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Recycled showtunes and the return of Abla Kamel: A Ramadan ads round-up

Recycled showtunes and the return of Abla Kamel: A Ramadan ads round-up

Many brands have fallen victim to the Sisyphus trap, but…

Egypt’s billboard market is getting more expensive rather than significantly bigger

Egypt’s billboard market is getting more expensive rather than significantly bigger

Media Republic move signals the end of the remote Saudi strategy with new regional hub in Riyadh

Media Republic move signals the end of the remote Saudi strategy with new regional hub in Riyadh

How online-to-offline strategies are reshaping retail

How online-to-offline strategies are reshaping retail

Multi-segment marketing: How to reach your customer base

Multi-segment marketing: How to reach your customer base

Brand authenticity is dead; long live brand authenticity

Shock first, explain later — is this the future of marketing?

Shock first, explain later — is this the future of marketing?

ETA’s Ahmed Youssef on tourism positioning after the GEM opening

ETA’s Ahmed Youssef on tourism positioning after the GEM opening

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