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WHAT WE’RE TRACKING TONIGHT

Thank you for another successful EnterpriseAM Egypt Forum — see you next year

Good afternoon, ladies and gentlemen. We’re writing to you shortly after closing the curtain on this year’s EnterpriseAM Egypt Forum, where we brought together many senior bankers, finance industry players, corporate leaders, and other members of our business community.

It was another blockbuster event, with Dr Rania Al Mashat, minister of planning, economic development and international cooperation, and Hassan El Khatib, the nation’s minister of investment and foreign trade each speaking to us in keynote interviews. We also talked to business leaders about the future of work, how AI and tech are shaping the world around us, what resilient businesses are doing today to set themselves up for success tomorrow, and lots more.

A BIG THANK YOU to all of our speakers for joining us on stage, to the more than 650 senior members of our community in the audience — and the sponsors and partners who made it all possible.

Keep an eye out for our comprehensive coverage of the forum in a new special series, coming to your inboxes in the coming weeks.

THE BIG STORY TODAY-

The World Bank upgraded Egypt’s growth forecast for the current fiscal year to 4.3% y-o-y, marking a modest — but nonetheless positive — increase of 0.1 percentage points from its previous forecast in June, the international financial organization said in its latest Middle East, North Africa, Afghanistan, and Pakistan (MENAAP) Economic Update report (pdf).

But the real good news is for the previous fiscal year that ended in June, in which the bank raised its forecast for a whole 0.7 percentage points to 4.5% y-o-y from its previous projection. The bank also raised its growth forecast for the next fiscal year by 0.2 percentage points from previous expectations to a 4.8% y-o-y clip.

The region as a whole has also shown some signs of recovery, with the World Bank’s latest forecasts for MENAAP now expecting GDP to average 2.8% in 2025, marking a marginal increase of 0.1 percentage points from its June forecast. The upward revision is backed by “stronger oil activity, resilient non-oil sectors, and a rebound in agriculture and tourism,” the lender said. Regional GDP growth is also expected to accelerate further to 3.3% next year and 3.8% in 2027.

THE BIG STORY ABROAD-

Almost all digital front pages are marking the two-year anniversary of Hamas’ attack on Israel and the subsequent war that ravaged Gaza and left at least tens of thousands of civilians dead. “The biggest massacre of Jews since the Holocaust,” Axios writes — while opting for more subdued wording when discussing the ensuing catastrophe in Gaza, noting the war has caused the worst “killing” and displacement of Palestinians since the Nakba.

“Time does not diminish the evil we saw that day,” UK Prime Minister Keir Starmer said earlier today, referring to Israeli deaths, in an attempt to discourage “un-British” pro-Palestinian protests. Marches and commemorations are being reported across Israel as the occupying state continues its offensive on Gaza. Concurrently, negotiations have begun in Sharm El Sheikh, Egypt, to discuss US President Donald Trump’s 20-point ceasefire plan.

“Israel's offensive in Gaza [...] has killed tens of thousands of Palestinians and laid waste to swathes of territory,” Reuters leads, further noting the extent of the damage caused by the war. Since 7 October 2023, over 67k Palestinians have been killed — a number understated by as much as 25k deaths according to a study (pdf) published in the Lancet and reported by the New York Times and the Guardian in January. In comparison, some 1.6k Israelis and foreign nationals were killed over the two-year period, including those killed in the 7 October attacks, according to numbers provided by Israel.

Since the events of 7 October, global support for Israel has plummeted, with support for Palestinian rights and statehood seeing considerable increase. Earlier in September, a UN commission of inquiry found that Israel had committed genocide in Gaza.

As global media shines the spotlight on Israel’s losses and testimonies from hostages’ families, Swedish activist Greta Thunberg was received in Athens with applause from a slew of pro-Palestinian supporters, following detainment in Israel after the Sumud Flotilla was intercepted, Reuters reports. "What we aimed to do with the Global Sumud Flotilla was to step up when our governments failed to do their [...] obligation," Thunberg addressed the crowd.

The Swedish activist — alongside a number of others on the flotilla — cited inhumane conditions during detainment, including sleep deprivation, lack of food and water, and physical abuse — conditions the Guardian simply described as “harsh treatment.” (Axios | BBC | CNN | Reuters | Guardian)

☀️ TOMORROW’S WEATHER- Temperatures are slightly on the rise once more, with the capital set to experience a high of 32°C before cooling down to 19°C, according to our favorite weather app.

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FOR YOUR COMMUTE

Are we experiencing zoochosis?

? When animals in captivity grow aware of their confinement, they begin displaying abnormal behaviors — irrational movements, psychological ailments, and hormonal imbalances. This phenomenon is called zoochosis, defined as “stereotypic activities in animals [that] are tiresome in conduct, consistent in practice, with no seeming goal or definite purpose,” according to a 2022 study (pdf) published in the Journal of Wildlife and Biodiversity. A striking symptom of zoochosis is a decreased desire to reproduce and raise offspring in captivity. Simply put, zoochotic animals reproduce less due to intense stress.

This observation has sparked a viral theory across social media platforms, particularly TikTok: humans might be suffering from a similar psychosis, having subconsciously found ourselves in captivity of a different nature — one that could explain declining global birth rates.

Modern humans are immersed in a built world that in no way resembles the Pleistocenenic ecology of our species emergence,” ecopsychologist Vaughan Wilkins told Psychology Today in 2021. “It appears that we have captivated ourselves.” Wilkins argues that humans have placed themselves in a metaphorical cage governed by customs and ideals that don’t cater to our wellbeing.

The parallels extend to how zoochosis is managed. Animals suffering from captivity-induced behaviors are offered distractions and temporary environmental changes: shiny new toys, new dietary offerings, aesthetic improvements to their confinements. Sound familiar? The Labubu, Dubai chocolate, and matcha latte trends might serve as our version of these small distractions — small luxury purchases that provide comfort and control, offering a feeling of freedom in an otherwise repetitive and restrained social cycle.

The impact of our perceived captivity goes far beyond collectible territory. Human stress doesn’t stem from physical confinement, but from psychological pressures: job dissatisfaction, feelings of hopelessness amid global economic turmoil, and overwhelming worry about the future. According to the UN 2025 State of the World Population report, some 39% of individuals surveyed across 14 countries stated that financial limitations directly impact their ability to “realize their desired family size.”

One in five respondents noted fears about the future — including climate change, environmental degradation, wars, and pandemics — led to having fewer children than initially desired, with one in four unable to have children at their preferred time. “I also would not like to give birth to a child in war times and worsened planetary conditions, if that means the baby would suffer because of it,” one participant said. “A lot of policies worldwide are against women’s healthcare. I feel that this pushes us to stay single and have no children,” another added.

Although Egypt was not among the 14 participating countries, the study nevertheless indicates that while the country has made strides toward maternal healthcare access, its “deeply engrained” history of gender inequality poses a barrier to female agency, impacting parental aspirations, whereas economic anxiety delays the decision — and ability — to marry and conceive.

Global fertility rates are at historically low levels, according to a study published by the IMF. Rates currently stand at 2.24, dropping dangerously close to the 2.1 benchmark for long-term global population stability and signaling eventual population decline. Here’s the paradox: while birth rates decline due to economic anxiety, a declining birth rate might further damage the economy. Conversely, a decreased population growth could ease pressure on natural resources and alleviate climate concerns at the same time.

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ON THE TUBE TONIGHT

Korean historical fiction with a side of French cuisine

? If you happen to find a centuries-old recipe book, perhaps it’s best not to read the incantation on the back during a solar eclipse. Starring South Korean actress and pop star Im Yoon-ah (aka Yoona) alongside Lee Chae-min, Bon Appétit, Your Majesty is a limited fantasy series that follows an acclaimed modern-day chef who finds herself whisked back hundreds of years to Joseon-era Korea after curiosity gets the better of her.

Having just secured her victory at one of France’s most prestigious cooking competitions, Yeon Ji-Yeoung (Im) boards her plane home. Chef Yeon is in the plane’s restroom when the plane experiences turbulence during a solar eclipse — moments after she reads a cryptic message on the back of an ancient cookbook. That, it turns out, is a recipe for disaster.

A solar eclipse is also taking place centuries earlier, coinciding with the Joseon King’s hunt. Upon first encounter, Chef Yeon mocks the infamous tyrant Lee Heon, believing him to be a shoddy cosplayer abnormally committed to the act, her insolence putting her in danger. But when he’s attacked, Chef Yeon takes him to safety, enlisting the help of a farmer girl called Gil-Guem, who has a stellar sense of smell — perfect for a kitchen aide, a position she’ll soon be appointed alongside Yeon.

After a series of misunderstandings and a modern-day meal that takes the king back to his childhood, Lee Heon brings the chef to the palace as the chief royal chef — a move that brings dismay to the entire royal court. There, Chef Yeon wonders if her presence might alter the course of history. Yet as the episodes progress, it seems it’s her presence that wrote it. As she settles in the palace kitchen, the chef and her staff navigate ludicrous plots where the fate of the kingdom depends on whether or not Yeon can dish out a mean entrée.

From politically-charged cooking competitions with Ming (China) to a fair share of ingredient hunting, the show doesn’t take itself too seriously — but when it does, it does. The series is essentially what would happen if you took Game of Thrones and aired it on the Food Network: you’ll get some killer recipes… and professional killers.

Bon Appétit, Your Majesty is camp. The visuals are exaggerated, the sequences are bizarre, and the soundtrack is reminiscent of early noughties’ Turkish dramas. It's bingeable and addictive, with each 90-minute episode feeling like a standalone movie. Just keep an open mind and try not to laugh every time the king goes into a trance at the scent of the food.

WHERE TO WATCH- You can stream Bon Appétit, Your Majesty on Netflix. Catch the trailer on YouTube (runtime: 1:11).

This publication is proudly sponsored by

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Sports

No matches ahead of the international calendar

Football fans across the globe await the international calendar, expected tomorrow. Headlining the schedule will be our homegrown team’s World Cup qualifying match against Djibouti.

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OUT AND ABOUT

Elegy for Umm Kulthum

MARK YOUR CALENDAR-

? Honor the 50th anniversary of Umm Kulthum’s passing with a musical produced by El Adl Group Studios at The Theater. Experience the legend’s life story through this special musical showing on Thursday, 9 October, Friday, 10 October and next week on Thursday, 16 October and Friday, 17 October. Tickets are available on Ticketsmarché.

HAPPENING THIS WEEK-

Join Omar Khairat for an enchanting evening with A Night at thePalace at Abdeen Palace tonight. This is your chance to experience the acclaimed composer live and be part of a good cause — all proceeds from the event will be donated to Shefaa Al Orman Hospital. Tickets are available on Ticketsmarché.

Catch Studio Eletnin at Boom Room with comedians Ahmed Magdy and Ahmed Hassan on Wednesday, 8 October. Brace yourself for another night of laughs and secure your tickets on Ticketsmarché.

This one’s for the Agatha Christie fans: Experience an Egyptian take on classic murder mystery play The Mousetrap with El Masyada at El Rihany Theater, showing every day from Monday, 6 October to Saturday, 11 October. Tickets are available on Ticketsmarché.

HAPPENING LATER-

Comedian Mohamed Moula is inaugurating his first standup show in Egypt with MoulaWet2asamNosin at El Rihany Theater on Friday, 10 October, promising a night of non-stop laughter. You can grab your tickets on Ticketsmarché.

The Downtown Contemporary Arts Festival returns from Wednesday, 1 October to Sunday, 26 October, bringing Cairo to the forefront through a series of performances, panel discussions, and workshops. Don’t miss out on the unique Tim Etchells-directed performance L’Addition with duo Bert and Nasi showing on Wednesday, 15 October and Thursday, 16 October at Rawabet Art Space. Book your spot on Ticketsmarché.

Cairokee live? Unmissable. The superband is back for another unforgettable night at El Malahy Arena on Friday, 24 October. Sing your heart out to their culture-defining anthems and grab your tickets now on Ticketsmarché before they sell out.

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GO WITH THE FLOW

What the markets are doing on 7 October 2025

The EGX30 rose marginally at today’s close on turnover of EGP 4.7 bn (4.1% above the 90-day average). Regional investors were the sole net sellers. The index is up 24.7% YTD.

In the green: Emaar Misr (+4.5%), Egypt Aluminum (+3.3%), and Ibnsina Pharma (+1.8%).

In the red: Telecom Egypt (-2.4%), Orascom Construction (-1.3%), and Fawry (-1.2%).


?️ OCTOBER

1-26 October (Wednesday-Sunday): Downtown Contemporary Arts Festival.

6-11 October (Monday-Saturday): El Masyada at El Rihany Theater.

7 October (Tuesday): 2025 EnterpriseAM Egypt Forum.

7 October (Tuesday): A Night at the Palace with Omar Khairat at Abdeen Palace.

8 October (Wednesday): Studio Eletnin at Boom Room.

9-10 (Thursday-Friday): Umm Kulthum Musical at The Theater.

10 October (Friday): Anyma at The Great Pyramids.

10 October (Friday): Moula Wat2asam Nosin at El Rihany Theater.

12 October (Sunday): Saleh El Nawawy at Boom Room.

12 October - 16 November (Sunday- Sunday): Cairo International Art District (CIAD) in Downtown Cairo

15 October (Wednesday): Scorpions concert at New Capital.

15 October (Wednesday): Cairo Marathon early bird registration ends.

15-16 October (Wednesday-Thursday): L’Addition at Rawabet Art Space.

16-17 October (Thursday-Friday): Umm Kulthum Musical at The Theater.

16-18 October (Thursday-Saturday): Oliver at Theatro Arkan.

16-24 October (Thursday-Friday): Gouna Film Festival.

24 October (Friday): Cairokee at El Malahy Arena.

24 October (Friday): The Glow Run, Palm Hills New Cairo.

24 October (Friday): Breast Cancer Run at District 5.

30 October - 7 November (Thursday-Friday): Cairo International Jazz Festival.

31 October (Friday): Daylight saving time ends.

NOVEMBER

11 November - 6 December (Tuesday - Saturday): Forever is Now at the Great Pyramids of Giza.

14-24 November (Friday-Monday): Art Decoratifs Exhibition by Art D’Egypté at the Egyptian Museum in Tahrir.

15 November (Saturday): The TriFactory’s El Gouna Half Marathon, El Gouna.

21-22 November (Friday-Saturday): Traverse Summit at Hydeout, Hyde Park.

DECEMBER

13 December (Saturday): Marakez Pyramids Half Marathon by The TriFactory.

19 December (Friday): DJ Tiësto at the Giza Plateau.

JANUARY

30 January (Friday): Cairo Marathon normal registration ends.

FEBRUARY

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

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