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Loneliness curve

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WHAT WE’RE TRACKING TONIGHT

Masdar is setting up USD 900 mn worth of solar power plants in Upper Egypt

Good afternoon, all. It is shaping to be a workweek abuzz with news as we bid farewell to the August news slowdown.

THE BIG STORY TODAY

More renewables projects from Masdar: UAE’s Masdar will set up USD 900 mn solar power plants in Upper Egypt with a combined capacity of 1 GW after the Madbouly government greenlit the move, one government official told Asharq Business. The projects will be built under a build-own-operate (BOO) contract.

What’s next? The final agreements should be signed in October, the source said, adding that Masdar should have the projects up and running and feeding the national electricity grid before the end of 2025.

Masdar is no stranger to the Egyptian market: It is currently working with Infinity Power and Hassan Allam Utilities to set up a USD 11 bn, 10 GW wind farm in Sohag that is set to be one of the largest wind farms globally and the largest in Africa. It is also working with Infinity and the EETC to construct a 200 MW wind farm in Ras Ghareb.

THE BIG STORY ABROAD

Israel retrieves bodies of six hostages in Gaza: Israeli forces have recovered the bodies of six hostages that were found in a tunnel in southern Gaza where they appeared to have been killed not long before they were found. The news caused an uproar in Israel, with the hostages’ families calling for large protests to pressure Israeli Prime Minister Benjamin Netanyahu into accepting the latest US-backed ceasefire proposal to bring about the release of the remaining hostages and a ceasefire in Gaza. Israeli and Hamas officials exchanged blame over the hostages’ deaths. (Bloomberg | Financial Times | Associated Press)

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The country’s net foreign asset surplus expanded a modest 3.5% to USD 13.3 bn in July, up from USD 12.9 bn in June.
  • Preparing for the worst case scenario: The government is working on a number of different plans to ensure the economy stays immune in case of potential escalations of the geopolitical tensions in the region, Prime Minister Moustafa Madbouly said during his weekly presser.
  • All roads lead to Baghdad: Local real estate giant Talaat Moustafa Group said that it is carrying out the legal and technical procedures needed ahead of carrying out investments and projects in Iraq.

enterprise

*** It’s Inside Industry day — your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

In today’s issue: We take a look into state efforts to localize Egypt’s auto industry.

☀️ TOMORROW’S WEATHER- The mercury is peaking in Cairo tomorrow at 36°C before simmering to a low of 26°C by nightfall, according to our favorite weather app.

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FOR YOUR COMMUTE

The loneliness epidemic is slowly growing amidst Gen Z

Loneliness is creeping into the lives of young adults. A new study sheds light that loneliness follows a U-shaped curve, starting in young adulthood, easing during midlife, and spiking again in older age. With more people turning to online interactions for connections, many young people are struggling with isolation.

Loneliness isn't just an emotional burden — it’s a health risk. Research has linked prolonged feelings of isolation to heart disease, dementia, and even suicidal thoughts. Experts warn that if we don't actively nurture our social lives, we risk weakening our “social muscles.”

What can be done? There are practical steps for people of all ages to foster connections and avoid the loneliness trap. From doing a “relationship audit” to evaluate the quality of your friendships, to joining local clubs or groups, or even cutting back on social media. Experts believe that these are small actions that can make a big difference.


Single-use plastics have long been a concerning environmental issue but we’re seeing creative developments that aim at managing the harm. Naturalist Julia Marsh has dedicated her career to tackling over-use of plastic in packaging, specifically targeting the fashion industry. The alternative she found was wild. Literally.

Seaweed was the answer. On a trip to Indonesia with her partner Marsh toured the country’s seaweed farms and found it to be a sustainable building block for bioplastics. The crop would regenerate quickly and require “really low carbon usage, really low energy.” She also found that growing seaweed would need no additional resources: “No fertilizer, no arable land — no fresh water.” Seaweed farms had the added environmental benefit of serving as water filtration systems.

So they founded Sway. After some “disturbing looking prototypes,” a new materials engineer, and a few months of thin-film prototypes, the startup managed to secure a USD 2.5 mn investment. There they perfected their flagship material and tested its decomposition by placing two centimeter squares in cups on dirt and, surely enough, the pieces measured at one centimeter just two weeks later.

A bump in the road. The Sway team is struggling with melting the bioplastic, which defeats the purpose of selling plastic bags at scale, since they need to be melted down before they could be shaped. Unlike oil-based plastics, seaweed burns. They are still conducting chemical experiments and stretch tests in hopes to find a solution.

Some believe a different approach needs to be taken to single-use plastics. Kjell Olac Maldum, managing Director at Infinitum — a company that manages a collect system to recycle bottles made of polyethylene terephthalate — believes that traditional plastic is a critical part of modernity. “Try to run a hospital without plastic. Try to run a society without plastic. It’s not possible,” he told Wired. He believes that the real issue is the initial idea that plastic products are used just once. The solution should be society focusing on recycling the plastic so that it doesn't end up in the ocean or the soil, instead of finding an ineffective alternative.

Whose responsibility is it though? Jason Hawkins, CEO and founder of Reusables — which offers reusable containers for takeaway, which customers can later return to one of the company’s networks — believes that “it’s not up to people to be sustainable — it’s up to businesses and government to create the right infrastructure.”

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ENTERPRISE RECOMMENDS

A father-son relationship on and off the screen

? ON THE TUBE TONIGHT-
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Grief reluctantly pulls a son back into his father’s life in this dramedy. Unstable explores the dynamic between Ellis Dragon (Rob Lowe), a brilliant CEO grieving his late wife, and his son — both on-screen and off-screen — Jackson (John Owen Lowe), who is reluctantly forced to work for his father to save him from ruin.

Ellis’ grief has left him detached from reality, leading to a faltering leadership style in his role at work. The company’s CFO, Anna Bennett (Sian Clifford), realizes that his erratic behavior is jeopardizing the company, which leads her to reach out to Jackson and convince him to come home and help stabilize his father.

Though initially reluctant, Jackson comes back and starts to grapple with his role in his father’s life and in his company. This causes the show to develop an entertaining contrast between the emotionally charged scenes between Ellis and Jackson and the comedic escapades in the Dragon Corporation. The Lowes’ on-screen chemistry is a standout feature, adding genuine emotional weight that the audience can feel through the screen.

WHERE TO WATCH- You can watch Unstable on Netflix or watch the trailer (runtime: 2:32).

Man United is taking on Liverpool at Old Trafford at 6:00pm today in what promises to be the headline clash of matchday 3 of the Premier League. The Reds have secured six points from their first two matches, while the Red Devils are hoping to tip the scales in their favor after one victory and a defeat.

The two remaining matches in the round both kick off at 3:30pm:

  • Chelsea vs. Crystal Palace.
  • Newcastle vs. Tottenham.

Real Madrid are looking for redemption in their match tonight against Real Betis at 10:30pm. This comes after a shaky start to this season of La Liga, where the team bagged one match but drew two others, Los Blancos will be eager to claim all three points tonight and get themselves back on track to win the title.

Other top matches to keep an eye on in the European leagues:

  • Bayern Munich vs. Freiburg — Bundesliga (6:30pm).
  • Sevilla vs Girona — La Liga (8pm).
  • Lille vs Paris Saint-Germain — Ligue 1 (9:45pm).
  • Juventus vs Roma — Serie A (9:45pm).

? OUT AND ABOUT-

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HAPPENING THIS WEEK-

Komedy Koshk + Boom Room: Prepare for a Stand Up Comedy Night with Khaled Jwad, Paula Rizk, Mohamed Farghaly, Engy Hashem, and Abdoul in collaboration with Komedy Koshk at Boom Room at Madinaty’s Open Air Mall. The event is scheduled for Tuesday, 3 September at 9:00pm. Grab your tickets here.

And if you want to LOL but Madinaty is too far away, the High Five stand up comedy show with Abdelrahman Mohamed, Badr Nour Eldin, Gamal Ramzy, Fekry Tarek, and Pola Samwel is coming to Theatro Arkan in Sheikh Zayed on Friday, 6 September starting 8:00 pm. Book your spot for the show here.

Swap those beach towels for backpacks, because CJC is taking you Back to Skool on Wednesday, 4 September. Time to relive the best days of your life. For reservations, message their Facebook page.

This is your last chance to explore the diverse visual and cultural evolution of Egyptian film with the Afichat w Aflam exhibition at Bibliothek. This exhibition showcases a vast selection of late artist Pierre Sioufi’s collection of more than 10k pieces of Egyptian cinema memorabilia. The third edition is now on display, showcasing film posters and collectables from the 1990s to 2017. The last day to visit is tomorrow, 2 September.

HAPPENING LATER-

Think you have what it takes to write a real page turner? Attend this Fiction Workshop withMai Serhan at Diwan Heliopolis and find out. The workshop will begin on Saturday, 14 September and sessions will take place every Saturday for six weeks. Book your spot here.

Medfest is a pool of diverse perspectives presented through films. The international short film forum will take place from Thursday, 12 September to Sunday, 15 September at AUC Tahrir Square and will bring thought-provoking, heartfelt visual stories from around the globe. Grab your tickets here.

Creativity will be taking center stage at She Arts festival at AUC Tahrir. From Thursday, 26 September to Sunday, 29 September the event will feature a diverse lineup of artistic and musical performances — offering female artists from around the world a platform to express themselves, connect, and collaborate. Get your tickets here.

? EARS TO THE GROUND-

In an era where daily news often feels overwhelming and disheartening, MyUnsung Hero offers a refreshing counterpoint. This podcast is dedicated to highlighting the often-overlooked acts of kindness and courage that have a profound impact on individuals’ lives.

They are real-life stories of ordinary people experiencing acts of kindness that have been submitted by listeners. It’s a refreshing listen that acts as a reminder of the goodness that exists in the world.

Episodes we loved: Frances was injured in a car accident with her family. She tells the story of a truck driver who stopped to help them. “[He] actually stopped and cared,” she said, “That’s very hard to find.” Another episode recounts a young boy who came to Denise ’s rescue when she and her friend nearly drowned swirling within large waves and struggled to get out of the water during their Bahamas vacation.

WHERE TO LISTEN- You can listen to the podcast on Apple Podcasts, Spotify, and iHeart.

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GO WITH THE FLOW

What the markets are doing on 1 September 2024

The EGX30 rose 0.4% at today’s close on turnover of EGP 5.9 bn (54.9% above the 90-day average). Regional investors were the sole net buyers. The index is up 24.1% YTD.

In the green: Palm Hills Development (+8.2%), Abu Qir Fertilizers (+5.0%), and Beltone Holding (+4.0%).

In the red: Ezz Steel (-4.3%), Cleopatra Hospitals (-2.4%), and ADIB (-1.3%).

This publication is proudly sponsored by

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INSIDE INDUSTRY

A look into efforts to localize Egypt’s auto industry

Efforts to localize the auto industry may be starting to bear fruit: The number of automakers looking to locally manufacture their units here is on the rise, with more and more companies submitting requests to begin locally manufacturing their units. Five companies have already laid the foundations for expanding their local operations in order to meet local demand and export to other markets and more could be coming soon — the Suez Canal Economic Zone (SCZone) is in the process of reviewing additional requests from other firms that also want in, government sources told Enterprise.

As things stand: Egypt currently houses 17 auto assembly plants that used to produce 100k units a year prior to the FX crunch that saw production outputs more than halfening. The auto market still largely relies on imports — Egypt spent USD 2.4 bn on car imports in 2021 before the FX crisis hit.

The latest efforts: The Madbouly cabinet met with representatives from General Motors, Nissan, and Kasrawy Group over the past couple of weeks to look into large scale investments in local car manufacturing.

The companies have big plans in the pipeline: Nissan plans to invest USD 55.9 mn in the Egyptian market until 2026 — it has plans to begin manufacturing a new car model locally and set up a USD 2 mn freezone company. The company has so far invested some USD 235 mn in Egypt; it was the production capacity of 50k vehicles annually. Meanwhile, Kasrawy Group wants to set up a new car factory to produce a new car model, with plans to produce 23k units during the first five years of operation.

And there’s more to come: A number of companies are looking to either expand their local production or start assembling their units locally, a government official previously told us, naming GB Corp, Chevrolet, and Global Auto. The companies alongside the aforementioned General Motors, Nissan, and Kasrawy Group are looking to participate in the upcoming Egyptian Automotive Industry Development Program (AIDP), which will offer incentives to auto players with the aim of localizing the industry.

The details: GB Corp is looking to assemble Chery vehicles locally, while Kasrawy Group is looking to begin locally assembling Chinese Jetour and Jac car models. One investor has already been granted the necessary approvals to assemble one of its SUV models in the Tenth of Ramadan industrial zone.

Increasing local components is key: The government is looking into increasing the required percentage of local components in car manufacturing and aims to wrap up these studies ahead of having global firms manufacture units locally in 2025, our source said.

Localizing the industry could address supply shortages: The interest being shown by companies to manufacture vehicles locally both to sell in the local market and to export will help ease the ongoing shortage in cars — tight restrictions on car imports have seen the market struggle to meet local demand for vehicles, Egyptian Association of Automobile Manufacturers head Khaled Saad told Enterprise. The move to localize car manufacturing will also see the state increase efforts to localize the manufacturing of auto parts and the tech required to produce them.

On the EV front: The government is planning to establish a 50k sqm local EV manufacturingfacility. The Public Enterprises Ministry is in advanced discussions with a Chinese firm to bring back the project of having state-owned El Nasr Automotive produce EVs alongside a foreign partner, our source tells us, adding that we can expect a final agreement before the end of the year.

TO HELP MOVE THINGS ALONG-

Incentives are still needed: The government needs to bring the long-awaited AIDP to life and introduce more industry-specific incentives to accelerate the localization of the auto industry, Hussein Moustafa, a member of the Chamber of Commerce auto division, told Enterprise.

Remember: The strategy, first introduced in 2022, will include incentives to localize the electric vehicle and automotive feeder industries under the AIDP, with the aim of enhancing the country’s existing assembly and manufacturing capabilities — and of encouraging new investment to the sector.

There also need to be additional incentives for EVs, he added, pointing to the need to increase the local component requirement to 45-65%. The sentiment was shared by Al Amal Auto Chairman Amr Soliman, who emphasized the need for incentives in the form of tax breaks to encourage production.

Despite the government’s push for localization, challenges still remain for firms looking to produce locally, industry sources tell us. These challenges include:

  • Limited local demand, driven by the continuing rise in car prices;
  • The presence of zero customs trade agreements, which makes it difficult for locally-made units to compete with those imported and therefore requires the state to grant them preferential treatment;
  • The lack of clear tax incentives and instances of double taxation.

Car replacement initiative could see a comeback: The Finance Ministry is looking into relaunching the initiative to replace old cars with dual-fuel models in light of the gradual increase of production capacities in the country’s auto manufacturing factories. The government is expected to sign agreements to relaunch the program in 1Q 2025, ministry sources tell us.

Remember: The government in 2021 began a multi-year natural gas transition plan to have some 250k old cars be taken off the road and outfitted with dual-fuel engines. Egypt has handed over more than 28k cars to beneficiaries of the initiative to replace car models with greener substitutes.


Your top industrial development stories for the week:

  • A USD 60 mn carbon black factory in the making? One of India’s largest black carbon producers is interested in setting up a USD 60 mn plant in Egypt.
  • Veterinary vaccine factory in the works? The Agriculture Ministry wants to build a veterinary vaccine production plant targeting exports to African and Asian markets.
  • Kraft Heinz doubles production capacity: Kraft Heinz is set to inaugurate USD 50 mn expansions to its factory in Egypt this month.

SEPTEMBER

16 July-15 October (Tuesday-Tuesday): In the Company of Mahmoud Said exhibition at Aisha Fahmy Palace.

11 June-2 September (Tuesday-Monday): Afashat w Aflam exhibition at Bibliothek.

1-4 September (Monday-Wednesday): International Food, Beverage & SuperMarket Equipment Exhibition 2024 at Cairo International Convention Centre.

3 September (Tuesday): Komedy Koshk stand up comedy at Boom Room, Open Air Mall.

4 September (Wednesday): Back to school at CJC.

6 September (Friday): The High Five stand up comedy show at Theatro Arkan.

12 September (Thursday): Idreesi Live in Cairo at Rawabet Art Space.

12-15 September (Thursday-Sunday): MEDFEST Egypt at AUC Tahrir Square.

13 September (Friday): Omar Khairat’s concert at ZED Park.

13 September (Friday): 100 Years of Singing Concert with Ali El Haggar at Cairo Opera House.

14 September - 19 October (Saturday-Saturday): Fiction Workshop with Mai Serhan at Diwan Heliopolis.

15 September (Sunday): National holiday in observance of Prophet Muhammad’s birthday (TBC).

19 September (Thursday): Omar Khairat concert at ZED Park.

20 September (Friday): Bikers Automotive Festival at El Leila El Kebira.

23-24 September (Monday-Tuesday): Omar Khairat concert at Cairo Opera House.

26-29 (Thursday-Sunday): She Arts festival at AUC Tahrir.

OCTOBER

6 October (Sunday): Armed Forces Day.

3-12 October (Thursday-Thursday): Film My Design festival at Zawya Cinema.

10-12 October (Thursday-Saturday): EVs Electrify! Expo & Conference 2024 at Egypt International Exhibition Center.

13-17 October (Friday-Tuesday): Cairo Water Week at The New Administrative Capital.

29-30 October (Tuesday-Wednesday): Intelligent Cities Exhibition & Conference (ICEC) at Waldorf Astoria.

NOVEMBER

14-16 November (Thursday-Saturday): Raabta Wellness Festival at El Gouna.

DECEMBER

14 December (Saturday): The Marakez Pyramids Half Marathon.

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