Good afternoon, folks and happy Sunday. We are waiting for the newscycle to pick up as we start this new business week.
THE BIG STORY TODAY
Ceasefire talks are reportedly due to resume in Cairo on Tuesday,based on fresh proposals led by Egyptian and Qatari mediators and with US involvement, unnamed officials told CNN and Reuters. Talks between Israel and Hamas have been in deadlock while Israel’s war on Gaza has raged on for seven months, with the most recent round of talks earlier this month reaching no conclusion and Egypt threatening to withdraw from its role as mediator in truce talks.
THE BIG STORY ABROAD
Donald Trump gets a dose of his own medicine at a Libertarian convention. The former US president and current presidential candidate received a less-than-welcome reception at the Libertarian National Convention last night, a stark difference from the validation he’s used to from his hardline fans. Libertarians, who demand limited government intervention and individual freedom, jeered at Trump for allowing public regulations during the pandemic, especially against the unvaccinated.
Libertarians have more in common with Republicans than Democrats and would be a good source of votes for Trump if won over. Amid a largely unsupportive rally, the Libertarians did seem to favor one promise from Trump, who pledged to commute Ross Ulbricht’s prison sentence if elected. Ulbricht created Silk Road, a website that allowed the trade of drugs and other illegal products. (Reuters | NYT)
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A look at the IMF’s playbook for the third loan review: The International Monetary Fund delegation is currently in town to conduct the third review of our expanded USD 8 bn loan program. Discussions are centered around the use of Ras El Hekma’s sale proceeds and the implementation of the state ownership policy.
Holding steady: The Central Bank of Egypt (CBE) left interest rates unchanged on Thursday. The Monetary Policy Committee (MPC) cited a slowdown in growth rates and cooling inflation.
EFG Holding’s financials off to a “good start” this year: EFG Holding’s net income after tax and minority interest jumped 110% y-o-y in 1Q 2024 to EGP 1.8 bn.
*** It’s Inside Industry day —your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.
In today’s issue: We look at the nation’s freezones in comparison to those in UAE and Turkey, and the procedural and legislative barriers that still to be addressed in order to better the investment climate and foster industrial growth.
☀️ TOMORROW’S WEATHER- The mercury is continuing to give us moderate heat in Cairo with a high of 34°C and a low of 29°C, according to our favorite weather app.
First recipient of Musk’s Neuralink device is now playing games, answering emails, and watching videos by using his brain. Noland Arbaugh,after becoming paralyzed from the neck down due to a spinal cord injury, was allowed to partake in the clinical trial for Neuralink, Elon Musk’s brain implant startup, reports Wired.
When he first heard about the implant, Arbauch was ecstatic. “It was very cool to see the richest man in the world, possibly one of the most powerful men in the world, taking an interest — you just don’t see this kind of funding go into things for handicapped people,” he told Wired.
How does it work? The experimental device decodes Arbaugh’s intended movement signals from his brain and translates them into computer commands, which is much more efficient than the mouth-held stick he had been using to operate an iPad.
A taste of independence. Like most quadriplegics, Arbaugh required assistance to sit up and be given a stick to put in his mouth to use an iPad. Now, he just thinks that the cursor should move on his laptop screen, and it jumps to life.
Can anyone get it? Arbauch had to go through extensive medical screenings, hours of tests, psychoanalysis, and memory tests to have a clear view of where his brain function was before the procedure. He was told that if at any point he did not meet the criteria they needed, then they would not be able to give him the implant.
Arbauch thought twice about being the first recipient of the implant. “I thought maybe someone else should get it first, and I’ll get the better version,” he said. He was concerned about the risk of losing brain function after the Neuralink was surgically installed. However, he told Wired that he “had complete faith in Neuralink.”
The Neuralink worked immediately. Arbaugh could see the signals that the implant was picking up from his brain immediately after the surgery. After some calibration and body mapping to check which brain signals were strongest, he was on cursor control to eventually set the human record for cursor control with a BCI. At the moment, the commands are received on a MacBook, but he’s excited to use the same ones on a mobile device, Arbaugh shares in his interview with the online digest.
There are some hiccups. During this clinical trial, Neuralink reported that some threads retracted from Arbauch’s brain a few weeks after the surgery which resulted in a decrease in effective electrodes. He explains: “I could tell right away that something was wrong. I just started losing control of the cursor.” The team at Neuralink ended up tweaking the software, aptly named Telepathy, and fixed the issue two weeks later.
Have you ever heard of the Galactic Starcruiser? No? Jenny Nicholson will tell you why. The Spectacular Failure of the Star Wars Hotel is a thoroughly researched dive into how Disney’s Star Wars-themed hotel shuttered in just 18 months, proving that the USD 400 mn project was a galaxy far, far away from expectations.
The concept behind the hotel sounded great on paper. An immersive experience where you live out your Star Wars fantasies by taking part in a two-day storyline being acted out by the crew? Most fans of the franchise would have been lining up at the door for the chance. But for the 18 months the Galactic Starcruiser was operating, guests reported it being empty and getting less bang for their buck, after which tickets started being offered at heavy price cuts, signaling the end.
Got four hours to spare? The video essay may be twice as long as your average film, but the fascinating details of what it took to tank a USD 400 mn venture with a huge fanbase will keep you engrossed throughout. And if you just can’t sit through the whole thing, Nicholson has the video conveniently divided and timestamped into chapters by topic so you can pick up where you left off.
So why did the Galactic Starcruiser fail as spectacularly as it did? It was a perfect storm of greed without vision, being out of touch with the fanbase, and laughably bad marketing…and fourteen other reasons Nicholson meticulously explains. The information backing up Nicholson’s argument isn’t just second-hand research — the Star Wars fan stayed at the hotel herself, using her own experience as a secondary source.
WHERE TO WATCH- You can find the video essay right here on YouTube.
Related
⚽Here are the three matches we’re watching today in round 25 of the Egyptian league:
National Bank vs Ismaily (4pm)
Modern Future vs Al-Masry (7pm)
Tala'ea El-Gaish vs Baladiyet El Mahallah (7pm)
We are keeping an eye on these matches in the European leagues:
Sevilla vs Barcelona (La Liga, 10pm)
Napoli vs Lecce (Serie A, 7pm)
Empoli vs Roma (Serie A, 9:45pm)
Verona vs Inter Milan (Serie A, 9:45pm)
Road to the Premier League: Wembley Stadium hosts Leeds United and Southampton at 5pm tonight to finalize the Championship qualifications to the Premier League. These teams stood in third and fourth place and went on to eliminate West Bromwich and Norwich City en route to the qualifying final. The winner of today’s match will join Leicester City and Ipswich Town, which have already secured qualification after finishing first and second.
Related
? OUT AND ABOUT- (all times CLT)
HAPPENING THIS WEEK-
Fusing Lebanese and Egyptian music, Disco Beirut will be performing at CJC with tunes from the '70s to the '00s all night long on Wednesday, 29 May. For reservations message their Facebook page.
Egyptian rapper Marwan Moussa will perform with Jordanian singer Aziz Maraka on Thursday, 30 May at Zed Park in Sheikh Zayed. You can also enjoy the concert online through the Minly app. (Zed Park Tickets | Online Tickets)
Brazilian DJ/Producer Mochakk will be performing at Saqqara Pyramids on Thursday, 30 May. This performance is part of his world tour, calling on different cities to perform including New York and Dubai. Get your tickets here.
The return of SoldOut Comedy shows. Mohamed Helmy and Alaa El Sheikh, accompanied by Mark Fanous and Ahmed El Hareedy, will grace the Falaki Theater at AUC Tahrir, on Thursday, May 30 at 8 pm, and Friday, May 31 at 5 pm and 8:30 pm. Tickets for the first show, second show, and third show can be purchased here.
Shababco is celebrating its third birthday with a bazaar on Friday, 31 May at ZED Park.This one-day event is dedicated to showcasing the creative and entrepreneurial spirit of young local brand owners with a diverse array of unique products ranging from handmade crafts and fashion. In addition to the bustling bazaar, enjoy live performances throughout the day from both up-and-coming and well-known local artists. Stay tuned to their Instagram for when their tickets drop.
Cairo Comedy Club presents a special comedy evening at Boom Room in Open Air Mall Madinaty on Friday, May 31. The show is presented by Omar Kintt, Amgad El Shawshy, Khaled El Shoky, Hatem El Sokkary and will start at 9pm. Tickets can be found here.
For all you MMA enthusiasts, get ready for an adrenaline-pumping night with QADYA 04 at Madinaty Golf Club on Friday, 31 May. Experience the thrill of Mixed Martial Arts (MMA) as they bring you a night of intense fights, incredible athleticism, and unforgettable moments ringside as top fighters from around the world step into the octagon, ready to showcase their skills and determination. Get your tickets here.
HAPPENING LATER-
If creating content is an interest of yours, you can join this online workshop with MarwanImam and Sync School. The workshop will introduce different types of content, how to start a profile, and other digital marketing basics. It will take place over four days (5, 6, 12, and 13 June), from 7:30 to 10:30pm. Reserve your place by contacting Sync School via their Facebook or Instagram page.
Take your seat as the curtains pull away for The Greek National Opera Βallet at the CairoOpera House on Thursday, 6 June and Friday, 7 June. In cooperation with the NGO Greek Action Africa, prepare for two nights of ballet in the Opera’s Main Hall. Get your tickets on Tazkarti for first night and second night.
El Galsa: Healing Is Not Linear is a play that will make you feel all the emotions. It navigates through a therapy session and discusses challenges, childhood, hopes, and dreams. With moments of comedy along with emotional moments, it is quite the comfort show. Catch the play at Rawabet Art Space from Thursday, 6 June to Saturday, 8 June.
In celebration of Eid al-Adha, Tamer Hosny will hold a concert at Zed East in New Cairo, on Monday, June 17th. The show starts at 8:30pm. (tickets)
Related
? EARS TO THE GROUND-
The Infinite Monkey Cage is a riotous trip into the realms of science, humor, and everything in between. Hosted by physicist Brian Cox and comedian Robin Ince, this BBC Radio 4 gem offers a refreshingly irreverent take on the world of science.
Launched in 2013, it quickly garnered a devoted following for its unique blend of insightful discussions and side-splitting comedy. Each episode revolves around a specific topic, from the apocalypse to space travel, with Cox and Ince leading the charge alongside a rotating cast of experts and comedians.
The podcast has made complex scientific concepts accessible and entertaining to listeners of all backgrounds. Cox’s deep understanding of physics is balanced by Ince’s sharp wit, resulting in discussions that are both enlightening and uproarious. The inclusion of comedians alongside scientific experts adds an extra layer of hilarity as they ask questions that others may overlook.
But beneath the laughter lies a genuine appreciation for the wonders of the universe. The podcast isn't afraid to tackle big questions and challenge conventional wisdom—such as the relationship between science and religion or how to commit the perfect murder —all while keeping the mood light and entertaining.
The EGX30 rose 1.2% at today’s close on turnover of EGP 3.3 bn (32.6% below the 90-day average). Regional investors were net sellers. The index is up 10.6% YTD.
In the green: Qalaa Holdings (+7.8%), AMOC (+7.6%), ِand Palm Hills Development (+5.6%).
In the red: Elsewedy Electric (-2.0%), Edita (-1.9%), and Mopco (-1.6%).
How well do our freezones perform compared to the UAE and Turkey? To boost foreign investments in local industry, the government has introduced tax incentives and swift land allocation, with a push towards establishing freezones. Despite the incentives, these zones face hurdles, leading to comparative underperformance vis-à-vis the UAE and Turkey, according to a comparative study by the Egyptian Center for Economic Studies (ECES), that explored the setbacks and opportunities of freezone activity in the country. While the government remains optimistic, the private sector points out procedural and legislative barriers still to be addressed in order to better the investment climate and foster industrial growth.
Enterprise attended a panel discussion on freezones in Egypt, the UAE, and Turkey,based on ECES’ study. You can watch the event in full here.
WHERE DO OUR FREEZONES STAND IN RELATION TO THE UAE AND TURKEY?
Freezones appeared in Egypt before the UAE and Turkey, with our freezone system dating back to 1973 in Nasr City and Alexandria. Today, Egypt has approximately 218 zones. Nearly half of Egypt’s exports — totaling USD 22.2 bn in 2022 — come out of the country’s freezones, compared to USD 18 bn in Turkey (c.7%) and USD 105 bn in the UAE (c.29%).
But growth of exports from freezones is lagging in Egypt: Since 2017, exports from Egyptian zones have increased at an average annual rate of 7%, falling behind the UAE (12%) and Turkey (8%), according to the study. Excluding the outlier of 2022 — when Egyptian zones experienced a 32% spurt mainly driven by petroleum exports — the overall average annual growth drops to 2%.
Freezones in Egypt are also less export-oriented than the UAE and Turkey: A significant portion of output from Egyptian freezones goes towards the domestic market, with less than half (42%) of output exported to foreign markets. By comparison, around 92% of output from the UAE’s freezones and 65% of that from Turkey’s freezones is exported.
The three countries also have different priority sectors for their freezones: Industrial freezones dominate the landscape in Egypt, followed by service and storage zones. Industrial projects account for 47% of Egyptian freezone ventures, and industrial exports comprise 48% of total exports from these zones. This contrasts with Turkey, for example, where manufacturing represents up to 96% of freezone exports.
Petroleum products and manufacturing dominate our freezone exports, while machinery and electrical equipment are the biggest freezone exports in the UAE: In Egypt, petroleum refining and ready-made garments/textiles claim the lion’s share of freezone exports, totaling around 66%. Notably, the petroleum sector experienced a significant uptick in 2022, jumping to 52% from 37% of total exports. However, machinery and electrical equipment sectors in Egyptian freezones struggle with inconsistent export performance, accounting for no more than 6% of total exports. In contrast, the UAE's export structure diverges, with machinery, electrical equipment, and vehicles sectors collectively constituting about 65% of total freezone exports in 2022.
THE SETBACKS-
Egypt attracts the smallest share of foreign investments out of the three countries, with foreign investments constituting only 20% of all freezone investments, compared to 26% in Turkey and a staggering 80% in the UAE. The Jebel Ali Freezone alone draws in 24% of Dubai’s total foreign direct investment inflows.
Freezones employ a relatively small proportion of our workforce: Egyptian freezones contribute approximately 47% of total exports but employ fewer than 200k workers — less than 1.3% of the national workforce. Compared to other countries, Egypt ranks second in total workforce size, trailing Turkey.
Egypt lags behind in high-tech industries and has a relatively low value added from freezone exports compared to Turkey, where high-tech industries represent approximately 1% of zone activity.
Investors experience a number of hidden costs which hinder freezone expansion, according to Nadim Elias, chairman of the Federation of Egyptian Industries’ printing and packaging export council. These include registration fees on the Nafeza platform and intermediary commissions when needing to purchase supplies from a factory under internal investment, which burden investors and increase production costs.
WHAT SHOULD BE DONE TO FURTHER DEVELOP FREEZONE ACTIVITY IN EGYPT?
More freezones and sector-specific incentives are on the way: Prime Minister Moustafa Madbouly has greenlit four new freezones across different sectors, along with planned amendments to incentives, focusing on sector-specific incentives to enhance industrial offers, sources from the General Authority for Freezones and Investment (GAFI) told Enterprise. Investors have been opting for projects with shorter construction timelines to maximize the current seven-year tax exemption period, however, some industrial and mining projects such as iron and steel, machinery, and equipment often require two to three years before production starts, the sources explained. Moving forward, GAFI intends to tailor the incentives to match the timeline.
Efforts are also underway to revive the Qeft freezone in Suez, with 14 proposals submitted to the Oil Ministry, the sources added.
Freezones are a stopgap measure until investing in Egypt gets easier: Internal investment is crucial, but freezones also hold importance because of the ease of procedures and market access provided by these zones, said GAFI boss Hossam Heiba. When investment within Egypt becomes easier, the role of freezones will be limited, he believes.
Agreements between the Finance Ministry and other relevant ministries aim to streamline the investment climate while protecting internal investment, Heiba said. For foreign investors, ease of doing business is more important than tax concerns, Heiba added. Streamlined procedures are now in place to expedite company registration and tax filing.
Public vs private freezones: On the one hand, officials such as Heiba advocate for expanding public freezones for more control — the plan is to designate private freezones only in distinguished sectors such as mining and technology, Heiba said. On the other hand, Moatasem Rashed, the head of the Private Freezones Investors Association, believes that private freezones are more disciplined than the temporary admission system and have spurred investment in Egypt in recent years. There’s a need to better equip freezones, especially those in remote areas such as Minya, to more evenly distribute investment, he added.
Labor laws imposed on free zone investors ought to be reviewed: Labor laws are now binding for freezone investors and therefore need to be reviewed to protect competitiveness, Ipsos International Managing Director Amr Qais said. Qais pointed to the Labor Act’s 1% tithe on businesses’ net income for a Manpower Ministry “training fund,” which he suggested should be scrapped for freezone investors, particularly as some industries already require significant training for their workforce.
Physical expansion + land allocation: Demand for Nasr City freezone expansions outstrips available space, prompting a search for areas in Greater Cairo, Heiba said. Likewise, the Alexandria area will see a satellite zone in Borg El Arab or New Alamein due to land scarcity. “We have finished our discussions with the New Urban Communities Authority and have approvals and coordinates for new lands,” Heiba clarified. Elias also called for more land allocation in Nasr city and Alexandria to expand existing factories to bolster export volumes.