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Smooth sailing?

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WHAT WE’RE TRACKING TONIGHT

23 digital services companies to use Egypt as their main base of operations

Good afternoon, friends, and welcome to the almost-weekend. A relaxed week in the news cycle is coming to a close, with a few main stories continuing to dominate the headlines.

THE BIG STORY TODAY-

📍The country’s efforts to boost its outsourcing industry are bearing fruit, with 23 global digital services companies planning to use Egypt as their main base of operations, a senior government official told EnterpriseAM.

ICYMI- The Madbouly government inked 55 MoUs with local and international companies in the field of outsourcing and digital exports during the Global Outsourcing Summit this week. The agreements are expected to create over 70k jobs, and come as Egypt pushes to cement its position as a leading global outsourcing hub, backed by USD 6 bn in digital infrastructure upgrades and a growing pool of talent.

The sector is at a “pivotal moment” as it witnesses an uptick in the interest of foreign companies and big-ticket investments, Information Technology Industry Development Agency CEO Ahmed El Zaher told EnterpriseAM. In 2025, annual digital export revenues are expected to double from where they were in only 2022 to USD 4.8 bn, he told us.

** Want to know more? We will have the full rundown of the story in tomorrow morning’s edition of EnterpriseAM.

THE BIG STORY ABROAD-

🌐 It’s a quiet afternoon in the global press in what is potentially the calm before the storm as the US House of Representatives reconvenes after a seven-week hiatus. The House is set to vote today on a legislative bill that, if passed, would see the longest federal government shutdown in US history ended. If approved, the funding agreement would only require US President Donald Trump’s signature to go into effect. While the bill is expected to pass, analysts expect a narrow margin. (Guardian | Washington Post | CNN | New York Times)

ALSO- With the House now back in session, the Epstein files are back in conversation. Prior to voting to end the government shutdown, House Speaker Mike Johnson is set to swear in representative-elect Adelita Grijalva, who has made clear her intent to sign a discharge petition to force a vote on the full release of the Epstein files. Grijalva’s signature would effectively complete the petition, setting into motion a sequence of events that would see the House vote on the files’ release before year’s end. (Politico | Financial Times)

☀️ TOMORROW’S WEATHER- It seems the week will be ending on a cooler-than-usual note, with the mercury set to peak at just 27°C before cooling down to 17°C, according to our favorite weather app. Friendly tip: keep an umbrella handy.

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FOR YOUR COMMUTE

How green dashboards are a red flag for your company

📊 A smooth sea never made a skilled sailor: When dashboards show consistent green quarter after quarter, leaders typically conclude one of two things: that their operation is well-controlled and mature, or that their team has mastered their domain. But research across organizations has found that perfect consistency isn’t a sign of capability — it’s fragility waiting to be revealed.

When performance measurement systems reward consistency and penalize deviation, people learn to manage the metrics rather than manage the reality. It’s not that they falsify data — they simply resolve issues quietly rather than surface them, avoid initiatives that might cause short-term variation, and create workarounds that preserve metric performance while masking underlying problems. The dashboard stays green, leadership stays confident, and the organization’s actual capacity to handle disruption slowly erodes.

The reason isn’t a mysterystudies of organizational resilience across manufacturing, healthcare, and financial services have identified a consistent pattern: organizations with perfectly stable performance metrics often have the hardest time responding when conditions change. In complex systems, variation is constant — markets shift, customers change, technology evolves, competitors adapt, regulations update, suppliers face challenges.

Organizations that show no variation haven’t eliminated these external changes, they’ve eliminated their ability to detect and respond to them. They’ve optimized for one particular set of conditions and lost the flexibility to operate under different ones. Research on high-reliability organizations that manage the world’s safest operations — nuclear plants, aircraft carriers, air traffic control — shows continuous small adjustments in response to routinely detected variation, not perfect consistency.

If consistent green isn’t the right signal, what is? Metrics that are designed to surface variation, not hide it. Instead of celebrating the absence of problems, high-reliability organizations track how quickly they detect problems and how effectively they respond. Nuclear plants and aircraft carriers monitor the number of near-misses reported (where more, not fewer, is better), the percentage of frontline concerns escalated (which indicates psychological safety), and the variety of issues that surface (where diversity suggests people aren’t self-censoring).

These metrics may seem counterintuitive, but these organizations understand that problems don’t disappear because you stop measuring them — they only get bigger. While traditional dashboards that track results in revenue, costs, defects, and delivery times matter, they’re lagging indicators. They tell you what already happened, not whether you’re equipped to handle what comes next.

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Under the Lamplight

A novel that says everything by saying almost nothing

💡 David Szalay’s Flesh has become the recipient of the 2025 Booker Prize in what is being heralded as an upset victory. The Hungarian-British writer accepted the award on Monday for his sixth novel — a book that is the culmination of two decades of honing his stripped-down, no-frills prose.

Flesh does more with less. The novel follows István from his teenage years in Hungary through military service, immigration to London, a dizzying rise among the super-rich, and an eventual fall. But here’s what makes it unusual: István barely speaks. His favorite words are “Okay,” and “Yeah.” Entire years of his life — including time in prison and serving in the Iraq War — happen off page. Yet somehow, this creates a reading experience that’s both gripping and strangely moving. As chair of judges Roddy Doyle put it: “I don’t think I’ve read a novel that uses the white space on the page so well. It’s as if the author is inviting the reader to fill the space, to observe — almost to create — the character with him.”

“Stylistically, Flesh is all bone,” wrote The Guardian, a sparsely worded but emotionally acute study of masculinity and male alienation. István becomes fascinating precisely because of what he doesn’t say and can’t confront. While the judges praised Szalay’s commentary on how masculinity often “operates as paralyzing indifference,” they were especially drawn to the novel’s examination of social mobility.

Szalay’s victory caps off an unusual Booker year. For the first time in recent memory, the 2025 shortlist featured no debut authors — instead, it brought together established writers deep into successful careers, with the six finalists having written 41 novels between them. This marked a clear departure from recent years, which had increasingly celebrated first-time novelists and younger voices.

WHERE TO FIND IT- Flesh is available as an ebook on Amazon or Kobo.

This publication is proudly sponsored by

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OUT AND ABOUT

A night of live jazz with Jef Neve and Teus Nobel

MARK YOUR CALENDAR-

🎺 Get jazzy: The Embassy of Belgium and the Embassy of the Netherlands are hosting a special jazz concert on Wednesday, 19 November, starring renowned Belgian jazz pianist Jef Neve and Dutch trumpet master Teus Nobel. Taking place at AUC Tahrir’s Ewart Memorial Hall, expect a night of groovy numbers and unforgettable vibes. Entrance is at no charge.

HAPPENING THIS WEEK-

Catch Sokseeh’s fresh production of El Kadeya Eli Heya at El Rihany Theater on Thursday, 13 November to Saturday, 15 November. The play brings a fun twist on satirical comedy with frogs and roosters — grab your tickets now on Ticketsmarché.

Shake off the week’s stress with some laughter at Ali Quandil’s interactive comedy show on Friday, 14 November at Theatro Arkan. Expect unscripted jokes and funny surprises — you can head to Ticketsmarché for tickets.

Calling all art enthusiasts: Cairo International Art District is back. Art D’Égypte’s special production brings a diverse lineup of artists across restored heritage venues in Downtown Cairo. CIAD is open access to the public at the Shourbagy Building until Sunday, 16 November, with only Mondays off.

HAPPENING LATER-

Maadi’s Saad Studio is hosting a Posters for Palestine program with visual artist Maram Alrefaei. The design workshop will take place in two rounds: the offline round, currently underway through Saturday, 15 November, and the online round on Tuesday, 18 November, Wednesday, 19 November, Tuesday, 25 November, and Wednesday, 26 November. This is your chance to show your creativity and your solidarity with the cause. Book your spot through a form posted in their Instagram bio.

Ramy Sabry is coming to El Arena on Friday, 21 November. You can catch the iconic singer live and sing along to his romantic tunes by grabbing tickets on Tazkarti.

Star singer Angham is lighting it up at the Pyramids on Monday, 1 December for an unforgettable night of her music. The vocal powerhouse is set to perform live at the Pyramids Panorama with an orchestra conducted by Maestro Hany Farahat. You can get your tickets now on Tazkarti.

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GO WITH THE FLOW

What the markets are doing on 12 November 2025

The EGX30 fell 0.1% at today’s close on turnover of EGP 6.0 bn (24.6% above the 90-day average). Local investors were the sole net sellers. The index is up 35.3% YTD.

In the green: Misr Cement (+17.4%), Arabian Cement (+13.4%), and Palm Hills Developments (+3.3%).

In the red: Eastern Company (-3.5%), EFG Holding (-1.8%), and Telecom Egypt (-1.5%).


🗓️ NOVEMBER

12 October – 16 November (Sunday- Sunday): Cairo International Art District (CIAD) in Downtown Cairo.

7-26 November (Friday-Wednesday): Posters for Palestine at Saad the Studio, Maadi.

11 November – 6 December (Tuesday-Saturday): Forever is Now at the Great Pyramids of Giza.

13-15 November (Thursday-Saturday): El Kadeya Eli Heya at El Rihany Theater.

14 November (Friday): Ali Quandil: Accept, Laugh, Interact at Theatro Arkan.

14 November (Friday): Winter Music Festival at Open Air Mall, Madinaty.

14-24 November (Friday-Monday): Art Decoratifs Exhibition by Art D’Egypté at the Egyptian Museum in Tahrir.

15 November (Saturday): Amr Selim at Theatro Arkan.

15 November (Saturday): The TriFactory’s El Gouna Half Marathon, El Gouna.

15 November (Saturday): Carerha Summit at Majarrah, Sheikh Zayed.

19 November (Wednesday): Jef Neve and Teus Nobel Jazz Concert at AUC Tahrir Square.

20-22 November (Thursday-Saturday): Mina Nader: Interactive Comedy Show at Hilton Cairo Grand Nile.

21 November (Friday): Ramy Sabry at El Arena.

21-22 November (Friday-Saturday): Traverse Summit at Hydeout, Hyde Park.

21-29 November (Friday-Saturday): Cairo Design Week.

28 November (Friday): IL Monte Galala Adventure Festival by the TriFactory.

24-30 November (Monday-Sunday): Pyramids Echo Festival at the Pyramids Panorama Theater.

DECEMBER

1 December (Monday): Angham at the Pyramids.

5 December (Friday): Tul8te at El Malahy Arena.

12-13 December (Friday-Saturday): Pyramids Echo Festival encore at New Opera House.

13 December (Saturday): Marakez Pyramids Half Marathon by The TriFactory.

19 December (Friday): DJ Tiësto at the Giza Plateau.

20 December (Saturday): Ibrahim Maalouf at Concert Hall, New Capital.

December: Al Rawi Awards submissions open.

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JANUARY

7 January (Wednesday): Coptic Christmas Day.

25 January (Sunday): January 25th Revolution / National Police Day.

30 January (Friday): Cairo Marathon normal registration ends.

FEBRUARY

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

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