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Recruiters are being hired by… candidates?

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WHAT WE’RE TRACKING TONIGHT

IMF review schedule to potentially shift

Good afternoon, friends. We have a packed issue for you today as everyone gears up for the start of Ramadan later this week. We explore a new job market trend, recommend your next Netflix watch (before we all switch to mosalsalat), and dive into the Industry Ministry’s upcoming billet license auction in our weekly edition of Inside Industry.

THE BIG STORY TODAY-

📍 It’s a quiet afternoon in Om el Donia, but we’re hearing word that the timeline for the two remaining reviews of the IMF program could shift. The schedule for the seventh review, initially planned for mid-March, could be pushed to late April or May after the IMF and World Bank Spring Meetings, a source familiar with the negotiations tells EnterpriseAM.

^^ We’ll have more details and implications in our morning edition of EnterpriseAM tomorrow.


We’re hiring a technology reporter: EnterpriseAM is looking for a tech reporter to own the beat across Egypt, the UAE, Saudi Arabia, and beyond.

This is a reporting job — not a desk job. You’ll be working sources, breaking stories, and writing about trendlines (not just headlines) in our voice and with the authority our readers expect. AI and digital infrastructure are huge features of the beat, but our interests are broad: fintech, telecoms, regulation, SaaS, and the bajillion ways tech is reshaping how businesses operate across the region.

We want someone who can pick up the phone or WhatsApp, get people talking, and turn what they say into stories that senior decision-makers need to read. We also expect you to attend industry events and maintain relationships with PR folks across the industry without selling out. If you’ve got 2-3 years of experience and the hunger to build a beat from the ground up, we want to hear from you. We’re also interested in hearing from veteran reporters. Spoken Arabic is strongly preferred.

The role is based in Cairo, though we’re open to remote for the right candidate. If you’re reading EnterpriseAM, you know what we’re about: A no-BS daily news outlet that tells busy execs, investors, founders, and ambitious people what they need to know about the trends shaping business, economy, finance, regulation, and public policy across our region. We write stories that have impact — about issues that matter — for a global audience of decision-makers.

Do we sound like the type of place where you want work? Send your CV and three clips to jobs@enterpriseamea.com. Also enclose a great cover letter that tells us who you are, what you do, and why you’d be a great fit for this job.


** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

enterprise

*** It’s Inside Industry day — your weekly Sunday briefing of all things industrial in Egypt. Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.

In today’s issue: We dive into the government’s plan to auction eight new billet production licenses, a move aimed at ending a two-year market deadlock.

☀️ TOMORROW’S WEATHER- There are no more sandstorms on our radar, but we’re in for a particularly warm day in the capital tomorrow. Temperatures are set to peak at 30°C before cooling down to 15°C, according to our favorite weather app.

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FOR YOUR COMMUTE

The “pay-to-play” era of the job market

💼 Recruitment in the age of AI: Mass layoffs across major Big Tech companies and legacy brands have been making headlines in the business press, AI has thousands of jobs at high risk of automation replacement, and AI-powered applicant tracking systems have flooded the market, making it impossible to cut through. Businesses and recruiters are struggling to find the right talent, and job seekers’ foremost challenge is getting their foot in the door. The result? The fundamentals are changing.

Flip it and reverse it

Job seekers are no longer the catch; they’re the clients. According to the US Bureau of Labor Statistics’ January 2026 Employment Situation report (pdf), the average job search in the US takes as long as six months to yield results. As candidates’ desperation to land a full-time white-collar job mounts, we’re seeing a fundamental shift in how recruitment works. Candidates, rather than companies, are now the ones seeking out recruiters — and it comes at a cost.

With most big-name companies downsizing, recruiters are struggling to break even. For the first time since Covid-19, US unemployment surpassed open positions, according to data from the Bureau cited by the Wall Street Journal. This means recruiters can no longer rely on companies as clients, and many have begun pitching themselves to job seekers. The price tag? It varies, but it’s hefty. For job hunters, costs may range from upfront flat fees of up to USD 1.5k to significant cuts from their annual paychecks upon a successful hire.

Resume writing services have also grown in popularity — at an estimated CAGR of 7% from 2026-2033, according to a recent report — and the career coaching industry has seen 15% growth since 2023. This reverse recruitment shift is a sign of a much deeper flaw in the system.

It looks like recruitment agencies are fighting AI fire with AI fire. Refer, one of the reverse recruiters cited by the WSJ, uses an AI chatbot called Lia to connect job seekers with companies. The bot makes over 20 introductions by showing job seekers to hiring managers, operating on a “success fee” model in which hired candidates pay the service provider 20% of their first month’s salary.

Individual recruiters are also going rogue. Online freelance marketplaces — such as Fiverr and UpWork — have also seen an uptick in reverse recruiters offering their services at a slew of price points. Names and services vary, but there remains a common denominator: job seekers are desperate enough to pay to work, and recruiters know it.

History may not always repeat itself

We’ve seen this before — without AI. During periods of economic uncertainty, reverse recruitment was a staple of the job market. WSJ notes the US economic downturns of the ‘70s and ‘80s, adding that employment agencies at the time routinely charged candidates, not employers, to secure positions — often at the same price tags being introduced today. In this day and age, however, cold-calling is out, and AI-powered messages are in.

While reverse recruitment can help candidates secure a paycheck, it might be doing more harm than good. The shift introduces even more inequality in navigating the job market, prompting the question: what happens now to the people who can’t afford these services? “Candidates who can afford the service have a leg up on those who cannot,” Executive Coach Liz Bentley told CBS.

What this means for regional leaders: While reverse recruitment agencies haven’t yet arrived at home, it’s not improbable that we’ll start seeing the wave manifest soon. In other words, you might not be getting the best candidates’ resumes, but the ones that can afford to bring them to your attention.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

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ON THE TUBE TONIGHT

The Museum of Innocence is anything but innocent

📺 Set in the ‘70s and ‘80s in Istanbul, The Museum of Innocence is a nine-episode Turkish series based on Nobel laureate Orhan Pamuk’s 2008 hit eponymous novel. The series chronicles the lives of a wealthy, older “gentleman” and his younger, poorer relative as they find themselves entangled in an affair that would see both their lives utterly upended.

Kemal (Selahattin Paşalı) has it all — a successful business, the perfect fiancée, dashing looks. When he comes across a shopgirl, Fuşun (Eylül Kandemir) — who happens to be a distant relative — he becomes obsessed with her. A full-fledged love affair takes root, just weeks before Kemal’s engagement party to Sibel (Oya Unustası), leaving him in a precarious situation. The series hops back and forth in timelines to decades later, where we are introduced to Kemal’s “museum of innocence,” where the affair is immortalized in physical memorabilia.

The show is daring, shocking, and fresh. A sense of mystery prevails, keeping us on the edge of our seats, with morally gray characters. Infidelity, gender roles, and class struggles are all put under the spotlight, and the show does an incredible job of encouraging the viewer to draw their own conclusions and judgments. The soundtrack adds depth, and the entire cast — bar none — delivers noteworthy performances. Although it’s available in English dubbing, we’d recommend watching the show in its original Turkish, so nothing gets lost in translation.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

WHERE TO WATCH- You can stream the show on Netflix. Watch the trailer on YouTube (watch, runtime: 1:59).

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Sports

Red Devils take the field

We’re in for a date with the Red Devils: Al Ahly takes on Morocco’s AS FAR today in the sixth and final round of the CAF Champions League group stage. Al Ahly secured their spot in the quarter-finals following a goalless draw against Algeria’s JS Kabylie in the previous round; a single point today would be enough to see them finish at the top of the group. The match kicks off at 6pm at the Cairo International Stadium and will be broadcast on BeIN Sports 2.

Also in the Champions League: Young Africans face JS Kabylie at the same time. Young Africans are in a direct race with AS FAR, who currently sit second in the group with a three-point lead. They’ll be hunting for a W against the Algerian side to keep their hopes alive. The match airs on BeIN Sports 7.

AND- The CAF Confederation Cup’s sixth round continues with five matches, headlined by Wydad Casablanca vs. Azam FC. The match starts at 4pm on BeIN Sports 8.


In LaLiga, Matchday 24 continues today, with the highlight being Atlético Madrid vs. Rayo Vallecano at 5:15pm. You can watch the game on BeIN Sports 3.


In the FA Cup, Arsenal faces Wigan Athletic in the Round of 32. The whistle blows at 6:30pm and airs on BeIN Sports 1.

Also on our radar:

  • Grimsby Town vs. Wolves — Kicked off 3:30pm, BeIN Sports 5;
  • Stoke City vs. Fulham — 4pm, BeIN Sports 9.

Other major European fixtures on our radar:

  • Napoli vs. Roma — Serie A (9:45pm, Starzplay);
  • Lyon vs. Nice — Ligue 1 (9:45pm, BeIN Sports 4).

This publication is proudly sponsored by

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Mark Your Calendar

Catch Autostrad at Madinaty’s Boom Room

🎤 Craving a high-energy performance? Jordanian band Autostrad is making its long-awaited return tomorrow with a live performance at Boom Room in Madinaty’s Open Air Mall. You can get your tickets on Ticketsmarché.

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GO WITH THE FLOW

What the markets are doing on 15 February 2026

The EGX30 rose 3.6% at today’s close on turnover of EGP 8.4 bn (40.7% above the 90-day average). Local investors were the sole net buyers. The index is up 25.1% YTD.

In the green: Telecom Egypt (+19.0%), ADIB (+8.6%), and Heliopolis Housing (+7.0%).

In the red: Ibnsina Pharma (-2.1%), Egypt Aluminum (-1.9%), and Orascom Investment Holding (-0.8%).

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INSIDE INDUSTRY

Inside the government’s move to auction new billet licenses

🏭 The Industry Ministry is set to meet with 10 major companies, including El Garhy, El Marakby, and El Ashry, to initiate the bidding process for eight new billet production licenses, a source with knowledge of the matter tells EnterpriseAM. A move over two years in the making, the core objective is to localize raw material production and reduce reliance on imports, which have heavily drained the state’s FX reserves, Metallurgical Industries Chamber Director Mohamed Hanafi tells us.

The government will auction the licenses across three production tiers, a move expected to attract considerable investment, our source tells us. Companies are already preparing their financial reserves — Ashry Steel Group Chairman Ayman El Ashry tells EnterpriseAM he has applied for a license to produce 1 mn tons annually, with investments totaling EGP 1.2 bn.

These developments come at a particularly sensitive time as the government seeks to stabilize the prices of end-use goods that rely on steel, such as electrical appliances and automobiles, by ensuring a steady supply of local inputs, Hanafi tells us. Last September, the government imposed a temporary 200-day protection measure on steel and billet imports to protect the local industry following a four-year suspension of lower duties.

However, current domestic production has proven insufficient to meet demand, while imports have become prohibitively expensive on account of duties reaching 16.2% of the cost, ins., and freight value — no less than EGP 4.6k per ton. This has essentially left rolling mills between a rock and a hard place, industry sources tell us. This coincides with the rollout of incentive packages for local manufacturers aimed at accelerating the localization of several sectors, with the engineering and automotive industries at the forefront.

The end goal? To transition from importing billets and rolled sheets to full-scale local manufacturing. Applications are currently being vetted ahead of technical and financial bid submissions in the coming days.

Integrated mills — which handle the process from start to finish — argue that billet imports flooded the market with cheap products, causing losses and eroding margins. Billet imports jumped 10x over five years to reach 1.7 mn tons, costing the state USD 1 bn annually in foreign currency, according to a report from the General Organization for Export and Import Control seen by EnterpriseAM. For these mills, imports are unjustifiable given that local production capacity — some 13.7 mn tons — exceeds local consumption of 7 mn tons.

On the flip side, rolling mills — which purchase and shape billets — have been hard-hit by protection measures and local raw materials shortages, Chamber of Metallurgical Industries Vice Chairman and El Marakby Steel Chairman Hassan El Marakby tells us. Some factories were led to halt operations entirely due to the high cost of imports, he added.

To melt or to roll, that is the question. Figures reveal a significant gap in the risk-reward profiles of the two production models:

  • Integrated mills: Face high operational costs as they manage the entire lifecycle from melting to finishing;
  • Rolling mills: Rely on a model of purchasing billets and shaping them, allowing for quick gains of EGP 4k-5k per ton when importing.

However, this flexibility comes at a cost. While integrated and semi-integrated mills have a capacity of 13.7 mn tons, rolling mills remain hostage to global market fluctuations and anti-dumping duties. These 16.2% duties transformed the advantage of importing into a burden threatening to halt production, especially since the added value in rolling does not exceed 10-12%.

The USD mn question: Did the protection duties protect the market? It seems not… so far. Federation of Egyptian Industries’ Engineering Industries head Mohamed El Mohandes believes the duties failed to achieve their goals, telling us that the measures widened the price gap and harmed industrial competitiveness, calling for a 50% reduction or total cancellation of the duties.

Contrary to expectations, the duties did not cause steel prices to skyrocket — instead, prices fell due to stagnation. Prices dropped to EGP 32k-34k per ton from EGP 36k-38k, driven by weak demand and an improved exchange rate, before seeing a slight uptick. This indicates that supply-demand dynamics and market stagnation were more influential than the duties, El Marakby explains.

Continued duties raise input costs, which may eventually manifest as price hikes for consumers, head of the Electrical Appliances Division Hassan Mabrouk warns. However, manufacturers might absorb part of the steel price increase by narrowing net margins. Minor price increases (5-10%) are expected but unlikely to significantly impact sales volumes, especially following recent government price-reduction initiatives, CI Capital Research noted in a recent memo seen by EnterpriseAM.

On the export front, the US market’s outlook is bleak. The United States is virtually closed to Egyptian exports due to a combined tariff rate that can reach up to 80%, making exporting economically unviable, according to El Marakby. This global closure reinforces the need to stabilize the local market as the primary outlet for production.

Where does Egypt stand regionally? Data from the Arab Iron and Steel Union shows that while Egypt maintained its lead in North African production with some 10.7 mn tons in 2025, it saw a slight production decline of 0.8%. Conversely, the region is seeing notable growth: production in Saudi Arabia jumped by 12.3% and in Algeria by 17.9%. This disparity puts additional pressure on the Egyptian industry to accelerate billet localization to regain growth momentum.


🗓️ FEBRUARY

6 December – 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

11-15 February (Wednesday-Sunday): Animatex at AUC Tahrir Square.

12-15 February (Thursday-Sunday): Thai Food Bazaar in Zamalek.

16 February (Monday): Autostrad at Boom Room, Open Air Mall, Madinaty.

19 February (Thursday): First day of Ramadan.

MARCH

21 March (Saturday): Eid Al-Fitr.

APRIL

2 April (Thursday): Hany Shaker at Theatro Arkan.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

AUGUST

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

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