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Cairene talents at Milan Design Week

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WHAT WE’RE TRACKING TONIGHT

Oil prices rise amid reports of US-Iran confrontation in the Gulf

Good afternoon, ladies and gents, and welcome back. It’s a breezy day in C-town, and we’ve got a brisk issue to match. In today’s edition, we’re taking a look at the Egyptian designers who showcased their work at Milan Design Week, check out Prime Video’s latest hit starring Riz Ahmed, list the footie we’re watching tonight, and more.

First things first, the news…

THE BIG STORY ABROAD-

🌐 Still making headlines this afternoon are tensions in the Strait of Hormuz. After US President Donald Trump announced that US troops would guide stranded ships out, Iran’s navy claims it blocked US ships from entering the strait and threatened to attack any US forces breaking its blockade. Iran also says two missiles hit a US vessel, though US Central Command denies any strike. Following these latest developments, oil prices traded 5% higher, with Brent reaching nearly USD 112 / bbl and WTI at USD 105 / bbl at the time of publication.

^^Read more on: BBC, CNBC, CNN, and Reuters.


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** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Anchor investors in homegrown financial services player GlobalCorp are looking to exit the company in a transaction that could see up to 100% of the company change hands — the transaction is expected to close within two to four months;
  • Egypt’s aquaculture sector is casting the net towards the Mediterranean and European markets, courting investment pitches from Greece and Algeria for farmed fish imports;
  • The automotive industry is set to receive bumps ranging from 2.5-5.5%. The decision — which includes bus and component manufacturing — is expected to unlock significant production capacity and drive a surge in fresh foreign investment interest.

☀️ TOMORROW’S WEATHER- We’re in for another breezy day in the capital tomorrow, with the mercury set to peak at just 24°C, with a low of 13°C, according to our favorite weather app.

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AFTER HOURS

The Egyptian designers at Milan Design Week

🏘️ An epic cast of international designers, creatives, and appreciators flock to Milan every year in April for Milan Design Week (MDW) — the annual event sets the aesthetic and industrial standards for the rest of the world. This year at the Salone del Mobile, the world’s largest furniture trade fair, and the Fuorisalone, a city-wide festival that takes place in the historic districts of Milan, a number of Egyptian designers were spotted admiring… and exhibiting.

Five Egyptian designers who exhibited at this year’s MDW

#1- Laila Gohar: New York-based Egyptian food artist Laila Gohar ’s vegetable carousel was one of the most talked-about installations of 2026. Gohar, who was born and raised in Egypt, is an international celebrity in the world of design, art, and food. She’s been featured numerous times in Vogue, Elle, the New York Times, and the New Yorker, and she writes the How to Host It column in the Financial Times.

At MDW, Gohar transformed an 18th-century carousel into her personal dreamscape, swapping out horses for oversized, hand-sculpted fruits and vegetables as seating. The installation served as the global debut of her first ready-to-wear collection with Swedish brand Arket, adding yet another page to her ever-expanding multidisciplinary repertoire. She’s also the creator of Gohar World, a whimsical tableware and accessories brand that she founded with her sister, Nadia Gohar. Gohar also collaborates and creates food art for luxury brands such as Prada, Hermès, and Gucci.


#2- Amr Helmy: Veteran Egyptian designer Amr Helmy constructed a massive conceptual kitchen. “ ThreeKitchens. Three Positions. One Question ” is a visual interpretation of Helmy’s book, Bauhaus: The Cairo Letters 1933-2033. The installation explores the evolution and functionality of domestic spaces.

On display were large, distinctive kitchen styles: Victorian, reflecting inherited routines; Bauhaus, focusing on clarity and functionality; and Isistron, focusing on automation. Each space is meant to highlight the evolution of kitchen use and design in a space that has served the same continuous function throughout history. Helmy uses the kitchen to ask the question, “should design move forward, step back, or stand still?”


#3- Rania El Kalla: Bio-material innovation was at the core of Rania El Kalla ’s exhibition. El Kalla, an acclaimed designer and CEO of Shell Homage biodegradable materials, pushed the boundaries of material science by introducing colorful and visually striking furniture made from entirely biodegradable and chemicalfree materials. El Kalla uses household waste like eggshells and nutshells to develop a compound that can be used for eco-friendly and aesthetically appealing home furnishings. Her work is timely, innovative, and proves that Egyptian-led material science has a seat at the table in transforming industrial food waste into high-end luxury goods.


#4- Nermin Habib: Ancient Egyptian cooling techniques meet contemporary climate action in ceramic artist Nermin Habib ’s “Olla Forms.” By re-engineering the traditional porous clay olla (water jug) into modular architectural elements and home accessories, Habib, a Bahrain-based Egyptian multidisciplinary artist and ceramicist, demonstrates how passive cooling can reduce energy consumption. Before she became fully focused on ceramics, Habib also dabbled in photography and filmmaking. Eleven years ago she made a prizewinning short film called Cairo Soul.


#5- Malak Elzeftawy and Rana Ayman: The artists introduced their modular Zahra Stool at Isola Design District. Inspired by ancient Egyptian design, the stool is made of sculpted wood and a modular woven linen seat. The innovative design allows for near-infinite weaving configurations and color options, reflecting the fluidity of contemporary, mobile lifestyles. The participation of the two young multidisciplinary product designers in MDW underscores a generational shift among younger Egyptian designers away from static, decorative objects toward adaptable, functional pieces.

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ON THE TUBE TONIGHT

The name’s Latif… Shah Latif

📺 Fame costs a pretty penny, but what if you already stand out from the crowd? In Prime Video’s latest hit series, Bait, British star Riz Ahmed introduces us to Shah Latif, a young British-Pakistani Muslim struggling to land his big break. What follows is a grueling identity crisis packed with endless contradictions.

The plot: Latif’s acting career is idling after a string of forgettable bit parts. His turning point arrives with a rare shot at auditioning for the role of James Bond. Though he fumbles the audition — constantly tripping over his lines — a paparazzo catches him on camera. Overnight, he becomes a media sensation for all the wrong reasons, as the public fixates on one question: Could the new James Bond really be a brown-skinned Muslim of Pakistani descent?

What we liked: American director Bassam Tariq brilliantly captures the vision of series creator and lead actor Ahmed. Despite the weight of the themes — existential identity crises, a sense of total alienation, and the desperate drive for self-actualization — the duo delivers a sharp dose of satirical black comedy. The pacing is electric, unafraid to skewer both societal racism and the toxic tax of celebrity.

Portraying Shah Latif is a complex task, and it’s exactly where Ahmed excels. Through subtle body language and haunting expressions, he conveys his character’s internal turmoil, battling the voices that tell him he isn’t worthy of success or happiness. Feeling like an outsider within his traditional Muslim family on one hand, and a foreigner to a British society that treats him like an alien on the other, Latif is driven by a need to prove his worth in a world that has never made him feel like he truly belongs.

Our verdict: If you enjoyed shows like Mo or Ramy, this series is a must-watch. It is a standout dramatic experience that makes it nearly impossible to look away — especially with brisk, half-hour episodes that keep you hooked until the very end.

WHERE TO WATCH- You can stream Bait on Prime Video. Watch the trailer on YouTube (watch, runtime: 1:37)

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Sports

Tonight: Manchester City vs. Everton

The Nile League relegation stage continues today with Pharco facing Al Mokawloon Al Arab at 5pm. Later, at 8pm, Wadi Degla takes on Kahraba Ismailia, while Ittihad Alexandria meets Petrojet.

In the Premier League, Chelsea hosts Nottingham Forest at 5pm, while Everton faces a tough encounter against Manchester City at 10pm. Both matches will be broadcast on beIN Sports 1.

In the major European leagues:

  • Cremonese vs. Lazio — Serie A, 7:30pm;
  • Roma vs. Fiorentina — Serie A, 9:45pm;
  • Sevilla vs. Real Sociedad — La Liga, 10pm.

This publication is proudly sponsored by

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Mark Your Calendar

An unmissable night with the iconic Sherine this August

🎤 Missed her? We all did. Icon Sherine Abdel Wahab is set for a long-awaited comeback on Friday, 7 August at the North Coast’s Alamein City in Porto Golf. The night promises a medley of her biggest hits, kicking off at 9pm. Early bird registration is now open via Ticketsmarché — act fast before tickets sell out.

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GO WITH THE FLOW

What the markets are doing on 4 May 2026

The EGX30 fell 0.7% at today’s close on turnover of EGP 12.0 bn (63.7% above the 90-day average). Local investors were the sole net buyers. The index is up 24.3% YTD.

In the green: Qalaa Holdings (+2.8%), Misr Cement (+2.3%), and Juhayna (+1.3%).

In the red: Raya Holding (-4.0%), Valmore Holding -EGP (-3.4%), and Orascom Investment Holding (-3.2%).


🗓️ MAY

2-5 May (Saturday-Tuesday): Empower Her Art Forum (EHAF) at the Grand Egyptian Museum.

7 May (Thursday): Hamid El Shaeri and Badra at The Village.

7 May (Thursday): The Goats at El Rihany Theater.

7-9 May (Thursday-Saturday): Sandbox Festival in El Gouna.

7-10 May (Thursday-Sunday): ASEEL Egyptian Horse Festival at the Armed Forces Equestrian Club, Nasr City.

8-9 May (Friday-Saturday): Mina Nader Interactive Comedy Show at Ewart Memorial Hall, AUC Tahrir.

8 May (Friday): The LAW Talks at the Greek Campus.

9 May (Saturday): Cairo Vintage Souq at Al Zohriya Garden, Zamalek.

9 May (Saturday): The Marketers League at The Grand Egyptian Museum.

9 May (Saturday): Cairo Flea Market at Ghurnata Community Space, Heliopolis.

13 May (Wednesday): Man3n lel Ehrag with Abdelrahman Mohamed at Theatro Arkan.

14 May (Thursday): Riham Abdel Ghafour with Mahmoud Saad at Falaki Theatre.

15 May (Friday): Omar Khairat live with Baheya at Al Manara Main Hall.

15 May (Friday): Jadal at Boom Room, Madinaty.

15 May (Friday): Angham at El Arena.

15 May (Friday): Amr Selim at Theatro Arkan.

16 May (Saturday): Bazet Menny with Waleed Moghazy at Theatro Arkan.

21 May (Thursday): The Prontos Michael Jackson Tribute night at Room Art Space.

22 May (Friday): Ali El Haggar at Theatro Arkan.

22 May (Friday): Adam Port at Salah El Din Citadel.

25 May (Monday): Sharmoofers at Ewart Memorial Hall, AUC Tahrir Square.

26 May (Tuesday): Arafat’s Day.

26 May (Tuesday): Andrea Bocelli at the City of Arts and Culture in the New Administrative Capital.

27-30 May (Wednesday-Saturday): Matsagharonash at Theatro Arkan.

27-29 May (Wednesday-Friday): Eid El Adha (TBC).

JUNE

5 June (Friday): Madinaty Half Marathon at Open Air Mall.

7 April - 8 June (Tuesday-Monday): Beyond Van Gogh: The Immersive Experience at District 5 by Marakez in New Cairo.

16 June (Tuesday): Islamic New Year.

16 April - 30 June (Thursday-Tuesday): Early bird registration for The Marakez Pyramids Half Marathon.

30 June (Tuesday): June 30th Revolution.

JULY

1 July - 2 November (Wednesday-Monday): General registration for The Marakez Pyramids Half Marathon.

23 July (Thursday): July 23rd Revolution 1952.

24 July (Friday): Adriatique at the North Coast.

AUGUST

7 August (Friday): Sherine at Porto Golf, Alamein City.

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.

6 October (Tuesday): Armed Forces Day.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

NOVEMBER

28 November (Saturday): Shakira at the Pyramids of Giza.

DECEMBER

11-12 December (Friday-Saturday): TheMarakezPyramids Half Marathon at the Pyramids of Giza.

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