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The lunar economy, Egypt’s practical orbit, and the dark side of the moon

1

WHAT WE’RE TRACKING TONIGHT

Egypt's urban inflation hits 15.2% in March as energy and currency pressures mount

Howdy, friends, and kudos to all of us for making it to the weekend — which means alarmfree sleep until Tuesday for many of you, we hope. In today’s issue, we’re taking a deep dive into the Artemis II Lunar Flyby mission, how the internet’s been reacting, and what a “lunar economy” would entail. Also, we review the fifth and final season of The Boys, which kicked off with a bang.

**A QUICK PROGRAMMING NOTE- EnterprisePM will be taking a long weekend break as we celebrate Sham El Nessim and will be back in your inboxes on Tuesday afternoon. Until then, enjoy the long weekend.

THE BIG STORY TODAY-

📍 Egypt’s annual urban inflation accelerated for a second consecutive month to 15.2% in March, up from 13.4% in February, as regional conflict, higher energy prices, and a weaker EGP drove broad-based cost pressures. Monthly inflation rose to 3.2%, according to Capmas.

The reading beat consensus estimates, fueled by a c.16% spike in domestic fuel prices and a 21.6% jump in vegetable costs, which HC’s Neamat Choukri attributed to the war-induced surge in global energy prices and a c.12% monthly depreciation of the EGP to EGP 54.56/USD.

What’s next: While analysts expect upcoming electricity tariff hikes to sustain momentum in April, there is a growing consensus that the CBE will keep its easing cycle on ice through this period of heightened uncertainty. Thndr’s Esraa Ahmed expects that policymakers will likely hold rates steady until the “real cost of the Iran war” can be fully assessed.

THE BIG STORY ABROAD-

🌐 The US-Iran two-week ceasefire is off to a rocky start — Iran accused Washington of violating their agreement after Israel launched a series of strikes on Lebanon, a point of debate between the two sides over whether the truce covers Lebanese territory. The UK and the EU called for Lebanon to be included in the ceasefire.

MEANWHILE- Energy flows through the Strait of Hormuz remain slow as Iran demands tolls for safe passage and maintains that the full recovery of the strait hinges on compliance with the truce’s conditions. As the truce remains fragile and Tehran threatens to withdraw from the agreement, oil prices rose, with Brent up 3.6% to USD 97.9 a barrel and WTI up 5% to USD 99 a barrel at the time of publication.

^^Read more on: Bloomberg, CNBC, Reuters, and the Financial Times.

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** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The ceasefire is already being felt in the markets, with the EGX30 up 4.1% by the end of trading yesterday, outperforming regional peers. The EGP also gained around 2.5% on the greenback by the time bank tellers shut up shop for the day;
  • A new and more pro-private sector state ownership policy document will be released next month. The committee overseeing the revision of the policy is finalizing its amendments;
  • The Central Bank of Egypt is moving to renew a USD 2 bn Kuwaiti deposit due this month. The maturing deposit is expected to be renewed under the same existing terms and will remain in place.

☀️ TOMORROW’S WEATHER- Grab your shades and put on your linens, it seems we’re in for a warm start to the weekend. Temperatures in Cairo are set to peak at a high of 27°C, with a low of 15°C, according to our favorite weather app.

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PLUG IN

Artemis II, Egypt’s practical orbit, and the dark side of the moon

🚀🌑 Four scientists, one spacecraft, and a singular objective — to blast off from Earth, loop around the Moon, and make it back in one piece. At the time of writing this morning, the Artemis II mission is currently cruising through the vacuum on its return leg to Earth. Scheduled to splash down this Saturday, the 10-day journey marks humanity’s high-profile return to lunar proximity for the first time in over five decades since Apollo 17.

While some view the mission as a historic milestone, critics dismiss it as a multi-bn-USD vanity project. Regardless of which side of the fence you sit on, the mission highlights a widening chasm in how global and regional powers approach the space economy — particularly as talk of a lunar economy moves from sci-fi blockbusters to boardrooms.

The dark side of the moon

Aside from catching a glimpse of the far side of the lunar surface, the crew is testing the vital systems and tech stacks required for future manned landings. And this is more than just a tech demo…

Artemis II is a foundational step toward an emerging lunar economy. We’re talking about a commercial ecosystem involving the production, use, and exchange of lunar resources. The spoils of the exercise? Significant.

  • Water ice: Can be converted into oxygen and hydrogen for rocket fuel, essentially creating a pitstop for deep-space travel;
  • Space mining: Tapping into rare minerals, specifically helium-3 — a clean-energy isotope that is exceptionally rare on Earth but abundant on the lunar surface.

Nasa is playing the long game on ROI: The costs and risks are astronomical, so Washington is using the Artemis Accords — first announced in 2020 — as a burden-sharing mechanism. By looping in allies like the UK and Japan, the US ensures it sets the regulatory rules for space trade and resource extraction, shoring up its geopolitical edge against rival blocs led by China.

It’s a US-China space race this time around. Washington is leading the charge with Artemis to establish a sustainable human presence. Meanwhile, Beijing is sprinting with its Chang’e program, planning a robotic mission to scout for water by year-end, with the ultimate goal of an international lunar research station by 2030. Other players, including the ESA, India, Japan, and Russia, are also vying for a spot in the supply chain. Regionally, the UAE was an early mover, signing onto the Artemis Accords to align with the US framework.

Will we get our share of moon pie?

Space is no longer about exploration — it’s infrastructure. While 61 nations — including the UAE, Saudi Arabia, Bahrain, and Oman — have signed the Artemis Accords to link their programs to US regulations, Cairo is taking a different path. Egypt is focusing its capital on practical, low-earth orbit infrastructure through diversified partnerships. This includes the launch of the Spnex satellite from a Chinese spaceport last December.

Rather than chasing the moon, our government’s strategy is rooted in immediate economic utility. According to the cabinet, the priority is leveraging data from MisrSat-2 and Spnex for precision agriculture, maritime navigation, and climate monitoring. The state is pushing to localize the space industry to reduce reliance on foreign tech, bolstered by the launch of the Egyptian Space Academy last month and the upcoming inauguration of the African Space Agency headquarters in Cairo.

A fluke?

The digital discourse is split: Social media is currently a battleground between tech enthusiasts and critics who argue the bns of USD spent on space should be diverted to food security, education, and terrestrial infrastructure. Naturally, the tinfoil hat crowd is also out in force, reviving conspiracy theories that the original Apollo 11 landing was a staged performance.

Conspiracies aside, the math is undeniable. With bns in play and strategic alliances forming, the space race has transitioned from a voyage of discovery into a strategic market. Whether for lunar resources or orbital data, the race is on — and every nation is picking its lane based on its own bottom line.

(** Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

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ON THE TUBE TONIGHT

One last bloody diabolical round for The Boys

📺 The fifth and final season of The Boys is absurd, disgusting, infuriating, and politically incorrect — it’s off to an incredible start in true The Boys fashion. Picking up where we left off, the two-episode premiere proves the showrunners aren’t here to play around and will not leave any plot holes unfilled.

The plot: Starlight (Erin Moriarty) and her team (Jack Quaid as Hughie, Karen Fukuhara as Kimiko, Tomer Capon as Frenchie, Karl Urban as Butcher, and Laz Alonso as MM) are plotting to kill the hitherto invincible Homelander (Antony Starr), who has now all but taken control of the entire US, making the president his bartender. It won’t be a walk in the park, because the group is somewhat broken and still reeling from the events of the previous season. For several legacy characters, the end looms near, making for some compelling self-confrontations and introspection as they grapple with the gravity of their choices.

What we liked: This season, the political parallels are in full bloom. Essentially, a superhero-infused representation of American politics, corruption, and conservative ideology. The Boys offers scathing commentary on the current real-life state of the US, complete with misinformation campaigns, scandal cover-ups, minority targeting, and restrictions of freedom.

For a show built on absurdity, The Boys presents a frighteningly accurate depiction of the current administration… if both political parties were headed by immortal superhumans with limitless power and broken moral compasses. Both episodes checked all our boxes: snappy dialogue, pacing, plot, and humor. The CGI also gives Marvel a run for its money.

What you might not like: If you are already acquainted with the franchise, you know what you’re in for. The show is very explicit, both visually and audibly. Expect gore, profanity, and nudity — this is definitely not a family-friendly watch.

WHERE TO WATCH- Episodes are dropping weekly on Wednesdays on Prime Video. Watch the trailer on YouTube (watch, runtime: 2:42).

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Sports

A massive weekend of Cairo derbies, African face-offs, and Catalan clashes

It’s the weekend, folks, and we all know what that means: a schedule packed with footie fixtures. First up, the Nile League:

Four fixtures are on our radar today:

  • Tala’ea El Gaish vs. Bank Al Ahly — 5pm;
  • Kahraba Ismailia vs. Al Ittihad — 5pm;
  • Al Mokawloon Al Arab vs. Ismaily — 8pm;
  • Petrojet vs. Zed FC — 8pm.

In the Europa League, we’re keeping an eye on:

  • Bologna vs. Aston Villa — 9pm;
  • Porto vs. Nottingham Forest — 9pm.

Friday’s fixtures

Zamalek in the Confederation Cup: The White Knights head to Algeria for a high-stakes away leg against CR Belouizdad in the continental semifinal. Zamalek is looking to snatch a W or, at the very least, a positive result to bring back home. Kick-off is at 9pm on beIN Sports 3.

In La Liga: Real Madrid welcomes Girona to the Santiago Bernabéu for a matchday 31 showdown. Currently sitting in second place with 69 points, Los Blancos are desperate for three points to tighten the gap at the top. Kick-off is at 9pm on beIN Sports 1.

Other major European face-offs we’re watching:

  • Roma vs. Pisa SC — Serie A, 8:45pm;
  • West Ham vs. Wolves — Premier League, 9pm;
  • Marseille vs. Metz — Ligue 1, 9pm.

Saturday’s fixtures

A busy day for domestic football: Second-place Pyramids faces off against Al Masry at 5pm, while Al Ahly takes on Smouha at 8pm at Cairo International Stadium in the second round of the league’s championship playoffs. Ceramica Cleopatra and Enppi will be going head-to-head at the same time.

On the continental stage:

  • FAR Rabat vs. RS Berkane — CAF Champions League semifinal first leg, 9pm;
  • USM Alger vs. Olympic Safi — CAF Confederation Cup semifinal first leg, 6pm.


Super Saturday returns: Premier League matchday 32 continues as Arsenal hosts Bournemouth at the Emirates Stadium at 1:30pm (beIN Sports 1). Later, Liverpool — navigating a difficult season — faces Fulham at Anfield at 6:30pm (beIN Sports 2).

Also kicking off at 4pm:

  • Brentford vs. Everton;
  • Burnley vs. Brighton.


A Catalonian derby: Barcelona hosts rivals Espanyol in a classic La Liga matchday 21 clash. Whistle blows at 6:30pm on beIN Sports 3. Later that night, Sevilla and Atlético Madrid face off in a heavyweight encounter at 9pm (beIN Sports 4).

Also on our radar:

  • Borussia Dortmund vs. Bayer Leverkusen — Bundesliga, 3:30pm;
  • Bayern Munich vs. St. Pauli — Bundesliga, 6:30pm;
  • Juventus vs. Atalanta — Serie A, 8:45pm.

This publication is proudly sponsored by

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Mark Your Calendar

Run through history at the Marakez Pyramids Half Marathon

🏃 The Marakez Pyramids Half Marathon returns to its iconic setting this year with an expanded, two-day format. The 5 km race will take place on Friday, 11 December, followed by the 10 km and 21 km races on Saturday, 12 December.

Registration is now open. The lowest-priced tickets are available through Thursday, 16 April, with the early-bird registration period closing on Tuesday, 30 June. General admission opens on Wednesday, 1 July and closes on Monday, 2 November. Tickets are available via The TriFactory.

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GO WITH THE FLOW

What the markets are doing on 9 April 2026

The EGX30 rose 1.0% at today’s close on turnover of EGP 7.8 bn (16.4% above the 90-day average). International investors were the sole net buyers. The index is up 17.3% YTD.

In the green: Orascom Development (+4.0%), Misr Cement (+3.4%), and Telecom Egypt (+3.2%).

In the red: Palm Hills Developments (-2.3%), Raya Holding (-1.9%), and GB Corp (-1.5%).


🗓️ APRIL

7 April - 8 June (Tuesday-Monday): Beyond Van Gogh: The Immersive Experience at District 5 by Marakez in New Cairo.

10 April (Friday): The Goats Vol.2 at Theatro Arkan.

10-13 April (Friday-Monday): New Capital Spring Carnival at Green River Park, New Capital.

11 April (Saturday): Burna Boy at Festival Plaza, El Gouna.

11 April (Saturday): Cairo Flea Market at Ghurnata Community Space, Heliopolis.

12 April (Sunday): Spring Flowers Exhibition one-day preview at the Agricultural Museum.

12 April (Sunday): Backyard Festival: Tamer Hosny and French Montana at Azha Ain El Sokhna.

13 April (Monday): Sham El Nessim.

13 April (Monday): Disco Misr at Reiki Beach, Ain El Sokhna.

13 April (Monday): Sharmoofers at Soho Square, Sharm El Sheikh.

15 April (Wednesday): Wust El Balad and Nouran Abu Taleb at CJC 610.

16 April (Thursday): Spring Flowers Exhibition at the Agricultural Museum.

16 April (Thursday): El Leila El Kebira at Theatro Arkan.

16 April (Thursday): Lowest price guarantee registration closes for The Marakez Pyramids Half Marathon.

16 April - 30 June (Thursday-Tuesday): Early bird registration for The Marakez Pyramids Half Marathon.

16-18 April (Thursday-Saturday): Based on True Events: Memoir Writing with Mai Serhan in Ardi, Dahshur.

17 April (Friday): Run for Youth Employment at The British University in Egypt.

17 April (Friday): Amr Selim at Small Theatre, Cairo Opera House.

17 April (Friday): Tul8te at Al Ittihad Alexandria Club, Alexandria.

23 April (Thursday): Hisham Kharma at Cairo Opera House main hall.

24 April (Friday): Daylight saving time begins.

24 April (Friday): Medhat Saleh at Ewart Memorial Hall, AUC Tahrir Square.

24 April (Friday): Ain Gamal at Al Manara Main Hall.

24 April (Friday): Marwan Pablo at Music Arena in Antoniads, Alexandria.

25 April (Saturday): Sinai Liberation Day.

25 April (Sunday): The Marketers League at The Grand Egyptian Museum.

27 April - 2 May (Monday-Saturday): Alexandria Short Film Festival.

MAY

1 May (Friday): Labor Day.

1-2 May (Friday-Saturday): Cotzl’s Step Into the Light bazaar at Al Horreya Garden, Zamalek.

7-9 May (Thursday-Saturday): Sandbox Festival in El Gouna.

26 May (Tuesday): Arafat’s Day.

26 May (Tuesday): Andrea Bocelli at the City of Arts and Culture in the New Administrative Capital.

27-29 May (Wednesday-Friday): Eid El Adha (TBC).

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

1 July - 2 November (Wednesday-Monday): General registration for The Marakez Pyramids Half Marathon.

23 July (Thursday): July 23rd Revolution 1952.

24 July (Friday): Adriatique at the North Coast.

AUGUST

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.

6 October (Tuesday): Armed Forces Day.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

NOVEMBER

28 November (Saturday): Shakira at the Pyramids of Giza.

DECEMBER

11-12 December (Friday-Saturday): TheMarakezPyramids Half Marathon at the Pyramids of Giza.

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