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Delusion mayhaps indeed be the solution

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WHAT WE’RE TRACKING TONIGHT

Gov’t mulls flexible natural gas pricing for industrial sectors

🃏Good afternoon, ladies and gentlemen, and happy (almost) weekend — and April Fools. Today, we’re looking at why acting the fool in the face of reality might be exactly what you need to keep moving. In other words: sometimes, you just need to be a little delusional.

But first, the news…

THE BIG STORY TODAY-

📍 Fertilizer manufacturers likely won’t be alone in seeing gas prices rise in tandem with their export prices. The government is mulling a flexible and gradually introduced pricing structure for natural gas for some sectors to cushion the state from rising energy import bills while keeping margins in the industrial sector viable, three government officials tell EnterpriseAM.

But this won’t apply to all sectors, with the food industry and other essential goods producers likely to have their gas bill remain the same. With inflation for many of these goods already rising, the state seems willing to shoulder the increased energy costs to try to keep inflation in check and production at sufficient levels. The ceramics sector will also likely see prices remain the same on the back of a growing backlog in the sector — at least until there’s greater clarity in the markets.

^^ We’ll have more on this story in tomorrow’s edition of EnterpriseAM.

THE BIG STORY ABROAD-

🌐 It’s another busy afternoon in the global press, with US President Donald Trump reiterating that the war with Iran could end in “two to three weeks.” Trump also topped headlines after threatening to leave NATO if European countries don’t step up to stop Iran from blocking the Strait of Hormuz.

Not long after, British Prime Minister Keir Starmer announced that the UK would gather 35 countries to discuss ways to reopen and secure the strait. Meanwhile, as strikes between Iran and Israel continue, Iran’s IRGC has threatened to attack US tech companies, including Nvidia, Apple, Microsoft, and Google, in retaliation for US assassinations in Iran.

^^Read more on: BBC, CNBC, Reuters, and the Guardian.

In the business press, Oracle made significant job cuts on Tuesday — about 10k workers are believed to have lost their jobs via a 6am email. The software company has been investing heavily in AI and has witnessed its stock plummet this year.

^^Read more on: BBC and CNBC.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • A majority of analysts and economists polled by EnterpriseAM expect the CBE’s Monetary Policy Committee to leave interest rates unchanged at its meeting tomorrow, marking a sharp shift from February’s “crisis management is over” narrative;
  • The Madbouly government has secured a new JPY 35 bn loan — equivalent to USD 220 mn — from Japan to shore up the budget and grease the wheels of private-sector reform;
  • The unusually quiet streets of Cairo are catching the attention of the global press. Reuters and AP are both out with pieces interviewing business owners and workers to get on-the-ground reactions to the government’s decision to shut select businesses early.

☀️ TOMORROW’S WEATHER- It’s going to be another day of rocky weather in Cairo, with showers and potential thunderstorms forecast. Temperatures are set to peak at a high of 25°C, with a low of 14°C, according to our favorite weather app.

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FOR YOUR COMMUTE

How a little delusion may be the solution

🔮 The road to success requires self-confidence, an ironclad work ethic, book- and street-smarts, and… a little bit of delusion. Throughout history, the most pivotal advancements often began with a what-if. When Thomas Edison thought to bring the light bulb to life, he was called delusional — and he was, but still did it. That, ladies and gentlemen, is called delusional optimism: being “completely unreasonable” about how good something can get, according to bestselling author and mindfulness coach Case Kenny.

The science behind delusional thinking

What we tell ourselves and what we believe doesn’t just reflect a present reality — but rather shapes it. Research from the University of Edinburgh shows how our brains operate as engines of “probabilistic prediction,” continuously generating scenarios based on prior knowledge, beliefs, and expectations, which then meet with physical sensory inputs, resulting in a conscious experience where the brain attempts to minimize the gap between what it expects to happen and what it actually feels is happening.

Language, or rather what we tell ourselves, can act as a programming tool for the mind, creating artificial contexts that can recalibrate how certain situations are perceived. What this means is that continuous self-directed speech may create an influential form of cognitive self-manipulation, allowing the brain to artificially control perception, reasoning, and behavior, according to the study. In short: those morning self-affirmations can actually work.

Delusional optimism, if we’re talking science, is rooted in a phenomenon known as the optimism bias, which essentially is the tendency for us to overestimate the likelihood of positive events coming our way, and vice versa. According to a seminal 2011 study, some 80% of the global human population exhibits this bias, making optimism an integral — and advantageous — part of being human.

How delulu wires us differently

When highly optimistic individuals are faced with negative information, the brain fails to code the information that would require them to tone it down, according to the study. On the other hand, when engaging in positive affirmations and modes of thinking or receiving positive information confirming one’s own optimistic beliefs, the amygdala shows increased activity.

When you’re always expecting positive outcomes, you experience less stress and anxiety, giving your immune system a helping hand. In fact, being optimistic may add a few years to your lifespan too. If we’re talking about delusional optimism in a workplace setting, optimists tend to see value in their work, leading them to work harder, longer, or even more efficiently, producing desirable results that ultimately see them climbing the corporate ladder.

By believing something incredibly positive is possible, we’re inspired to take the necessary steps to reach it, according to Vox. This actively improves the chances of achieving the desired positive results. A self-fulfilling prophecy, essentially — the good kind.

The sweet spot

While a little delusion may go a long way, too much of it can lead to navigating an entirely different plane untethered from reality. If your brain is consistently disregarding negative signals, underestimating — or even ignoring — risk, it’s very likely that you’ll find yourself taking everything for granted in the hopes of it “working out.” Leaning too much on delusional optimism can also lead to glossing over failures and ignoring feedback.

It’s safer to stay optimistic, but keep it real. The sweet spot seems to be what Vox calls optimistic realism — getting the most benefits out of having a positive outlook, without being all too delusional. After all, too much optimism is what led to the 2008 financial crisis.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

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Under the Lamplight

Korea’s dark history takes center stage in Flashlight

💡Korea’s dark history with imperialism comes to the surface in Susan Choi’s Flashlight, seen through the lens of one family’s troubled timeline. Choi crafts a sweeping tale delving into the life of defiant and smart Louisa, who, at 10 years old, is taken to a consultation for seemingly trauma-induced misbehavior after witnessing the mysterious death of her father.

Flashlight moves back and forth across Louisa’s family’s timeline, shifting between multiple perspectives. While Louisa grapples with the death of her father and growing emotional distance from her mother, decades earlier, her father struggles with a fractured identity and a family shaped by exile in a post-war Korean immigrant community in Japan.

A long but gripping read: Choi expertly maps a geographically vast and intricate struggle with exile, absence, and loss over nearly 500 pages, with a series of historically-framed character studies unfolding in intricately detailed description.

What stands out: Despite the book’s larger political and social context, Choi is able to capture the emotional and psychological nuance in her characters in a striking way. She probes deeply — as if carrying a flashlight — into the implications of displacement and a disconnected history, and how it creates an almost inexpressible sense of grief. What stood out the most was the depth with which each character was drawn and how convincingly grounded they remained — a stark contrast to the backdrop of vast political upheaval.

Our verdict: If you’re drawn to complex family histories and rich emotional landscapes, Flashlight deserves a spot on your TBR. The deft way Choi tackles a range of themes from emotionally heavy parent-child dynamics to hefty moral dilemmas makes it a can’t-miss, in our opinion.

WHERE TO GET IT- You can get the paperback at The Bookspot. You can also find the eBook on Kindle and Kobo.

This publication is proudly sponsored by

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Sports

The World Cup lineup is here

Following the conclusion of the playoff matches, six teams have secured their spots in the World Cup finals after navigating the qualifying stage. They join those who previously reserved their places in the tournament, which will be hosted by the United States, Canada, and Mexico from 11 June to 19 July, featuring 48 nations.

Who qualified in the playoffs? The national teams of Sweden, Turkey, Bosnia and Herzegovina, and Czechia managed to cross over to the World Cup. Additionally, the Iraqi national team succeeded in snatching a qualification card at the expense of Bolivia, ascending to the World Cup after a 40-year absence. DR Congo also secured its qualification by overcoming Jamaica.

AND- For the third consecutive time, the Italian national team has failed to qualify for the World Cup in a disappointing surprise, following its loss to Bosnia and Herzegovina on penalties.

🏆 The participating teams are grouped as follows:

  • Group A: Mexico, South Africa, South Korea, and Czechia;
  • Group B: Canada, Bosnia and Herzegovina, Qatar, and Switzerland;
  • Group C: Brazil, Morocco, Haiti, and Scotland;
  • Group D: US, Paraguay, Australia, and Turkey;
  • Group E: Germany, Curaçao, Ivory Coast, and Ecuador;
  • Group F: Netherlands, Japan, Sweden, and Tunisia;
  • Group G: Belgium, Egypt, Iran, and New Zealand;
  • Group H: Spain, Cape Verde, Saudi Arabia, and Uruguay;
  • Group I: France, Senegal, Iraq, and Norway;
  • Group J: Argentina, Algeria, Austria, and Jordan;
  • Group K: Portugal, DR Congo, Uzbekistan, and Colombia;
  • Group L: England, Croatia, Ghana, and Panama.
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Mark Your Calendar

Catch Tamer Hosny and French Montana live in Ain El Sokhna

🎤 Are you a Sokhna regular on the weekends? The Backyard Festival launches Sunday, 12 April at Ain El Sokhna’s Azha, featuring live performances by pop icon Tamer Hosny and Moroccan-American rapper French Montana. The show starts at 6pm — grab your tickets now on Ticketsmarché.

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GO WITH THE FLOW

What the markets are doing on 1 April 2026

The EGX30 rose 3.1% at today’s close on turnover of EGP 6.3 bn (3.4% below the 90-day average). Regional investors were the sole net sellers. The index is up 11.7% YTD.

In the green: Telecom Egypt (+7.5%), TMG Holding (+6.0%), and Ibnsina Pharma (+4.7%).

In the red: Qalaa Holdings (-2.0%), Egypt Aluminum (-0.8%), and Edita (-0.8%).


🗓️ APRIL

31 March (Tuesday) - 5 April (Sunday): Cuban artist Maria Maher’s exhibition at New Cairo’s Maison69 at Garden 8.

1 April (Wednesday): Ziad Khaled and El Waili at CJC 610.

2-4 April (Thursday-Saturday): AUC Tahrir CultureFest at AUC Tahrir Square.

3 April (Friday): Ehab Tawfik at CJC 610.

3 April (Friday): Salah El Daly at Theatro Arkan.

3 April (Friday): Dogs Day Out — Beyond the Message by Eastwind at Hyde Park.

3-4 April (Friday-Saturday): Egypt Career Summit at BUE.

4 April (Saturday): Lege-Cy at AUC New Cairo Campus.

6-7 April (Monday-Tuesday): Omar Khairat at Cairo Opera House Main Hall.

7 April (Tuesday): Beyond Van Gogh: The Immersive Experience at District 5 by Marakez in New Cairo.

8 April (Wednesday): Black Theama at CJC 610.

11 April (Saturday): Cairo Flea Market at Ghurnata Community Space, Heliopolis.

12 April (Sunday): Backyard Festival: Tamer Hosny and French Montana at Azha Ain El Sokhna.

13 April (Monday): Sham El Nessim.

13 April (Monday): Sharmoofers at Soho Square, Sharm El Sheikh.

17 April (Friday): Amr Selim at Small Theatre, Cairo Opera House.

17 April (Friday): Tul8te at Al Ittihad Alexandria Club, Alexandria.

24 April (Friday): Daylight saving time begins.

24 April (Friday): Medhat Saleh at Ewart Memorial Hall, AUC Tahrir Square.

24 April (Friday): Marwan Pablo at Music Arena in Antoniads, Alexandria.

25 April (Saturday): Sinai Liberation Day.

27 April - 2 May (Monday-Saturday): Alexandria Short Film Festival.

MAY

1 May (Friday): Labor Day.

1-2 May (Friday-Saturday): Cotzl’s Step Into the Light bazaar at Al Horreya Garden, Zamalek.

7-9 May (Thursday-Saturday): Sandbox Festival in El Gouna.

26 May (Tuesday): Arafat’s Day.

26 May (Tuesday): Andrea Bocelli at the City of Arts and Culture in the New Administrative Capital.

27-29 May (Wednesday-Friday): Eid El Adha (TBC).

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

24 July (Friday): Adriatique at the North Coast.

AUGUST

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

NOVEMBER

28 November (Saturday): Shakira at the Pyramids of Giza.

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