Good morning, y’all. Tariffs are still driving the news cycle, both in the global press and here at home. In today’s issue, we’ve got news of the EGP’s tariff-induced slip against the greenback, market jitters causing investors to cash out from the EGX, and more in today’s packed issue.
As we note below: You should be worried if the EGP wasn’t dipping right now against the greenback. There’s clear logic to why the EGP slipped yesterday. Its dip and a robust interbank market suggest that the mechanics of a free-floating currency are working as they should. We’ll be talking lots more about the impact of tariffs on markets, currencies, and economies in the weeks to come — watch this space.
UP FIRST- It’s the first day of the EFG Hermes One on One in Dubai. The One on One is the largest investor conference focused on emerging markets — and it’s difficult to imagine a more opportune time for companies and equity investors to chew the fat than now: Global markets are roiling in the wake of US President Donald Trump’s bid to reshape the post-Second World War economic order.
On stage this morning: Central Bank of Egypt Deputy Governor Ramy Aboul Naga will offer what’s being billed as an “inside view into Egypt’s economic reset” in a fireside chat. Next up will be a panel discussion in partnership with the Dubai Financial Market on the role of capital markets in bringing to life the UAE’s long-term vision. On stage will be DFM and Nasdaq Dubai CEO Hamed Ali and Dubai Economic Development Corporation CEO Hadi Badri. The DEDC is a unit of the Dubai Department of Economy and Tourism.
Fund and portfolio investors from around the world will join top company execs for the world’s biggest live poll of investor sentiment. The EFG Hermes Live Research Poll caps off the morning before participants break out for one-on-one meetings in which company execs meet face-to-face with investors.
BY THE NUMBERS- We expect this morning that fund managers representing more than 250 global institutions will meet this week with top execs from 220 companies spanning 12 countries.
Companies from our part of the world are the stars of the show. Among the top Egyptian firms attending:
- B Investments
- CIB
- E-Finance
- Eastern Company
- Edita
- EFG Holding
- EK Holding
- GB Corp
- Juhayna
- Orascom Construction
- Telecom Egypt
- TMG Holding
AND- ValU is with us here in Dubai for a roadshow as it prepares to make its EGX debut in a novel transaction that will see existing EFG Holding give its shareholders a minority stake in the high-profile fintech company.
PSA-
WEATHER- It’s going to be a hot and windy day in Cairo today, with a high of 30°C and a low of 22°C, according to our favorite weather app.
It’s — as usual — a little cooler in Alexandria, with a high of 26°C and a low of 16°C.
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ICYMI- Missed this week’s Inside Industry? In our weekly vertical exploring all things industry and manufacturing, we looked at what Trump’s tariffs mean for Egyptian industries. Check out the story here.
WATCH THIS SPACE-
#1- FinMin mulls fresh incentives to push SMEs to join the tax system: The Finance Ministry is looking into offering additional incentives and financial support to the first 50k SMEs that join the simplified tax system as first-time taxpayers, Finance Minister Ahmed Kouchouk said in a statement.
REMEMBER- Last year, the government introduced the first phase of tax reforms, which included a simplified tax system for SMEs, a central clearing system, and measures to integrate the informal economy.
#2- EDA to roll out dynamic meds pricing system tied to FX, input costs: The Egyptian Drug Authority (EDA) is developing a new automatic pricing mechanism for pharma products that will adjust prices up or down based on fluctuations in input costs — most notably the EGP-USD exchange rate and raw material prices — Cairo 24 reports, citing a source at the authority. The system will remove the need for pharma companies to file price adjustment requests, aiming to bring transparency and predictability to the sector.
What to expect: The new system will apply predefined thresholds to trigger price changes and is designed to encourage foreign investment by offering clearer returns under changing cost conditions. Manufacturers have reportedly welcomed the move, and the EDA is also considering launching a digital platform where companies can track real-time updates to drug prices and calculate pricing for new products ahead of launch.
HAPPENING TODAY-
Macron is in town: French President Emmanuel Macron is in Egypt for an official visit where he will meet with President Abdel Fattah El Sisi and other officials to discuss the war on Gaza, economic cooperation, and more. During his multi-day visit, Macron will attend a tripartite summit in Cairo alongside El Sisi and Jordan’s King Abdullah to discuss the latest in Gaza, he said in a post on X.
Could Macron’s visit mean fresh French investments? Egypt is looking to attract EUR 1 bn in French investment this year across a number of key sectors — renewables, transport and shipping, pharma, food, ICT, engineering industries, automotive, and chemicals — an unnamed government official told Asharq Business. The fresh funds would push total French investments in the country to EUR 8 bn.
That’s not all: The two sides will reportedly ink agreements in the higher education, energy, food industries, logistics centers, pharma, infrastructure, and AI sectors during the visit, the official said.
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THE BIG STORY ABROAD-
It’s still all about the global market turmoil in the foreign press, with virtually every outlet leading with expectations of markets extending their slump tomorrow as futures fall.
US President Donald Trump and his administration have indicated they plan to stay the course on tariffs despite global concerns over a possible economic recession and the response from markets, sending S&P 500 futures contracts down 2.9% and Nasdaq futures down 3.9%. The two indices have wiped tns in market value since the tariffs were announced last week. The flat 10% global tariff has since kicked in on Saturday, while the country-specific reciprocal tariffs are kicking in on Wednesday.
Commodities also extended their losses last night, with Brent crude falling 3.1% to USD 63.53 and West Texas Intermediate slipping 3.4% to USD 59.90, below breakeven price for shale producers. Copper also fell more than 5% to USD 4.14. Meanwhile, Asian markets faced a brutal sell-off at market open, with Japan’s Nikkei plunging 8%, triggering a circuit breaker. We dive into the impact of the tariffs on regional markets as well in this morning’s Planet Finance, below.
Trump dismissed the global response and said that “sometimes you have to take medicine to fix something,” while Treasury Secretary Scott Bessent has said over 50 countries have reached out to the US for negotiations, while signaling that any talks would take time. Trump also didn’t seem too concerned about inflation, saying he doesn’t expect the US to “lose a tn USD for the privilege of buying pencils from China.” (Bloomberg | FT | NYT | CNBC)
OUR LATEST SPONSOR-
We’re delighted this week to welcome Qalaa Holdings to EnterpriseAM as our latest pillar advertiser. Our friends Ahmed Heikal, Hisham El Khazindar, and Karim Sadek — together with many others on the team at Qalaa — were a key part of our origin story.
Two threads run through that story: What has since become Enterprise was born as a two-person investor relations and strategic communications agency back in 2007. Our first client were our good friends at EFG Hermes. Our second: a hot private-equity upstart called Citadel Capital, as Qalaa was then known. The firm had just pulled off what stands as one of the most audacious exits ever in Middle East PE — the USD 1.4 bn sale of Egyptian Fertilizers Company, which stood at the time as the largest M&A in Egypt and the biggest-ever Mideast PE transaction, yielding a gross IRR of nearly 100%.
Everyone and their sister wanted to work with Qalaa in fall 2007 when it put out a call for a communications agency. Entrepreneurs at heart who had sketched out their business and logo on a literal napkin, the firm’s founding partners took a chance on us, a then-still-unincorporated two-person shop. Why? They recognized fellow finance nerds passionate about building a business.
Fast forward to 2010 and you’ll find the second thread: Our agency had grown to more than a dozen people. Our founders were longtime journalists who had always been passionate about entrepreneurism — and we had decided to launch a print magazine about how Egyptian entrepreneurs were building great businesses. The “events of 25 January 2011” killed our zero issue before we could go to print, and we went on to get a crash course in doing business under duress.
Today, we’re a 150-person shop with two business units: A news and business intelligence division that delivers essential insights into business, finance, economics, public policy, and regulation in the UAE, Egypt, Saudi, and beyond to a global audience of more than 500k people who matter. And an advisory firm run by a separate team who work with some of the most interesting listed companies on markets including Tadawul, ADX, DFM, EGX, LSE, and beyond.
And now, Qalaa Holdings and its more than 17.5k employees touch millions of consumers and business leaders every day. With holdings spanning from the USD 4.3 bn Egyptian Refining Company to Taqa Arabia, and Dina Farms, Qalaa is committed to improving lives and livelihoods by building sustainable businesses for its employees and community.
EGX-listed Qalaa is a leader in energy and infrastructure, one of Egypt’s most export-oriented manufacturers, and a leading import-substitution play. As Heikal recently noted, “Egypt continues to be an attractive investment destination for both local and regional players, and I am confident in both the country’s long-term economic outlook and in our ability to generate long-term returns for all of our stakeholders as we grow.” You can learn more about Qalaa here.
Please join us in thanking Ahmed, Hisham, Karim, and everyone else at Qalaa Holdings together with all of our other advertisers. Their unwavering support is what allows us to bring you your essential morning read every day without charge.

*** It’s Blackboard day: We have our weekly look at the business of education in Egypt, from pre-K through the highest reaches of higher ed.
In today’s issue: We take a look at Egypt’s efforts to internationalize higher education through the Brics Network University and other initiatives.





