World Food Program and Maison Choc center food security in Arkan Plaza pop-up tonight

🍪 Baladi bread chocolate crisps? Sign us up. The United Nations World Food Program (WFP) and Egyptian chocolate maker Maison Choc are joining forces to spotlight food security at a pop-up event tonight, hosted in Maison Choc at Sheikh Zayed’s Arkan Plaza.

The collaboration comes with an unexpected creation — chocolate baladi bread crisps paired with honey, with the honey sourced from a local farmer in Luxor, one of many beneficiaries of WFP-supported training programs. More than just a fun and creative product launch, the event aims to spark broader conversations around the sourcing of everyday foods and convey the impact of skills development across Om El Donia’s rural communities.

A portion of the proceeds will go to WFP programs in Egypt. The pop-up kicks off at 6pm.