Get EnterpriseAM daily

Available in your choice of English or Arabic

Multi-tasking might be setting you back

1

WHAT WE’RE TRACKING TONIGHT

Panic selling hits EGX, EGP weakens following regional escalation

Good afternoon, ladies and gentlemen. The week is off to a tumultuous start following the US and Israeli attack on Iran yesterday, which prompted a ripple effect of retaliation against Israel and Arab countries.

THE BIG STORY TODAY-

📍 Where things stand in Om El Donia the day after the attack on Iran is all everyone can talk about. The EGP slipped toward the 48.90 per USD mark in mid-day trading today, as tensions triggered a fresh wave of foreign outflows totaling some USD 1.3 bn so far, sources tell EnterpriseAM. While the Central Bank of Egypt is covering exits through a specialized account and the interbank market, officials stressed that reserves remain secure and the exchange rate is allowed to adjust to absorb the shock. Relief is expected this week as USD 2.3 bn in IMF tranches and RSF payments are set to hit CBE accounts.

Despite the volatility, the Treasury is testing market appetite today with an EGP 95 bn T-bill offering that includes a new 11-month maturity, though debt officials warned they will “not accept exaggerated yields” to offset the temporary risk premium. On the ground, importers are monitoring shipping costs amid fears of a Strait of Hormuz disruption, while food markets remain stable thanks to pre-Ramadan stockpiling.

Over on the stock market… The EGX 30 shed 2.5%, closing today’s session at 47.98k, as regional markets reel from a massive geopolitical escalation in the Persian Gulf. The benchmark had dropped as much as 5.6% at the open — briefly touching 46.34k — before paring losses into the close.

The sell-off did not start from a peak. “The EGX was already in a correction phase before yesterday’s events,” Randa Hamed, managing director at Okaz Asset Management, tells EnterpriseAM, noting the index had pulled back from its all-time high of 52.8k to 48.6k by Thursday on profit-taking and valuation reassessments. “The market was not falling from a peak, it was already in the process of finding its footing.” She described the 5.6% opening drop as “an acute panic response to an extraordinary event.”

^^ We’ll have more on these stories and much more in tomorrow’s edition of EnterpriseAM.

THE BIG STORY ABROAD-

🌐 Investor anxiety is mounting as oil prices are expected to jump when trading reopens on Monday in the wake of the attack on Iran, potentially prompting capital flows into safe-haven assets. With the Strait of Hormuz effectively closed, Opec+ has reportedly agreed to boost oil output by 206k bbl / d to cushion regional disruptions, as of the time of publication. Meanwhile, BTC stood at USD 67k this morning, with downward projections widely expected.

^^Read more on: Reuters, the Financial Times, and Bloomberg here and here.

Also in today’s issue: We take a look at why multi-tasking might not be the way to go, dive into the country’s industrial pivot, and recommend your next Ramadan watch.

So, when do we eat? Maghrib prayers are at 5:54pm in the capital, and you’ll have until 4:54 am tomorrow to hydrate and caffeinate ahead of fajr.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The EGP is likely to come under pressure in the coming days as risk-averse investors pull out of the region, and those staying the course weigh the likely impact on our economy of the storm Washington and Tel Aviv have unleashed;
  • Derivatives trading kicked off for the very first time on the EGX with the launch of three- and six-month futures contracts tracking the EGX30 index;
  • The government is expanding its flagship industrial support program, with the cabinet approving a broader second phase aimed at injecting fresh liquidity into the sector.

enterprise

*** It’s Inside Industry day — your weekly Sunday briefing of all things industrial in Egypt. Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.

In today’s issue: We take a look at Egypt's industrial pivot as a new era of selective incentives and a “carrot and stick” policy aims to redesign industry around exports.

☀️ TOMORROW’S WEATHER- The cool streak continues with temperatures in Cairo set to peak at a high of just 18°C, with a low of 10°C, according to our favorite weather app.

2

FOR YOUR COMMUTE

Why multi-tasking isn’t the flex you might think it is

💻 Multi-tasking has long been synonymous with productivity, but our brains are not biologically capable of juggling multiple tasks at once. All those times you thought you were multi-tasking? It might have felt productive, but according to Forbes, it’s actually costing you your full attention — and ultimately your highest level of performance.

Understanding the mechanics of multi-tasking: Multi-tasking, contrary to popular belief, is not giving each task the full and required attention it needs — It’s essentially rapid-task switching and constantly shifting attention from one task to another. Attention, thus, is disengaged, reoriented, and refocused. Task switching creates what business expert Sophie Leroy calls “attention residue” due to unfinished tasks staying active in our brains, disrupting overall performance. Our brains “crave completion before switching to something else,” Leroy says. While you may think you’re handling more by task-switching, you’re only degrading your ability to focus. You may be ticking off tasks, but at the cost of more errors and greater mental fatigue.

Multi-tasking affects more than just focus — it compromises your nervous system. Chronic multi-tasking keeps your nervous system in a low-grade state of urgency. If you’re constantly on high alert to scan, react, and switch to the next task, your energy depletes faster. Over time, motivation, creativity, and work satisfaction start to decline.

What does the research say? A study by Stanford University found that people who regularly multi-task show worse results in measures of attention control and working memory. Another study published in the Journal of Experimental Psychology showed that efficiency can drop by as much as 40% when switching between tasks. Your intelligence thus takes a major hit, with research suggesting that multi-tasking cuts the equivalent of 10 IQ points during problem-solving performance.

The effects show up later — performance slowly dips, wrong decisions are made, pressure builds, and burnout starts to set in. Top performers often struggle with burnout due to fragmented attention that asks too much of their cognitive abilities. It’s not about personal discipline or better time management, it’s about ensuring a workflow that guarantees sustained focus. According to burnout prevention expert Dr. Chetna Sethi, multi-tasking is a “stress response” and a “survival tactic” that forsakes intentional work.

So why is single-tasking the smarter approach? Most significantly, it eliminates the constant competition for your attention. What looks like a luxury — focusing on one task at a time — is really a reflection of discipline and leadership. When your attention is fully engaged on a single task, you’re able to make clearer, more consistent decisions, cutting down on follow-up corrections and rework later. The result isn’t just a ticked off to-do list, but better output. Single-tasking ultimately promotes sustainable performance.

Making the shift from being a multi-tasker to a single-tasker is not as difficult as it sounds. All it takes is a few deliberate, practical steps. Start by getting your priorities straight to avoid crowded focus. Define when your availability is truly necessary and streamline meetings by separating thinking, updating, and decision-making instead of cramming them into a single interaction. Lastly, lead by example: your behavior transfers onto your team — model focus consistently and your team will likely follow.

3

ON THE TUBE TONIGHT

Kan Yama Kan is a slow-paced, heartfelt family drama

📺 Over the past few years, Maged El Kedwany has delivered one stellar family drama after another. Mawdo3 3a2ely was a wholesome story of a father seeking a relationship with his estranged daughter, and 2025’s Feha Eh Yaani saw El Kedwany live out a love story for the ages. This Ramadan, El Kedwany didn’t veer far from the genre, yet delivers a performance that feels fresh in Kan Yama Kan.

Directed by Karim El Adl and written by Sherine Diab, Kan Yama Kan follows a husband, wife, and daughter who are unmoored following a sudden divorce. Mostafa (El Kedwany) has no reason to believe his marriage is in any trouble, until, on the morning of her birthday, his wife Dalia (Yousra El Lozy) skips town on a whim to spend a day by the beach without letting anyone know. Upon her return later that night, she quietly demands a divorce in front of their entire family.

With their lives drastically changed overnight, the family must navigate a new reality: Mostafa remains in denial, Dalia feels visibly relieved, and their daughter Farah (Retal Abdel Aziz) finds herself caught in the crossfire, flunking school and growing resentful of her mother.

There are no good guys or bad guys, and that’s exactly what makes the show a compelling (and polarizing) watch. Viewers are left to form their own opinions and to choose which side to support or empathize with. In this emotionally-laden grey area, one can then relate to Farah’s struggle. The show does a stellar job at painting a picture of the impact of divorce on children, with Abdel Aziz delivering a performance that was both heartfelt and heartbreaking.

All-around great performances: While El Lozy portrays a character similar in disposition to her Lam Shamseya counterpart, garnering criticism on social media, we found that her embodiment of Dalia was spot-on and commendable. Mostafa isn’t the chirpy sort we’ve come to expect of El Kedwany, with the actor delivering a stellar portrayal of a defeated father who must keep his true feelings on a tight leash.

Kan Yama Kan is a slow-paced, character-driven drama that eschews overblown dramatics. This slow, melancholic approach is reflected in many aspects of the show, from Medhat Saleh’s heartfelt rendition of Baligh Hamdy's El Hob Eli Kan and the poignant soundtrack, all the way to the cinematography, location choices, and set design.

WHERE TO WATCH- Kan Yama Kan is streaming on Yango Play. Watch the trailer on YouTube (watch, runtime: 0:21).

4

Sports

Tonight: Zamalek and Pyramids go head-to-head

We’re in for an exciting start to March, with several key clashes in both the Egyptian and English leagues on our radar for tonight.

In the Nile League: League leaders Zamalek face off against second-placed Pyramids at 9:30pm. This high-stakes encounter sees both clubs tied at 37 points, with three on the line that would grant one the lead. Yesterday, third-placed Al Ahly and fourth-placed Ceramica Cleopatra both settled for 1-1 draws against ZED FC and Wadi Degla, bringing their totals to 37 points as well. The match will be broadcast on ON Sport 1.

Other Matchweek 20 fixtures on our radar at 9:30pm:

  • Enppi vs. Al Masry — ON Sport 2;
  • Modern Sport vs. Petrojet — ON Sport Plus;
  • Al Bank Al Ahly vs. Smouha — ON Sport Max.


In the Premier League: A London derby sees league leaders Arsenal host Chelsea at 6:30pm. A W for the Gunners (61 points) would secure their spot in the lead and widen the gap between them and second-placed Man City (59 points) to five points. The match will be broadcast on beIN Sports 1.

Other Matchweek 28 fixtures on our radar at 4pm:

  • Brighton vs. Nottingham Forest — beIN Sports 5;
  • Fulham vs. Tottenham — beIN Sports 2;
  • Manchester United vs. Crystal Palace — beIN Sports 1.


Other major European league matchups on our radar:

  • Paris FC vs. Nice — Ligue 1, 4pm, beIN Sports 3;
  • Real Betis vs. Sevilla — La Liga, 7:30pm, beIN Sports 5;
  • Roma vs. Juventus — Serie A, 9:45pm, Starzplay;
  • Marseille vs. Lyon — Ligue 1, 9:45pm, beIN Sports 2.

This publication is proudly sponsored by

5

Mark Your Calendar

Spend a Ramadan evening with Wust El Balad

🎤 Indie band Wust El Balad will be taking over El Gomhouria Theatre in Downtown on Friday, 6 March for a special Ramadan Evenings live show. You can book tickets on Tazkarti.

6

GO WITH THE FLOW

What the markets are doing on 1 March 2026

The EGX30 fell 2.5% at today’s close on turnover of EGP 5.3 bn (16.3% below the 90-day average). Local investors were the sole net buyers. The index is up 14.7% YTD.

In the green: Heliopolis Housing (+1.5%)

In the red: E-finance (-5.4%), Kima (-5.1%), and Ibnsina Pharma (-4.9%).

7

INSIDE INDUSTRY

How the government is redesigning industry around exports

🏭 The newly formed Industry Ministry doesn’t appear to be heading toward managing the industrial sector through traditional mechanisms. Instead, it’s pivoting towards a limited number of industries capable of generating exports and attracting foreign currency.

This strategy focuses on specific industries, granting them land, incentives, and financing based on measurable targets. The government’s wager isn’t just on increasing the number of factories, but on restructuring production.

The outlines of the ministry’s strategic roadmap became clearer following the minister's meeting with Prime Minister Mostafa Madbouly. The plan centers on launching five key industries, each linked to a number of feeder industries. The allocation of land and incentives is now tied to specific logistical and competitive criteria. Key pillars of the plan include directing investments towards sectors that reduce the import bill, digitalizing the licensing system and activating performance monitoring within ministry-affiliated bodies, and prioritizing sustainability.

While the plan defines the destination, the restructuring of the Industrial Modernization Center aims to define the how. This overhaul includes linking scientific research to market needs and providing financing tools for AI adoption in factories. To accelerate progress, the ministry intends to rely on international consultancy firms for ready-made technology transfers rather than developing them from scratch locally.

This new direction is expected to shake up the priority sectors list announced in 2025 and reshape the industrial financing map. The main objective is to align funding with industrial priorities — incentives will no longer be granted as general support, but as tools to achieve specific production and export results.

We saw this coming four years ago. Earlier, EnterpriseAM had emphasized the importance of focusing on a limited number of export industries, as specialization is the primary gateway to attracting foreign direct investment. This vision relied on Egypt's competitive advantages — geographic location, availability of energy and workforce, and a mix of manufacturing and exportable services, such as tourism, automotive manufacturing, electronics, and outsourcing.

This approach is already being applied. In Shaq Al Thu’ban — the world’s fourth-largest marble production area yet one suffering from low productivity — the minister gave investors a choice: take advantage of regulatory facilities or face closure. The government set timelines for infrastructure development and introduced automation to reduce waste and raise margins for exporters facing stiff competition from Turkey and Italy. This carrot and stick policy is set to become the governing framework for industrial zone management.

The shift also extends to export support. Following a meeting with 13 export councils, the message was clear: No incentives without measurable targets. Access to government liquidity will now be contingent on clear operational plans, growth rates, and entry into new markets. Investment Minister Mohamed Farid also highlighted financing potential through the non-banking financial sector, such as factoring, to bypass the complexities of high-interest bank lending.

What do exporters want? Representatives from export councils called for a package of measures to bolster competitiveness, including:

  • Concessional financing for industrial expansion;
  • Deepening local manufacturing in strategic sectors such as med industries and EVs;
  • Improving the Robbiki Leather City, slaughterhouses, and quarries;
  • Better management of foreign competition, particularly in textiles.

While the state aims for 100k factories by 2030, the sector faces a growing shortage of skilled labor. In 2025, wages in some labor-intensive industries rose by up to 30%, reflecting a gap between training systems and market needs, according to Chairman of the Chamber of Engineering Industries Mohamed El Mohandes.

To solve this, the government plans to transform 1.6k public technical schools into internationally linked institutions, linking education directly to the labor market and expanding the private sector's role in training.


🗓️ FEBRUARY

24 February - 14 March (Tuesday-Saturday): Ramadan Premium Market at the Arena, Cairo West.

28 February - 11 March (Saturday-Wednesday): Qahrawya Iftours.

MARCH

3 March (Tuesday): Angham at Al Mashrafia tent, the Grand Egyptian Museum.

6 March (Friday): The Women’s Night 5K Race with Cairo Runners at Promenade, New Cairo.

6 March (Friday): Wust El Balad at El Gomhouria Theatre, Downtown.

21 March (Saturday): Eid Al-Fitr.

22 March (Sunday): Burna Boy at Festival Plaza, El Gouna.

27 March (Friday): Wegz at the PUBG Mobile anniversary carnival, the Great Pyramids of Giza.

APRIL

2 April (Thursday): Hany Shaker at Theatro Arkan.

7 April (Tuesday): Shakira at the Pyramids of Giza.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

26 May (Tuesday): Andrea Bocelli at the City of Arts and Culture in the New Administrative Capital.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

24 July (Friday): Adriatique at the North Coast.

AUGUST

21 August (Friday): Black Coffee at Cubix North Coast.

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

24 October (Saturday): Blue 25th Anniversary Tour at New Capital.

Now Playing
Now Playing
00:00
00:00