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The great dumbing down

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WHAT WE’RE TRACKING TONIGHT

Gabal El Zeit wind farm to hit the EGX before end of year

Good afternoon, friends. Welcome to the start of a fresh new workweek. We’re in for warmer days, but here’s hoping for a cool news cycle.

THE BIG STORY TODAY-

📍 The government is moving ahead with plans to list the Gabal El Zeit wind farm on the EGX before year-end, likely by November or December, two government sources told EnterpriseAM. Procedures are already in motion to float 30-40% of the company in a sale that could raise between USD 300-400 mn, we were told.

But the government is still open to offers from a strategic investor — assuming they can meet the new valuation. A previous acquisition bid for the station by UK-based private equity giant Actis fell apart last year after the government pushed to increase the value of the sale from USD 300 mn to USD 350-400 mn. The government is now looking to raise roughly USD 600-800 mn from a majority stake to a strategic investor.

GCC and British investors are said to be circling the Red Sea wind farm, which would mark one of the few major listings under the government’s revived privatization drive as it seeks to draw foreign capital, the sources said.

THE BIG STORY ABROAD-

🌐 All eyes are back on Gaza following reports that the Israeli military has launched a new attack on the enclave. The aerial attack in Rafah comes as Israel accuses Hamas of violating the ceasefire agreement, allegedly carrying out multiple attacks against the occupying force beyond the yellow line. Israel has violated the terms of the ceasefire 47 times since it came into effect, killing 38 Palestinians, including 11 members of a single family, according to Gaza’s media office. These figures were last updated on Friday.

Attacks are also being reported throughout the strip, including the northern city of Jabalia. “Hamas movement reaffirms its commitment to the ceasefire agreement and emphasises that the Zionist occupation is the party continuing to violate the agreement and fabricate baseless pretexts to justify its crimes,” senior Hamas official Izzat Al Risheq said. Neither Israel nor Hamas have made any direct mention of today’s reported attacks in their statements. (Reuters | Guardian | Sky News | Financial Times | France 24 | Independent)

ICYMI- The US claimed earlier that it possesses “credible reports” that indicate an alleged plan by Hamas to carry out attacks against civilians in Gaza. “This planned attack against Palestinian civilians would constitute a direct and grave violation of the ceasefire agreement and undermine the significant progress achieved through mediation efforts,” a US Department of State statement published on Saturday reads. Hamas has since rejected the allegations, and accused Israel of funding and empowering gangs inside Gaza to cause disruption. (BBC | ABC | Reuters)

OVER IN THE US- All major media outlets are still covering the nation-wide No Kings protests against US President Donald Trump’s policies. Nearly 7 mn protestors took part in protests across major US cities coast to coast, including New York, Washington DC, Miami, and Los Angeles. (Washington Post | BBC | CNN | Guardian)

ALSO- The Louvre museum in Paris has been closed for the day after a robbery took place earlier this morning at the world’s most-visited museum. While details are scarce as investigation is still underway, French media reports that nine items of jewelry from the Apollo Gallery — where France’s crown jewels are kept — were stolen. (BBC | New York Times | CNN | France 24)

enterprise

*** It’s Inside Industry day — your weekly Sunday briefing of all things industrial in Egypt. Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.

In today’s issue: We’re taking a look at Egypt’s rapidly growing cement industry.

☀️ TOMORROW’S WEATHER- Temperatures in the capital are on the rise once more, with the mercury set to peak at 32°C before cooling down to 17°C, according to our favorite weather app.

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FOR YOUR COMMUTE

What we lose when technology does the thinking

🧠 As technology races forward, our brains appear to be moving in the opposite direction. According to the Guardian, Nataliya Kosmyna, an MIT research scientist who studies brain states, has observed that generative AI and LLMs like ChatGPT are affecting people’s memories. She began investigating this phenomenon after receiving emails from strangers who reported worsening memories after continuous use of the AI tool — they wanted to know if there was a connection. And there is. Our growing reliance on AI may be costing us our intelligence, reducing our capacity for cognitive processing, attention, and creativity.

In a preliminary experiment with fellow MIT researchers, Kosmyna monitored participants’ brain activity while they wrote essays using an electroencephalogram (EEG), which monitors the brain’s electrical activity. Of the 54 participants, those who relied on digital assistance — such as search engines or ChatGPT — showed lower brain connectivity levels. More strikingly, when asked immediately after submitting their work what they had written, barely anyone in the ChatGPT group could recall a single quote from the essay they had just written.

The takeaway? Our brains atrophy when they depend too heavily on external help. We’re evolutionarily primed to use shortcuts, which is why we immediately adopt technologies that make our lives easier. The irony is that while our brains instinctively prefer shortcuts, they need to be challenged to develop — and even just to be kept in good condition. Friction is critical to thinking, yet it’s becoming systemically undermined in our world of digital convenience. Writing an essay, for instance, requires synthesizing information, considering competing perspectives, and constructing arguments — skills we use in everyday conversations.

Fears that AI and Silicon Valley are working against us no longer sound paranoid. Technology increasingly runs counter to our natural learning processes, which rely on friction. Instead, it banks on our attention with relentless informational overload. Its premise centers on providing frictionless user experiences that ironically make it harder for us to function in the friction-filled real world. In pursuit of hyperefficiency, we risk losing much of our intellectual independence, perpetually outsourcing work and memory to our devices.

The widespread impact of this shift is becoming increasingly visible. After Kosmyna posted her study online in June, she received more than 4k emails from around the world, many from stressed-out teachers who feel their students aren’t learning properly because they’re using ChatGPT to do their homework. These educators worry AI is creating a generation who can produce technically passable work, but don’t have any usable knowledge or understanding of the material.

Digital multitasking has become standard, forcing us into a constant state of “continuous partial attention.” With our focus divided across so many cognitively demanding activities, our brains never fully process anything. The result is a false sense of productivity — being “on top of things without ever getting to the bottom of anything” — and stress-induced “screen apnea,” an inability to breathe properly while engrossed in digital tasks, experienced by 80% of participants in a study conducted by Linda Stone in the 90s.

At the height of AI and an information-saturated internet, Oxford University Press named “brain rot” its 2024 word of the year. Popularized online, brain rot describes the “specific feeling of mindlessness” that sets in after endless scrolling through aggressively dumb, humor-laced content. The cognitive cost of a media landscape constantly competing for our attention is already evident in our weakened memory, diminished decision-making skills, and shortened attention spans.

You’re not dumb, but AI certainly encourages you to act like you are. The shift from the traditional internet to generative AI has eroded the value of most online information. To tech companies, what you consume doesn’t matter — only that you’re consuming. Standard brain functions have no place in this new technological age, where consuming information requires very little thinking.

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ON THE TUBE TONIGHT

Alien: Earth brings fresh horror to the franchise without losing its teeth

📺 Noah Hawley has accomplished something impressive with Alien: Earth — he’s taken one of cinema’s most beloved sci-fi horror properties and transformed it into television that feels both faithful to its origins and refreshingly innovative. After it aired, this new addition to the Alien universe got the seal of approval from the legendary Ridley Scott — who directed the original 1979 film — even after the (divisive) season finale. Scott praised how the showrunner has “embraced these trademark Alien elements while bringing something new for the fans.”

Taking place in 2120, shortly before the original film’s events, the series unfolds in a dystopian future where mega-corporations control the universe, battling for dominance through three competing immortality technologies: cyborgs, synths, and hybrids. When a research spacecraft crashes to Earth with dangerous extraterrestrial cargo, it intersects with Prodigy Corporation’s radical experiment: the inaugural human-synthetic hybrids, created by transferring children’s minds into fully-grown synthetic forms.

What is surprising (and refreshing) about Alien: Earth is its choice to look beyond the titular xenomorph. While the series expects viewers to understand the franchise’s basics, it concentrates on exploring consciousness and identity when human minds inhabit artificial bodies. Sydney Chandler gives a compelling performance as Wendy, the initial hybrid, whose innocence combined with emerging abilities creates a genuinely fresh protagonist for the series. The hybrids maintain their youthful behaviour patterns, which makes them simultaneously charming and disturbing.

Hawley gathers a remarkable cast, with Timothy Olyphant delivering dry, almost bored menace as the synthetic Kirsh, and Samuel Blenkin creating a disturbingly authentic tech entrepreneur antagonist in Boy Kavalier, with just the right amount of irritating brilliance. Babou Ceesay’s survival-focused cyborg Morrow particularly stands out, all cold pragmatism, making choices you might hate but can’t quite argue with.

That said, things do get bumpy. The pacing throughout the season is inconsistent, the narrative sometimes becoming so opaque it’s difficult to follow, missing the clear storytelling drive that might guide viewers through its more confusing stretches. The divisive season finale is the weakest link of a gripping season. After eight episodes of building tension and raising questions, very little actually resolves. Major storylines just… stop, clearly waiting for a potential second season.

But despite these issues, you’ll keep watching. The show raises genuinely thought-provoking questions about consciousness and identity, all that fit well within the Alien universe. What does it mean to be human if your mind is running on artificial hardware? Who’s a more terrifying monster — the alien that kills because it’s hungry, or the corporation that experiments on dying children? These aren’t just rhetorical flourishes — the show actually explores them through its characters and plot.

Alien: Earth doesn’t always know how to balance its philosophical ambitions with its horror roots, but there’s real vision here, and Hawley clearly has ideas about where it should go. It’s messy in places, but it’s the kind of mess that comes from trying something genuinely different with familiar material. If you’re willing to sit with some ambiguity and trust that the show has a plan — even when it’s not obvious what that will be — Alien: Earth offers something rare: a franchise expansion that actually expands, rather than just repeating what worked before.

WHERE TO WATCH- Alien: Earth is streaming on Disney+. You can catch the trailer on YouTube (runtime: 2:23).

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Sports

Northwest derby + Real Madrid’s mission to reclaim the top spot + Morocco in U-20 World Cup Final

The Northwest derby is here: Liverpool will be welcoming old rivals Manchester United onto the pitch at Anfield for the eighth round of the Premier League later today at 6:30pm. The Reds currently sit in third with 15 points, desperate for victory to close the four-point gap to league leaders Arsenal. Meanwhile, the Red Devils languish in 11th place with 10 points, hoping for a positive result that could kickstart their season.

ALSO- Tottenham Hotspur go head-to-head with Aston Villa at 4pm.


**Don’t miss out on the fierce competition in the Enterprise Fantasy Premier League — click on this link or use the code 2ez9kt to join.


Los Blancos eye a comeback: Real Madrid travel to face Getafe in the ninth round of La Liga tonight, with the starting whistle blowing at 10pm. Barcelona lead the table with 22 points after yesterday’s W over Girona, just one point clear of Los Merengues, who’ll be keen to reclaim the top spot quickly.

Speaking of Latin leagues, keep your eyes on these Serie A fixtures today:

  • Atalanta vs. Lazio (7pm);
  • Milan vs. Fiorentina (9:45pm).


Morocco on the brink of glory: Our friends to the west will be facing Argentina in the U-20 World Cup final in Chile at 2am later tonight. The Atlas Cubs are chasing history — if they win, they will become the second African nation to lift this trophy, following Ghana’s victory in Om El Donia back in 2009.

The road to the final: Morocco found themselves in the showpiece after a gutsy performance against France in the semifinal, winning on penalties after a 1-1 draw. On the other side, Argentina comes to the final brimming with confidence following a flawless run — they topped their group with maximum points, beating out Nigeria 4-0, edging past Mexico 2-0, then knocking out Colombia in the semifinal.

In the history books: Morocco’s previous best showing was a fourth place trophy in 2005, while Argentina hold the record with six U-20 World Cup titles — though their last triumph came way back in 2007.

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A MESSAGE FROM SEKEM

48 years of regeneration: SEKEM’s ecological transformation

In a world where businesses are often seen as part of the problem, SEKEM has been writing a different story; one of hope, regeneration, and profound ecological transformation. What began as a bold vision to reclaim a barren patch of Egyptian desert has evolved into a thriving, carbon-neutral ecosystem, demonstrating that a business can be a powerful force for healing the planet.

When agriculture becomes regenerative, the land heals, and the climate responds. SEKEM’s approach goes beyond sustainability to regenerative agriculture, or what we call “carbon farming”. In 2024 alone, SEKEM’s biodynamic farms generated 19,597 carbon credits, equivalent to offsetting the annual emissions of more than 8,500 Egyptians. Under their Economy of Love (EoL) standard, these credits are monetized and reinvested into SEKEM’s “ Greening the Desert ” project, creating a self-sustaining cycle of ecological renewal.

Carbon neutrality is meaningful only when operations themselves are transformed. Overall emissions intensity fell by nearly 50%, reflecting gains in energy efficiency across SEKEM’s subsidiaries. ISIS Organic, responsible for the largest share of industrial emissions across the group, notably reduced its footprint by 9% in 2024, while Atos Pharma achieved a striking 167% reduction, and agriculture operations recorded a 77% drop.

A true ecological transformation also means restoring biodiversity. By embracing biodynamic agriculture and shunning harmful chemicals, the desert has been reimagined as a self-sustaining landscape. Since 2020, 7,000 hectares of barren land have been reclaimed, and over 600,000 trees have been planted. In 2024 alone, 84,000 new trees were planted, exceeding the target by 60%. Species diversity in these areas has increased, strengthening ecosystem resilience.

Conservation extends to the national stage. Beyond its farms, SEKEM actively works to protect endangered plant species and has played a crucial role in drafting Egypt’s national strategy and laws for conserving plant genetic resources.

SEKEM’s legacy lies in the model it offers: a powerful, profitable, and carbon-neutral path for Egypt’s future. It is a blueprint that proves regenerative business is not only possible, but scalable.

Clichere to learn more about SEKEM’s latest ecological achievements in the 2024 Annual Report.

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OUT AND ABOUT

Al Rawi Awards spotlights storytelling

MARK YOUR CALENDAR-

✍️ Al Rawi Storyteller Awards for storytelling officially returns for its second year, celebrating creative content in various forms. This year’s competition brings categories in short- and long-form digital content, short films, photography, scriptwriting, monologue video, culinary video, music, and art. This is your chance to be part of a movement that encourages emerging young talent and their passions for storytelling. The awards ceremony will be announced at a later date but submissions will open in December.

HAPPENING THIS WEEK-

Get your dose of laughter with The ComedyBunch at CJC 610 this Tuesday, 21 October. Don’t miss out on punchlines from comedians Omar Kint, Mina Selim, Nouran Waly, Jimmy, and Ahmad Emad. You can get your tickets from CJC 610’s website.

CJC 610’s Wednesday Night Live is turning up the energy with Amira Adeeb, Zaid Khaled, DJ duo Issa & Assouad this Wednesday, 22 October. Expect a night full of fresh sounds and great vibes. You can grab your tickets from CJC 610’s website.

This one’s for the readers: The Luxor Book Fair returns for its fourth year, running until Friday, 24 October. Up for a trip over the weekend? Don’t miss the fair’s wide selection of books and the special program including poetry readings, literary discussions, workshops and musical performances at the city of 100 gates.

HAPPENING LATER-

Run for a cause: Join Cairo Runners and Bupa Egypt for Breast Cancer Run on Friday, 24 October at District 5. Be part of breast cancer awareness month and support the spirit of resilient women all over the world. Registration is required at no cost — claim your spot here.

Cairokee live? Unmissable. The superband is back for another unforgettable night at El Malahy Arena on Friday, 24 October. Sing your heart out to their culture-defining anthems and grab your tickets now on Ticketsmarché before they sell out.

Attention Cairo runners: Early bird registration is now open for Cairo Marathon2026, happening on 6 February, 2026. Claim your spot through Cairo Runners’ website — tickets available until 30 January, 2026.

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GO WITH THE FLOW

What the markets are doing on 19 October 2025

The EGX30 rose 0.6% at today’s close on turnover of EGP 5.2 bn (14.9% above the 90-day average). Regional investors were the sole net sellers. The index is up 27.5% YTD.

In the green: Egypt Aluminum (+5.1%), Mopco (+3.7%), and Palm Hills Developments (+3.1%).

In the red: Arabian Cement (-1.1%), Misr Cement (-0.8%), and Juhayna (-0.4%).

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INSIDE INDUSTRY

Cement industry regains momentum with gov’t support

🏭 The Egyptian government is accelerating its support of the cement industry as a vital means to achieving the ambitious national export target of USD 150 bn at a time when the sector is seeing a hike in demand and an expansion in production and exports. Obstacles facing manufacturers are being resolved, and investment incentives are being set in place to ensure the stability of the local market and to bolster the competitiveness of Egyptian products in regional construction and foreign markets, Federation of Egyptian Industries Egyptian Cement Division Chairman Ahmed Shireen Korayem, told EnterpriseAM.

The cement market is heading towards sustainable growth, held up by momentum from major national projects, the reinstitution of the 2008buildinglaw, stable exchange rates, growing confidence from investors, government incentives, and positive analyst expectations.

Demand for cement is expected to receive a strong boost driven by several key factors — among them is the implementation of massive national projects, including Ras El Hekma and New Alamein, alongside the reinstatement of the 2008 building law, which will contribute to stimulating private construction activity, according to research by Al Ahly Pharos. Sustained exchange rate stability helps boost investor confidence, whereas the broader economic scene suggests a positive shift in trust, with more developers and contractors willing to resume work compared to two years prior.

The industry is also seeing increased demand from regional reconstruction markets, as well as European, African, and US markets. This creates significant opportunities for local factories to boost exports, Korayem explains, further noting that the sector continues to coordinate with government bodies to develop new plans to meet this growing demand, while ensuring local market stability.

Cement production rose 20.3% y-o-y in the first eight months of 2025 to some 42 mn tons. That said, local selling prices haven’t decreased, according to market data seen by EnterpriseAM. This comes as research from Beltone seen by EnterpriseAM indicates that annual production reached 70.5 mn tons in August, up from 61.5 mn in the past year, an early indication of a revitalized market.

Local sales by cement companies also rose by some 13.3% y-o-y in the first eight months to 34 mn tons. Korayem expects local demand volume to exceed last year’s level of 47 mn tons, indicating a recovery in the construction sector, and supporting production expansion and export plans.

Exports rose marginally by 2.2% y-o-y over the first eight months of the year to 13.9 mn tons — 7.5 mn of finished cement and 5.4 mn of clinker. Despite the increase, export revenues dropped 7% over the period to USD 581 mn, according to data from the General Organization for Export and Import Control.

Strong and unexpected market discipline and the wait for idled capacity reactivation led to local cement prices stabilizing at EGP 4k per ton over the past four months, according to Beltone. While demand is on the rise, and exports remain resilient amid price stability and improving market fundamentals, policy intervention remains the main uncertainty factor that could limit the sector’s short-term re-rating potential, according to Al Ahly Pharos.

The government has introduced incentives to cement manufacturers in hopes of supporting increased supply in the local market, as announced by the Industry Ministry earlier this month. Factories that increase production and direct it to the local market receive discounted fees for procedures related to modifying production capacity in operating licenses. These incentives aim to encourage increased capacity, contributing to lowered prices and a supply surplus, according to Korayem.

This follows the government giving cement factories just one month to restart production lines earlier in July. Since the quota system was cut in May, cement prices have remained stable near USD 81 per ton — EGP 3.8k — up from USD 50 per ton — EGP 2.1k — last year. This stability indicates a balance between supply and demand, rather than regulated pricing, according to Al Ahly Pharos.

Cement stocks rose on the EGX’s Building Materials Sector index last Sunday following the government’s decision to grant producers financial incentives, leading the sector to the highest sectorial gain of ~3.6%. Beltone raised the target prices for all four of its covered cement companies in early October, maintaining a buy recommendation. Arabian Cement’s target share price was raised by about 39% to EGP 55, Sinai Cement by 20% to EGP 67.2, Misr Beni Suef Cement by 13% to EGP 246, and Misr Cement (Qena) by 73% to EGP 114 per share.

The government plans to issue two new cement production licenses before year’s end to boost production capacity and curb rising prices. Each license is set to include a dedicated production line with a capacity ranging between 1.5-2 mn tons annually, following forecasts that local cement consumption will rise to 52 mn tons by year’s end, up from 47 mn in 2024. A memo by CI Capital seen by EnterpriseAM, however, notes that acquiring existing projects is the most economically viable option for current market players looking to expand.

What will the market look like in 2026? Total demand — including exports — is projected to reach some 68 mn tons in 2026, according to Beltone. It also sees the average local retail price dropping to ~EGP 3.1k per ton (USD 50), compared to EGP 3.9k per ton in 4Q 2025. This projection is 11% higher than previous estimates of USD 45. The current price difference of USD 13-15 is not likely to be sustained in the medium term due to production surplus, currently at 76 mn tons, supported by clinker availability. Local demand is also expected to slow from 11% growth in 2025 to mid-single-digit levels as shipments approach historically high rates, according to Beltone.


🗓️ OCTOBER

1-26 October (Wednesday-Sunday): Downtown Contemporary Arts Festival.

12 October – 16 November (Sunday- Sunday): Cairo International Art District (CIAD) in Downtown Cairo.

16-24 October (Thursday-Friday): Gouna Film Festival.

21 October (Tuesday): The Comedy Bunch at CJC 610.

22 October (Wednesday): Amira Adeeb, Zaid Khaled, Issa and Assouad at CJC 610.

24 October (Friday): Ali Quandil at Theatro Arkan.

24 October (Friday): Cairokee at El Malahy Arena.

24 October (Friday): The Glow Run, Palm Hills New Cairo.

24 October (Friday): Breast Cancer Run at District 5.

25 October (Saturday): Ya Rab Bent at Theatro Arkan.

30 October – 7 November (Thursday-Friday): Cairo International Jazz Festival.

31 October (Friday): Daylight saving time ends.

NOVEMBER

11 November – 6 December (Tuesday – Saturday): Forever is Now at the Great Pyramids of Giza.

14-24 November (Friday-Monday): Art Decoratifs Exhibition by Art D’Egypté at the Egyptian Museum in Tahrir.

15 November (Saturday): The TriFactory’s El Gouna Half Marathon, El Gouna.

21-22 November (Friday-Saturday): Traverse Summit at Hydeout, Hyde Park.

21-29 November (Friday-Saturday): Cairo Design Week.

DECEMBER

13 December (Saturday): Marakez Pyramids Half Marathon by The TriFactory.

19 December (Friday): DJ Tiësto at the Giza Plateau.

20 December (Saturday): Ibrahim Maalouf at Concert Hall, New Capital.

December: Al Rawi Awards submissions open.

JANUARY

30 January (Friday): Cairo Marathon normal registration ends.

FEBRUARY

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

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