Get EnterpriseAM daily

Available in your choice of English or Arabic

Is now the right time to buy a car?

1

WHAT WE’RE TRACKING TONIGHT

Egypt secures EU carbon tax reprieve until 2027

Good afternoon, friends, and welcome to the start of another workweek. To start you off, we’ve got an exclusive on Egypt securing a two-year reprieve from the EU’s carbon border tax, a deep dive into the plastics industry’s green crossroads, and a guide to financing your next car.

THE BIG STORY TODAY-

📍 EXCLUSIVE- Egypt has received preliminary approval from the EU to exempt its exports from the Carbon Border Adjustment Mechanism (CBAM) until the end of 2027, two government sources tell EnterpriseAM. This diplomatic W following earlier lobbying for the move, reported on exclusively by EnterpriseAM last week, grants local energy-intensive manufacturers — think steel, fertilizer, aluminum, and cement sectors — a crucial two-year window to decarbonize before facing punitive border tariffs.

Why this matters: Failure to comply with the carbon border tax or decarbonize at pace would cost local manufacturers an estimated USD 317 mn annually in carbon surcharges, according to Environment Ministry studies seen by EnterpriseAM. By pushing the deadline, Egypt is protecting the competitiveness of its exports in its largest market and prevents an imported inflationary spike that would have hit the local market if producers passed on compliance costs.

THE BIG STORY ABROAD-

🌐 No single story is headlining the business pages today, but oil continues to make the rounds around the globe:

US President Donald Trump signed an emergency executive order to block courts and creditors from seizing Venezuelan oil revenue held in US Treasury accounts, according to the White House. The order states that the revenue is “held solely for sovereign and diplomatic purposes.”

Oil traders are shifting focus from Venezuela to Iran after the US’ agreement to import mns of Venezuelan oil barrels led to a price drag. Iran has been experiencing deadly protests and threats of US retaliation over the past few days, and experts believe that as a “far bigger producer and exporter,” a supply disruption in Iran would be more impactful.

^^Read more on: Bloomberg, CNBC, and Reuters.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Egypt is in a high-stakes standoff with Israel over our USD 35 bn gas agreement as Cairo refuses to accept what amount to new “Israel first” clauses inserted by the Israeli government;
  • Annual urban inflation was unchanged at 12.3% in December, the same pace at which prices rose the month before. This came even as the price of food and beverages rose 1.5% y-o-y last month compared to 0.7% y-o-y in November;
  • The government might use the tax code as part of a bid to solve one of the EGX’s most long-standing issues — liquidity. A package of tax reforms currently being finalized would see the exchange introduce a tiered, performance-based tax system that rewards companies based on their actual trading volumes and freefloat size.

enterprise

*** It’s Inside Industry day — your weekly Sunday briefing of all things industrial in Egypt. Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.

In today’s issue: We’re taking a deep dive into Egypt’s plastic industry as it leans into recycling and diversification to stay competitive.

☀️ TOMORROW’S WEATHER- We’re in for a cool, breezy day in the capital tomorrow with plenty of sunshine. Temperatures are set to peak at just 21°C before cooling down to 11°C, according to our favorite weather app.

2

THE ENTERPRISE GUIDE

Is now the right time to buy a car?

🚘 Globally and at home, the automotive sector witnessed a clear shift in 2025 that’s been described by some as a turning point in the relationship between market and consumer. After a prolonged stall in the market following the pandemic, the Russia-Ukraine war, the genocide in Gaza, FX volatility, and inflation, signs of recovery began to emerge in terms of both supply and increased demand. The sector saw a “recovery in terms of sales volumes, rather than prices,” according to Al Ahly Pharos Head of Research Hany Genena.

Why are we seeing so many car offers lately? Car dealer and showroom offers increase as their inventory grows and they resort to deeper price and interest rate cuts to clear out stock faster, according to Genena, and we will likely see a continuation of that trend in 2026.

So is this the right time to buy a new car? You might want to wait a little longer, Maged El Taweel, automotive expert, Egyptian YouTuber, and founder of Auto Forsa, told us. A car’s lifespan is measured by its release year, not just its mileage. “There is no need for a buyer to lose part of the car’s value by purchasing a 2025 model when we are on the verge of new models,” El Taweel told EnterpriseAM, especially as we anticipate further interest rate cuts.

But if you intend to purchase the car in cash and know exactly which model suits you, now is a good time. When it comes to financing options, the list is long and confusing, and the process may take some time. Start by setting a budget, which requires understanding the types of cars available. The factors a customer will prioritize are usually based on needs, but El Taweel emphasizes safety as the most critical element when selecting a new vehicle.

Owning a car doesn’t just mean paying the installments, so — as obvious as it may seem — it’s also important to calculate the installment value relative to total income. Other factors to consider are licensing fees, ins., and operating costs like periodic maintenance, fuel consumption, and the cost of spare parts.

The playbook:

  • Identify the type of car you want and fully understand its fuel consumption and maintenance costs;
  • Check if spare parts are easily available or rare and expensive;
  • Compare installment offers from showrooms, dealers, financing platforms, and banks to find the best deal for your budget;
  • Join car owner communities on social media and follow specialized content creators to understand the fundamental real-world differences between various car types.

Bank financing

Once you’ve made your choice, you’ll find that both public and private banks provide car financing loans with amounts starting from EGP 2 mn (AlexBank) up to EGP 10 mn (CréditAgricole), and periods from one year to 10. Financing benefits can vary significantly from one bank to another, giving you a lot to consider — while you might find financing up to 100% of the value at CIB and Crédit Agricole, you can get complimentary life ins. alongside your financing at Bank of Alexandria. Naturally, the process is much easier if the loan is issued by the same bank where the buyer receives their monthly salary.

Required Documents:

  • A copy of the National ID, or a passport for foreigners;
  • A price quote for the car from the dealer;
  • Some banks may request additional documents for freelancers or non-bank customers, including:
  • bank statements for the last six months;
  • an original commercial register for business owners.

Every bank may have its own required documents, and you will find full details on fees and expected interest rates on their respective websites.

Non-banking consumer financing

When applying for a loan through a consumer finance platform, required paperwork is usually limited to a National ID or passport, and income data may be requested in certain cases.

#1- Valu Shift offers plans ranging from six months to seven years. Minimum car value is EGP 600k, with an average interest rate of 15.5% and no administrative fees. The platform also offers perks for a 40% down payment, where a credit study is conducted to obtain the car without a sale ban. Valu also offers conveniences like instant approval, and, in some cases, no ins. requirement, with the ability to pay maintenance installments through the app.

The best part? It’s a fully digitized process. Through the app, the customer can apply by entering data such as the car type (new or used), model details, and price. They then choose a payment plan, enter personal and professional details, and submit the request for approval.

WHERE TO FIND IT- You can visit any Valu branch or download the app via the App Store or Google Play.


#2- Contact is one of the more popular consumer finance players in the local automotive sector due to its vast network of dealers and showrooms and flexible payment plans. Contact offers financing up to EGP 10 mn with down payments starting 10% and repayment periods of up to five years.

The benefits: Optional ins., the possibility of early repayment, or paying the first installment after three months, alongside licensing and renewal facilities. The company’s website also features an installmentcalculator. Customers can fill out the application online and attach a copy of their ID to facilitate contact and approval.

WHERE TO FIND IT- You can visit any Contactbranch across Egypt or download the app via the App Store or Google Play.


#3- Souhoola launched Start, a program specifically designed for car financing, which allows customers to finance up to 80% of the car’s value — up to EGP 7 mn — with repayment periods extending up to seven years through a group of partnered showrooms.

What distinguishes this option is the promised experience: Souhoola asserts that the credit decision and approval are processed in just one hour using only the National ID.

WHERE TO FIND IT-You can visit Souhoola activation points located in major malls such as City Centre Almaza, Mall of Egypt, and Citystars, or download the app from the App Store or Google Play.


#4- Carofi specializes in car financing and installmentservices, with down payments starting from 10%, financing up to EGP 30 mn, and interest rates starting from 13.9%.

The process: The customer specifies the model, average price, and down payment amount, then contacts the platform via the phone number listed on their website. They then submit the required car documents, including a price quote for the new or used car from an authorized showroom. The app promises quick approval procedures in two hours or less, with car ins. options available.

WHERE TO FIND IT- Carofi operates through WhatsApp primarily, but the platform also provides a digital app for merchants and dealers to help them track and manage financing requests.


#5- Seven, a consumer finance company under Beltone Holding, offers diverse installment deals for luxury goods and various products, including cars. The company provides financing up to EGP 140 mn for new cars with interest rates starting from 10% and zero down payment. Administrative fees are 10%, and repayment plans extend up to four years.

To qualify, the customer must be Egyptian, with an age minimum of 21 and maximum of 60 for government employees and 65 for business owners. Documents required include a national ID, six-month bank statement, medical ins. card, employment letter, and a commercial and tax register for freelancers.

WHERE TO FIND IT-You can visit activation branches in Citystars, City Centre Almaza, and City Centre Maadi, or download the app from the App Store or Google Play.

3

ON THE TUBE TONIGHT

Put your scrubs back on for S2 of The Pitt

📺 The Pitt didn’t need to prove anything after walking away with threeEmmys for its first season, but it came back as good (and gruesome) as ever. Season two, which debuted last Thursday, picks up 10 months after last season’s events. It’s the Fourth of July, which means that the Pittsburgh Trauma Medical Center is bracing for catastrophe.

Noah Wyle’s Dr. Robby rolls up on his motorcycle — midlife crisis still intact — counting down the hours to his sabbatical. Enter his replacement, Dr. Al Hashimi (Sepideh Moafi), an attending with a stellar track record (and major Hermione Granger vibes). Instead of taking the backseat, Dr. Al Hashimi plans on shaking up the system, introducing new protocols and suggesting major changes. The culture clash practically writes itself.

The returning ensemble proves why the cast took home hardware at the Emmys. We see the return of season one’s fan favorites — controversially missing Tracy Ifeachor’s Dr. Collins — whose 10 months of growth (and challenges) we have to catch up on. All-around changes in the status quo are subtle even just in the first episode, but they’re apparent to an audience deeply attuned to its workplace dynamics.

What makes The Pitt work is its refusal to get cute. Unlike so many medical dramas, it doesn’t dwell on melodramatic backstories, mysterious diseases, or romantic subplots, and season two shows no signs of revising its award-winning formula. The urgency of the show stems from the job’s incessant demands, and the real-time format means there’s no escape — not for the doctors, and not for the audience. It’s one of the (very) few reasons we’re happy for its weekly drops.

WHERE TO WATCH- The Pitt is streaming on OSN+, and you can watch the trailer for the second season on YouTube (runtime: 2:08).

4

Sports

The Pharaohs make it to AFCON semifinals + all eyes on El Clásico

The Pharaohs walked off the field with their heads held high after a decisive victory yesterday, snatching a valuable W in a high-stakes encounter against Côte d’Ivoire and securing their spot in the AFCON semifinals. Omar Marmoush scored the first goal in the 4th minute, setting the stage for a match that ended 3-2 following goals from Ramy Raabia and Mohamed Salah.

The fantastic — final — four: Alongside our homegrown team, Morocco, Senegal, and Nigeria have also placed in the tournament’s semifinals. Egypt is now getting ready to go head-to-head with Senegal on Wednesday at 7pm, in a bid to reclaim the continental title that has eluded them for over 15 years. Morocco and Nigeria will also face off on Wednesday at 10pm.


El Clásico Returns: Football fans are in for a treat tonight as Real Madrid and Barcelona meet in the Spanish Super Cup Final at 9pm at Al-Inma Stadium in Jeddah. Los Merengues are seeking revenge against their traditional rivals for last year’s defeat in the final, while the Catalan side hopes to defend their title for the second consecutive year. You can watch the match on the Thmanyah app.


On the homefront: Zamalek faces Zed in the sixth round of the League Cup. The match kicks off at 5pm and will be broadcast on ON Time Sports 1.


FA Cup fixtures on our radar today:

  • Portsmouth vs. Arsenal (4pm) — BeIN Sports 1;
  • Manchester United vs. Brighton (6:30pm) — BeIN Sports 1.

European league fixtures we’re keeping an eye on:

  • Inter Milan vs. Napoli — Serie A (9:45pm), watch on Starzplay;
  • Bayern Munich vs. Wolfsburg — Bundesliga (6:30pm), watch on MBC Action.

This publication is proudly sponsored by

5

Mark Your Calendar

El Capo takes over CJC 610

💽 90s icon Hamid El Shari is landing at CJC 610 on Friday, 16 January alongside DJ Andy Cheiko for a nostalgic night of Arabic pop and electronic grooves. You can get your tickets on Cairo Jazz Club’s website.

6

GO WITH THE FLOW

What the markets are doing on 11 January 2026

The EGX30 rose 2.5% at today’s close on turnover of EGP 5.8 bn (8.7% above the 90-day average). Local investors were the sole net sellers. The index is up 2.6% YTD.

In the green: Credit Agricole (+8.8%), ADIB (+8.5%), and Palm Hills Developments (+7.2%).

In the red: Eastern Company (-1.8%), Valmore Holding- USD (-0.7%), and GB Corp (-0.5%).

7

INSIDE INDUSTRY

Can Egypt’s booming plastics sector keep pace with global green demands?

🏭 The plastics industry is one of Egypt’s fastest-growing industrial sectors, with its products integrated into vital value chains, ranging from automotive — where plastic accounts for 20% to 40% of components — to electronics, apparel, and mobile phones.

With production volume growing by approximately 16% in 2025 — driven by rising costs that led to factory closures abroad — the sector is playing a pivotal role in deepening local manufacturing and reducing the import bill, Chemical and Fertilizers Export Council head Khaled Abou El Makarem told EnterpriseAM, adding that Egypt is becoming an attractive destination and an alternative hub for new investments to fill this global supply gap.

However, this dark horse is at a critical crossroads, facing rising environmental pressures, stricter international legislation, and a noticeable shift in investor appetite. The Plastex 2026 conference — attended by EnterpriseAM — settled the debate: the question is no longer “Will we grow?” but “How do we grow without losing our global competitiveness?” The message was clear: future growth is contingent on environmental compliance and technological innovation, especially with the rise of European carbon regulations, despite cautious optimism fueled by falling interest rates and a resurgence of investment interest.

In numbers: The sector saw a steady domestic production growth of 15% last year, with exports reaching some USD 2.4 bn, representing 25% of the total chemical and fertilizer exports — USD 9.5 bn — by the end of 2025. Foreign investment increased by 8.5% during 2024 and 2025, with an additional 10% increase expected this year.

It’s no longer enough for a factory to produce more — it must produce cleaner. Recycling is no longer a luxury, Engineering Export Council head Sherif El Sayad told us, it’s a prerequisite for accessing European markets. If Egyptian exporters fail to comply with the CBAM and prove a verified reduction in carbon emissions, they’re at risk of facing additional customs barriers. This coincides with another challenge: the protective duties recently imposed by certain markets on Egyptian polymer and chemical exports.

Consequently, the Chemical and Fertilizers Export Council has completely redesigned its 2026 strategy. They have increased participation in foreign exhibitions, shifted to direct B2B models, utilized local consultants within target markets, and expanded into non-traditional markets, particularly in Africa, reassessing major markets like the US and Europe. The aim, according to Abou El Makarem, is to increase plastic and rubber exports by 25% this year, reaching USD 3 bn.

Are falling interest rates sufficient to absorb the cost of going green? Experts believe that the expected decline in interest rates in 2026, following a 725-basis-point cutlast year, will not only reduce the capital financing costs required to modernize factories, but also help offset the increased costs imposed by international protective duties, thereby maintaining the competitiveness of Egyptian pricing. Banks have begun offering specialized financing programs for the plastics and recycling industry, paired with technical support and consultancy to ensure project sustainability, according to Nader Saad Ali, CEO for SMEs and Commercial Banking at the National Bank of Egypt.

This shift is currently driving the integration of recycling to achieve 100% utilization of raw materials, not only to protect resources but to lower the product’s final cost. Technologies such as 3D printing — which has seen local costs drop to EGP 15k per machine — enable faster and more efficient production. This may reduce the market share of traditional manufacturing by 90% over the next decade, making it imperative for manufacturers to keep pace with this technical and financial transformation before it is too late.

The plastics industry in Egypt is also repositioning itself regionally as Middle East and North African markets move away from traditional production. These markets are no longer just consumers or producers of basic raw materials — they are shifting toward more specialized, high-value-added products, according to ExxonMobil MENA Cluster Manager for Plastics and Resins Ehab Nasr Eldin. Large companies like ExxonMobil are currently focusing on specialized products that offer higher performance using smaller quantities of plastic, which reduces costs and protects the environment.

Despite export growth, the sector faces the challenge of protective duties recently imposed by some markets, making market diversification — particularly into Africa and Latin America — an absolute necessity rather than an option. Public-private partnerships have become the “secret code” for success, as the industry cannot bear the cost of the green transition alone.

The state is no longer merely a regulator that imposes fines, but a partner that helps empower sector players, according to head of the Plastic Unit at the Ministry of Environment Yousra Abdel Aziz. Cooperation is essential for building integrated waste collection and recycling systems, as past experiences have shown that total ban policies on plastic are unrealistic — the viable alternative being to improve waste management and alter consumer behavior.

This is complemented by partnerships with industrial modernization centers and international organizations such as UNIDO, which enhance factory efficiency and prepare them for foreign market requirements, according to UNIDO National Project Coordinator Eman Abdel Mohsen.


🗓️ JANUARY

12 December – 15 January (Friday-Thursday): Cairo Art Fair at TAM Gallery, Abu Rawwash.

21 December – 18 January (Sunday-Sunday): The Stadium at District 5.

January: Al Rawi Awards submissions open.

11-14 January (Sunday-Wednesday): Sync School: Filmmaking workshop with Mohamed Mashish at Majarrah, Sheikh Zayed.

15 January (Thursday): Winter Music Festival II: Tamer Hosny at Open Air Mall, Madinaty.

15-16 January (Thursday-Friday): Umm Kulthum Musical at Movenpick’s The Theater, 6th of October City.

16 January (Friday): Amr Diab concert at Al Manara Arena.

16 January (Friday): Hamid El Shari ft Andy Cheiko at CJC 610.

16 January (Friday): Ain Gamal Vol.56 at Theatro Arkan.

21 January (Wednesday): Black Theama x Wust El Balad at CJC 610.

22 January (Thursday): Tablet El Sitt in Downtown at Hilton Cairo Grand Nile.

23 January (Friday): Saad Eloud at Hilton Cairo Grand Nile.

23 January (Friday): Hany Shaker at Theatro Arkan.

23 January (Friday): Amr Selim at Cairo Opera House, Zamalek.

24 January (Saturday): Mahmoud Rodaideh at CJC 610.

25 January (Sunday): January 25th Revolution / National Police Day.

30 January (Friday): Cairo Marathon normal registration ends.

FEBRUARY

6 December – 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

APRIL

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

AUGUST

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

Now Playing
Now Playing
00:00
00:00