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How online-to-offline strategies are reshaping retail

How online-to-offline strategies are reshaping retail

What looks like a business model is actually a marketing…

Multi-segment marketing: How to reach your customer base

Multi-segment marketing: How to reach your customer base

Brand authenticity is dead; long live brand authenticity

Shock first, explain later — is this the future of marketing?

Shock first, explain later — is this the future of marketing?

ETA’s Ahmed Youssef on tourism positioning after the GEM opening

ETA’s Ahmed Youssef on tourism positioning after the GEM opening

The rise of anti-AI marketing

The rise of anti-AI marketing

Coastal living beyond QR codes

Coastal living beyond QR codes

The art of hype: How developers build the buzz around Sahel projects

The art of hype: How developers build the buzz around Sahel projects

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