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Can our capital market rebound really last?

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INTRO

Forum Playback — part 7

Good morning, friends, and welcome to the penultimate edition of this year’s EnterpriseAM Forum Playback, where we bring you highlights from our successful Enterprise Egypt Forum 2025, held on 7 October.

In today’s issue, we revisit our on-stage conversation on whether Egypt’s capital markets can turn a fragile rebound into lasting growth, with EFG Hermes’ global head of investment banking Moustafa Gad, CI Capital sell-side CEO Amr Helal, and BCG Cairo managing director and partner Bassem Fayek. We also bring you our interview on the sidelines of the forum with Karim Nour, CEO of Tarek Nour Communications, who told us how he sees Egypt as a factory for talent, especially in the creative field.

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PANEL DISCUSSION

How to get our capital market off life support

At this year’s EnterpriseAM Egypt Forum, we sat down with Moustafa Gad, global head of investment banking at EFG Hermes; Amr Helal, CEO of the sell-side at CI Capital; and Bassem Fayek, managing director and partner at BCG Cairo, to talk about what it will take to get Egypt’s capital markets back on a sustainable growth path after years of turbulence. As the panelists agreed, the real question isn’t whether the worst is over — it’s whether this rebound can actually last.

“We’re off life support, maybe not out of the hospital yet, but clearly recovering,” Helal said. Sentiment has shifted from mere survival to cautious optimism. Gad agreed, saying the rebound is underpinned by genuine progress — lower inflation, a more stable EGP, and stronger banking-sector liquidity — all reflections of deeper monetary policy reform.

Sustainability is the new stability: Sustaining momentum will take fiscal discipline, structural reform, and deeper foreign participation, Gad said. “We’ve seen rebounds before,” he added, pointing to similar cycles in 2016 and 2017 that eventually lost steam. “The question investors are asking now is: what’s different this time?” Gad said foreign investors are looking for clarity on what comes next. “Investors need a crisp story — what the economy will look like in five years, which sectors Egypt is betting on, and where the private sector fits in.” Meanwhile, Helal noted that foreign investors are dipping their toes back in, encouraged by macro stability and reform progress. If that continues, “2026 will be a good year.”

A global tailwind to catch: Helal added that the broader backdrop could also work in Egypt’s favor. Volatility, tariff tensions, and shifting supply chains are driving renewed interest in emerging markets — and Egypt’s reform story could make it a standout. “Investors have also learned to live with geopolitical uncertainty,” he said. “It’s become the norm.”

But Fayek was quick to note that we’re way below where we should be in terms of market cap as a percentage of GDP. “Egypt’s market cap is about 10% of GDP,” he said. “Turkey is 40–50%, Morocco 50%, India 130%, and the US over 150%.” Closing that gap, he said, means pushing harder on privatization and reform. “With so much of GDP still in the public sector, prioritizing privatization is essential. It deepens markets and gives the private sector real room to grow.”

Now, as sentiment improves, execution is key: Helal’s recipe for a successful comeback is bringing “the right companies, in the right sectors, at the right price” to market. He pointed to e-Finance’s USD 370 mn IPO in 2021 as a model — a well-priced transaction in a growth sector that pulled in strong foreign demand. But he noted that market depth remains thin: foreign investors account for less than 10% of turnover, while retail investors make up roughly 70–75%. To lure institutions back, he said, Egypt needs IPOs in the USD 150–200 mn range — and for the next few offerings, “it’s worth leaving some money on the table” to rebuild trust and momentum.

Gad sees untapped potential in debt. “We need a proper secondary market for fixed income,” he said, noting that Egypt’s corporate bond and sukuk markets are expanding thanks to regulatory reform and a growing appetite for securitization. What’s missing, he added, is a trading mindset: most issuances are held to maturity — usually by banks — which kills liquidity. Private credit is also still in its infancy, limited by the lack of EGP-hedged instruments and the dominance of USD-based funds. “At least the foundation is there,” he said. “Now it’s about building the ecosystem.”

The real test: scale and follow-through. Helal said the true measure of recovery will be consistent execution — bringing credible, sizable transactions to market with clear growth stories and disciplined pricing. Fayek said a “market-moving privatization” could be the catalyst that signals real momentum, while Gad expects to see a USD 100–200 mn international-style IPO with meaningful foreign participation. Together, they agreed that maintaining a steady pipeline of quality offerings is what will determine whether the rebound lasts.

Tap or click here to read the panel’s full transcript.

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A MESSAGE FROM ARKAN PALM

205: a city within a city, a world in one location

Arkan Palm’s 205 is a 205-acre “city within a city” in Sheikh Zayed located directly on 26th of July Corridor. Designed as a self-sustained masterplan, it integrates 12 distinct districts that create a luxurious ecosystem of branded high-rise living, business hubs, world-class hospitality (with Intercontinental Hotel Group), retail, and a fully integrated medical hub in West Cairo, including a state-of-the-art Al Safaa Hospital, alongside a unique 2 km central canal. This holistic approach ensures unparalleled convenience and functionality.

The luxurious centerpiece is the 205 Towers, three landmarks that are the tallest mixed-use structures in West Cairo. These towers house branded smart residences serviced by InterContinental Hotel, offering bespoke à la carte services, exclusive private amenities, and views of the Giza Pyramids. Residents benefit from the ultimate assurance of top-tier operational excellence, with property management by Savills.

Complementing this vertical icon is the Financial District, a 60,000 sqm hub, serving as West Cairo’s definitive business address. With modern office buildings, the district is already home to leading institutions, including CIB, Banque Misr, Ebank, and Arab African Bank, creating a clustered financial ecosystem with unmatched visibility directly on the 26th of July Corridor. Through these flagship districts, 205 establishes a new benchmark for integrated luxury, hospitality, and corporate power in the region.

Click here to explore more about 205’s towers, financial district, and integrated city vision.

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ON THE SIDELINES

Karim Nour on regional opportunities and Egypt’s communications edge

Egypt’s communications and creative industries are entering a new phase as demand for strategic guidance, regional growth, and AI-driven capabilities accelerates. We spoke with Karim Nour, CEO of Tarek Nour Communications, on the sidelines of EnterpriseAM Egypt Forum to discuss what’s new at the company, which asset classes he finds the most attractive in the current environment, and why he remains optimistic about Egypt’s regional communications edge heading into 2026.

EnterpriseAM: So, what's new with Tarek Nour Communications?

Karim Nour: Well, several things. As a communication services firm, we've expanded to providing management services for other media platforms beyond the ones we own — primarily those belonging to the state. It’s an interesting public–private cooperation where private sector management and guidance meet public sector strength.

EnterpriseAM: If you were to start over and build a new business in a different sector today, what would it be?

KN: I tried my hand at fintech, and I still deeply believe in basic financial services for everyday Egyptians. So, I would say lending to the long-tail customer — easy loans, easy payments, easy cross-border transactions.

EnterpriseAM: On a personal level, which asset class do you prefer to invest in at the moment?

KN: Personally, in equities, with some high-quality bonds for safety, and a little gold to hedge against volatility. In Egypt specifically, I don’t think real estate has reached its peak yet because of all the new projects happening and the new foreign demand that’s expected with these projects.

EnterpriseAM: What exchange rate are you penciling in for your 2026 budget?

KN: I hope it’s going to be ُEGP 55 for the USD.

EnterpriseAM: Has AI had any impact on hiring plans at your company?

KN: We're not replacing people with AI because a large portion of our business — outside of media and metrics — is very people-led. We're looking for AI tools to empower our people. It has changed the way we hire. There now has to be some level of AI fluency. It hasn’t affected our need for people, but it definitely requires upskilling. We’re very focused on upskilling and making AI empower the people we already have, as well as hiring people with a certain level of fluency. But it’s changing so fast that even defining what fluency means is difficult.

EnterpriseAM: Are you fundamentally optimistic, pessimistic, or neutral about the outlook for your industry in 2026, and why?

KN: Optimistic. Business is moving, and growth strategy is key. In our business, communication is strategy, so the need for long-term strategy is strong. We're a huge market dominated by consumers, and the communication needs associated with that are significant. Egypt is also a factory for talent in the creative space — there’s no one better. We’re seeing a lot of exports to Saudi Arabia and the UAE, and we see opportunities in Iraq. So it’s not just Egypt-centric; it’s Egypt as a hub providing impactful communication across the region.

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