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The case for (and against) restricting teens’ social media access

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WHAT WE’RE TRACKING TONIGHT

FinMin to IPO 20% stake in AlexBank

Good afternoon, friends, and welcome to an early almost-weekend. There’s plenty to unpack today, with AlexBank headed to the stock exchange after talks with Intesa Sanpaolo hit a wall. We’ve also got a major EU-India trade pact in the works, and we ask whether a social media ban for under-16s could actually work in Egypt.

THE BIG STORY TODAY-

📍AlexBank is headed to the EGX: The Finance Ministry is preparing to IPO its 20% stake in Bank of Alexandria on the EGX this year after talks for a strategic sale to Intesa Sanpaolo stalled, a senior government source exclusively tells EnterpriseAM.

This is the execution of the roadmap we revealed earlier this month. The move validates earlier reporting that the state is adding 13 new companies to the privatization roster — a plan that crystallized with the USD 6 bn target we revealed earlier this month.

^^ Read tomorrow’s edition of EnterpriseAM for a full breakdown on the AlexBank valuation, the updated timeline for Banque du Caire, and plans for a Gabal El-Zeit sale.

THE BIG STORY ABROAD-

🌐 Trade is dominating the headlines this afternoon as the EU and India concluded negotiations on a landmark freetrade agreement to scrap tariffs on 99.5% of Indian goods. The pact aims to boost two-way trade and hedge against the US’ volatile policies and relentless tariff threats. The two-decades-in-the-making agreement is expected to save European companies around EUR 4 bn in duties and double EU exports to India by 2032.

^^ Read more on Reuters, the Financial Times, and Bloomberg.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

☀️ TOMORROW’S WEATHER- We’re in for a breezy — and somewhat dusty — day in Cairo tomorrow, with a high of 21°C and a low of 11°C, according to our favorite weather app.

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FOR YOUR COMMUTE

What implications does a social media ban for children u-16 carry?

🤳Phones down, loopholes out. A little under two months ago, Australia became the first country to implement a complete ban on social media usage for children under the age of 16. Over 1 mn accounts on popular platforms such as X, Facebook, Instagram, Snapchat, YouTube, and Reddit, among others, were blocked overnight. Failure to comply? Fines of up to USD 33 mn.

A study the Australian government had commissioned prior to the ban deduced that seven out of 10 social media users aged 10-15 had been exposed to harmful material online ; violence, grooming, bullying, pornographic material, eating disorder-inducing material, and more of the like. It seemed only logical, then, to move forward with the bill — and so they did. The move then triggered a ripple effect…

Countries including France and the United Kingdom began mulling the idea over. French lawmakers voted to ban social media use by children under 15 this week, and the UK’s House of Lords also backed a move to ban under-16s in the UK from social media usage last week.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

Now, Egypt is considering following in Australia’s footsteps. Earlier this week, EnterpriseAM reported that Egyptian President Abdel Fattah El Sisi has urged lawmakers “to restrict mobile phone access for young age groups” during his Police Day address, despite senior government officials previously telling us that no such legislation was in the works. Whether or not the government would see the move through remains a matter of question — the potential implications even more so.

The move in Australia has naturally faced resistance — from adolescents and tech conglomerates alike. A year before being enacted, human rights organizations including Unicef expressed concern, claiming that while indeed children’s online safety was of paramount importance, “raising the age of social media is almost punishing young people for the failure of tech companies to build their platforms more responsibly,” Head of Policy and Advocacy at Unicef Australia Katie Maskiell said at the time.

While some teens have expressed feelings of freedom, disconnection, and mental recalibration, others were not so easily willing to let go. Apps that were not included in the ban, such as Discord, saw a noticeable surge in downloads in the days prior and following. Through virtual private networks, false credentials, and biometric trickery, some teens still found a way.

So, would a social media ban work in Egypt? There’s no clear-cut answer. “A ban like that could help with reducing problematic use — address things related to anxiety, depression, and body image that are linked to heavy social media exposure,” Counseling Psychotherapist Khaled Salaheldin (LinkedIn) tells EnterpriseAM. “It would help in a way, but given how teenagers are, I do believe a ban like that would backfire; it will reduce the exposure, sure, but it won’t prevent access,” he adds.

“This kind of ban can also increase isolation; this is how people are connected these days,” particularly for youth belonging to marginalized groups, for whom community is often found in the confines of digital spaces, Salaheldin says.

In Egypt, the majority of the population is already struggling with digital literacy, and restricting access at such a pivotal age would only add fuel to the fire. “You [would] take [away] the [chance] for children to develop their digital literacy,” Salaheldin notes. “Think about it this way: this is a technologically advanced world, so you’re robbing the kids of these skills that they can use by the time they’re 16. If they’re still going to learn how to use certain technology starting at 16, then they’re already at a disadvantage,” he tells us.

The fix? “It’s not about banning something.” Increasing awareness through public health campaigns might just be the better option; deploying safe-use campaigns, fostering third spaces for youth to connect, and prioritizing digital literacy in educational curricula, among other measures, all need to precede a ban, according to Salaheldin.

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EAT THIS TONIGHT

All the baked goodies you might possibly need at The Daily Kneads

🥐Craving hot and fresh pastries that will have you coming back for seconds, thirds, and — well, you get the gist? Look no further than The Daily Kneads, the culinary brainchild of the ingenious pizzaiolos behind What The Crust. While the family-run bakery has called New Cairo home for the past two years, a new branch has recently popped up in the heart of Heliopolis in Merghany.

The new branch makes one thing clear: it’s not about “fancy shmancy décor,” as founders Dareen Akkad and Ahmed Helmy put it, it’s genuinely all about good, wholesome baked goods served daily. There’s a small outdoor seating area, and the store itself is cozy — perfect for a quick pick-up. You’ll find a slew of both sweet and savory options, but we’d suggest moving quickly before they disappear from the display.

Open sesame: Of all the goodies on the bakery’s menu — which includes sourdough loaves, pizzas, sandwiches, focaccia, simit, and more — our guiding spirits dictated that we try the strawberry danish, the pain au chocolat, and the Armenian sausage and egg sandwich, washed down with a Spanish latte. Our verdict? Near perfection. Flaky and buttery, both the strawberry danish and the pain au chocolat were otherworldly.

The Armenian sausage and egg sandwich, served in sourdough bread, was also a solid choice, particularly for early birds. The filling was generous, and it proved a hearty breakfast option. In terms of food, all the boxes were checked and then some. Yet unfortunately, the same could not be said about the coffee, which we found a little off — might have been the brew, might have been the beans; jury’s still out.

That said, we’d urge you not to miss out on giving The Daily Kneads a go. In a culinary sphere dominated by big-name bakeries and international franchises, the bakery still manages to stand out and offer something that truly feels fresh — pun intended.

WHERE TO FIND IT- You can find The Daily Kneads at Heliopolis’ Merghany Street, as well as New Cairo’s The Nox Mall. Get it delivered through Talabat.

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Sports

Wadi Degla and Al Ahly go head-to-head

Al Ahly and Wadi Degla face off today as part of the Egyptian Premier League’s matchweek 16 fixtures. Both Al Ahly — in third place — and Wadi Degla — occupying fourth place — currently sit level on 23 points. Following their victory over the Young Africans, the Red Giants will look to snatch three points tonight to avoid dropping further down on the table, and narrow the gap with Pyramids — who occupy second place — to just one point. The match kicks off at 5pm on ON Sport 1.


🤾 In handball: The Egyptian national team is getting ready to face Nigeria in the second leg of the main round of the Men’s African Championship at 4:30pm on ON Sport 2.

This publication is proudly sponsored by

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Mark Your Calendar

Kids take center stage at Hakawy Arts Festival

🎨 Looking for a different kind of family outing? The Hakawy International Arts Festival for Children is back, running from next Thursday, 29 January to Friday, 6 February at venues in Cairo and Alexandria including the French Institute, Goethe Institute, AUC Tahrir Square, and Bibliotheca Alexandrina. The theme this year revolves around rhythm, featuring a lineup of performances by art collectives like Red Bridge Arts and Cie Circocentrique, with participants coming in from Egypt, Switzerland, the UK, and more. Tickets and details are available on Ticketsmarché.

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GO WITH THE FLOW

What the markets are doing on 27 January 2026

The EGX30 rose 0.7% at today’s close on turnover of EGP 6.8 bn (23.1% above the 90-day average). International investors were the sole net buyers. The index is up 14.4% YTD.

In the green: Abu Qir Fertilizers (+6.8%), ADIB (+5.1%), and EFG Holding (+4.4%).

In the red: Madinet Masr (-2.7%), Eastern Company (-2.6%), and Egypt Aluminum (-2.4%).


🗓️ JANUARY

22 January – 3 February (Thursday-Tuesday): Cairo International Book Fair.

28 January (Wednesday): Eyad Nassar Interview with Mahmoud Saad at AUC’s Falaki theater.

29 January (Thursday): Official holiday in observance of the 25 January Revolution and Police Day.

29 January (Thursday): Tommyy at Theatro Arkan.

29 January (Thursday): Mahmoud Radaideh at Al Anfoshy Theater.

29-30 January (Thursday-Friday): Umm Kulthum Musical at Drama Hall – City of Arts and Culture, New Capital.

29 January – 6 February (Thursday-Friday): Hakawy International Arts Festival for Children.

30 January (Friday): Ali Quandil: Crowd Work at Hilton Cairo Grand Nile.

30 January (Friday): Cairo Marathon normal registration ends.

30-31 January (Friday-Saturday): Darb 15 Garage Sale in Maadi.

31 January (Saturday): Eyad El Mogy: El Sabt El Momtaz – The Last Dance at Hilton Cairo Grand Nile.

FEBRUARY

6 December – 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

5 February (Thursday): Zarf Tarek Gedan at Heliopolis Library Theater.

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

7 February (Saturday): Cairo Flea Market at Ghurnata Community Space, Heliopolis.

11-15 February (Wednesday-Sunday): Animatex at AUC Tahrir Square.

13 February (Friday): Bryan Adams at the GEM.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

APRIL

2 April (Thursday): Hany Shaker at Theatro Arkan.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

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