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The Bad Bunny revolution

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WHAT WE’RE TRACKING TONIGHT

Gov’t to overhaul non-tax revenue system

Good afternoon, friends, and congratulations on making it to the weekend. It’s been a busy week in the press, and today is no exception. At home, we’re on the lookout for an interest rate cut after the Central Bank of Egypt’s Monetary Policy Committee meets later today, and we’ve got news that the government is looking into overhauling its non-tax revenue system.

Also in today’s issue: We dissect Bad Bunny’s Super Bowl halftime performance and recommend your next Netflix binge-watch.

THE BIG STORY TODAY-

📍 Gov’t to overhaul non-tax revenue system: The Madbouly government is overhauling its non-tax revenue framework to boost collections currently lagging behind tax revenue growth, a senior government source tells EnterpriseAM. To address the imbalance, the upcoming budget will include changes to public finances, opening up fiscal space for more investment in education and healthcare.

In numbers: Non-tax receipts — including dividends from the Egyptian General Petroleum Corporation, the Suez Canal Authority, and state-owned enterprises (SOEs) — account for only 12.8% of total state revenue, compared to 87.2% from taxes.

Key pillars of the plan include capturing a greater share of SOE revenues — following a “low” EGP 35 bn transfer in 1H FY 2025-26 despite strong results — and increasing surpluses from companies managed by the Sovereign Fund of Egypt. In a tactical move to support IMF-backed debt reduction targets, the Finance Ministry will also consolidate 19 economic authorities into the general government budget.


We’re hiring a technology reporter: EnterpriseAM is looking for a tech reporter to own the beat across Egypt, the UAE, Saudi Arabia and beyond.

This is a reporting job — not a desk job. You’ll be working sources, breaking stories, and writing about trendlines (not just headlines) in our voice and with the authority our readers expect. AI and digital infrastructure are huge features of the beat, but our interests are broad: fintech, telecoms, regulation, SaaS, and the bajillion ways tech is reshaping how businesses operate across the region.

We want someone who can pick up the phone or WhatsApp, get people talking, and turn what they say into stories that senior decision-makers need to read. We also expect you to attend industry events and maintain relationships with PR folks across the industry without selling out. If you’ve got 2-3 years of experience and the hunger to build a beat from the ground up, we want to hear from you. We’re also interested in hearing from veteran reporters. Spoken Arabic is strongly preferred.

The role is based in Cairo, though we’re open to remote for the right candidate. If you’re reading EnterpriseAM, you know what we’re about: A no-BS daily news outlet that tells busy execs, investors, founders, and ambitious people what they need to know about the trends shaping business, economy, finance, regulation, and public policy across our region. We write stories that have impact — about issues that matter — for a global audience of decision-makers.

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THE BIG STORY ABROAD-

🌐 Schroders’ shares climbed 29% in morning trading today after US asset manager Nuveen bought out the British money manager for USD 13.5 bn, marking one of Europe’s largest fund management transactions and an end to over two centuries of independence for the UK firm. The acquisition will result in a combined USD 2.5 tn in assets under management.

^^Read more on Bloomberg and Reuters.

In other business news, Mercedes-Benz Group just reported full-year operating income of EUR 5.8 bn in 2025 — a steep 57% y-o-y drop, and well below analyst forecasts of EUR 6.6 bn. The earnings reflect a year of intense competition from China and a EUR 1 bn tariff hit.

^^Read more on CNBC.

AND- Russia dismissed US President Donald Trump’s tariff threats to sanction countries that send oil to Cuba. The Kremlin said today it is actively discussing how it can support the Caribbean island.

^^Read more on CNBC.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The gov’t aims to raise some USD 10.3 bn through the privatization of state-owned companies and assets by the end of FY 2026/27. Egypt requires around USD 6 bn to fulfill its commitments under the economic reform program;
  • Oversight of profitable public enterprises is moving to the Sovereign Fund of Egypt and the cabinet’s State-Owned Enterprises Oversight Unit. The news follows the latest cabinet reshuffle and the dissolution of the Public Enterprises Ministry;
  • Serenity for Investment and Real Estate Management plans to build a 58-feddan memorial garden, redefining the concept of cemeteries in Egypt.

☀️ TOMORROW’S WEATHER- We’re in for a warm start to the weekend, with temperatures in Cairo set to reach a high of 27°C before cooling down to 16°C, according to our favorite weather app.

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PLUG IN

Is Bad Bunny the new face of an American social revolution?

🎤🐰 Social media has been on fire this week dissecting, lauding, and meme-ing the life out of Bad Bunny’s Super Bowl halftime show (watch, runtime: 13:41). The annual US football event is the anchor of American sports and culture, featuring performances from the biggest musical stars and watched live by mns, but under US President Donald Trump’s current administration, the show took on new meaning.

Since being tapped to headline the show last September, Puerto Rican Benito Antonio Martínez Ocasio has sparked widespread outrage among conservatives and diehard Trumpers. They considered a dissenting artist singing in a language other than English an insult to their country, while others described him as a major “Trump-hater” and “America-hater.”

Music as a form of resistance

The halftime show — watched by over 128.2 mn people, the fourth most-watched show in Super Bowl history — was brimming with symbolism. From the sugarcane field symbolizing his country’s agricultural heritage and its farmers, to a couple said to have actually wed during the show, to the appearance of prominent Latin stars like Pedro Pascal, Cardi B, and Jessica Alba — Benito turned the show into a love letter to his heritage and homeland.

The performance featured a scene with a series of utility poles, followed by his song El Apagón, which quite literally translates to “the blackout.” This served as a critique of the US government’s neglect of the island, which suffers from crumbling infrastructure that leaves it more vulnerable to natural disasters. Right before the performance ended, Bad Bunny paid tribute to all the nations of South, Central, and North America by waving the Puerto Rican flag, sending a message that America isn’t a monolith.

Ring a bell? The current debate online brings to mind the various eras in which our region used music as a tool of resistance. From Sayed Darwish’s anti-British anthems and Fairuz’s powerful ballads — which both resisted and chronicled the Lebanese Civil War — to the Algerian National Liberation Front’s anti-French colonialism songs and the birth of Raï music throughout the Maghreb, it seems history is constantly repeating itself.

Republicans didn’t like the show

At a time of rising racism and erratic federal campaigns against immigrants led by US Immigration and Customs Enforcement, Bad Bunny has emerged as a symbol of resistance. He avoids speaking English, always sings in Spanish, and takes pride in his Puerto Rican roots. He actively promotes tourism and supports the local economy, even holding a 31-concert tour exclusively in his homeland under the slogan “ I Don’t Want to Leave Here.” Benito uses his songs to express issues of identity and belonging in a way that resonates with the Latino community across the globe.

Trump — who speaks of Puerto Rico as if it were a foreign state rather than part of the US — penned a lengthy post on Truth Social expressing his dissatisfaction. The US president described the halftime show as “one of the worst, ever,” calling it a “slap in the face” to the US.

The real America

Just days before the sporting event, Bad Bunny’s latest album Debí Tirar Más Fotos earned him several Grammys, making him the first artist to earn the award for an entirely Spanish-language album. He used his acceptance speech to emphasize that immigrants are not “savages,” “animals,” or “aliens,” but human beings and Americans, like it or not. It was widely expected that Benito’s halftime show would also reflect his political views — and it did.

Bad Bunny’s openness to the concept of being American — belonging to the Americas rather than the US — reflects a broader political stance. It extends to all countries of the Global South that suffer the consequences of imperialism and a legacy that has brought nothing but ruin to these nations, scattering their populations across the globe. It’s not surprising that his music resonates with various displaced peoples in the US and around the world — from immigrants and activists to displaced Palestinians.

As superpower governments increasingly veer toward more extremist and authoritarian rhetoric, pressure intensifies on minorities and vulnerable groups. Here, music arrives with the promise of being a window that grants its creators and fans a wider space to express their true identities and to belong.

Love him or hate him, Bad Bunny’s songs at their core carry something larger than themselves. This music may not change reality or spark radical shifts in state policies, but it remains a pulpit for those who fear losing their voice, heritage, and homeland.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

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ON THE TUBE TONIGHT

A small town, one married couple, and several murders — who did it?

📺 Continuing Netflix’s streak of excellence in mystery and crime, His &Hers is a gripping tale so compelling we binge-watched it in a single day. The six-episode limited series is inspired by British author Alice Feeney’s eponymous novel, and revolves around a murder that unravels a web of dark secrets.

Anna (Tessa Thompson) is a journalist and news anchor grappling with depression and living in profound isolation. She breaks her solitude only to return to her hometown to cover and investigate the gruesome murder of a former classmate. Determined to crack the complex case as a journalist, she crosses paths with her estranged husband, detective Jack Harper (Jon Bernthal), whose relationship with Anna is fractured due to a painful, tragic loss.

The series creates an atmosphere thick with tension and ambiguity. As the search for the killer begins, everyone — without exception — is a suspect. Amid a lack of trust and crumbling relationships, the truth becomes a matter of perspective, and a series of lies and secrets emerges that will forever upend the lives of Anna, Jack, and everyone connected to them.

His & Hers delivers exactly what it promises, thrills and suspense driven by a convincing plot and meticulously crafted performances. The pace strikes the perfect balance between a brisk tempo and a steady, thoughtful exploration of the past and present. Themes of childhood trauma unfold, giving each character distinct motives and internal conflicts, and adding human depth and value that transcend the typical “whodunit” mystery.

WHERE TO WATCH- His & Hers is streaming on Netflix. Watch the trailer on YouTube (watch, runtime: 2:15).

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

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A MESSAGE FROM SEKEM

Heliopolis University: Education for sustainable development

Heliopolis University for Sustainable Development (HU) is emerging as a leading model that integrates rigorous academics with sustainable development practices. Backed by the SEKEM Initiative’s long legacy, HU integrates environmental, social, cultural, and economic dimensions of sustainable development for Egyptian communities at the core of its higher education mission.

At the heart of the HU experience is a unique human-centered Core Program that runs throughout all years of every degree, nurturing students through arts, culture, humanities, and languages to unfold their individual potential. While this curriculum shapes mindset and creativity, specialized community development centers provide the bridge to real-world application. Through these hubs that facilitate Community-Based Learning, students translate their studies into field visits and social impact projects in regions such as Sharqia Governorate and Bahariya Oasis, becoming active contributors to the sustainable development of rural communities.

The campus itself functions as a living lab, featuring solar installations, sustainable water management systems, and an integrated waste-management facility. HU has also achieved carbon neutrality, balancing emissions through SEKEM’s organic cultivation and reforestation projects, making it a true pioneer of climate-positive education.

HU’s mission is made tangible through expanded sustainable farming projects, deeper community development & partnerships, and events such as the Climate Heroes Celebration, which brings together farmers, youth, policymakers, and women entrepreneurs around shared sustainability goals.

Through SEKEM’s broad ecosystem and partnerships across industries, students gain access to internships and project-based training in green industries and social enterprises, preparing them for growing regional demands in ESG, innovation, and impact-driven business.

As Egypt and the region seek higher-education models that combine academic rigor with real-world impact, HU offers a clear example. Building on SEKEM’s foundation in ethical enterprise and sustainable land development, the university is equipping a new generation to lead Egypt’s transition toward a sustainable, regenerative economy.

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Sports

We’ve got another sports-packed weekend to look forward to

The weekend kicks off with a highly anticipated clash as Barcelona faces Atlético Madrid in the Spanish Copa del Rey semi-finals. The match kicks off at 10pm and airs on MBC Masr 2.

In the Premier League, frontrunners Arsenal take on Brentford in an exciting matchup at 10pm on BeIN Sports 1.

Tomorrow’s fixtures

In the FA Cup, Chelsea and Hull City go head-to-head in the Round of 32 at 8:45pm on BeIN Sports 2.

Other major European fixtures on our radar:

  • Borussia Dortmund vs. Mainz — Bundesliga (7:30pm, MBC Action);
  • Rennes vs. PSG — Ligue 1 (8pm, BeIN Sports 1);
  • AC Milan vs. Pisa Calcio — Serie A (9:45pm, Starzplay).

Saturday’s fixtures

It’s going to be a busy day in the CAF Champions League, with the highlight fixture being Pyramids FC vs. Power Dynamos in the final group-stage round. The match is pretty much a formality, as Pyramids has already secured the top spot in the group with 13 points. The match kicks off at 9pm on BeIN Sports Extra 4.

Other Champions League fixtures on our radar:

  • Mamelodi Sundowns vs. MC Alger — 3pm;
  • Al Hilal vs. Saint-Éloi Lupopo — 3pm;
  • Espérance de Tunis vs. Petro de Luanda — 6pm;
  • RS Berkane vs. Rivers United — 9pm.

Zamalek in the Confederation Cup: The White Knights return to the continental scene against South Africa’s Kaizer Chiefs. Kick-off is at 6pm, and the match will be broadcast on BeIN Sports 3.

Al Masry is in on the action too, facing Zambia’s Zesco United, and hoping to snatch a W by at least two goals to secure qualification. The match also kicks off at 6pm, broadcasting on BeIN Sports 5.

In the Egypt Cup, Zed takes on Haras El Hodoud in the quarter-finals at 2:30pm.


The FA Cup continues on Saturday with a packed schedule. Highlights include Manchester City vs. Salford City at 5pm, Aston Villa vs. Newcastle at 7:45pm, and Liverpool vs. Brighton at 10pm. All three matches will air on BeIN Sports 1.

Over in La Liga, second-placed Real Madrid faces Real Sociedad in a Matchweek 24 fixture. Kick-off is at 10pm on BeIN Sports 2.

Other major European fixtures on our radar:

  • Bayern Munich vs. Werder Bremen — Bundesliga (4:30pm);
  • Inter Milan vs. Juventus — Serie A (9:45pm);
  • Lens vs. Paris FC — Ligue 1 (10pm).

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Mark Your Calendar

A Valentine’s gala with Medhat Saleh

💝 Valentine’s night at the Cairo Opera House: Medhat Saleh takes the stage tomorrow alongside pianist Amr Selim, led by maestro Ahmed Amer, at the Covered Fountain Theater. You can book your tickets through Tazkarti.

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GO WITH THE FLOW

What the markets are doing on 12 February 2026

The EGX30 rose 1.6% at today’s close on turnover of EGP 6.9 bn (14.6% above the 90-day average). International investors were the sole net buyers. The index is up 20.7% YTD.

In the green: Orascom Construction (+5.0%), Rameda (+4.4%), and CIB (+2.9%).

In the red: ADIB (-2.3%), EFG Holding (-1.6%), and Palm Hills Developments (-1.2%).


🗓️ FEBRUARY

6 December – 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

11-15 February (Wednesday-Sunday): Animatex at AUC Tahrir Square.

12 February (Thursday): Wael Jassar – Valentine’s Day Gala at Cairo Opera House, Zamalek.

12-14 February (Thursday-Saturday): The Garden Market at East View Mall, New Cairo.

12-15 February (Thursday-Sunday): Thai Food Bazaar in Zamalek.

13 February (Friday): Bryan Adams at the GEM.

13 February (Friday): Medhat Saleh at Cairo Opera House, Zamalek.

14 February (Saturday): The Nile Parade at VeryNile, Qursaya Island.

14 February (Saturday): Valentine’s Special – Saad El Oud at CJC 610.

14 February (Saturday): Meow Tours Valentine’s: Animal shelter date at Ghurnata Community Center.

14 February (Saturday): Mina Nader at Grand Tiba Theatre.

14 February (Saturday): Omar Khairat at the Cairo Opera House, Zamalek.

16 February (Monday): Autostrad at Boom Room, Madinaty.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

APRIL

2 April (Thursday): Hany Shaker at Theatro Arkan.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

AUGUST

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

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