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AI on the sly

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WHAT WE’RE TRACKING TONIGHT

Contract for USD 15 mn textile project in the SCEZ inked

Good afternoon, friends. We’re inaugurating a fresh week with news of a USD 15 mn textile project in Qantara West, details on how Egypt hopes to benefit from the global trade wars, and why you should — or shouldn’t — keep AI use at the workplace under wraps.

THE BIG STORY TODAY

Yet another textile project is in the works in the Suez Canal Economic Zone, with GS Global Sourcing becoming the latest to sign a contract to build a new factory, according to a statement from the zone. The company will fully finance the construction of the factory in the Qantara West Industrial Zone with USD 15 mn in investments and has earmarked all of the expected 12 mn piece annual production capacity for export.

The project also marks the latest of an influx of Chinese investments targeting the zone, which now number around 200, Suez Canal Economic Zone head Walid Gamal El Din previously said. In just the last few weeks, other recent entries into the Suez Economic Zone — and Qantara West in particular — include Kinlead Innovative Materials, Guangdong Hongxin Textile, Top New Garment Group, and Xinxing Ductile Iron Pipes — to name but a few.

THE BIG STORY ABROAD

Israel kills 100 Palestinians overnight amid ceasefire talks: Israeli airstrikes have killed 100Palestinians across the Gaza Strip as Israel advances its ground forces after more than 19 months, killing hundreds of civilians since Thursday. This escalation “prompted [Hamas] to resume mediated negotiations on a possible ceasefire and hostage release,” Bloomberg reports. Mediators have begun a new round of ceasefire talks between Israel and Hamas in Doha, Qatar, with Hamas stating it “will only free hostages in return of an Israeli ceasefire,” Reuters reports. (Reuters | AP | Bloomberg)

MEANWHILE- Northern Gaza’s last remaining functioning public hospital, the Indonesian Hospital, has gone out of service due to escalating Israeli airstrikes and a siege of the facility, according to Gaza’s Health Ministry. Israel has blocked the entry of medical supplies, food and fuel into Gaza since March, as the 2 mn population faces famine, the United Nations reports.

Israel is eyeing a “total conquest” of the strip: The recent advancements in Israel’s ground invasion would lead to total control of Gaza over three months — currently standing at 30% occupied — Israeli officials previously said, according to Bloomberg.

enterprise

*** It’s Inside Industry day — your weekly briefing of all things industrial in Egypt. Inside Industry focuses each Sunday on what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning to product distribution, through to land allocation to industrial processes, supply chain management, labor, automation and technology, inputs and exports, regulation and policy.

☀️ TOMORROW’S WEATHER- We’ll be seeing slightly cooler weather tomorrow, with the temperature peaking at a sunny 32°C before cooling to 18°C at night, according to our favorite weather app.

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FOR YOUR COMMUTE

Your boss doesn’t need to know you’re using AI

Employees are using AI without telling their bosses — and it seems to be paying off, according to the Financial Times. The salmon-backed newspaper published an opinion piece claiming that using AI “on the sly” might actually pay off, citing a recent study conducted by a team of academic researchers that concluded that it is possible to “get ahead” at work by utilizing AI — as long as your superiors remain in the dark, and can’t tell that your output is AI-driven.

Let’s play a guessing game. 130 middle managers at anonymous consulting firms were asked to assess a set of client briefs compiled by two junior analysts — some were written with the assistance of ChatGPT, and the others were not. The kicker? The managers could not effectively tell which was which.

The experiment yielded a few interesting results: In the AI-assisted briefs, 77% of the managers were able to correctly guess that ChatGPT had been used. But at the same time, 73% of them incorrectly guessed that ChatGPT was used when they were presented with human-sourced briefs. Even when they were corrected, 44% of the managers insisted that the human briefs were written with help from AI. AI-assisted briefs also scored a whopping 10% higher… until the managers realized that AI had been used. Once aware of the usage of AI, the managers decreased their quality rating for the briefs, perhaps under the impression that it had taken their junior analysts less effort to complete.

Here’s the takeaway: Unless employers explicitly support it, employees who use AI may be inclined to keep it on the down-low under the threat of potential bias. In May 2024, EnterpriseAM reported that 52% of employees who use AI at work are hesitant to disclose the fact, worrying that their use of the tool will make their superiors believe they were less productive. This concern seems to be corroborated by the results of the study reported by FT.

Things can get very ugly very fast. “The absence of a corporate-wide policy would result in agency problems arising from the individual use of ChatGPT, [...] exposing the firm to multiple and diverse risks,” the study concludes, noting that employees keeping AI use a secret are putting the company at risk of security breaches. Any information being fed into AI is no longer confidential, and can be used in the generation of results for people outside the company, including competitors. The solution? Embrace AI in the workplace — but with clear terms.

While many companies remain hesitant to embrace AI, — given the hallucinations AI models tend to have every now and then — some have been quick to adapt. Shoosmiths — a British law firm — asked its 1.5k employees in April to utilize Copilot for a combined 1mn times throughout the current financial year to unlock a GBP 1mn bonus pot that would be distributed amongst the employees. “This initiative is about creating a culture where everyone plays a role in embracing change and using technology to raise the bar on client service,” said Shoosmiths CEO David Jackson in a press release.

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ON THE TUBE TONIGHT

A culinary feel-good film that turns grief into gnocchi

📺 A restaurant run by professional… Italian grandmothers? Nonnas is Netflix’s latest feel-good family film that will have you shedding a few tears and craving a few Italian dishes. Starring Vince Vaughn as Joe Scaravella, — an Italian-American New Yorker dealing with the loss of his mother — Nonnas follows Scaravella as he makes the leap into the culinary world, purchasing an abandoned restaurant with his inheritance money with the sole purpose of turning it into an Italian restaurant run by actual Italian grandmothers in an attempt to honor his mother and grandmother’s love for food.

Nothing brings strangers together quite like recipes passed down through generations. When Scaravella makes the leap and buys the restaurant, all he’s missing is the women who’ll be cooking. He proceeds to put forth an ad on craigslist, which pretty much brings in only one willing volunteer — but nevertheless we end up with our four main nonnas: Roberta, Teresa, Gia, and Antonella.

But even nonnas have enemies. Joe Scaravella’s restaurant faces quite a few hurdles — from unfortunate accidents to neighbors that just can’t get used to new company, Nonnas’ culinary flight isn’t a smooth one. Italian nonnas, however, don’t give up so easily.

A much-needed reminder of what truly matters: The importance of family — both of the blood and of the chosen nature — is a hallmark of the film. Nonnas genuinely feels like a cinematic hug, and one that couldn’t have come a second earlier. It’s rare that a Netflix original delivers an emotional punch without lending itself to cheesy tropes, but with Nonnas, the streaming giant does just that.

Some familiar faces, and a few fresh ones. Alongside Vaughn, the cast comprises Thelma & Louise’s Susan Sarandon, Goodfellas’ Lorraine Bracco, and Talia Shire, who returns to the digital screen following a decades-long absence since appearing in both the Rocky and Godfather franchises. The cast effortlessly embodies the roles of elderly Italian “nonnas” — and pretty much confirm how the stereotypical quirks ring true regardless of how different each of them might be.

The best part? Nonnas is real. If the movie leaves that much of an impression on you, — and you happen to have an overflow of frequent flyer miles — you’ll be pleased to know that the film is based on a true story, and that if you ever find yourself near Staten Island, New York, you can try their Capuzzelle for yourself.

WHERE TO WATCH- You can stream the film on Netflix and find the trailer on YouTube (Runtime: 2:24).

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Sports

Arsenal and Newcastle lock horns tonight

⚽ A Premier League blockbuster kicks off tonight as Arsenal clash with Newcastle in Matchday 37. The starting whistle for the heavyweight encounter is set to blow at 6:30pm, and will see the Gunners (68 points) fight tooth and nail for all three points to strengthen their second place position. The high-flying Magpies (66 points) are hot on their heels in third place, and are looking to crown their exceptional season by confirming their Champions League qualification.

Also in the Premier League later today:

  • West Ham vs. Forest (4:15pm)
  • Brentford vs. Fulham (5pm)
  • Ipswich vs. Leicester (5pm)


La Liga contenders are readjusting their positions following Barcelona’s coronation last weekend. After the Blaugrana secured the Spanish league title on Friday, the remaining clubs are scrambling to improve their standings with just two rounds left before the end of the championship.

Key matchups of the round, all kicking off at 8pm:

  • Barcelona vs. Villarreal
  • Real Madrid vs. Sevilla
  • Atlético Madrid vs. Real Betis
  • Athletic Bilbao vs. Valencia


Decision time in Serie A? The Italian league race continues into Matchday 37 between leaders Napoli and Inter, with a one point difference. All matches will start at 9:45pm. Napoli will be traveling to face off against Parma — who have already secured their league status — while Inter host the fifth-placed Lazio, who need a victory to qualify for next season’s Champions League.

Other peninsular matches to keep an eye on:

  • Roma vs. Milan
  • Juventus vs. Udinese
  • Fiorentina vs. Bologna

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OUT AND ABOUT

Head Downtown for a stroll, a snack, and a sip of coffee

MARK YOUR CALENDAR-

Craving a taste of Downtown Cairo? Flavor Republic is bringing The Corner Shop back for its second 2025 edition. The limited-edition café, offering a slew of homegrown products and produce you can bring home, and their all-day café menu brims with Egyptian classics, in honor of Egyptian culinary traditions and iconic spots like Café Riche and Groppi. The Corner Shop will be up and running Downtown at the Kodak passageway on Adly Street until Saturday, 31 May.

HAPPENING THIS WEEK-

Life’s a joke, and Cairo Comedy Club knows just when to deliver the punchlines. On Tuesday, 20 May at CJC 610, Cairo Comedy Club ’s Omar Kint, Abdelrahman Mahdy, Hossam Khaled, and Hatem Elsokkary will make it their mission to get you laughing. Feel like painting a coat over your blues? Grab your tickets from Ticketsmarché.

Get your rock rhythm on this Wednesday 21, May at CJC 610. Cairo-based Jordanian alt pop artist Zaid Khaled and Egyptian rock band Massar Egbari join forces to fill CJC with Arabic beats that will have your hips swinging — whether you like it or not. You can grab your tickets through CJC 610’s official website.

TV soundtrack nostalgia: Join iconic singer Ali El Haggar on a night of Tetrat w Zekrayat on Thursday 22 May, reviving timeless memories and singing unforgettable TV series theme songs at Theatro Arkan. You can grab tickets on Ticketsmarché.

Hip Hop fans: Don’t miss the historic Project Meem concert, headlined by rap icons Marwan Pablo and Marwan Moussa sharing the stage. The concert will take place on Friday, 23 May at Cairo Festival City, and tickets are selling fast on Tazkarti.

HAPPENING LATER-

Dust off those boogie shoes of yours, because Disco Misr will be launching their new album at Sheikh Zayed’s Zed Park on Friday, 30 May. Kicking off their 9th remix album, the Egyptian “funk and disco” trio will be taking over Zed Park with their signature wild energy. Rumor has it that the day’s itinerary will also include stand-up comedy performances, live sets, and “surprise collabs.” Intrigued? Secure your tickets through Ticketsmarché.

Dalida may have once found her love in Portofino, but this May we’ll be feeling her love right here in Cairo. On Friday, 30 May and Saturday, 31 May at The Theater in 6th of October, Dalida: Bint Shoubra — a musical production honoring the iconic vocalist’s life and musical legacy — will shine the spotlight on the Shoubra-born megastar. The production will be led by Lebanese singer Mirva Kadi, with a special appearance by Egyptian singer Haidy Moussa. You can book your tickets for both days through Ticketsmarché.

Egyptian singer Mai Farouk will be belting it out in a one-night concert at the Cairo Opera House main hall on Sunday, 1 June at 9pm. Farouk will be joined by her orchestra, led by the Maestro Mostafa Helmy. You can grab your tickets from Tazkarti.

World-famous ventriloquist Jeff Dunham is bringing his puppets to Egypt this June. Performing live in Cairo for the very first time, the American comedian, actor, and host of the Jeff Dunham show will be playing puppet-master as he orchestrates a comedic showcase under the theme of Artificial Intelligence, stringing along his comical cast of characters at the Drama Hall in the New Capital’s Arts and Culture city on Thursday, 26 June. You can grab your tickets from Ticketsmarché — and don’t worry, you won’t have to pull any strings to get in.

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GO WITH THE FLOW

What the markets are doing on 18 May 2025

The EGX30 fell 0.7% at today’s close on turnover of EGP 3.4 bn (26.2% below the 90-day average). Local investors were the sole net buyers. The index is up 6.6% YTD.

In the green: EFG Holding (+2.8%), Emaar Misr (+1.8%), and E-Finance (+0.5%).

In the red: Juhayna (-2.7%), Rameda (-2.5%), and Eastern Company (-2.4%).

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INSIDE INDUSTRY

How global trade tensions are fueling local industries

Egypt is positioning itself as an industrial outsourcing hub amid global trade wars: Local manufacturers are increasingly turning to contract manufacturing, effectively leasing their production lines to overseas manufacturers, as ongoing global trade tensions drive up foreign demand for locally produced goods. Looking to capitalize on favorable US tariff treatment, homegrown factories are boosting their production capacities and expanding their footprint in international markets as the government continues to push for the localization of priority industries.

Rising demand from the US is fueling the trend, Federation of Egyptian Industries board member Mohamed El Bahy told EnterpriseAM, adding that contract manufacturing is a strategic approach to boosting exports. These partnerships offer SMEs a chance to improve their production efficiency, utilize idle production capacities, and attract foreign investment into the industrial sector, El Bahy noted.

Egypt has vast, untapped potential for US exports across many sectors, including fertilizers and machinery, where a respective 81% and 98% of the export potential remain unexploited, said ECES Execute and Research Director Abla Abdel Latif. Other sectors with room for growth include fruits and plastics, she said, adding that only the ready-made garments sector has significantly capitalized on its export capacity to the US, reaching an estimated 99% of its potential. Nonetheless, the sector has maintained a small US market share even with near-zero tariffs, indicating that the headwinds faced by local products go beyond tariffs, she said.

Egyptian clothing factories are positioned to benefit from the trend: Rising demand from the US has prompted foreign manufacturers to outsource production to local ready-made garment and textile SMEs in particular, MGS Industry Chairman and Textile Industries Chamber member Mahmoud Ghazal said. Ghazal noted that MGS Industry’s sales to the US market have grown 108% year-to-date, surpassing the company’s total US sales for 2024, despite industry-wide headwinds like labor shortages and the rise of the minimum wage to EGP 7k. This surge follows the influx of foreign investments the sector has attracted since 2023, particularly from China and Turkey.

And ready-made garment exports to the US could see a 25% increase through comprehensive and concerted reforms to logistics infrastructure, according to an ECES study presented at a press conference attended by EnterpriseAM last month. These reforms would focus on enhancing port efficiency, reducing customs clearance times, streamlining risk-based processes, promoting digitization and just-in-time automation, and ensuring fee transparency.

The pharma industry is among those most reliant on contract manufacturing, Pharma Chamber board member Awad Gabr told us. Nearly 2k pharma companies lack their own manufacturing facilities, opting instead to lease production lines to cut costs or because setting up their own facilities isn't feasible. Gabr pointed to robust demand from international pharma companies for partnering with local manufacturers to produce goods for export.

We’ve made some headway in localizing the pharma industry with the help of both foreign and local partnerships, said Egyptian Drug Authority Chairman Ali El Ghamrawy. Existing partnerships have helped localize 129 pharma products that initially cost a total of USD 633.7 mn to import. The authority aims to localize around 400 active ingredients across 30 therapeutic groups, representing a current import bill of around USD 1.6 bn, El Ghamrawy said, adding that the authority supports partnerships to facilitate the transfer of advanced manufacturing technology and is ready to announce significant investment incentives.

Engineering industries have also entered the fray, with local factories adding new production lines, according to Mohamed El Mohandes, head of the Chamber of Engineering Industries. As foreign companies tap local SMEs to supply components, feeder industries and supplier networks expand, reducing large firms’ need to invest in component production, said chamber member Bassim Youssef. Additionally, contract manufacturing allows local firms to access specialized expertise and new tech without major investments, Youssef said.


Your top industrial development stories for the week:

  • Oriental Weavers launched a new EGP 50 mn polyester yarn dyeing unit at its Tenth of Ramadan facility that is set to cover around 25% of the company’s polyester yarn needs with a daily capacity of 4.8 tons (statement, pdf).
  • Two projects worth a combined USD 210 mn kicked off operations in Ain Sokhna, including China’s state-owned Xinxing Ductile Iron Pipes Company’s USD 150 mn ductile iron pipes plant and Turkish sanitary product company Hayat’s USD 60 mn tissue paper factory.
  • Plans for the long-awaited Russian Industrial Zone are progressing, with Egypt and Russia having signed a long-term usufruct agreement granting Russian firms — in pharma, chemicals, mechanical engineering, and building materials — access to land inside the Suez Canal Economic Zone to establish a Russian Industrial Zone.

14-31 May (Wednesday-Saturday): The Corner Shop pop-up in Downtown Cairo.

20 May (Tuesday): Mustafa the Poet at MUST Opera House.

20 May (Tuesday): Cairo Comedy Club at CJC 610.

21-31 May (Wednesday-Saturday): Disney On Ice at Cairo International Stadium.

21 May (Wednesday): Gaby Bishara at Boom Room.

21 May (Wednesday): Zaid Khaledand Massar Egbari at CJC 610.

22 May (Thursday): Tetrat w Zekrayat at Theatro Arkan.

23 May (Friday): Project Meem at Cairo Festival City.

23 May (Friday): Redbull Jukebox at Taj City.

26 May (Monday): Michael Bublé at New Administrative Capital.

28 May (Wednesday): Jadalat CJC610.

29 May (Thursday): Omar Khairat at the Cairo Opera House.

30 May (Friday): Disco Misr Festival at Zed Park.

30 May (Friday): Adam Port at the New Administrative Capital’s Green River.

30 May (Friday): Sharmoofers at Boom Room.

30-31 May (Friday-Saturday): Dalida: Bint Shoubra at The Theatre.

31 May (Saturday): AUC Alumni Folklore Group at Theatro Arkan.

JUNE

1 June (Sunday): Mai Farouk at the Cairo Opera House.

6 June (Friday): 50 Years of AC/DC concert.

7-8 June (Saturday-Sunday): Makadi Heights Music Festival at The Haus, Makadi Heights.

26 June (Thursday): Jeff Dunham at the New Capital’s Drama Hall.

28 June (Saturday): Cairokee Empire concert at Cairo International Stadium.

OCTOBER

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

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