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Earworm

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WHAT WE’RE TRACKING TONIGHT

Spiro Spathis plans for local and international expansion

Good afternoon, friends, and a very happy Thursday. We’ve made it through another busy week together, and a three-day weekend awaits us. But before we jump into the long weekend, we’re taking the lid off the agenda for this year’s EnterpriseAM Finance Forum, taking place on Tuesday, 24 September.

Headlining the EnterpriseAM Finance Forum: We’ll be joined for the first time on stage by a senior government official, who’s joining us to outline a vision for where we’re going as a community and as an economy. The keynote interview will get underway at 9am sharp, and you won’t want to miss our exclusive networking breakfast from 8am.

Among the topics on the agenda, which you can view here:

  • Welcome to the hot seat — top industry CEOs set the tone by addressing the biggest (and toughest) questions of the day.
  • Looking from the outside in — what foreign investors and strategics think about Egypt right now.
  • The only asset class in town — It’s real estate or nothing. We’ll get into the ins and outs of the industry, how it’s financing itself, which areas (and price points) are next, and more.
  • Gazing into that crystal ball — The outlook for dealflow in 2025, from M&A and IPOs to securitization, FX and more.
  • A once in a generation opportunity? — A deep dive into the promise and pitfalls of the emerging energy economy.
  • Do we really love banking SMEs? — With NBFIs and fintech players staking their claims, banks are starting to take the SME market seriously.
  • The NBFI panel — The resilience of the Egyptian consumer is the business story of the decade. How are banks and NBFS players building sustainable businesses? What are the opportunities — and credit worries — in the B2B space?

Haven’t requested an invitation yet? Do it today — space is limited. Tap or click heretolet us know you’re interested.

** IMPORTANT NOTE — If you’ve already received your invitation on email, you *must* click through to confirm you’re attending.

THE BIG STORY TODAY

Spiro Spathis’ Mymco plans to set up a new factory at 10th of Ramadan City with an expected investment of EUR 7 mn. Construction of the Mymco brand’s new factory is slated for 4Q 2024, and is expected to begin operating by the end of 2025, Mymco’s Commercial Director Youssef Talaat told local media. The soft drink company is currently operating through a contract manufacturer, and aims to increase production to 400 mn bottles once the factory is up and running. The company is also planning to expand into the Gulf through franchises, using the region as an export base for neighboring countries.

Spiro Spathis has seen a huge surge in sales amid the boycott of US sodamakers, seeing a rise in sales to EGP 100 mn in 2023 and expects to close the year with EGP 1 bn of sales.

THE BIG STORY ABROAD

It’s a busy day in international news, with many stories sharing the spotlight. The European Central Bank’s September monetary policy meeting commenced earlier today, and is expected to culminate in a quarter-point rate cut, marking its second reduction in deposit rates this year. As of the time of publication, European stocks have held, trading at 1.1% higher with an optimistic outlook. The press conference announcing the decisions made is expected shortly.

(CNBC)

All eyes are on Kamala Harris following her debate against her Republican opponent Donald Trump. The final weeks of the race are closing in, with Democratic US presidential candidate Kamala Harris gaining more ground by the day. Despite the popularity that gained her endorsements from Republican officials who have lost faith in Trump, Harris has much to address among Democratic voters. People are looking for radical change after dissatisfaction with US President Joe Biden’s empty promises, and found no comfort in Harris’s nebulous policies and non-committal stances. (NYT)

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Our new tax incentive package is out: The government yesterday announced its first batch of new amendments to the tax system, which aim to ease the burden on taxpayers and build greater trust in the tax system, from filing tax returns to resolving disputes and integrating the informal economy.
  • Sultan Ventures makes a play for MENA with Acasia takeover: US-based and also US-focussed — at least until now — venture firm Sultan Ventures has fully acquired local venture capital firm Acasia Group, formerly Cairo Angels.
  • Paymob secures USD 22 mn in funding: Local fintech startup Paymob has closed a USD 22 mn series B extension round, bringing its total series B funding to USD 72 mn.

☀️TOMORROW’S WEATHER- This week’s heatwave seems to be cooling down. We expect to see highs of 35°C in the capital tomorrow with a low of 23°C, according to our favorite weather app.

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FOR YOUR COMMUTE

The science behind the songs stuck in your head

We’ve all been there — a song plays on the radio and suddenly it’s stuck in your head, playing on repeat no matter how hard you try to shake it off. Studies have found that this is quite common, especially if you can play an instrument or are otherwise musically inclined. But that’s pretty much as far as the science goes. We don’t know exactly why musical earworms are so hard to ditch, but scientists have an idea which songs are more likely to stick.

What makes an earworm? It’s not just the song you’ve listened to last. A song with a fastertempo or where the artist holds longer notes are harder to shake off than others. The bad news is that these songs can pop into your head unprompted, triggered by a single note or by a phrase. Even worse, they’re harder to ignore if you’re working on a difficult task.

How to fight back: A 10-year-old study (evidence we’ve been trying to get these songs out of our head for a while) reports that chewing gum can help. Psychologist Emery Schubert believes that this works because the physical act of chewing the gum overrides the same parts of the brain that are involved with playing those earworms on repeat. If worse comes to worse, pick another catchy song you like more than the one you currently can’t shake off.

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ENTERPRISE RECOMMENDS

Laughs and life lessons

? ON THE TUBE TONIGHT-
(all times CLT)

Maybe a Girls Trip is all you need to unwind, and maybe belt out a few wild laughs. The film follows four lifelong friends — or the Flosse Posse, aka Ryan (Regina Hall), Sasha (Queen Latifah), Dina (Tiffany Haddish), and Lisa (Jada Pinkett Smith) — who reunite for a wild, unforgettable trip to New Orleans for the annual Essence Festival.

Each of them is dealing with their own personal struggle, but the trip provides a chance for them to reconnect and let loose. Along the way, they rediscover the importance of friendship, face their individual challenges head-on, and embrace the power of sisterhood, all while navigating hilarious and chaotic misadventures.

The group’s dynamic is electric, with each character adding their own element to the chaos. Haddish in particular steals every scene as the unapologetically outrageous Dina, delivering laugh-out-loud moments that are both outrageous and infectious. The chemistry between the actresses feels real, making their emotional moments just as powerful as the comedic ones.

Disclaimer: While it discusses wholesome themes of the importance of friendship, this is not a family-friendly film.

WHERE TO WATCH- You can watch the film on Netflix or watch the trailer here (runtime: 2:31).

The international break is finally over — but there are no matches today. The good news is that we have a long weekend of matches to look forward to.

The Premier League is back. Matchday 4 kicks off on Saturday with Southampton hosting Manchester United at 2:30pm. Manchester City, which leads the table and has yet to drop any points, will go head to head against Brentford at 5pm at Etihad Stadium, while Liverpool — also having retained all their points — will host Nottingham Forest at the same time.

The rest of the gameweek schedule is as follows:

  • Fulham vs. West Ham (Saturday, 5pm).
  • Crystal Palace vs. Leicester City (Saturday, 5pm).
  • Brighton vs. Ipswich Town (Saturday, 5pm).
  • Aston Villa vs. Everton (Saturday, 7pm).
  • Bournemouth vs. Chelsea (Saturday, 10pm).
  • Tottenham vs. Arsenal (Sunday, 4pm).
  • Wolverhampton vs. Newcastle United (Sunday, 6:30pm).

Don’t forget to join our Enterprise Fantasy League using this code dlrxz4 or by clicking on this link.

Real Madrid seeks the top title as they plan to face off against Real Sociedad on Saturday at 10pm in gameweek 5 of La Liga. The title defenders have already lost 4 points in 4 games, and are hoping to have their first two victories in a row after defeating Real Betis previously.

Hansi Flick’s Barcelona aims to strike fear in the opponents’ hearts with a fifth victory when they meet Girona on Sunday at 5:15pm. Sunday will also see Celta Vigo go head to head against Valladolid at 3pm, as Las Palmas clash against Athletic Club at 7:30pm, and Atletico Madrid play against Valencia at 10pm.

Also in European leagues:

  • Dortmund vs. Heidenheim — Bundesliga (Friday at 9:30pm).
  • Hoffenheim vs. Leverkusen — Bundesliga (Saturday at 4:30pm).
  • Empoli vs. Juventus — Serie A (Saturday at 7pm).
  • Holstein Kiel vs. Bayern Munich — Bundesliga (Saturday at 7:30 pm).
  • Milan vs. Venezia — Serie A (Saturday at 9:45pm).
  • PSG vs Brest — Ligue 1 (Saturday at 10pm).

Egyptian teams on African missions: Zamalek will kick off their campaign to defend the CAF Confederation Cup title when they clash against Kenya’s Police FC on Friday at 3pm in the round of 32, while Al Masry will travel to Libya to meet Al Hilal Benghazi on Sunday at 8pm in the same round of the competition. Over in the CAF Champions League, Al Ahly will travel to play against Kenya’s Gor Mahia on Sunday at 3pm in the round of 32, While Pyramids will host Rwanda’s APR on Saturday at 7pm in the same round.

? OUT AND ABOUT-
(all times CLT)

HAPPENING THIS WEEK-

Is running a marathon still on your bucket list? The TriFactory is teaming up with SODIC to bring you the SODIC Charity Run tomorrow through the landscapes of SODIC West. Register here to get in on the fun, picking between 3k, 5k, and 10k runs.

Ask and you shall receive: Kick off the long weekend with a fun night featuring Hisham Abbas as part of the Ma Yatloboho Al Mostame3oon night at CJC 610. The party starts tomorrow at 10pm. To reserve a spot, message their Facebook page.

The Cairo Flea Market is back at the Aquarium Grotto Garden on Saturday, 14 September. The market, featuring local products, antiques, and collectibles, will be held for one day only from 11am to 7pm.

Listen to people’s stories and tell your own at this interactive comedy show.Ain Gamal will take to the stage at the 6th edition MedFest EG. Enjoy the unique blend of comedy tomorrow at Ewart Hall in AUC Tahrir Square. Grab your tickets here.

Idreesi is back with another powerful performance. He’s once again about to perform the electro-pop and synth-pop sounds that have defined his career while fusing Arabic melodies and poetry. Book tickets for tonight's show here before it sells out.

Mark your calendars for the 100 Years of Singing Concert with Ali El Haggar: The singer’s performance will honor the late Baligh Hamdi. The show will take place at Cairo Opera House’s mail hall tomorrow at 8:30pm. Secure your seat here.

Discover Cairo's cinematic landmarks in the Cosmo Cinema Tour organized by Cairottes in collaboration with Medfest Egypt. The tour includes visits to famous cinematic landmarks, from film locations to cinemas, as well as screenings of short films at Zawya as part of the festival's program. The tour takes place this Saturday from 3pm to 10pm. Click here to register.

HAPPENING LATER-

The Ice Warrior Challenge makes a thrilling return to Ski Egypt, featuring over 20 challenging obstacles at freezing temperatures, this is the ultimate endurance test for athletes. The event will take place on Saturday 28 September starting at 9am. Book your spot here.

Music that captures the soul. Witness Fouad & Mounib as they display different human emotion through their Piano and Violin duet. The show will take place on Thursday, 26 September at Theatro Arkan, and will begin at 8pm. Get your tickets here.

? EARS TO THE GROUND-

60 Songs That Explain the ’90s is an exploration of a decade that reshaped the musical landscape. Hosted by Rob Harvilla, the podcast dives into 60 iconic tracks from the 1990s, dissecting their origins, their cultural impact, and their role in the evolution of music.

The ’90s were a pivotal era in music history. In each episode, Harvilla’s uses insightful analysis to examine a different song, unraveling how these tracks not only defined the decade but also set the stage for future musical trends. From the rise of grunge to the pop explosion led by artists like Britney Spears, the podcast captures the era’s vibrant soundscape.

Both Millennials and Gen Z will enjoy this podcast. We can all find common ground and appreciation for the decade’s diverse offerings, whether it's Paramore's punk-pop or the raw energy of alternative rock.

WHERE TO LISTEN- You can listen to the podcast on Apple Podcasts, iHeart, and Spotify.

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GO WITH THE FLOW

What the markets are doing on 12 September 2024

The EGX30 was almost flat at today’s close on turnover of EGP 3.6 bn (7.4% below the 90-day average). Regional investors were the sole net sellers. The index is up 22.5% YTD.

In the green: Eastern Company (+4.5%), Egypt Kuwait Holding - EGP (+3.6%), and Egypt Kuwait Holding - USD (+1.4%).

In the red: Ezz Steel (-3.5%), AMOC (-3.4%), and Elsewedy Electric (-2.9%).

This publication is proudly sponsored by


SEPTEMBER

16 July-15 October (Tuesday-Tuesday): In the Company of Mahmoud Said exhibition at Aisha Fahmy Palace.

3-18 September (Tuesday-Wednesday): Racines art exhibition at Art Corner Gallery.

12 September (Thursday): Idreesi Live in Cairo at Rawabet Art Space.

12-15 September (Thursday-Sunday): MEDFEST Egypt at AUC Tahrir Square.

13 September (Friday): TriFactory SODIC Charity Run.

13 September (Friday): Omar Khairat’s concert at ZED Park.

13 September (Friday): Ain Gamal X 6th edition MedFest EG at AUC Tahrir Square.

13 September (Friday): 100 Years of Singing Concert with Ali El Haggar at Cairo Opera House.

13 September (Friday): Ma Yatloboho Al Mostame3oon at CJC 610.

14 September (Saturday): Cairo Flea Market at Aquarium Grotto Garden.

14 September (Saturday): Cosmo Cinema Tour.

14 September (Saturday): Bashar Tagrob at Room Art Space Garden City.

14 September - 19 October (Saturday-Saturday): Fiction Workshop with Mai Serhan at Diwan Heliopolis.

15 September (Sunday): Comedy Hustle at Room Art Space New Cairo.

15 September (Sunday): National holiday in observance of Prophet Muhammad’s birthday (TBC).

17 September to 30 October (Tuesday-Saturday): Today in History exhibition at Gypsum Gallery.

19 September (Thursday): Omar Khairat concert at ZED Park.

20 September (Friday): Bikers Automotive Festival at El Leila El Kebira.

21 September (Saturday): Cairo Vintage Souq at Cinema Radio.

23-24 September (Monday-Tuesday): Omar Khairat concert at Cairo Opera House.

26-29 (Thursday-Sunday): She Arts festival at AUC Tahrir.

26 September (Thursday): Fouad & Mounib concert at Theatro Arkan.

27 September (Friday): The Artful You! Journaling Workshop at Diwan Heliopolis.

27 September - 11 October (Friday-Friday): Scaled Games at New Heliopolis City.

28 September (Saturday): Ice Warrior Challenge at Ski Egypt.

28 September (Saturday): Improvisation Performance: Irtigalia Honn at Falaki Theater.

OCTOBER

5 October (Saturday): The Amy Winehouse Band at The Theater in Somabay.

6 October (Sunday): Armed Forces Day.

11 October (Friday): Half Marathon in Luxor.

3-12 October (Thursday-Thursday): Film My Design festival at Zawya Cinema.

10-12 October (Thursday-Saturday): EVs Electrify! Expo & Conference 2024 at Egypt International Exhibition Center.

13-17 October (Friday-Tuesday): Cairo Water Week at The New Administrative Capital.

18 October (Friday): TriFactory Tough Mudder 5K run at Sodic.

24 October-16 November (Thursday-Saturday): Forever is Now art exhibition at the Pyramids of Giza.

25 October (Friday): TriFactory Trailmaster run at Wadi Degla.

29-30 October (Tuesday-Wednesday): Intelligent Cities Exhibition & Conference (ICEC) at Waldorf Astoria.

31 October (Thursday): TriFactory’s The Glow Run at Badya Palm Hills.

31 October- 8 November (Thursday-Friday): Cairo International Jazz Festival at the historic American University in Cairo.

NOVEMBER

8 November (Friday): TriFactory’s The Run for Upper Egypt at Newgiza.

14-16 November (Thursday-Saturday): Raabta Wellness Festival at El Gouna.

16 November (Saturday): TriFactory Half Marathon at El Gouna.

22 November (Friday): TriFactory TMK run at District 5.

DECEMBER

6 December (Friday): TriFactory PMH warm-up run at District 5.

14 December (Saturday): TriFactory’s The Marakez Pyramids Half Marathon at the Great Pyramids of Giza.

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