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WHAT WE’RE TRACKING TONIGHT

EGP falls to lowest level since March 2024 float

Good afternoon, friends. The first workday following the introduction of Trump tariffs is proving eventful as local and regional markets react to the news — at home, that meant the EGP sliding against the greenback and the EGX falling.

THE BIG STORY TODAY-

EGP passed 51 mark against the USD: The EGP weakened between EGP 0.5-0.6 against the greenback in morning trading in local banks, passing the 51 mark and slipping to its lowest level since last year’s March float — the USD is now exchanging hands at EGP 51.19-51.32. The drop came amid global uncertainty after US President Donald Trump’s tariffs came into effect over the weekend, which sent shockwaves across global markets.

Driving the drop: The morning saw significant exit from foreign investors from our local debt market, which banking expert Mohamed Abdel Aal attributes to panic and uncertainty caused by the US tariffs, he told EnterpriseAM. This was seconded by Al Ahly Pharos Senior Economist Esraa Ahmed, who told us that uncertainty over the tariffs “led investors to exit some high-risk markets and pull out of both local and foreign debt.”

That’s not all: The Madbouly government is also looking to take advantage of the sharp decline in global oil prices and a number of essential commodities as it looks to secure strategic contracts — which, in turn, has added pressure on the country’s USD reserves, a government source told EnterpriseAM.

THE BIG STORY ABROAD-

Middle East markets freefall as investors digest Trump’s tariffs: Gulf benchmarks endured heavy losses during today’s trading in response to the tariffs introduced by US President Donald Trump, Bloomberg reports. The Saudi Tadawul fell over 6.5% today, leading regional losses, while Qatar and Kuwait’s benchmarks dropped over 5.5% before rebounding. For its part, the EGX fell but at a softer pace compared to its GCC peers — the EGX30 dipped 3.3% during today’s trading.

CROSSING THE ATLANTIC- Mass protests erupted across the US yesterday in what organizers say was the largest single-day demonstration against Trump. More than 1.2k rallies were held across all 50 states — and in parts of Canada and Mexico — opposing sweeping cuts to federal jobs, social security services, and immigration crackdowns led by Trump and his close ally Elon Musk. Trump, for his part, spent the day golfing in Florida. (Reuters | AP)

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

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*** It’s Inside Industry day — your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

IN TODAY’S ISSUE- We look at what Trump tariffs could mean for Egyptian industries.

☀️ TOMORROW’S WEATHER- The weather will stay on the hotter side in Cairo tomorrow, with expected cloudy skies and a high of 30°C. The evening will cool to 23°C, according to our favorite weather app.

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FOR YOUR COMMUTE

How will US tariffs affect Egyptian gamers?

Egypt’s gaming landscape is an unexpected casualty in the far-reaching fray of Trump’s tariffs. Just days after the Nintendo Switch 2 Direct (watch, runtime 1:02:23) announcing the console’s (hefty) price point of USD 450, and even more shocking USD 70-80 price tag on Switch 2 games, US President Donald Trump implemented universal tariffs of 10% higher on 180 countries. Vietnam and Cambodia — where Nintendo builds their consoles — have been slapped with 46% and 49% tariffs. According to calculations made by The Verge, once implemented, the Switch 2 could set gamers back USD 630, and games will cost USD 110 per pop.

What does that have to do with Egypt? Unlike markets with official distribution networks and regional online stores, most Egyptian console gamers rely on informal import channels. A significant portion of Switch users in Egypt — and the MENA region in general, save for Saudi Arabia, where Nintendo launched in 2023 — purchase their consoles from the US market, either through travelers bringing devices back, or through businesses that import and resell US goods. And due to the absence of a MENA region Nintendo eShop — even in Saudi Arabia — most Egyptian Switch owners have their digital marketplace set to the US, tying them directly to US pricing structures and availability.

What to expect: The immediate effect of US tariffs on Egyptian gamers will likely manifest in decreased availability (Nintendo has halted all Switch 2 preorders in the US) and increased console prices — with Nintendo potentially raising Switch 2 prices in the US market, Egyptian importers would need to pass these increases to local consumers. This doesn’t include the existing markup and import taxes already applied to the consoles. As of 4Q 2023, spending on consoles and individual games was recorded at EGP 9.5 bn, with the expectation for the industry to rise despite soaring inflation.

How the gaming retail environment could change: Retailers and individual importers may begin seeking alternative supply sources — like Europe or Asia — from regions less affected by US tariffs. Greater price variation between retailers based on their sourcing strategies can create a (relatively) more price-competitive market, and we may see mass migration to physical game cartridges from non-US regions rather than a reliance on the convenience of downloadable games on the Nintendo eShop.

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ON THE TUBE TONIGHT

Running Point scores big

📺 Kate Hudson makes a comeback on screens with this girl-boss comedy. Running Point follows the story of Isla Gordon (Kate Hudson) who tries to navigate her way through a dysfunctional, male-dominated family business that just so happens to own the greatest basketball franchise in the history of the game.

Sports fan or not, the series will get you hooked: Isla Gordon is the sister of three competitive brothers — Sandy, Ness, and Cam — who finds herself unexpectedly promoted to president of the team after Cam steps down following a drug-related incident. In a surprising move, he chooses her over all his siblings to take on the leadership role, setting the stage for a less-than-classic iteration of the forever classic sports film and TV trope of the lovable underdog.

Light, funny, but most of all inspiring: Isla struggles to prove herself in an environment that seems to be waiting for her to fail — a reality many women in senior positions face daily From confronting blatant sexism to battling accusations of being a “nepo baby,” she demonstrates her remarkable leadership skills despite being consistently underestimated by her peers. The talented Brenda Song shines as Isla’s best friend Ali, the franchise’s chief of staff who remains an unwavering supporter throughout the series, as is Isla’s pediatrician fiancé Lev (Max Greenfield, of New Girl fame).

Perfect for a weekend binge: With just 10 episodes, each running under 35 minutes, the entire series can be enjoyed in one sitting. If you’re looking to refresh your post-Ramadan watch list — especially now that all the seasonal programming has ended and the options have run dry — Running Point is a good fit if you’re looking for a combination of light humor, heartfelt moments, and refreshing storytelling.

WHERE TO WATCH- You can find the series on Netflix, or watch the trailer on YouTube (runtime: 2:30).

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Sports

An intense Manchester derby + Liverpool eyes Gunners’ slip-up

⚽ The Premier League continues on Matchday 31 with four key matchups, headlined by the Manchester derby, where United hosts rival City at Old Trafford at 5:30pm. The Citizens currently sit in fifth on the leaderboard with 51 points, battling to secure a Champions League qualification in the final stretch of the season. The home side is in 13th place.

The Reds close in on the title: Fulham and Liverpool’s match kicked off earlier at 3pm, with the score being 1-0 for the Reds as of publication. Liverpool tops the scoreboard with 73 points, needing just 11 more to clinch the championship, following competitor Arsenal’s (62 points) stumble yesterday in a draw against Everton.

Other 3pm kickoffs include Tottenham vs. Southampton (currently 1-0 for Tottenham), and Brentford vs. Chelsea (currently 0-0).

European league matches to keep an eye on today:

  • Sevilla vs. Atletico Madrid — La Liga (4:15pm)
  • Atalanta vs. Lazio — Serie A (6pm)
  • Roma vs. Juventus — Serie A (8:45pm)
  • Villarreal vs. Athletic Bilbao — La Liga (9pm)


On the homefront are two matches in the fourth round of the Egypt Capital Cup group stage. The first pits Petroject against El Gouna at 4pm, while Zamalek faces Modern Sport at 7pm.

Petrojet leads Group A with a perfect record of 9 points from 3 matches, closely followed by El Gouna (4 points from 2 matches). Meanwhile, Zamalek sits in fourth place with just a single point garnered from two matches.

This publication is proudly sponsored by

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OUT AND ABOUT

You deserve a laugh

MARK YOUR CALENDAR-

🎭 Recover from a post-Eid workday with comedy and laughter. Join the Comedy Gang for a night of standup comedy at Room Art Space New Cairo at 8pm tonight. You can grab tickets through EasyKash.

HAPPENING THIS WEEK-

Marwan Pablo takes the stage this week. The scene-setting rapper will be in concert at the American University in Cairo’s Tahrir Campus for the first time to perform El Moftah, a setlist that follows his journey in life and music. The concert will be held on Thursday, April 10 at 8pm. Tickets are available on TicketsMarche.

Don’t miss the second edition of the AUC Tahrir Culture Fest this weekend: Set to take place from April 10 to April 12 in the Tahrir Square campus, this year’s edition of the festival celebrates Cairo as a global city, and all the cultures from the different parts of the world it brings together, along with food, exhibitions, a book fair, panel talks, and a bazaar. You can request an invitation on the AUC website.

HAPPENING LATER-

Tamer Ashour on the ZED stage. Get ready to see Tamer Ashour on the bigstage at ZED Park in Sheikh Zayed City on Friday, 25 April starting at 8pm. Tickets are available on Tazkarti.

Omar Khairat’s Grand Show is taking place on Friday, 9 May. Dress up in your finest formal wear and head to the Qubba Palace to experience the iconic composer’s unforgettable talent. Tickets are available on TicketsMarche.

The king of latin pop lands in Egypt. Grammy-winning global superstar Enrique Eglesias will be performing at Rixos Radamis, Sharm El Sheikh on Saturday, 3 May. Tickets to the concert are exclusive to guests at Rixos Radamis and Rixos Premium Seagate hotels and resorts.

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GO WITH THE FLOW

What the markets are doing on 6 April 2025

The EGX30 fell 3.3% at today’s close on turnover of EGP 3.6 bn (1.7% above the 90-day average). Local investors were the sole net sellers. The index is up 3% YTD.

In the red: Fawry (-7.5%), Qalaa Holdings (-6.4%), and Rameda (-6.3%).

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INSIDE INDUSTRY

What do Trump tariffs mean for Egyptian industries?

Could Trump’s tariffs be a boon for Egyptian industries? US President Donald Trump’s sweeping new tariffs rattled global markets, with a blanket 10% duty on all imports that took effect on Saturday. Additional, higher rates on goods from 57 countries — including China and the EU — are set to follow on 9 April. The tariffs could present an unexpected opportunity for Egypt’s industrial base, particularly in manufacturing, as firms seek to sidestep higher duties by relocating operations to lower-tariff countries like Egypt.

Egypt has been slapped with a 10% tariff — making it one of the least affected countries. The lighter tariff could position Egypt as a more attractive investment destination for international manufacturers looking to maintain access to US markets. We dove into the Trump administration’s tariff and what it means for Egyptian goods here.

Among the industries positioned to gain from the tariffs is the ready-made garment industry, Garment Export Council Chairman and Giza Spinning and Weaving CEO Fadel Marzouk told EnterpriseAM, adding that the move could potentially attract foreign companies seeking to relocate to nations subject to reduced tariffs. “We expect around USD 2 bn in new investments in the sector, as the market becomes increasingly attractive to companies from Turkey, Vietnam, China, and India,” Marzouk said.

BACKGROUND- The US was a top importer of Egyptian ready-made garments in the first two months of 2025, with imports reaching USD 193 mn, up 5.5% y-o-y, according to a report from the council. Exports to Europe jumped 49% y-o-y to USD 147 mn, while shipments to Turkey surged 89% y-o-y to USD 66 mn.

Ambitious export goals: The Garment Export Council is looking to increase the sector’s exports by 20-15% a year over the next five years, aiming to hit USD 12 bn by 2030, according to Marzouk.

To help make the goals reality: Egypt plans to bring 300 new ready-made garment factories online over the next five years, according to Marzouk, who confirmed that the Madbouly government has allocated 5.5 mn sqm in Minya for ready-made garment and textiles industrial zone

It’s not just the ready-made garments sector that could stand to gain, with the fresh tariffs giving our engineering industries sector the chance to penetrate the US market, a market that has traditionally been difficult to penetrate, head of the Engineering Export Council Sherif El Sayyad told EnterpriseAM. El Sayyad noted the biggest upside to the tariffs could be increased interest from companies looking to relocate their headquarters and manufacturing operations to Egypt, driven by lower production costs and an improved investment climate. He expects more Chinese, Japanese, and Turkish engineering industries players to enter the local market in the near future.

To sweeten the pot: El Sayyad stressed the need to attract large companies in feeder industries to reduce reliance on imports and raise the local component ratio from 50% to 70%, boosting value added through manufacturing and exports. The sector is targeted to record USD 6.5 bn in exports this year — exports saw a 22% y-o-y jump during the first 11 months of 2024 to record an all-time high of USD 5.1 bn.

Then, there’s the auto sector: With the auto industry scrambling to recalibrate operations amid Trump’s tariffs and the EU’s expected retaliation, Egypt could gain from supply chain shifts. The tariffs are expected to disrupt global trade in vehicles and spare parts, driving up costs and hitting production — a shake-up that could boost demand for Chinese cars in Egypt and accelerate local assembly, Khaled Saad, head of the Association of Automobile Manufacturers, told us. He expects Egypt to become an automotive hub, mainly for Chinese vehicles, EVs, and auto feeder industries.

Tariffs are bad news for Egyptian steel, however: Moves from the US and the EU are expected to hurt steel exports from Egypt, Mohamed Hanafy, head of the Chamber of Metallurgical Industries told us. The US tariffs triggered the EU to cut its steel imports by another 15% starting this month, hitting Egypt’s two biggest export markets for steel.

A foreseen rise in protectionism won’t help: While Egypt may gain a short-term advantage in the US market — where tariffs on other countries are higher — Hanafy cautions that the bigger risk lies in a wave of retaliatory protectionism. Countries hit by US tariffs could respond by imposing their own restrictions, crowding Egypt out of alternative markets and intensifying global competition.

REMEMBER- The US dropped from fourth to sixth place among Egypt’s steel export markets last year, with purchases falling to USD 126.6 mn from USD 230 mn in 2022. European demand also softened, with exports to Italy dropping 43% y-o-y to USD 185 mn, and those to Spain dipping 42% to USD 225 mn.

Steel exports were up in 1Q, but outlook dims: Egypt’s steel exports rose between 10-15% y-o-y in 1Q 2025, despite mounting global headwinds, according to Hanafy. “We were hoping for 20% y-o-y growth in exports by year-end, but the outlook is now unclear due to these tariffs,” he said.

Egyptian steelmakers are expected to scale back output as they assess the fallout from the new tariffs, Hanfy said, noting that production is already running at 55% capacity for steel and 90% for sheet metal, with further reductions likely in the short term.

Calling on the state to step in with larger export subsidies: Ahmed Zaki, secretary general of the Exporters Division at the Cairo Chamber of Commerce, told EnterpriseAM that while Egypt faces the lowest rate under Trump’s new tariffs, the move will still impact exports to the US. He called on the government to take this into account when disbursing export subsidies, suggesting emergency support to protect FX inflows until the decision is reversed or amended.

Preemptive moves by the state: The government formed committees to address the effects of Trump’s tariffs — direct and indirect. The committees are tasked with conducting a comprehensive review of Egypt’s customs to adapt to recent global developments and, particularly, the tariffs imposed by some countries in response to US tariffs, a senior government official previously told EnterpriseAM.

Global freight and shipping could also come under pressure, Amr El Samadouny of the International Transport and Logistics Division told EnterpriseAM, warning the measures violate the General Agreement on Tariffs and Trade (GATT) rules and risk further disrupting trade and raising industrial costs.


Your top industrial development stories for the week:


APRIL

6 April (Sunday): Comedy Gang at Room Art Space New Cairo.

10 April (Thursday): Marwan Pablo concert at AUC.

10-12 April (Thursday-Saturday): AUC Tahrir Culture Fest.

12 April (Saturday): She Can event at Creativa Innovation Hub, Giza.

25 April (Friday): Tamer Ashour concert at ZED Park, Sheikh Zayed.

MAY

3 May (Saturday): Enrique Eglesias at the Rixos Radamis in Sharm El Sheikh.

9 April (Friday): The Grand Show: Omar Khairat at Qubba Palace.

21-31 May (Wednesday-Saturday): Disney On Ice at Cairo International Stadium.

30 May (Friday): Adam Port at the New Administrative Capital’s Green River.

OCTOBER

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

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