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WHAT WE’RE TRACKING TONIGHT

Hassan Allam Holding subsidiary to develop 14.1k feddans as part of gov’t reclamation project

Good afternoon all you wonderful people, and welcome back to the workweek. We have another busy issue for you today, so without any further ado, let’s get into it.

THE BIG STORY TODAY

ECDC inks agreement with Hassan Allam Holding for a 14.1k-feddan agricultural project: State-owned Egyptian Countryside Development Company (ECDC) has inked an investment contract with Hassan Allam Holding that will see the company’s newly launched Jinet Agriculture subsidiary develop an integrated agricultural development project on 14.1k feddans in western Minya, according to a statement from ECDC.

The details: The project will see a variety of crops cultivated to meet local market and export demand, with the project coming as part of the ECDC-run 1.5 mn feddan reclamation and development initiative.

THE BIG STORY ABROAD

The international front pages are a mixed bag this afternoon, with news that Israeli forces have withdrawn from the Netzarim corridor — an area bisecting the Gaza Strip that has been occupied by Israeli forces since the beginning of the Israeli war on Gaza — and the potential return of international investors to the MENA region among the headlines vying for top billing this afternoon.

Over in the US, news that a federal judge has temporarily blocked Elon Musk’s government efficiency outfit from accessing sensitive US Treasury Department payments information has continued to make waves, with political appointees in US president Donald Trump’s administration, special government employees, and employees of US government agencies detailed to Treasury no longer able to access sensitive Treasury data. The temporary ban will be in place until 14 February, when the matter comes up before another US federal judge.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The fate of USAID employees in Egypt: The US Agency for International Development (USAID) has placed its foreign employees in Egypt on indefinite leave — placing many in limbo as the fate of the agency remains in the balance.
  • FinMin looks to cushion the blow of the FX crunch on firms’ pre-float earnings: The Finance Ministry is considering issuing a bookkeeping scheme to account for the FX rate difference between the official and parallel markets for profit earned before the Central Bank of Egypt liberalized the exchange rate in March 2024, with the ministry currently preparing tax budgets for the upcoming corporate tax filing season ending on 30 April.
  • Shipping goliath Maersk doesn’t see Suez Canal traffic picking up before the middle of the year, with the world’s second-largest shipping line seeing the canal as only likely to welcome back vessels in a major way by the end of the year.

enterprise

*** It’s Inside Industry day — your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

In today’s issue: We take a look at what’s next for Egypt’s auto industry with Fitch Solutions’ research unit BMI’s latest report on Egypt’s incipient auto sector recovery.

☀️ TOMORROW’S WEATHER- Temperatures have fallen to a chillier low this week with tomorrow’s mercury rising to a mere 19°C in the morning before dropping to 12°C in the evening, according to our favorite weather app.

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FOR YOUR COMMUTE

Customer service automation = human frustration

AI is taking over customer service, and no one is happy. Customer service has always had its challenges, even before the introduction of AI into the mix — lengthy waiting periods, constant call transfers, and rigid scripts. But the wholesale replacement of human interaction with AI has made the experience all the more unbearable, the Financial Times reports.

Who’s leading the charge? This transformation is largely driven by tech giants like Google and OpenAI, who are aggressively promoting AI assistance across all customer-facing industries. Companies are embracing the shift, lured by promises of efficiency, consistency, and scalability — but customer satisfaction tells a different story.

Cost reduction drives this transition. The ability of AI to handle multiple interactions simultaneously while eliminating large support teams presents an attractive financial proposition for companies looking to bolster the bottom line. However, when complex situations arise — such as flight cancellations — AI struggles with policy nuances, often creating additional complications that human agents must ultimately resolve.

Despite advances in natural language processing (NLP), AI still falls short of being an ideal solution. These systems operate on probability-based response predication rather than genuine comprehension, often resulting in incorrect answers or endless loops of unhelpful responses. More concerning is the growing trend of companies relegating human support to the last resort, accessible only after customers struggle through AI interactions.

Yet another ethical pitfall to throw onto the AI pile: These automated systems now make critical decisions about refunds, fraud detection, and account suspensions. A prime example would be Google’s recent lockout incident, where swathes of users lost access to essential services (that they may have even paid for) like Gmail, YouTube, and Google Drive due to AI-flagged “violations.” Many of those impacted couldn’t restore access thanks to the endless loop of AI customer care, with no one to hold accountable. IBM said it best in 1979: “A computer can never be held accountable, therefore a computer must never make a management decision.”

The data tells a compelling story about AI’s proper role — it should assist, not replace. A 2024 survey conducted by Dynata revealed that while 54% of US adults find AI helpful in certain contexts, 46% consider it potentially harmful. The key lies in implementation: 77% prefer human agents supported by AI rather than fully automated chatbots. Moreover, 39% reported worse experiences with AI compared to 33% who found it superior. Companies like Cogito advocate for using AI to enhance human agents’ capabilities rather than replace them entirely.

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ON THE TUBE TONIGHT

The Wild West is alive and well

📺 Yellowstone is where the Wild West stays wild — and so do the grudges. If TheGodfather traded its tuxedos for cowboy boots and swapped New York’s concrete jungle for Montana’s sprawling plains, you’d get Yellowstone. This series is an untamed beast — part family drama, part modern Western, and five seasons of pure chaos where loyalty is tested at every turn, and every decision has a deadly consequence.

Yellowstone follows the Dutton family, a dysfunctional clan clinging to their massive ranch. John Dutton (Kevin Costner), the tough patriarch of the Dutton family, maintains ownership over the largest ranch in Montana through a mix of power, politics, and family loyalty. When an equipment shipment mishap exposes a development company’s nefarious plan to encroach on his land, John is forced to face off against both corporate greed and a changing political landscape.

Then come his unpredictable children. His son Jamie (Wes Bentley), a lawyer with political aspirations, finds himself torn between his father’s wishes and his own ambitions. Daughter Beth (Kelly Reilly) works in the corporate world, ruthless in her tactics to protect the family’s land, while youngest son Kayce (Luke Grimes) has distanced himself from the ranch, aligning himself with the nearby Native American Broken Rock tribe, who clash with Dutton over land rights. At the center of this brewing storm is Chief Thomas Rainwater (Gil Birmingham), a statesman determined to reclaim what was taken from his ancestors.

The series doesn’t do subtlety. Yellowstone is packed with power struggles, betrayals, and shootouts that feel like they belong in an old-school Western, but with just enough modern grit and sharp writing to keep things fresh.

WHERE TO WATCH- All seasons are available on OSN+, and you can catch the trailer on YouTube (runtime: 1:25).

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Sports

A week full of heated clashes in Europe’s top leagues and the FA Cup

Barcelona is eyeing a crucial three points. Matchweek 23 of La Liga wraps up today and tomorrow, with the standout match between Sevilla and Barcelona at 10pm tonight. The Blaugrana have a golden chance to close the gap at the top after yesterday’s 1-1 stalemate in the Madrid Derby. Currently, Barcelona sits third in the table with 45 points, trailing behind Real Madrid by 5 points and Atletico Madrid by 4.

Napoli out to tighten their grip in Serie A. League leaders Napoli are set to face Udinese at 9:45pm as part of the league’s matchweek 24. Napoli are aiming to bag the game to widen its gap over second placed Inter, who are three points off the top and are set to go head-to-head with Fiorentina tomorrow.

FA Cup drama continues to unfold: In the FA Cup’s fourth round, Liverpool are set to face off against Plymouth Argyle at 5pm. Plymouth Argyle are languishing at the bottom of the Championship, while the Reds — who boast eight previous FA Cup triumphs — approach the match as Premier League leaders. Elsewhere, Aston Villa will kick off with Tottenham in another FA Cup tie at 7:35pm, while earlier in the day Blackburn Rovers will face off against the Wolverhampton Wanderers at 2:30pm.

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OUT AND ABOUT

Get an exclusive listen to Massar Egbari’s new album

MARK YOUR CALENDAR-

Massar Egbari’s album release party. Be among the first to listen to Massar Egbar’s new album, Mabaetsh Akhaf, on Wednesday, 12 February at EDNC by Sodic, New Cairo. Book your spot by calling the number in Grand Theatre ’s Instagram bio.

(Tap or click the headline above to read this story with all of the links to external sources.)

HAPPENING THIS WEEK-

Diverse galleries and a dynamic fair program. Experience the artistic talents of the MENA region at the 6th edition of Art Cairo. The exhibition will be held at the Grand Egyptian Museum from Saturday, 8 February until Tuesday, 11 February. Tickets are available on CollardTickets.

Get ready to witness some rising stars from the Neveen Allouba Vocal Academy. The show is called The Valentine’s Podcast and will take place at Rawabet Art Space on Tuesday, 11 February at 8pm. Tickets are available on Ticketsmarche.

A Red Bull-fueled dance off — with one big twist. Red Bull Dance Your Style is back, offering you the opportunity to watch Egypt’s top 16 freestyle dancers battle it out on Thursday, 13 February at 7pm at El Malahy. Get ready for beats, insane moves, and a twist — you’re the judge. Grab your tickets at Ticketsmarche.

Act Theatre Group are back with a new edition of the Famous For Fifteen Minutes Festival. Under the name of Twisted Ties, the festival will feature a number of short plays from Egyptian and American writers taking place at Rawabet Art Space on Thursday and Friday, 13 and 14 February at 8pm. Tickets for the first and second nights are available on Ticketsmarche.

A Valentine's Day that hits all the high notes: Soprano Amira Selim will host a special Valentine's Day concert, performing a selection of classic romantic songs in French, English, Italian, and Egyptian Arabic, accompanied by pianist Pascal Rozier. The concert begins at 8pm on Thursday, 13 February at the Cairo Opera House in Zamalek. Get your tickets from Tazkarti.

The weekend of love. Head to The Grand Theatre in EDNC by Sodic for Cupid’s Theatre. Taking place on Friday, 14 February and Saturday, 15 February, these nights will feature burlesque shows, live performances, and DJs to get you on the dance floor. Book your spot by calling the number in The Grand Theatre’s Instagram bio.

HAPPENING LATER-

The Animatex Festival is back for its fifth edition. It’s bringing a packed program including screenings of both short and feature animated films, discussions, panel talks, and workshops for animation enthusiasts — and those looking to network with local and international industry leaders. The festival will take place at the AUC Tahrir campus from Thursday, 20 February until Tuesday, 25 February. You can grab your tickets from Ticketsmarche.

Get dreamy with Ghostly Kisses. The French-Canadian pop band Ghostly Kisses will return to Cairo later this month for a performance at the Mövenpick Media City Theater in 6th of October. After their initial concert on Friday, 21 February sold out, the band announced that it will be adding a second performance date on Thursday, 20 February as part of their 2025 world tour. Get your tickets to the show on Ticketsmarche.

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Ears to the Ground

Arnold Schwarzenegger wants you to get pumped

👂 Get workout motivation from the Terminator himself. Arnold’s Pump Club is a collection of bite-sized wellness tips and positivity to keep you pumped both physically and mentally, curated by Arnold Schwarzenegger. Each episode is typically between 8-12 minutes long, perfect for psyching yourself out pre-workout, or just getting yourself in the right mindset to pursue a healthier lifestyle.

In the latest episode, Schwarzenegger discusses the motivation trapfalls that surround New Years, from losing steam to reliance on fitness apps, and how to sidestep them. While The Arnold does mention The Pump, his own fitness app, he emphasizes that it’s your own initiative to change that will bring about transformation, not a subscription. He also likens getting and staying fit to being an entrepreneur — focus, drive, stamina, and “the willingness to push past discomfort to achieve your goals” are all traits belonging to people who wish to be successful in either aspect.

Walk away with actionable steps. All of the information Schwarzenegger shares is supported by research, and lays a path for you to follow to achieve your goals. Best of all, it’s all realistic. No “hit the gym five times a week,” or “cut out all sugars and fats.” Instead, he advises that “If you took five thousand steps with your trainer today, take five thousand and one tomorrow.”

You’re not really listening to The Austrian Oak. Does it sound a little too uncanny valley? That’s because Arnie’s voice is all AI. While the content itself is actually written by Schwarzenegger, taken from his daily newsletter, the voice you hear is trained on his voice and mannerisms — and his famous accent. That may take a little of the personability out of the experience, but the information is just as sound. There’s no reason to feel deceived — Mr. Olympia and his team are upfront about using “the machine” on the podcast. Though it’s a little too close to the Terminator for comfort in our opinion.

WHERE TO FIND IT- Arnold’s Pump Club is available on Apple Podcasts, Spotify, iHeart, or on the official website.

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GO WITH THE FLOW

What the markets are doing on 9 February 2025

The EGX30 was essentially flat at today’s close on turnover of EGP 3.4 bn (8.9% below the 90-day average). Local investors were the sole net buyers. The index is up 0.9% YTD.

In the green: Juhayna (+5.7%), ADIB (+2.6%), and Sidpec (+2.4%).

In the red: Ibnsina Pharma (-2.0%), TMG Holding (-1.7%), and Orascom Development (-1.5%).

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INSIDE INDUSTRY

Auto industry expected to continue recovery into 2025, Fitch Solutions...

Egypt’s auto market is finding its footing after a bruising currency crisis, with early signs of a pickup in passenger car sales despite inflation’s impact on consumer budgets, according to Fitch Solutions’ research unit BMI’s 1Q 2025 Auto Report.

(Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

A sales recovery in the making? BMI forecasts a 15.3% y-o-y increase in vehicle sales for 2025, following an estimated 21.9% y-o-y rise in 2024 driven by a more stable EGP that has eased import costs for vehicles and parts. New vehicle sales climbed 12% y-o-y to about 78k units in the first 10 months of 2024, bolstered by an 18% y-o-y jump in passenger car sales, with Nissan, Chery, and Chevrolet holding 15.1%, 13.6%, and 12.3% market share respectively. Truck sales, meanwhile, held steady, while bus sales fell 15.6%.

Driving the growth: BMI’s outlook hinges on critical FX inflows from the USD 35 bn Ras ElHekma agreement, as well as our expanded USD 8 bn IMF program agreement, which has unlocked vital funds and eased balance-of-payment pressures.

Egypt could be set to see passenger car sales growth this year: BMI is “cautiously optimistic” about a continued recovery of the passenger car market in 2025, which could see sales recover as sustained falls in inflation bolster households’ finances and pent up demand from 2024 gives way to more passenger car purchases as the economy improves. Still, continued high inflation and weak consumer sentiment could make consumers wary of large purchases, with BMI predicting that Egyptians are likely to hold onto their cars for longer periods in the near future.

Commercial vehicle market eyes recovery, but cost pressures loom: Egypt’s commercial vehicle sales remains subdued as businesses hold off on fleet expansion amid continued economic uncertainty, according to BMI. While a rebound is expected due to a low base effect after last year’s market dropoff, demand remains weak as companies prioritize cost efficiency. In addition, a weakening EGP is driving up import costs for vehicles and components, which is likely to be passed on to consumers, further dampening demand. Infrastructure projects — particularly the New Administrative Capital — provide one source of optimism for the commercial vehicle sales sector, with BMI noting that such projects could boost demand for commercial transport.

Inflation remains the key factor to watch with regard to the sector’s broader recovery, with annual headline urban inflation dropping to 24.1% in December — its lowest reading since December 2022. BMI expects it to decline further to 16% y-o-y by February, but persistent price pressures will likely keep it above the central bank’s 5-9% target range in the near future, tempering the pace of a market recovery.

Public transport could be a springboard for EV growth: Egypt is banking on electric buses to kickstart its EV ambitions, betting that public transport electrification will gain traction faster than private car adoption.The report highlighted the government’s 2022 plan to transition all public buses to gas or electric by 2027, backed by a World Bank-supported push to expand fleets in major cities. Still, BMI noted skepticism over whether or not the project would be executed, citing past stalled government initiatives like increasing EV charging stations and offering targeted incentives to boost local EV production.

Despite this, BMI expects Egypt’s EV market to expand, fueled by state-backed subsidies, tax breaks, and golden licenses. While weak charging infrastructure could slow adoption, long-term prospects remain strong, with tariff cuts and interest from global players like Stellantis positioning Egypt as a future auto hub.

The private sector has indeed been helping out with the e-bus transition: Kastour Egypt has begun assembling Foton’s electric buses, while El Nasr Automotive has rolled out its first batch of e-buses in partnership with China’s Yutong. Chinese automaker Jinbei is also set to start local assembly this year. Meanwhile, Volvo and MCV are building e-buses for export to Europe with at least 50% local components.

Egypt remains a regional underperformer in BMI’s Auto Sales Risk/Reward Index, ranking 11th in MENA and 82nd globally during 1Q 2025. Lower incomes and political risk weigh on consumer and business sentiment, limiting vehicle affordability and sales growth, according to the report. However, a large driving-age population and a solid long-term sales outlook provide opportunities for expansion. While the affordability gap remains a hurdle, Egypt’s potential for automotive retail operations is bolstered by its market size and gradual economic stabilization.

According to BMI’s methodology, Egypt ranks 2nd in MENA and 43rd globally for auto production, boosted by low labor costs that make it attractive for vehicle assembly. However, a relatively unskilled workforce and lack of a clear auto policy limit higher-value manufacturing. While cost efficiency remains a draw, economic and political risks pose challenges. Still, Egypt’s strategic location as a gateway to African markets and growing government support could drive long-term investment and industry growth, BMI writes.

Regulatory developments also got the nod: The report mentioned the formulation of a newFinance Ministry unit aimed at streamlining customs and tax procedures as a plus, as well as improved USD liquidity and looser import restrictions as likely to create a more predictable environment for manufacturers.

Remember: The Madbouly government has been working to localize the auto industry, introducing the Egyptian Automotive Industry Development Program in 2022, which will offer incentives to auto players with the aim of localizing the industry and its feeder industries in efforts to enhance the country’s existing assembly and manufacturing capabilities — and encouraging new investment to the sector.


Your top industrial development stories for the week:

  • Chinese smartphone makers eye local production in 2H 2025: Two unnamed Chinese smartphone manufacturers plan to enter Egyptian markets during 2H 2025, after assessing market needs and demand for smartphones. The move follows Egypt’s decision to impose a 38.5% taxon imported phones, which unnamed sources tell Al Borsa has encouraged a number of foreign phone manufacturers to consider setting up shop in the country. (Al Borsa)

FEBRUARY

8-11 February (Saturday-Tuesday): 6th edition of Art Cairo at the Grand Egyptian Museum.

11 February (Tuesday): The Valentine’s Podcast by Neveen Allouba Vocal Academy at Rawabet Art Space.

12 February (Wednesday): Massar Egbari’s album release party at EDNC by Sodic.

13 February (Thursday): Red Bull Dance Your Style at El Malahy.

13-14 February (Thursday-Friday) Act Theatre Group’s Twisted Ties at Rawabet Art Space.

13-16 February (Thursday-Sunday): Thai Food Bazaar at Al Horreya Park

14 February (Friday): Heliopolis Marathon with Cairo Runners.

14 February (Friday): Medhat Saleh Hob x Hob concert at Theatro Arkan.

14 February (Friday): Me Before You movie night at The Wadi Degla Proctorate.

14 February (Friday): Tango After Dark at the Waldorf Astoria.

14-15 February (Friday-Saturday): Cupid’s Theatre at EDNC by Sodic.

20 February (Thursday): Amal Maher concert at the Sound and Light stage.

20-25 February (Thursday-Tuesday): Animatex Festival at AUC Tahrir

20-21 February (Thursday-Friday): Ghostly Kisses at Movenpick Media City.

21 February (Friday): Massar Egbari launch album at El Sawy Culturewheel.

21 February (Friday): E7kky Festival.

21 February (Friday): Egycon 12 at Family Park, New Cairo.

21 February (Friday): Cairokeeat El Nahr El Akhdar Park in the New Administrative Capital.

22 February (Friday): MENA Product Summit at Townhall by Kamelizer – District 5.

23 February (Sunday): Umm Kulthoum Tribute Concert at The Grand Egyptian Museum.

23-25 February (Sunday-Tuesday): Sports Expo 2025 at Egypt International Exhibition Center.

24 February (Monday): Umm Kulthoum Tribute Concert at The Grand Egyptian Museum.

APRIL

1 April (Tuesday): Annual Flower Exhibition at the Agricultural Museum.

OCTOBER

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

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