Egypt Edition 
UAE Edition 
Saudi Edition 
MENA <> India Corridors 
Logistics (MENA) 
Climate (MENA) 
Wall Street forecasts point to gold climbing toward USD 5k by 2026, with no major bank calling a near-term peak
Author Archives: enterpriseam admin
Posted inCALENDAR
DECEMBER 25 December: (Thursday): Monetary Policy Committee meeting. EVENTS WITH NO SET DATE 2H 2025: Potential visit by Chinese President Xi Jinping to Egypt 4Q 2025: The beginning of construction works on China’s State Grid two solar projects. 4Q 2025: GB Auto starts assembling one of China’s Great Wall Motor models in 4Q 2025. 4Q […]
Posted inWHAT WE’RE TRACKING TONIGHT
The FY 2026/27 budget is designed to prove the reforms are here to stay
Good afternoon, friends, and happy hump day. We’ve got a light and brisk issue for you this afternoon, from our take on unusual marketing campaigns all the way to the story behind one of Egypt’s few heritage-inspired fashion brands. But first, the news. THE BIG STORY TODAY- ? The Ministry of Finance has begun drafting […]
Posted inMARKETING
Shock first, explain later — is this the future of marketing?
“Brands used to stand out by what they offered in terms of quality, color, taste, or price, [now] it’s all about emotional marketing and playing on psychology”
Posted inEAT THIS TONIGHT
All-day eats at Brisk & Brew
Brisk & Brew boasts an extensive menu, rich flavors, American-style booth seating, and gentle lighting that make for a fun but refined dining experience
Posted inSports
ICYM the AFCON + Arsenal and Crystal Palace battle it out
⚽ The Pharaohs snatched a hard-fought W in their AFCON opener yesterday: Our homegrown national team secured a narrow 2-1 victory against Zimbabwe yesterday in their first match of the African Cup of Nations. But it didn’t come easy — our campaign was saved by all-star Mohamed Salah, who clinched the second goal in the […]
Posted inMark Your Calendar
A star-studded New Year’s Eve concert
? Spend this New Year’s Eve singing along to Tamer Hosny, Elissa, Tamer Ashour, and Ahmed Essam at the New Capital Countdown Festival. These pop icons are taking to the stage on Wednesday, 31 December at Capital Arena, and tickets are selling out fast — you can book yours on Tazkarti.