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How to run a meeting people don’t hate

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WHAT WE’RE TRACKING TONIGHT

Egypt to end phone import exemptions after local production surge

Good afternoon, friends, and happy hump day. On the docket are the details on the end of the phone import exemption, Trump’s intensifying Greenland push, and a guide to making your meetings shorter, sharper, and less painful.

THE BIG STORY TODAY-

? The Madbouly government has ended the customs exemption for mobile phones purchased from abroad by travellers, effective tomorrow, Wednesday, 21 January, according to a joint statement from the Egyptian Customs Authority and the National Telecommunications Regulatory Authority (NTRA). This completes the rollout of the mobile phone governance system launched in January 2025, which had temporarily allowed one dutyfree device per passenger while the local manufacturing base scaled up.

Why now? The move aims to protect a rapidly growing domestic industry that now boasts 15 manufacturers producing 20 mn devices annually, Customs Authority head Ahmed Amwi told EnterpriseAM.

Why it matters: This marks a significant pivot toward “industrial protectionism” aimed at making domestic brands the default choice for Egyptian consumers. By restricting the flow of individual imports — often resold through informal channels — the state is funneling demand toward official local agents and domestic plants.

**Look for the full breakdown in tomorrow morning’s issue of EnterpriseAM.

THE BIG STORY ABROAD-

? The international press remains dominated by US President Donald Trump and his ongoing standoff with the EU. Ahead of his expected appearance at the World Economic Forum in Davos, Trump says there’s “no going back” on Greenland, claiming the Arctic island is “imperative for National and World Security.”

Trump is also pressing ahead with his Board of Peace plans, extending invitations to leaders from Egypt, the UAE, and Saudi Arabia, among others, with a signing ceremony set for Davos. French President Emmanuel Macron reportedly declined his seat on the Board of Peace for Gaza, prompting Trump to threaten a 200% tariff on French wines and champagne.

^^Read more on: Reuters and CNBC here and here.

India plans to double bilateral trade with the UAE to USD 200 bn by 2032 after signing a USD 3 bn deal on Monday for the purchase of liquified natural gas. The 10-year agreement mandates that the Abu Dhabi National Oil Company supply LNG starting 2028 to India’s government-owned Hindustan Petroleum Corporation, making India the UAE’s largest LNG customer, accounting for 20% of sales by 2029.

^^Read more on: CNBC and Reuters.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The Madbouly government is preparing an integrated incentive package designed to attract EGP 3 tn in real estate investment between 2026 and 2030. The plan centers on a massive land bank of 115 mn square meters, valued at over EGP 500 bn, which will be offered to local and foreign developers under a revised fiscal and regulatory framework;
  • Hong Kong-based garment giant Crystal International is establishing a USD 350 mn integrated textile complex in Elsewedy Industrial Development’s Industria October. The project marks one of the largest foreign direct investments in Egypt’s textile sector in recent years and is estimated to create 20k jobs;
  • Banks, buyers, and real estate developers may soon have a new tool to help them manage risk in real estate sales: title ins. GIG Egypt officially applied to the Financial Regulatory Authority for a license to issue the country’s first real estate title ins. policy.

☀️ TOMORROW’S WEATHER- We’re in for a slightly warmer day in Cairo tomorrow, with the mercury set to peak at a sunny 22°C before cooling down to 14°C, according to our favorite weather app.

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CORPORATE CULTURE

How to run a meeting people don’t hate

? Say goodbye to meetings that could’ve been emails: When a meeting gets canceled, most people let out a sigh of relief, quietly questioning whether it needed to be scheduled in the first place. Wasting hours in unproductive meetings has almost become standard practice in corporate life, something both employees and managers are expected to endure. But any efficiently run workplace should respect people’s time by making meetings fewer, shorter, and more purposeful. Here’s our guide to running meetings that are actually worth everyone’s time.

Start by asking: Is this worth a meeting at all?

Before sending that calendar invite, consider what you want to accomplish. Companies that over-rely on meetings as their primary mode of communication often have deeper issues in how information flows, according to Matt Abrahams, a Stanford University lecturer. The ability to write clear, concise emails or Slack and Teams messages is an underrated skill.

Examine your company’s culture: Does it encourage thoughtful, independent decision-making, or is it defaulting to group meetings as a safety net? A 2023 McKinsey report suggests treating leadership’s time as a limited resource — not unlike financial capital — and being more deliberate about when to bring people together.

Bokra CEO Ayman El Sawy agrees. Meetings should ideally be “just a confirmation of things already discussed,” not a space for basic alignment. “If people are prepared and internal communication is strong, there’s no reason a meeting should go beyond 10 minutes.”

Consider async alternatives: Asynchronous communication offers a practical alternative to meeting overload. Companies like GitHub and Atlassian encourage teams to document decisions, share updates via memos, and collaborate in shared workspaces instead of relying on live calls, the Financial Times reports. “It’s just about ensuring that when I sit down to work, I have the information I need to start,” says GitHub COO Kyle Daigle. While async isn’t a total replacement for real-time interaction, it reduces unnecessary meetings and lets teams focus on their own time.

Differentiate between meeting types

Not every meeting needs to happen live — and not all meetings serve the same purpose. Presentations where one person talks at a deck? Share the slides or record a short video instead, then use meeting time for actual discussion. Status updates? Move them to Slack or a written roundup.

What’s left should fall into one of three categories: decision-making meetings, which need a clear outcome and ideally a designated decision-maker; creative or coordination meetings for idea generation and planning; and information-sharing meetings, which often add the least value and can usually be replaced with async updates.

El Sawy notes that meeting culture should evolve with an organization’s maturity. “In a startup, especially during the early years, regular meetings with follow-ups are necessary,” he says. “But if you’re 10 years in and still having the same kind of meetings, that’s inefficient. The context matters — phase, size, and team experience all play a role.”

Always have an agenda

If a meeting does need to happen, it should have a clearly defined purpose. A vague subject line like “project check-in” doesn’t cut it. Everyone walking in — or logging on — should know what the meeting is meant to accomplish and what decisions need to be made. Attach a brief, well-thought-out agenda and stick to it. Prioritize items so the most important points are addressed first, especially if people have hard stops. El Sawy is emphatic: “Everyone needs to know what the meeting is about, come in ready with the agenda, vision, and task.” Without that, he says, there’s no need for a meeting at all.

Clarify each participant’s role

Defining roles beforehand eliminates confusion and ensures each person contributes meaningfully. McKinsey outlines four roles worth applying: the decision-maker, who owns the final call; advisors, who provide input but don’t decide; recommenders, who do the homework and suggest a path forward; and execution partners, who will carry out the decision. If someone doesn’t fit one of these roles, they likely don’t need to be there.

This clarity comes with time, El Sawy says. “There’s a learning curve, [especially at the junior level]. But once people understand the company’s style, it becomes easier to conduct proper meetings.”

Keep communication focused

Begin by stating the objective upfront so everyone is aligned. Steer the conversation with pointed, goal-oriented questions that drive toward a conclusion. As the meeting progresses, it’s up to the leader to keep things on track — cutting through digressions and bringing the group back to the core agenda. That said, control shouldn’t come at the expense of collaboration. Effective facilitators create space for others to contribute, ensuring the conversation reflects a range of perspectives while staying on course.

Rethink the clock

People often schedule meetings based on personal convenience rather than team capacity, overlooking how back-to-back calls drain focus, Abrahams says. Shifting meetings to less crowded parts of the day — and tailoring their length to the task at hand — can lead to better engagement and sharper outcomes. “A 22-minute meeting might be all you need,” he notes.

Short meetings are often the most effective, with attention spans slipping as discussions drag on. If 15 minutes is enough, don’t stretch it to fill the default 30. And crucially, send materials in advance — wasting time pulling up documents mid-call is a fast track to losing the room.

El Sawy puts it simply: “If senior management is doing 10-minute meetings, it forces everyone to be more organized. It creates harmony — and it promotes work-life balance. When you’re aligned before a meeting, work gets done faster, and you don’t have to stay overtime.”

How to know it’s working

Better meetings should translate into tangible results — but how do you measure progress? A few signs you’re on the right track: meetings end with clear next steps, followup emails don’t rehash what was already discussed, and your calendar starts to feel lighter without productivity slipping. If people stop dreading the weekly standup or actually show up prepared, that’s a W. The ultimate test is simple: are decisions getting made faster, and is less time being wasted getting there?

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DRINK THIS TONIGHT

ReQaf’s Nile Blend steeps coffee in Egypt’s tea culture

The premise sounds almost too simple: freshly ground coffee, sealed in a fabric bag, brewed like tea. ReQaf ’s new Nile Blend is the first product of its kind made in Egypt — the company built its own production line to make it happen — and after testing it for the week at EnterpriseAM HQ, we can say that it’s a genuinely clever solution to a problem most of us didn’t realize could be solved.

The experience is as straightforward (and tea-like) as it gets, and what you get is a clean, earthy cup that tastes like a solid americano — no bitterness, no grit, and no fuss. The blend is 80% Arabica and 20% Robusta at a medium roast, and works well with milk, though those who prefer a stronger hit will probably want to drink it black.

Reception to the strength has been mixed at the office — if you’re used to espresso or regularly order extra shots, this might feel lighter than your usual cup. But for anyone whose baseline is a standard americano or filter coffee, it hits the mark.

One thing that might catch you off guard: the bag puffs up when it starts to steep. It seems like a bug, but it’s actually a feature and a sign of freshness. Founder Aly Khattab explained that this happens because the coffee is freshly ground and still contains carbon dioxide and volatile aromatics — compounds that escape during brewing (which aficionados may know as blooming). Stale ground coffee, by contrast, has already lost those gasses, which is why it tends to taste flat and bitter.

The origin story is as charming as the product. Khattab says his wife kept asking why coffee couldn’t come in a tea bag and the idea stuck, but at the time, no production facility in Egypt could make it happen. Years later, ReQaf built the capability themselves. The result is a product that feels familiar in form but fills a gap in the market — an easy, portable option for people who want better coffee without the equipment or effort.

At EGP 350 for a box of 10 bags, it’s not competing with instant coffee on price. But it is competing on taste, and it comes out on top handily. The convenience is comparable, but the flavor is in a different league. If 10 bags seems like too few for those of you who are fellow caffeine addicts or seasoned tea drinkers who buy in bulk, ReQaf is one step ahead. Khattab says they plan on releasing a box of 30 bags very soon.

WHERE TO GET IT- The Nile Blend is currently only available on ReQaf’s website, with plans to expand exclusively with one offline retailer and one online supermarket mid-February. Our order arrived in one business day, so you won’t have to wait too long.

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Sports

Champions anthem on repeat: Arsenal, Inter Milan, Real Madrid, and PSG take the field

The UEFA Champions League is back in full force tonight as the league phase resumes with the kick-off of matchday seven. Leading the charts is a high-stakes encounter between league leaders Arsenal and Serie A leaders Inter Milan. The Gunners are looking to maintain their momentum and solidify their position on top. The match kicks off at 10pm and will be broadcast on BeIN Sports 2.

AND- Real Madrid will be taking on AS Monaco. Currently sitting in seventh place, Los Blancos are desperate for three points to break into the top eight and secure direct qualification. This follows a string of underwhelming performances and shock defeats that recently led to the departure of manager Xabi Alonso. The match also kicks off at 10pm, and will be broadcast on BeIN Sports 1.

ALSO- Defending champions PSG go head-to-head and toe-to-toe with Sporting CP. The Frenchmen are looking to defend their title and send the Portuguese packing. The match will be broadcast on BeIN Sports 3 at 10pm as well.

Other fixtures on our radar:

  • Bodø/Glimt vs. Manchester City — (7:45pm, watch on BeIN Sports 2);
  • Villareal vs. Ajax — (10pm, watch on BeIN Sports 7);
  • Tottenham Hotspur vs. Borussia Dortmund — (10pm, watch on BeIN Sports 4);
  • FC Copenhagen vs. Napoli — (10pm, watch on BeIN Sports 5);
  • Olympiacos vs. Bayer Leverkusen — (10pm, watch on BeIN Sports 6).

This publication is proudly sponsored by

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Mark Your Calendar

GEM night with Bryan Adams

? Another live performance at the Grand Egyptian Museum? Count us in. This time, multi-platinum Canadian singer-songwriter Bryan Adams is taking over GEM nights on Friday, 13 February with a setlist of his biggest hits. Tickets are available on Tazkarti.

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GO WITH THE FLOW

What the markets are doing on 20 January 2026

The EGX30 rose 1.9% at today’s close on turnover of EGP 7.5 bn (39.7% above the 90-day average). International investors were the sole net buyers. The index is up 9.7% YTD.

In the green: Telecom Egypt (+8.4%), E-finance (+7.0%), and ADIB (+5.3%).

In the red: Egypt Aluminum (-2.6%), Arabian Cement (-1.6%), and Juhayna (-1.4%).


?️ JANUARY

21 January (Wednesday): Black Theama x Wust El Balad at CJC 610.

21 January - 3 February (Wednesday-Tuesday): Cairo International Book Fair.

22 January (Thursday): Tablet El Sitt in Downtown at Hilton Cairo Grand Nile.

22 January (Thursday): Disco Misr at Noi Metropoli, New Giza.

22-24 January (Friday-Thursday): El Sett Art exhibition at Cinema Radio.

23 January (Friday): Cairo International Book Fair opening ceremony.

23 January (Friday): Fatma Said at the GEM.

23 January (Friday): Saad Eloud at Hilton Cairo Grand Nile.

23 January (Friday): Amr Selim at Cairo Opera House, Zamalek.

24 January (Saturday): Mahmoud Rodaideh at CJC 610.

25 January (Sunday): January 25th Revolution / National Police Day.

26 January (Monday): Alaa El Sheikh X Boom Room at Open Air Mall, Madinaty.

29 January (Thursday): Official holiday in observance of the 25 January Revolution and Police Day.

29 January (Thursday): Tommyy at Theatro Arkan.

30 January (Friday): Cairo Marathon normal registration ends.

31 January (Saturday): Eyad El Mogy: El Sabt El Momtaz - The Last Dance at Hilton Cairo Grand Nile.

FEBRUARY

6 December - 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

7 February (Saturday): Cairo Flea Market at Al Horreya Garden.

11-15 February (Wednesday-Sunday): Animatex at AUC Tahrir Square.

13 February (Friday): Bryan Adams at the GEM.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

APRIL

2 April (Thursday): Hany Shaker at Theatro Arkan.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

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