MANUFACTURER OF THE MONTH- Once a month, Inside Industry looks at a manufacturer — whether locally bred or an international player with a manufacturing base here in Egypt. The monthly feature covers manufacturers in different industries to look at their success stories, the challenges they have faced as local manufacturers, and the path forward as Egypt looks to build a more robust local industry. This month, we spoke with Stefano Ziliani (LinkedIn), ‏CEO and managing director at Prometeon Tyre Egypt.

Prometeon Tyre Group is the only global tyre manufacturer dedicated entirely to the commercial sector, serving goods and passenger transportation, agriculture, and off-the-road industries. Its multi-brand portfolio includes Prometeon, Pirelli, Formula, Tegrys, Pharos, and Anteo. The group operates four production plants — two in Brazil, one in Turkey, and one in Egypt — supported by four research and development centers located in Italy, Brazil, Turkey, and Egypt. Prometeon has a global presence across five continents with around 8k employees of more than 40 nationalities.

In Egypt, the company’s Alexandria plant manufactures radial technology tyres for trucks and buses only. Production covers a range of sizes from 17.5 to 24.5 inches, in both tubeless and tube-type formats. The factory’s core output is in commercial and industrial tyres, with Prometeon and Pirelli representing around 65% of total production, focused exclusively on the premium, high-performance segment.

Prometeon has already achieved around 50% local content in its production, and is steadily increasing local sourcing. While natural rubber must be imported from countries such as Malaysia, China, Vietnam, Ivory Coast, and Indonesia due to Egypt’s unsuitable climate, other components are increasingly supplied domestically. Synthetic rubber remains imported, but discussions with local authorities and the Chemical Industries Holding Company are ongoing to explore potential local production. Many other components can be manufactured in Egypt, with steel cords, a key input, expected to soon be produced in Egypt under a new factory agreement.

The sourcing environment remains volatile due to global instability, with conflicts, new duties, and transportation bottlenecks disrupting supply chains. These challenges require higher stock levels to secure continuity, raising financial costs. Prometeon has worked with Egyptian authorities since 2022 to streamline operations, contributing to improved import efficiency and factory stability.

Future plans include further localization of components and materials. The company works with highly qualified potential investors to align local production with its technical specifications, combining Prometeon’s application expertise with partners’ manufacturing expertise. This collaborative approach is designed to ensure reliable supply while building up Egypt’s industrial base.

Prometeon is also considering larger strategic shifts. Egypt is viewed as a high-potential market due to the limited number of tyre manufacturers in North Africa, where only three are currently in operation. The company is analyzing significant new investment opportunities locally and is in close discussions with government authorities to accelerate decision-making.

Exports remain a cornerstone of Prometeon Egypt’s performance, representing about 70% of output. Europe is the primary destination, accounting for 50% of exports, while Turkey and African countries take smaller volumes. The company supplies major original equipment manufacturers (OEM) such as Volvo, MAN, and Daimler directly from Egypt, with annual audits confirming compliance with strict quality standards.

What sets Prometeon apart is its close relationship with customers. As the only global tyre manufacturer dedicated solely to the B2B sector, the company directs all its resources — from research and development to production — toward serving the specific needs of commercial clients. This exclusive focus allows Prometeon to deliver tailored solutions and ensure both products and services meet the highest expectations.

Its edge in international markets is built on three pillars — people, products, and technology. Prometeon Egypt relies on a skilled and experienced workforce that is deeply committed to quality standards. Consistently strong export volumes, which continue to rise year after year, highlight the robustness of its product design. Meanwhile, the advanced technology used in the Alexandria plant ensures precision and consistency, often earning praise from visiting customers for the level of detail and excellence evident across operations.

Among its leading products abroad is the Serie 02 line, which was officially rebranded under Prometeon and launched in Cairo. The line is manufactured in Alexandria and delivers improved performance in mileage, durability, and retreadability, positioning it as the company’s premium offering. Prometeon’s products are designed to meet OEM specifications while providing the cost-effectiveness required by large fleets. The company currently serves more than 2k truck fleets worldwide.

Despite Egypt’s geographic proximity to key markets, shipping times remain a challenge compared with Asian exporters. Mediterranean routes to Europe are reliable, but other destinations require long lead times that can limit competitiveness. Addressing these logistical hurdles is an ongoing priority for the company.

Prometeon manages trade compliance through strong coordination with customs and open communication with authorities. The company emphasizes transparency and efficient processes to ensure compliance with import and export regulations.

Egypt presents both challenges and advantages for manufacturers. Supply chain volatility and export logistics remain concerns, but the country offers significant possibilities. Its greatest strengths are a skilled, adaptable workforce, supportive government policies, and a strategic location linking Africa, the Middle East, and Europe. Together, these factors make Egypt a key hub for Prometeon Tyre Group’s growth ambitions.

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