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WHAT WE’RE TRACKING TONIGHT

Arabia Developments to invest up to EGP 30 bn in hospitality sector

Good afternoon, friends, and welcome to the start of another workweek. As is usually the case with Sundays, it seems the news cycle is still getting some much needed rest.

THE BIG STORY TODAY-

Arabia Developments will invest up to EGP 30 bn to build 2k hotel rooms and serviced apartments at its Sun Capital project in Sixth October Gardens by 2029, Vice President for Technical Affairs Amr Diab Radi told Asharq Business. The investment — equivalent to c.USD 620 mn — will go towards three hotels in the development, including a Concorde-branded hotel set to begin operations in 2026.

REMEMBER- Egypt plans to more than double tourist footfall to 30 mn tourists a year by 2030, from 15.7 mn in 2024. To help accommodate the nearly doubling in tourist numbers, the government is working to expand room capacity to 500k from 228k.

THE BIG STORY ABROAD-

It’s a calm day in the business press, with Zelenskyy’s Independence Day speech getting the most ink across global headlines.

Ukrainian President Volodymyr Zelenskyy marked the country’s Independence Day with a speech in Kyiv today, vowing to continue fighting for freedom. "We need a just peace, a peace where our future will be decided only by us," Zelenskyy said in an address to his nation. "Ukraine has not yet won, but it has certainly not lost,” he added. The Ukrainian president’s speech follows Moscow’s announcement that Ukraine had attacked Russian power and energy facilities overnight, leading to a fire at a nuclear power plant in the western Kursk region. No fatalities or injuries have been recorded, however, and the fire was quickly put out. (New York Times | BBC)

enterprise

*** It’s Inside Industry day — your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

In today’s issue: We’re taking a look at Egypt’s counterfeit cables market and its rising dangers.

☀️ TOMORROW’S WEATHER- We’re in for a slightly cooler day tomorrow, with temperatures in Cairo set to peak at 36°C, before cooling down to 25°C. Up north, we’re expecting some wind with a high of 29°C and a low of 27°C, according to our favorite weather app.

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FOR YOUR COMMUTE

AI sneaks its way into YouTube

📹 It’s getting increasingly harder to spot AI generated images and videos. Recent revelations about YouTube suggest it might only get harder from here. AI-infused social media seems to have reached unnerving levels as viewers on the platform notice signs of AI enhancement in the videos they watch, according to the Atlantic. Even more unnerving is the fact that creators are not informed.

AI upscaling, trust downgrading. Multiple creators have spoken up about this apparent violation, with one YouTuber, Mr. Bravo, claiming his VCR videos with an “authentic 80s aesthetic” end up looking completely different after being uploaded. The filter used by YouTube erased the intended visual purpose behind his videos. Other YouTubers also complained about seeing the same effect on their YouTube shorts.

This over-enhancement in an image’s resolution is noticeable to viewers, and could lead to mistrust between a creator and their audience, who could reasonably assume they’re “cutting corners” and creating fake content using AI. Although these enhancements only appeared on select videos as part of the experiment for now, the prospect of a platform-wide change is not a promising one for both creators and viewers.

YouTube is “experimenting.” According to YouTube’s spokesperson Allison Toh, the Google subsidiary is using image enhancement technology — supposedly not generative AI — to sharpen content. More specifically, YouTube is trying to “unblur, denoise, and improve clarity” through traditional machine learning. These terms indicate use of a diffusion model to refine existing images that bears similarities to generative AI’s process to create new videos.

AI is already settled in. Apart from the unexplained image enhancement tests, YouTube has already embraced AI use through a feature that allows users to create and post AI-generated short videos. Other platforms like TikTok, Snapchat, and Meta’s Facebook, Instagram, and Whatsapp have also established AI-generated tools for content creation. And lest we forget, Meta was found lurking in its users’ private and unpublished photos for AI training purposes.

The AI image takeover is only getting started. Just announced, Meta secured access to Midjourney aesthetic technology to integrate into its own models and products, according to the Verge. Using Midjourney’s leading tech in AI image and video generation, Meta plans on upgrading feeds with AI-generated content. As Meta goes full steam ahead with AI imagery across its platforms, we could be close to witnessing social media turn into an AI-powered simulation of what it used to be.

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ON THE TUBE TONIGHT

My Oxford Year isn’t your average romcom

📺 Netflix’s latest romcom isn’t your average feel-good film. Starring Sofia Carson and Corey Mylchreest — who you might recognize as the young King George from Bridgerton — My Oxford Year, based on the 2018 novel of the same name, follows Anna (Carson), an ambitious postgraduate student who decides to put her predestined career on hold to pursue an education in poetry at Oxford University. For Anna, poetry was once her dream, yet the years would see her set it aside for a cookie-cutter corporate path — but not before getting a taste of it for just one year.

The bubble soon bursts. Upon arriving in Oxford, Anna quickly discovers that the city she long idolized isn’t as romantic as she once thought it to be. Her neighbours are dismissive, and a speeding driver in a sports car gives her quite the splash. After running into the driver in a fast food joint, Anna gives him a piece of her mind. Not long after, she begins classes, where she finds out the professor she crossed the pond for has been replaced by none other than affluent, sportscar-driving Jamie (Mylchreest).

A not-so-meet-cute: Naturally, the pair isn’t off to a good start — and Jamie’s attempts to make up for his mishap with a cake doesn’t quite land either. Yet, as time passes, they find themselves brought closer together by their shared love of poetry. Soon, Jamie and Anna begin to fall in love, agreeing to “keep it casual.”

“Do you think things are only meaningful if they last forever?” As our protagonists find themselves falling head over heels for one another, Jamie shockingly begins to withdraw, leaving Anna hurt and confused. Initially believing Jamie was in love with another woman, she finds out that the truth is much more unpleasant. While we will abstain from further details to avoid spoilers, we’ll give you a hint: the movie is produced by the same team behind The Fault in Our Stars.

My Oxford Year is worth your time. Initially giving the impression of a standard Netflix romcom, My Oxford Year throws audiences in for a loop. The film quickly takes a depressing turn, yet does so in a way that does not feel forced. Its IMDB score of 5.9 certainly doesn’t do it justice, and we found the movie an engaging experience with memorable moments, a cozy atmosphere, and great dialogue. At its core, My Oxford Year offers a valuable lesson: dreams must be chased before it's too late. You might, however, want to keep a tissue pack handy.

WHERE TO WATCH: You can stream My Oxford Year on Netflix. Catch the trailer on YouTube (runtime: 2:40).

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Sports

Intense face-offs across major leagues

Real Madrid will be paying the newly-promoted Real Oviedo a visit in the second round of La Liga at the Estadio Carlos Tartiere at 10:30pm. The Whites kicked off the season quietly following a tough 1-0 victory against Osasuna in the opening round, and have their eyes set on their first away victory tonight to make it clear they’re not here to play around.

Other matches in the Spanish league on our radar tonight:

  • Osasuna vs. Valencia (6pm).
  • Real Sociedad vs. Espanyol (8:30pm).
  • Villarreal vs. Girona (8:30pm).


The second round of the English Premier League continues today with three key matches. Fulham is set to host Manchester United at 6:30pm. The Red Devils are looking to make up for their poor start to the season following a home defeat to Arsenal.

At 4pm, Crystal Palace will be hosting Nottingham Forest in what is set to be a difficult match for the latter, as Crystal Palace has unfinished business with Nottingham Forest, after being relegated from the Europa League to the Conference League, with Forest taking their place

Also at 4pm: Everton and Brighton face off.


Other major European league matches on our radar:

  • Mönchengladbach vs. Hamburg (6:30pm).
  • Juventus vs. Parma (9:45pm).
  • Atalanta vs. Pisa (9:45pm).
  • Lille vs. Monaco (9:45pm).


Over at the Egyptian Premier League, the fourth week kicks off today with three intense matches:

  • Al Ittihad vs. Al Ahly Bank (6pm).
  • Tala’ea El Gaish vs. Ismaily (9pm).
  • Enppi vs. El Gouna (9pm).

This publication is proudly sponsored by

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OUT AND ABOUT

Head to Kiki’s Sage for Wegz’ upcoming album launch party

MARK YOUR CALENDAR-

🎤 Calling all Wegz superfans: The chart-topper is launching his newest album at Kiki’s Sage in Hacienda Heneish. Don’t miss out on this special live performance from the rap artist on Friday, 29 August. Book your tickets on Kiki’s Sage’s website.

HAPPENING THIS WEEK-

Jordanian band Jadal is bringing pop rock to Bibliotheca Alexandrina tonight. Don’t miss out and book your tickets from Bibliotheca Alexandrina’s website.

Go off-script for a night of unscripted comedy with improv group Zay Mateegy at Cairo Jazz Club 610. Don’t miss out on the chance to unwind with a laugh on Tuesday, 26 August. Get your tickets from Ticketsmarché.

Icons Ruby and Ramy Sabry to light it up at the Tiatro Romano Festival on Thursday, 28 August. Keep the fun Sahel summer nights going and get your tickets through Ticketsmarché.

Hitmaker Tul8te to wrap up the New Alamein Festival on Friday, 29 August. Enjoy an unforgettable night of his captivating pop melodies at U Arena. Head to Tazkarti for tickets.

Solomun is ending the Sahel season with one heck of a bang. On Friday, 29 August, the Bosnian-German DJ will be headlining the season’s closing party at D-Bay. A global deep house and techno icon, Solomun is going to make sure Sahel 2025 will be a tough act to follow. You can get your tickets from Ticket Egypt.

HAPPENING LATER-

Nostalgia called, and Nancy Ajram and Hamaki are picking up on Saturday, 30 August at the Address Beach Resort. The duo will be performing back to back as part of the Layali Marassi festival. Tickets can be purchased through Ticketsmarché.

Get ready to laugh the night away with Lebanese comedian John Achkar as he makes a stop in Cairo as part of his Wagef world tour. Comedy buffs can catch him live at Sheikh Zayed’s Arkan Theatre on Wednesday, 3 September. Get your tickets at Ticketsmarché.

George Wassuf fan? Saad El Oud is here to switch things up with an intimate George Wassuf tribute night at Madinaty’s Boom Room on Wednesday, 10 September. Book your tickets on Ticketsmarché.

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GO WITH THE FLOW

What the markets are doing on 24 August 2025

The EGX30 rose 0.5% at today’s close on turnover of EGP 3.8 bn (28.1% below the 90-day average). Local investors were the sole net buyers. The index is up 20.4% YTD.

In the green: Misr Cement (+9.0%), Eastern Company (+3.7%), and Egypt Kuwait Holding -EGP (+2.7%).

In the red: Orascom Development (-1.5%), ADIB (-1.5%), and Arabian Cement (-1.3%).

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INSIDE INDUSTRY

How counterfeit cables threaten Egyptian lives and the economy

🏭 Egypt has seen more than 245k fires since 2020, claiming around 1.13k lives and injuring 4.2k others. One of the biggest culprits, experts warn, is the flood of counterfeit cables on the market — a trade worth as much as EGP 4 bn each year. Despite stepped-up efforts by both the state and private sector to fight counterfeiting and tighten oversight, specialists say the crisis won’t be solved without comprehensive maintenance of electrical connections and tougher legislation to protect lives and infrastructure.

By the numbers: The 254k fire accidents reported between 2020 and 2024 averaged 400 fires every three days, according to data from state statistics agency Capmas. While the number of fires fell 10% over that period, fatalities climbed 17% to 232 in 2024. Electrical short circuits were responsible for more than one in five incidents, with one-third occurring in homes and 40% in garbage-filled empty lots. Summer months saw a spike in fire accidents, underscoring gaps in household safety and waste management.

Rising summer blazes aren’t just about higher temperatures or electricity loads, they reflect what the Cairo Chamber of Commerce’s Exporters Division head Ahmed Zaki calls “an imminent threat to Egypt’s economy and commercial stability.” He traces today’s fire crisis back to compounding problems since 2007, pointing to deep weaknesses in the country’s electrical infrastructure.

The root cause, Zaki tells EnterpriseAM, lies in unlicensed “backstreet factories” producing substandard cables and electrical gear at half the price of originals. These outfits don’t just ignore safety standards — they also counterfeit trusted brands, fooling buyers and flooding the market with products that amount to “ticking timebombs” in homes and factories, Elsewedy Cables General Manager Amr El Sawaf tells EnterpriseAM that the domestic market for counterfeit cables is worth EGP 3-4 bn annually.

Genuine cables use copper with 99.99% purity and heat-resistant insulation, ensuring safe operation. Counterfeits, by contrast, use copper at just 96% purity, which overheats dangerously, melts insulation, and sparks short circuits — the trigger for most fires, Zaki explains.

El Sewedy, Egypt’s biggest cable maker, says it relies on top-grade raw materials tested with advanced tech to meet international standards. To help customers tell the difference, it’s now using anti-counterfeit coding systems and AI-based product verification, El Sawaf tells us.

The danger isn’t confined to households, as counterfeit cables have also made their way into major projects. Some contractors cut costs by installing them in public and private developments. The result? vital facilities left vulnerable to catastrophic fires, Middle East OSHA head Mohamed Bahloul tells EnterpriseAM.

The government has tightened oversight and updated laws to curb counterfeit products, which El Sawaf says has improved consumer trust and cut the circulation of non-compliant goods. But growing demand still leaves gaps. He called for stronger state-private cooperation through data sharing on fake products, joint awareness campaigns, and more rigorous field inspections. El Sewedy is also pursuing legal action against counterfeiters and running awareness drives for traders and customers to reinforce trust in its products.

These efforts are giving local industry more credibility and encouraging companies to invest further and expand production to serve both domestic and export markets, El Sawaf added.

Experts agree on two urgent measures: First, comprehensive inspection and maintenance of electrical systems in both vital infrastructure and private facilities. Second, a new deterrent law that would impose strict penalties on anyone producing or trading in counterfeit cables — to safeguard lives, infrastructure, and the economy against future disasters.


Your top industrial development stories for the week:

  • Futek plans to invest EGP 1 bn to manufacture smart meters and upgrade its production lines. The company is also considering expanding into Saudi Arabia and the UAE to tap rising demand for energy-efficient products in the Gulf. (Al Borsa)
  • Indian pharma player BDR Group is in talks to establish a facility for biologics and cancer meds in Egypt. Health Minister Khaled Abdel Ghaffar directed stakeholders to set a clear timeline for execution and expedite the registration of BDR’s products with the Egyptian Drug Authority.
  • Two Chinese smartphone makers are looking to locally manufacture their phones in Egypt under a six-month pilot investment, which will see HKEX-listed Coolpad and KXD invest EGP 100 mn in an experimental first stage.

📅 AUGUST

24 August (Sunday): Jadal at Bibliotheca Alexandrina.

26 August (Tuesday): Zay Mategy comedy show at CJC 610.

28 August (Thursday): Ruby and Ramy Sabry at Tiatro Romano.

28-29 August (Thursday - Friday): Never Again at Rawabet Art Space.

29 August (Friday): Solomun at D-Bay.

29 August (Friday): Wegz album launch at Kiki’s Sage.

29 August (Friday): Tul8te at U Arena.

29 August (Friday): Cairokee at U Arena.

30 August (Saturday): Nancy Ajram and Hamaki at The Address Beach Resort.

SEPTEMBER

1-7 (Monday - Sunday): Amira Selim singing masterclass at Khayal Arts and Music Academy.

3 September (Wednesday): John Achkar at Arkan Theatre.

4 September (Thursday): Al Mawlid Al Nabawi.

6 September (Saturday): Medhat Saleh at The Address Beach Resort.

10 September (Wednesday): George Wassuf tribute night at Madinaty’s Boom Room.

13 September (Saturday): Wael Gassar and Reham Abdelhakim at The Address Beach Resort.

18 September (Thursday): Ragheb Allama at The Address Beach Resort.

19 September (Friday): Tamer Ashour at The Address Beach Resort.

20 September (Saturday): Assala and Ahmed Saad at The Address Beach Resort.

OCTOBER

6 October (Monday): Armed forces day.

7 October (Tuesday): Enterprise Egypt Forum 2025.

10 October (Friday): Anyma at The Great Pyramids.

15 October (Wednesday): Scorpions concert at New Capital.

16-24 October (Thursday-Friday): Gouna Film Festival.

NOVEMBER

11 November - 7 December (Tuesday - Sunday): Forever is Now at the Great Pyramids of Giza.

DECEMBER

19 December (Friday): DJ Tiësto at the Giza Plateau.

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