For years, the inability to liquidate smoothly has been a hidden tax on investment
Author Archives: enterpriseam admin
An EGP 2 bn high-speed rail push, supply chain links with Oman, and SCZone’s pre-built factory program
PLUS: Pitcairn Food Industries setting up USD 8 mn food production facility
Gold hits a fresh high as analysts pencil-in up to USD 5k an ounce next year
Wall Street forecasts point to gold climbing toward USD 5k by 2026, with no major bank calling a near-term peak
DECEMBER 25 December: (Thursday): Monetary Policy Committee meeting. EVENTS WITH NO SET DATE 2H 2025: Potential visit by Chinese President Xi Jinping to Egypt 4Q 2025: The beginning of construction works on China’s State Grid two solar projects. 4Q 2025: GB Auto starts assembling one of China’s Great Wall Motor models in 4Q 2025. 4Q […]
The FY 2026/27 budget is designed to prove the reforms are here to stay
Good afternoon, friends, and happy hump day. We’ve got a light and brisk issue for you this afternoon, from our take on unusual marketing campaigns all the way to the story behind one of Egypt’s few heritage-inspired fashion brands. But first, the news. THE BIG STORY TODAY- ? The Ministry of Finance has begun drafting […]
Shock first, explain later — is this the future of marketing?
“Brands used to stand out by what they offered in terms of quality, color, taste, or price, [now] it’s all about emotional marketing and playing on psychology”