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The race to the moon is back

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WHAT WE’RE TRACKING TONIGHT

THIS EVENING: EBRD mulls investing USD 75 mn in HAU Energy BV for renewable energy projects. PLUS: Raya Auto and China’s XPeng to locally assemble EVs

Good afternoon, ladies and gentlemen, and happy Sunday. We’re somehow already in the back half of January — is it just us, or is 2024 moving faster than expected?

THE BIG STORIES TODAY

#1- EBRD eyes investing USD 75 mn in HAU Energy: Hassan Allam Utilities (HAU) Energy BV, a subsidiary of HAU, could see a USD 75 mn equity investment from the European Bank for Reconstruction and Development (EBRD) for renewable energy projects in Egypt, including its 1.1 GW wind farm in the Gulf of Suez currently under development, with the total project cost valued at USD 300 mn, according to a project summary document posted on EBRD’s website. The lender is set to approve the investment next month. The project will offset some 2.8 mn tons of CO2 annually.

About the project: A consortium including Hassan Allam Utilities and Saudi’s Acwa Power signed a 25-year land usufruct agreement with the New and Renewable Energy Authority (NREA) for the wind farm earlier this month. The project is set to reach financial close by 4Q 2024, begin commercial operations by the end of 2026, and will be the largest on-shore wind farm in the Middle East.

#2- Raya Auto and China’s XPeng team up to locally assemble EVs: Raya Holding’s subsidiary Raya Auto has signed an exclusive agency agreement with Chinese electric vehicle manufacturer XPeng to import and sell three of its EV models in the Egyptian market this year, Raya Holding Chairman Medhat Khalii said in a press conference today, Al Borsa reports. The EGP 500 mn agreement will also see Raya Auto locally assemble XPeng cars within three years, Khalil added.

THE BIG STORY ABROAD

No single story is leading the conversation in the international press but Israel’s plan to move frozen tax funds meant for the Palestinian Authority (PA) to Norway is getting ink. The Israeli cabinet decided the European nation would hold the tax money that Israel collects from Palestinians — which, under the Oslo Accords, it is then supposed to transfer to the PA in the West Bank, according to Reuters. Israel has been withholding these funds, claiming that the decision is designed to prevent the funds from reaching Hamas.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Another round of IMF talks is underway: Representatives from the IMF are in town to discuss the two long-stalled reviews of Egypt’s loan program.
  • Egypt’s largest bank has lowered its FX withdrawal limits: The National Bank of Egypt (NBE) has lowered credit card limits (pdf) on foreign exchange transactions executed at home and abroad.
  • TE Gears up to launch 5G pilot: Telecom Egypt aims to start rolling out fifth-generation (5G) network services by the end of the year, CEO Mohamed Nasr told reporters, adding that trial operations will start within the coming three months.

enterprise

*** It’s Inside Industry day —your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

In today’s issue:Manufacturers in Egypt — which are reliant on imports for raw materials, machinery, and other production needs — are working with the government to create guidelines for how to account for rising costs as they continue to source FX at a higher price than the official rate.

🗓 CIRCLE YOUR CALENDAR-

The Oscar nominations for all 23 categories are to be announced on Tuesday, 23 January at 3:30 pm. As for the actual academy ceremony, it’ll take place on Monday, 11 March at 2:22pm. You can watch the ceremony on OSN, OSN+ and Dubai One.

🌤️ TOMORROW’S WEATHER- Look for another partly cloudy day tomorrow reaching a high of 21°C and a low of 14°C in the capital, according to our favorite weather app.

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FOR YOUR COMMUTE

Kids' obsession with expensive skincare appears to damage more than just their parents’ pockets. PLUS: Why are nations racing to land on the moon?

Teens are already worried about aging, and they’re dropping big money to prevent it, according to an opinion piece in CNN.Thanks to social media and the beauty industry’s marketing machine, Gen Z is feeling the pressure for what CNN columnist Holly Thomas describes as “unattainable perfection.” US female teens spent 23% more in 2023 on skincare, cosmetics, and perfumes than they did in 2022, according to a Piper Sandler study on Gen Z spending habits.

What’s in a name? A lot. Beauty products have now been rebranded as “skin care products” making them appear as an obligation while delivering the subliminal message that if you don’t care for your skin, then you don’t care for yourself. Blast this to hormonal or insecure teens on social media through the 77.3 bn viewed #skincareroutine videos on TikTok, and you’ll have a generation of clients who will wield pressure on their caregivers to provide them with a product, Thomas writes. Even more, when they are financially independent, they will become the purchasing power that will keep a brand making money.

Are brands counting on the obsession with perfection? Their ads and sponsorships seem to suggest so. Providing teens and tweens with ads designed for adult consumption alongside images of poreless-skinned teens portrays an aesthetic that is impossible for many young individuals to attain, particularly as these ads don’t delve into the nuances of genetics, hormones, or diet as components of skin appearance. This leads to kids whining to buy products to try and attain the advertised level of perfection, Thomas suggests.

Aside from damaging their self-esteem, kids are damaging their skin.Dermatologists are warning that using products that are not meant for young skin goes as far as damaging their skin barrier and pushing them to develop acne and allergies to certain ingredients. “The skin is the largest and most complex organ and if the wrong products are used or introduced too early or for the wrong skin type, you can end up having more problems than originally were present,” celebrity dermatologist Harold Lancer told the New York Post.

Brands can do better. Despite knowing that their products aren’t necessarily formulated for the skin of their highest-paying demographic, they are marketing them. Case in point: Clinical skincare brand Murad launched a campaign for their serums in 2020 and enlisted the help of teenage influencers on Instagram — despite the products being geared towards “youth renewal” a problem that teens shouldn’t have to worry about yet. But they know that these teens are the very ones who will continue to splurge on their products the first chance they get.


Fly me to the moon…again. 55 years after the first crewed mission landed on the moon, a new global race to our nearest neighbor is taking place. On Saturday, Japan became the fifth country to complete a soft landing on the moon, joining the US, Russia, China, and India. The European Space Agency (ESA) expects that many will be following soon.

What’s the rush? It’s not for science — it’s for survival. Michelle Hanlon, executive director at the Center for Air and Space Law at the University of Mississippi, claims that humanity “needs to get to the moon in order to learn how to live in space… [and] how to utilize the resources of space.” Some of these resources include rare-earth metals that can be used to power nuclear fusion reactors.

One of the most valuable assets on the moon is water. Aside from being crucial to our survival, especially as the planet is on the brink of water scarcity, water can be used to make rocket fuel, meaning that the moon could become humanity’s largest gas station. Rockets may be able to use our satellite companion to refuel, using the boost as a springboard for deeper space exploration.

The European Space Agency estimates that more than 100 lunar missions will be taking place by 2030, despite the fact that only 24 missions have been conducted since the Soviet Union’s first contact with the moon in 1959. Of the 24 successful (or partially successful) moon landings, only six of them were crewed. The last time man set foot on the moon was 1972.

Why didn’t we do it earlier? The moon really doesn’t want us there. NASA has been trying to establish a permanent outpost on our satellite for years, only to be thwarted by moondust, which clogs equipment and takes hours to settle once kicked up. A breakthrough in October of last year came in the shape of a giant lens, with which the space agency hopes to melt some of the moondust to create roads and platforms.

Another reason? Moolah. After effectively winning the Space Race of yore, the US government cutfunding to NASA. The eleven Apollo missions from 1960-1973 cost USD 280 bn in today’s rates — an average of USD 25 bn per mission. One flight to the moon now costs the space agency just over USD 1 bn per person, and typical flights are manned by four people. Interestingly, India was able to successfully land on the moon for only USD 75 mn — USD 25 mn less than it cost to make the film Interstellar.

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ENTERPRISE RECOMMENDS

Calls is an experimental mini-series that is not your usual thriller

📺 ON THE TUBE TONIGHT-
(all times CLT)

!_Anchor05_! Drama like we’ve never seen (or, rather, heard) before:Calls is an experimental miniseries, in the form of an audio drama. There is no one on screen — in fact, there are no cameras at all. The mystery thriller is told through a series of interconnected phone calls chronicling the story of a group of strangers whose lives fall apart as they crash head-first into an apocalyptic event.

It’s a star-studded sensory experience that begins at the end, but not of the world — of a relationship. Tim (Nicholas Braun) and Sara (Karen Gillan) catch up awkwardly on the phone before we understand what’s going on. Tim has moved to LA, and despite saying she would join him in six months, Sara is still in New York. Just as Tim is about to tell Sara something important, she spots something (or someone) in her backyard and hangs up.

Cue in the suspense… As he waits for Sara to call him back, Tim calls Camila (Lily Collins), with whom he has moved on from his East Coast girlfriend. As he hashes his relationship out with Camila, Sara is growing more terrified by the minute before calling 911. Soon, Tim and Camila face unsettling figures of their own, and things only get more complicated and terrifying from here.

Our only companion is a backdrop of abstract art and subtitles, leaving the rest to our imagination. How is it different from a narrative podcast or a radio show? It’s not, really, but the strong stable of writers presents the story with more complexity and finesse than a low-budget alternative.

Finding a way to play to the strengths of your medium isn’t particularly easy, and Fede Álvarez does a fantastic job of making the right choices. Perhaps watching Nicholas Braun, Karen Gillan, Lily Collins, Rosario Dawson, Nick Jonas, Pedro Pascal, and the other notable actors lending their voices here act this out in a live-action adaptation would distract from the story. Perhaps our imagination can come up with something more terrifying than CGI ever could.

WHERE TO WATCH- Tune into Calls on AppleTV+.

The second round of Afcon ends today with three matches:

  • Morocco vs Congo (4pm)
  • Zambia vs Tanzania (7pm)
  • South Africa vs Namibia (10pm)

Over in the Premier League, Liverpool reigns as number one and will be going head-to-head with Bournemouth tonight at 6:30pm in the closing of gameweek 21. Liverpool has 45 points and is hoping to widen its berth over Man City to five points, from two currently.

Tensions rise in La Liga: Real Madrid is hosting Almería at 5:15pm tonight as we reach the closing of gameweek 21 of the Spanish league. Real Madrid is currently in second place, just one point behind Girona, and is aiming to get the three points tonight to snatch the top spot in the standings. Barcelona (currently in fourth place with 41 points) will also play against Real Betis (which tops the league with 49 points) at 7:30pm, with the stakes looking high for Barcelona, which will slip further in the ranks if it loses today’s match. As for the reigning team, Girona will be playing against Sevilla at 10pm in a comfortable match that requires Girona to win or draw to maintain the lead.

Notable matches tonight from the European leagues:

  • Osasuna vs Getafe (La Liga, 3pm)
  • Sheffield United vs West Ham (Premier League, 4pm)
  • Bayern Munich vs Werder Bremen (Bundesliga, 4:30pm)
  • Lecce vs Juventus (Serie A, 9:45pm)

🎤 OUT AND ABOUT-
(all times CLT)

TONIGHT-

MUSIC-

The Cairo Opera House is reserving its Main Hall for a Rageh Daoud homage concert tonight at 8pm. The concert will be conducted under the tutelage of Maestro Ahmed Farag. Before you book your tickets, note that there is a strict black-tie dress code for the night. Gentlemen, that means a full suit, tie included.

Soothe your ears with the sound of harmonious music at the Harp classic concert with Manal Mohei Eldin on the string quartet playing pieces by Mozart and Boïeldieu. The performance will also feature Huda Abde Elazim on the flute as the guest of honor. This is a one-day concert at Cairo Opera House’s small theater tonight at 8pm. Reserve your seats here.

SPORTS-

Watch the African Cup on the big screen. Mivida is hosting The Stadium, screening the AFCON matches. The Lake District is within arm’s reach in case you need to fuel up before or after the matches. More of a doer? The Stadium is also hosting sports activities you can partake in. You can book your tickets through Ticketsmarche.

THIS WEEK-

BOOKS-

The Cairo International Book Fair is starting on Wednesday, 24 January until Tuesday, 6 February. The event will be open to the general public on 25 January from 10am to 2pm, except Friday and Saturday, when their doors will close at 9pm. The fair will be in Egypt International Exhibitions Center Center in the Fifth Settlement, New Cairo.

MUSIC-

Brooklyn Babies are bringing Lana del Rey to Cairo. The tribute band will perform at El SawyCulturewheel on Thursday, 25 January from 7-9pm. Click here to book your tickets.

Warm up your vocal cords, gang. Karaoke Night is back at ROOM Art Space and Cafe. ROOM’s doors are open every Tuesday through to 27 February for you and your friends to belt out your favorite tunes, starting at 8pm and ending at 10pm. You can reserve your spot here.

FOOD-

Why go to Dubai Village when the Walk of Cairo has a day of street foods. This one-day street food and tasting event, happening on this Friday, 26 January, will bring together artisanal, farm and comfort food from all of the best bites around. There will also be activities and entertainment for the kiddos — all you have to do is bring yourself.

If you missed the cheese fondue brunch at Villa Belle Epoque you can plan to be there tomorrow or on Wednesday.The brunch will be on every Monday and Wednesdayuntil 28 February from 2-6pm. The meal is reservation only and click here to find out how to book your spot.

Save up your Mexican cravings for Taco Tuesday at Cairo Jazz Club on Tuesday, 30 January from 7pm. Gather your work buddies or friends and enjoy a night of unlimited tacos and cool drinks. For reservations message their Facebook page.

ART-

Picasso Art Gallery has opened its doors to solo exhibitionist Hicham Rahma. Each of his paintings will exhibit “mixed tales with rich folkloric elements” with “magical strangeness and astonishing interaction.” This exhibition opens from 11am to 9pm, except for Sundays, until Friday, 2 February. Click here for more information.

LATER-

PHOTOGRAPHY-

Only a few more weeks untilThe Fujifilm festival starts on Thursday, 1 February, and ends on Sunday, 4 February. You’ll have four full days of activities, meetups, and talks, as well as a photography contest and an exhibition that you can partake in. You can bring your camera along to get a gratuitous CMOS and lens cleaning and check out the GFX 100 ii Studio on-site. Fujifilm X-Photographers and creators will be there too — don’t miss out on the networking potential. Check out their Facebook page for more information.

SHOPPING-

Cairo Vintage Souq is back with more old finds for you to scavenge. Bring your thrifting skills to Al Ismaelia venue in Downtown Cairo from 12pm till 9pm on Saturday, 3 February to get the best retro and vintage finds. For more information go to their instagram page.

MUSIC-

Hamza Namira will be dropping his album at a concert hosted by ZED park on Friday, 9 February at 8pm. The park’s gates will open at 2pm but the concert gates will open later at 6pm. You can get your tickets here, with the option of regular standing, VIP standing, or VIP seated.

End the month on the dance floor at Cairo Jazz Club’s Wednesday Night Live event next Wednesday, 31 January from 9pm. The night will have Riffs shaabi tunes, El Waili with his top hits, and Donia Wael for soothing wrap up. Message their Facebook page for reservations.

POETRY-

Amr Hassan will be performing at El Sawy Culturewheel for their annual end of winter show. Alongside his band, he will perform two concerts on Friday, 16 February, one at 3:30pm and one at 7pm. Find out more here.

SPORTS-

The Cairo Half Marathon is taking place in less than two months: Mark your calendars for Friday, 1 March, and start stretching. Cairo Runners is bringing back a fan favorite, offering 5km, 10km, and 21km runs as well as a Family Run. Tickets are available until 27 February, giving you ample time to convince seven of your friends to join, which will get a 10% reduction in price when you register.

Want to do a little community service? Join Wadi Ibex on their Wadi Degla clean up event on Saturday, 9 March. All you have to do is wear your trainers, sunglasses, and refillable water bottles and head down to Wadi Degla Protectorate at 10am. You can sign up here.

👂 EARS TO THE GROUND-

All things on and off the pitch: Football’s Greatest will give all footy lovers the inside scoop on players, managers, teams, competitions, and dressing room drama. Hosted by Jeff Stelling, who’s used to talking about the sport on air, each episode will feature an expert guest to get the ball rolling — no pun intended.

Brand-spanking new: The show is just getting started so you’ll have the rare opportunity to catch a good podcast from the very beginning. But it’s not all stats and analysis, you’ll get to hear about all the fun stuff that goes on behind the scenes so you can share them with fellow enthusiasts and have a laugh during half-time.

The podcast stays true to the passion. Each guest is and will be equally as enthusiastic to provide their unique perspective on the sport. Such examples include football veterans James Milner and Chris Kamara who shared their own lived experiences giving listeners a first-hand account of the ins and outs of the beautiful game.

You can listen to the podcast on Apple Podcasts.

This publication is proudly sponsored by

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GO WITH THE FLOW

What the markets are doing on 21 January, 2024

The EGX30 rose 3.3% at today’s close on turnover of EGP 6.1 bn (100.1% above the 90-day average). Foreign investors were net buyers. The index is up 11.4% YTD.

In the green: Talaat Moustafa Group (+12%), Alexandria Containers and Cargo Handling (+10.8%), and Mopco (+10.8%).

In the red: Edita (-2.1%), E-finance (-1.6%), and CIRA Education (-0.7%).

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INSIDE INDUSTRY

Egyptian industry players want a specialized accounting framework to account for FX costs amid currency crunch

Gov’t looks to address tax + cost gap caused by FX crunch for industry players: Industrial and retail players have been lobbying the government to issue new regulations to protect companies with FX expenses from incurring significant financial losses or an additional tax burden. Companies are concerned that the losses they incur from sourcing FX will be exacerbated by how their tax base is calculated without accounting for these FX costs, according to industry sources Enterprise spoke with.

The currency crisis is making it difficult for businesses to calculate their FX costs: The gap between the official USD-EGP exchange rate and the parallel market rate has been widening for the past several months, surpassing the EGP 60.0 / USD 1 mark over the weekend, according to market sources. That’s almost double the official exchange rate of EGP 30.96.

Industrial players are heavily reliant on FX for business + operations: Several companies need to import raw materials, manufacturing components, machinery, equipment, and other goods required for production, with the industrial sector importing c. 60-90% of the raw materials they need, our sources say.

The problem: The real cost of sourcing each USD ranges between EGP 68-70, which is significantly higher than the official rate and the rate at which banks issue letters of guarantee, Chairman of the Federation of Egyptian Industries’ (FEI) tax and customs committee Mohamed El Bahey told Enterprise. This delta creates significant pressure for businesses, and requires government attention to address and therefore help determine companies’ tax base, El Bahey said.

Companies have been trying to figure out how to handle these variable costs:Representatives from all of the Federation of Egyptian Industries’ divisions and the Federation of Chambers of Commerce have been discussing with accounting offices and auditors how to best approach the issue and determine an appropriate figure for the impact of the parallel market on their balance sheets, according to El Bahey. The two sides have also been trying to calculate a fair tax base as part of that process, he said.

Government is working on putting something together: Government officials met with industrial and retail players to discuss the impact of the parallel market on their businesses and how they account for these costs, as well as how they impact their bottom lines, according to our sources. Cabinet is currently working on a proposal to address these issues and provide businesses with a guiding framework for how to calculate foreign currency differences for 2023, our sources said. Companies that have significant foreign currency expenses are expected to account for a 26% price differential when calculating these FX costs to determine their tax base, according to our sources. Industry had requested that the government set that price differential at 30%, which still falls short of fully accounting for the additional costs incurred but would take some financial pressure off of these companies to allow for business continuity, according to sources from the FEI.

But there are going to be controls in place: The government is working on putting limits and controls to ensure that this accounting framework is not abused, our sources stressed. Companies will be required to submit paperwork to show their USD sourcing requirements and link these expenses to their sales revenues. Companies will only be allowed to implement the accounting measures if they can prove that FX expenses are necessary for their operations, meaning it will be limited to companies with importing and exporting activity, and those that need to import raw materials, according to our sources.

Some sectors think they deserve special treatment, including the pharma sector, whose dependence on raw materials hovers at around 90%, according to head of the Federation of Egyptian Industries’ pharma division Ali Ouf. “We’re facing a crisis due to the inability to compensate for jumps in the cost differences of USD sourcing by pricing it into the products because the sector is regulated by mandatory pricing that can’t be changed without the approval of the Egyptian Drug Authority,” Ouf told Enterprise. This formula puts the sector under the pressure of facing “huge” cost differences, he said.

Companies in import and export are also buckling under the pressure, since they are entirely reliant on FX and are forced to resort to the parallel market for their financing needs, said head of the Internal Trade Committee of the Importers Division of the Federation of Chambers of Commerce Matta Bishay. The government should push the price differential for foreign currency to at least 50% for these companies, particularly those that specialize in importing production inputs and partially finished goods, Bishay told us.


Your top industrial development stories for the week:

  • Vietnam’s EuP sets up plastic filler plant in Sadat City:European PlasticsCorporation (EuP Group), a Vietnamese manufacturer of filler masterbatch— a plastic filler used in the production of plastics — inaugurated last week a factory in Sadat City, with the first phase costing USD 30 mn, according to a statement by the General Authority for Investments (GAFI). The factory has an annual production capacity of 300k tons.
  • Egyptian-British JV to set up animal feed factories worth USD 30 mn: Supreme Holding has formed a joint venture with an undisclosed British company — dubbed Continental Investments — that will invest the equivalent of a combined USD 30 mn into setting up four animal feed factories in Sharqia governorate’s 10th Ramadan City, Supreme Holding Chairman Moharam Helal told Al Arabiya.
  • ACWA Power’s Kom Ombo solar plant is nearing completion:The 200-MW solar plant being built in Upper Egypt is now 82% complete, and is expected to be completed by April 2024 at an investment cost of USD 168 mn, according to a cabinet statement yesterday.
  • China’s Guangdong Vanward New Electric breaks ground on a USD 12 mn factory for home appliances and heat exchangers in the TEDA industrial zone in Ain Sokhna on Thursday, according to an SCZone statement.

JANUARY

5 January-2 February (Friday-Friday): Intro to Improv with Ramsi Lehner.

6 January-28 February (Saturday-Wednesday): Crochet courses at Monalisa Art Studio.

23 January (Tuesday):The Oscar nominations announcements

25 January (Thursday): Revolution Day.

26 January-6 February (Friday-Tuesday): Cairo International Book Fair.

26 January (Friday): Streats at Walk of Cairo.

30 January (Tuesday): Taco Tuesday at Cairo Jazz Club 610.

31 January (Wednesday): Wednesday Night Live at Cairo Jazz Club 610.

FEBRUARY

1-4 February (Thursday-Sunday): Fujifilm Egypt Festival at Consoleya.

3 February (Saturday): Cairo Vintage Souq at Al Ismaelia Downtown.

16 February (Friday): Amr Hassan concerts at El Sawy.

21-22 February (Wednesday-Thursday): Omar KhairatHafliti concert at the Cairo Opera House.

MARCH

1 March (Friday): Cairo Half Marathon by Cairo Runners.

9 March (Saturday):Wadi Degla clean up event at Wadi Degla Protectorate.

11-12 March (Monday-Tuesday): Creative Industry Summit.

11 March (Monday): The Oscars

APRIL

9 April (Tuesday): Eid El Fitr (TBC).

25 April (Thursday): National holiday in observance of Sinai Liberation Day (TBC).

MAY

1 May (Wednesday): National holiday in observance of Labor Day (TBC).

5 May (Sunday): Coptic Easter.

6 May (Monday): Sham El Nessim (TBC).

JUNE

15-19 June (Saturday-Wednesday): Eid El Adha (TBC).

30 June (Sunday): June 30 Revolution Day (TBC).

JULY

7 July (Sunday): National holiday in observance of Islamic New Year (TBC).

23 July (Tuesday): Revolution Day (TBC).

SEPTEMBER

15 September (Sunday): National holiday in observance of Prophet Muhammad’s birthday (TBC).

OCTOBER

6 October (Sunday): Armed Forces Day.

EVENTS WITH NO SET DATE

2023: The inauguration of the Grand Egyptian Museum.

Q1 2024: Opening of the newly developed Pyramids Plateau in Giza.

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