pioneer and lamp manufacturer Robert Cornelius can lay claim to capturing the first ever photography self-portrait.

From the first photo of the moon to the first picture inside the sun’s corona, photography has become a key component of science, technology and geographical exploration, helping us to better understand the physical world and bypassing the limits of human perception. An 1840 daguerreotype is the first image of the moon, while the first photo of the sun was taken in 1845. Earth was first photographed from the moon in 1966, and the first photo to be taken inside the sun’s corona was captured in 2018 by a solar probe 16.9 mn miles away from our favorite star.

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YOUR TOP 5

Your top 5 pieces of business and economic news in January

Your top 5 pieces of business and economic news in January:

  • Vodafone Group confirmed it plans to exit Egypt by offloading its stake in Vodafone Egypt to Saudi Telecom.
  • Israel began pumping natural gas shipments to Egypt, almost two years after the countries signed the landmark USD 15 bn agreement.
  • Egypt’s governmentto press pause on USD-denominated eurobond issuances for the rest of FY2019-2020, and will instead rely on green bonds, EUR-denominated eurobonds and sukuk.
  • The Finance Ministry expects to reduce its debt-to-GDP ratio to 83% by the end of FY 2019-2020, beating the budget’s 89% target, it says in a presser.
  • Banque du Caire is on track to IPOin 1H2020, following a successful roadshow.
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5

VISUAL ART AS A SOCIAL STATEMENT

Are your cat pictures art?

Visual art is an immediate and easily consumable reflection of society, and the way that particular concepts are constructed, deconstructed, and aestheticized tells us a lot about the preoccupations of any particular community in a given time period.

Contemporary art encompasses issues of power, love and agency: A list of the 25 post-1970 works of art that define the contemporary age, compiled by three artists and a pair of curators, and published by the New York Times, shows the topical and creative range of such works. A 1971 series of nearly 80 cartoons satirizing politicians, and particularly US President Richard Nixon, explored themes of insincerity and the abuse of power. Room-size installations in a run-down Hollywood mansion depicted graphic representations of the female body, and the way it is often appropriated and vilified. And a fragmented full-size copper replica of the Statue of Liberty, consisting of 250 pieces dispersed in public and private collections throughout the world, represented the hypocrisy and contradictions within Western foreign policy, according to its Danish-Vietnamese creator.

While the Pop Art movement of the 1950s and 60s poked fun at mass consumption: Pop Art, which describes art inspired by the imagery of popular culture, sought to challenge dominant cultural norms of austerity and seriousness seen in the art world of the 1940s. As a medium, it was (further) popularized by artists including Andy Warhol and Richard Hamilton. It made use of mundane objects ― often displayed out of context ― and heavy irony to satirize the burgeoning mass consumption of the era.

Playful and accessible, Pop Art shares some similarities with today’s Instagram culture. Our own tendency to glorify the banal (hello, pumpkin spice latte photos) says a lot about our society and what preoccupies us. And analyses of online content trends show that even the memes, GIFs and group selfies seem to be driven by a search for meaning, shared concern around a social issue (such as environmental degradation and sustainability), and human connection and interaction (or, in Insta-speak, “authenticity”).

In short, there’s a valid argument for describing your cat pictures as art.

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HAS THE INTERNET CREATED A MORE VISUAL WORLD?

Are we living in the age of the visual internet?

So are we living in the age of the visual internet? A push toward visual content on the internet is shaping up to be one of the most visible (double entendre fully intended) trends of our age. “Photos, videos, graphics and more are taking over our online experience,” writes the New York Times’ Farhad Manjoo in Welcome to the Post-Text Future. In response, our corporate overlords are spending big to get us even more hooked on multimedia consumption.

In 2017, we collectively watched a bn hours of videos every day, according to YouTube. With our brains being hard-wired to love visual content, and developers getting more attuned to what attracts our attention, it is little wonder that 2019 was deemed the year of visuals.

Visual IoT: The proliferation of visual content is also significantly impacting the so-called visual Internet of Things (IoT), a network of devices — usually equipped with scanners or cameras — that collect visual data from the internet to streamline administrative or logistical tasks such as scanning boarding passes at the airport or tracking movements on CCTV. Visual IoT’s role in the growth of new internet monitoring techniques is crucial, although we tend to hear less about it than about AI, Big Data, analytics, and the main IoT. “From the food people eat to the transport we use, from the centres we visit for shopping and leisure to the way our homes are managed and [how] we care for the ill and vulnerable, visual data can play its part,” writes Information Age editor Nicholas Ismail.

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THE PSYCHOLOGY OF VISUALS

The psychology of visuals, how images impact decision making

Greater exposure to visual imagery dulls the senses: There’s compelling evidence that the multimedia age we’re living in, replete with digital imagery and visuals, is starting to dull our senses. An exercise conducted by Rider University psychology professor John Suler involved running slideshows of 200 rapidly-moving images to undergraduate students, who were then asked to recall which images stood out the most. Throughout the course of the slideshow, the number of images that stood out for the students faded. “This suggests that when we are flooded with images in the media, we do become a bit numb to it all,” Suler said.

Images can strongly influence the way we act. Because we process visual stimulation at lightning speed, images are likely to prompt strong emotion, which in turn can lead to action. The so-called ‘visual cortex,’ responsible for processing visuals, is much more powerful than previously thought, researchers at Michigan State University discovered in a recent study. While it was previously thought to only govern ‘lower-level’ processes, it turns out that it actually works in a similar way to the ‘association cortex,’ which oversees more complex mental functions, like recognizing objects ― and that it directly affects our decision making processes.

The power of imagery extends to news consumption. News and media consumed on the web are particularly governed by the ‘picture-superiority effect,’ which means that we tend to remember pictures more than words (perhaps because there’s just so much information online). The average person is likely to only remember 10% of a story three days after hearing it if it was told in words — irrespective of the medium. If the story is accompanied by a picture, however, “you’ll remember 65%,” according to Brain Rules.

This is because reading is relatively inefficient. It turns out our brains see words as tiny pictures, and have to piece them together to make sense of information. The irony of writing this is not lost on us.

enterprise

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VISUAL ENTERPRISE: OUR TEAM’S FAVORITE IMAGES

Inherit The Dust, a moving exhibition by Nick Brandt

This isn’t photoshop: Nick Brandt, an English photographer and wildlife preservation activist, printed dramatic portraits of Africa’s animals, blew them up to life-size, and had them physically fitted on panels in urban waste- and pollution-laden areas throughout Kenya — where the animals used to roam.

Inherit The Dust, the resulting solo exhibition, debuted in New York City’s Edwynn Houk Gallery in 2016, and has since travelled to many major cities around the world. The New Yorker has an image gallery of the exhibition.

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