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Good afternoon, friends, and welcome to the start of a new workweek. Today’s issue brings you updates on the latest FinMin developments and precious metal prices, fills you in on how Egypt can position itself as a regional telecom hub, and revisits our piece on marketing campaigns, this time focusing on those who choose to […]
Author Archives: enterpriseam admin
Posted inMARKETING
Brand authenticity is dead; long live brand authenticity
“When brands excel at the basics and use technology thoughtfully to build lovable, relevant narratives, they don’t need to chase attention. They earn it.”
Posted inON THE TUBE TONIGHT
The roots of evil run deep in Welcome to Derry
Welcome to Derry succeeds in expanding Stephen King’s mythology without watering it down
Posted inSports
Algeria and Burkina Faso go head-to-head in tonight’s AFCON headliner
⚽ The second round of the AFCON group stages is still going strong, with Algeria and Burkina Faso headlining today’s action at 7:30pm. Algeria kicked off their campaign last Wednesday with a decisive 3-0 victory over Sudan, earning them a top spot in their group with three points. Meanwhile, Burkina Faso secured a hard-fought 2-1 […]
Posted inMark Your Calendar
Ring in 2026 with Hakim at Somabay
? Spending New Year’s Eve at SomaBay? You won’t miss out on the NYE fun — catch El Sahra with iconic singer Hakim at The Theatre, alongside performances by LaToya Live, Vlada, and DJ George Gehad. You can get your tickets for Wednesday, 31 December on Tali.
Posted inGO WITH THE FLOW
What the markets are doing on 28 December 2025
The EGX30 rose 0.9% at today’s close on turnover of EGP 4.5 bn (17.8% below the 90-day average). Local investors were the sole net buyers. The index is up 39.9% YTD. In the green: Misr Cement (+9.1%), Qalaa Holdings (+3.6%), and E-finance (+3.3%). In the red: Beltone Holding (-1.4%), Abu Qir Fertilizers (-0.6%), and ADIB […]
Posted inTHE ENTERPRISEPM ENTERTAINMENT CALENDAR
?️ DECEMBER 6 December - 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City. 12 December - 15 January (Friday-Thursday): Cairo Art Fair at TAM Gallery, Abu Rawwash. 21-31 December (Sunday-Wednesday): The Stadium at District 5. 31 December (Wednesday): Taxi El Sahra - New Year’s Eve at CJC 610. 31 December (Wednesday): Disco Arabesquo […]